Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Vitrina Turística ANATO is a key platform for the tourism industry, bringing together national and international stakeholders. This event, organized by ANATO, facilitates networking and business opportunities, showcasing diverse tourism offerings.
It is exclusively for industry professionals, ensuring a focused environment for collaboration and growth. Vitrina Turística ANATO takes place in Bogotá, CO.
Venue: Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS.
TL;DR
- 1Dates and Venue: Vitrina Turística ANATO runs from February 24 to 26, 2027 at Corferias, Bogotá, Colombia.
- 2Scale and Focus: This premier tourism event gathers key players from the national and international tourism industry.
- 3Organiser: The event is organized by the Colombian Association of Travel Agencies and Tourism (ANATO).
- 4Buyer Authority: Attendees include executives, commercial advisors, and staff from various tourism sectors.
- 5Entry: Registration is required for professional visitors, with a fee of USD $80 for international attendees.
Why visit
Attendees will benefit from networking with industry leaders, discovering new tourism products, and exploring business opportunities. Attendees include executives, commercial advisors, and staff from various tourism sectors. Registration is required for professional visitors, with a fee of USD $80 for international attendees.
Why exhibit
Exhibitors gain visibility among key decision-makers in the tourism sector, the chance to showcase their offerings, and opportunities for strategic partnerships. Participation can lead to significant business deals and enhanced market presence. Meet qualified buyers and partners including Travel agencies, Hotel chains, Airlines. Position your offer across tourism services and packages, travel technology solutions, accommodation options, transportation services segments.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Colombian travel agency owners and agents sourcing outbound, domestic and corporate travel packages
Inbound tour operators and receptive agencies building multi-city Colombia itineraries
Corporate travel and MICE planners comparing venues, hotels, DMCs and event services
Hotel, resort and eco-lodge sales directors seeking agency and tour-operator contracts
Airline commercial and route-development teams covering Colombia and the Andean region
Cruise line and river-cruise executives developing Colombian ports, excursions and pre/post programs
Car rental, transfer and ground transport providers negotiating B2B distribution
Regional and city tourism boards promoting destinations to Colombian and international buyers
OTA, booking platform and travel technology teams selling distribution, payment and reservation tools
Tourism fund and public-sector officials supporting destination promotion and investment
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Colombian receptive tour operators and DMCs selling inbound programmes
Hotel chains, boutique hotels, eco-lodges and resort groups
Airlines and low-cost carriers serving Colombian domestic and international routes
Cruise and river-cruise lines developing Colombian itineraries
Car rental, transfer and ground transport companies
Regional, city and municipal tourism boards promoting destinations
Travel technology, booking engine and distribution platform providers
Tourism marketing, PR and destination representation agencies
Nature, adventure and wellness tourism operators
MICE venues, event service suppliers and corporate travel specialists
Product categories
Key solution areas showcased across the event.
Colombian destination packages and multi-city itineraries
Receptive tourism and inbound operator services
Hotels, resorts, eco-lodges and boutique accommodation
Airline seats, charter services and route products
Cruise and river-cruise itineraries
Car rental, airport transfers and ground transportation
Travel technology, booking engines and distribution systems
MICE and corporate event services
Cultural, heritage and city tourism experiences
Nature, adventure and ecotourism products
Wellness and medical tourism services
Tourism marketing, representation and destination promotion
Location & Facilities
Venue
Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS
Calle 24 No. 39-80, Bogotá, D.C., Colombia
Facilities
Parking
Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS in Bogotá typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS in Bogotá typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
February 24 to 26, 2027:9:00 AM – 6:30 PM daily
General admission
Registration fee for international visitors
$80.00
Who runs the show
Organisers
the **Colombian Association of Travel Agencies and Tourism - ANATO** , since 1982 it has e
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Bogotá, CO
Why it matters
On 2027-02-24 to 2027-02-26, Vitrina Turística ANATO in Bogotá covering Tourism services and packages, Travel technology solutions, Accommodation options, Transportation services, Tourism mark gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · COP
Hotel tiers
A range of accommodation options near the venue and across key areas.
Las Aguas Inner Experience
mid-range
Las Aguas, central BogotáUSD 150–190 / night
Free Wi-Fi, hot tub, fitness center, spa, breakfast, parking, kitchen in rooms, airport shuttle
Viajero Bogota Hostel & Spa
4-star
Bogotá city centreUSD 150–190 / night
Breakfast, free Wi-Fi, indoor pool, hot tub, pet-friendly, spa, parking, bar
Hotel Embajada 47
budget
BogotáUSD 95–122 / night
Free Wi-Fi, breakfast, parking, smoke-free property
82 Hostel Bogota
2-star budget
BogotáUSD 95–122 / night
Free breakfast, free Wi-Fi, paid parking, pet-friendly, restaurant, kitchen in rooms, airport shuttle, full-service laundry
Hotel Airport Travel
3-star
Near El Dorado airportUSD 95–122 / night
Breakfast, free Wi-Fi, pet-friendly, restaurant, airport shuttle, kid-friendly
Hotel Santa Barbara Real
3-star
BogotáUSD 95–122 / night
Free breakfast, free Wi-Fi, free parking, hot tub, bar, restaurant, airport shuttle, accessible
Holiday Inn Bogota Airport by IHG
4-star
Near El Dorado airportUSD 150–190 / night
Paid breakfast, free Wi-Fi, free parking, air conditioning, pet-friendly, fitness center, bar, restaurant
Palermo Home Bogota & Art Gallery
3-star
BogotáUSD 95–122 / night
Free Wi-Fi, restaurant, airport shuttle
Local transport
Get around the city with these convenient transport options.
TransMilenio bus rapid transit
Estimated costCOP 2-8 typical single public transport journey (confirm before travel)
Best forCitywide BRT network serving central Bogotá
SITP city bus
Estimated costCOP 2-8 typical single public transport journey (confirm before travel)
Best forIntegrated urban bus routes across Bogotá
Taxi / ride-hailing
Estimated costCOP typical taxi or rideshare to the venue district (confirm before travel)
Best forDoor-to-door between hotels and the fairground
taxi
Estimated costApprox. COP taxi/rideshare from BOG to venue (estimate; confirm before travel)
Best forEl Dorado International Airport (BOG) to Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS
Weather
Bogotá sits at roughly 2,640 m above sea level and has a mild equatorial highland climate. Late February usually brings daytime temperatures around 18-20 C and cooler evenings near 7-9 C, with a mix of sunny spells and short afternoon showers. Pack layers, a light rain jacket and comfortable walking shoes; allow time to acclimatise to the altitude during the first day.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to CO.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Altitude
Bogotá is around 2,640 m above sea level. Hydrate, pace yourself on arrival and allow a short acclimatisation period before long meeting days at CORFERIAS.
Greetings and language
A handshake and a greeting in Spanish are appreciated in business settings. Many tourism professionals speak English, but a few Spanish phrases and translated materials help.
Safety and transport
Use registered taxis or ride-hailing apps, avoid displaying valuables and keep to well-lit areas at night. Confirm fare or app price before departure.
Tipping
Restaurants often suggest a voluntary 10 percent service tip. Check whether service is already included on the bill.
Dining hours
Lunch is commonly taken between 12:00 and 14:00, and dinner later in the evening. Coffee breaks and business meals are part of local meeting culture.
Dress
Business attire is common at trade fairs, with layers for cool mornings and evenings. Comfortable shoes are useful for walking between halls and appointment areas.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Search routes into El Dorado International Airport (BOG); Colombia's currency is the Colombian peso (COP), so price tickets and ground transfers in COP and confirm live schedules with carriers before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Bogotá; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS: Las Aguas, central Bogotá: Las Aguas Inner Experience; Bogotá city centre: Viajero Bogota Hostel & Spa; Bogotá: Hotel Embajada 47.
Ride-hail: Ride-hailing apps are commonly used in Bogotá; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS.
Parking: On-site parking is available at Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: February 2027
Temperature: Approx. 7-20 C (45-68 F) in late February, with cooler evenings at Bogotá's high elevation.
Seasonality: February falls in one of Bogotá's drier periods, but short afternoon showers remain possible. Pack a light rain jacket and layered clothing for mild days and cool evenings.
Packing: Approx. 7-20 C (45-68 F) in late February, with cooler evenings at Bogotá's high elevation. February falls in one of Bogotá's drier periods, but short afternoon showers remain possible. Pack a light rain jacket and layered clothing for mild days and cool evenings. Bogotá sits at roughly 2,640 m abov
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Vitrina Turística ANATO usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
T-14: Confirm your visitor registration category with ANATO and check whether trade credentials are required.
T-2
T-13: Book flights to El Dorado International Airport (BOG) and allow buffer time for immigration and baggage.
T-3
T-12: Reserve accommodation in the CORFERIAS or central Bogotá area and confirm cancellation terms.
T-4
T-11: Check passport validity and Colombia entry requirements for your nationality before travel.
T-5
T-10: Download or print the official fair programme and note opening hours, halls and appointment systems.
T-6
T-9: Build a shortlist of exhibitors matching your source markets, hotel categories or destination interests.
T-7
T-8: Request a visa or invitation letter from the organiser if your nationality requires one.
T-8
T-7: Arrange airport transfer or confirm taxi and ride-hailing options from BOG to your hotel.
T-9
T-6: Prepare a buyer or supplier profile sheet with your company details, markets and volume requirements.
T-10
T-5: Send appointment requests to priority exhibitors and confirm meeting points.
T-11
T-4: Print or save badges, insurance details, hotel confirmations and emergency contacts.
T-12
T-3: Pack layered clothing, comfortable shoes and a light rain jacket for Bogotá's high-altitude weather.
T-13
T-2: Reconfirm key appointments and check the CORFERIAS access route from your hotel.
T-14
T-1: Review your meeting schedule, charge devices and arrive early on the first show day for badge collection.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Vitrina Turística ANATO registration concourse
Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsCOP 190
- Per diem × 2COP 150
Estimated totalCOP 340
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 80 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 80 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Vitrina Turística ANATO fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Vitrina Turística ANATO, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Tourism services and packages and Travel technology solutions solutions and benchmarking suppliers at Vitrina Turística ANATO in Bogotá.
Min. budget
$530.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Tourism services and packages and Travel technology solutions products who need qualified meetings with the event's trade audience.
Min. budget
$2,385.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Bogotá show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is Vitrina Turística ANATO?
Vitrina Turística ANATO is the annual tourism trade fair organised by ANATO, the Colombian association of travel agencies and tourism companies. It brings destinations, hotels, airlines, tour operators, transport providers and travel technology suppliers together with trade buyers in Bogotá.
When and where is the 2027 edition?
The 2027 edition is scheduled for 24-26 February 2027 at Centro Internacional de Negocios y Exposiciones de Bogotá - CORFERIAS in Bogotá, Colombia.
Is Vitrina Turística open to the public or trade only?
The fair is positioned as a tourism trade event with a B2B focus. Access rules can vary by badge category, so confirm visitor eligibility and required credentials with ANATO before booking travel.
Who exhibits at Vitrina Turística ANATO?
Exhibitors typically include Colombian and international destinations, receptive tour operators, DMCs, hotels and resorts, airlines, cruise lines, car rental and transfer companies, tourism boards and travel technology providers.
How do I register as an international visitor?
Use the official ANATO Vitrina Turística registration channel and check the current visitor categories, required documents and fees. Planning captures reference an approximate USD 80 international visitor registration fee; confirm the current price and inclusions directly with the organiser.
How do I get from El Dorado airport to CORFERIAS?
El Dorado International Airport (BOG) is Bogotá's main international gateway. A taxi or ride-hailing transfer to CORFERIAS typically takes around 20-40 minutes depending on traffic; allow extra time during peak hours and confirm the fare before departure.
What currency is used in Bogotá?
The local currency is the Colombian peso (COP). Cards are widely accepted in hotels and larger restaurants, but carry some cash for small purchases, taxis and incidental expenses.
What language is used at the fair?
Spanish is the primary business language in Colombia. Many tourism suppliers and buyers work in English, but bilingual Spanish-English materials and pre-booked interpreters can help at meetings.
What should I pack for Bogotá in February?
Pack layers for a high-altitude city with mild days and cool evenings, plus a light rain jacket. February is one of the drier periods, but short afternoon showers are still possible.
Does the fair offer appointment or hosted-buyer programmes?
Check the official programme for B2B appointment systems, hosted-buyer formats and networking activities. Availability and eligibility are set by the organiser and may change by edition.
Glossary
- Vitrina Turística ANATO
- ANATO's annual tourism trade fair in Bogotá, where Colombian and international suppliers present destinations, hotels, transport and travel services to trade buyers.
- ANATO
- Asociación Colombiana de Agencias de Viajes y Turismo, the Colombian association of travel agencies and tourism companies that organises Vitrina Turística.
- CORFERIAS
- Centro Internacional de Negocios y Exposiciones de Bogotá, the fairground venue hosting the 2027 edition of Vitrina Turística.
- Receptive tourism
- Inbound travel services sold by a local operator to foreign tour operators or agencies, typically covering transfers, guides, hotels and excursions inside the destination.
- DMC
- Destination Management Company, a local specialist that designs and operates ground programmes, events and logistics for groups and corporate clients.
- B2B appointment
- A pre-scheduled meeting between an exhibitor and a buyer, used at tourism trade fairs to present products, negotiate rates and build commercial relationships.
- Hosted buyer
- A qualified buyer whose participation is supported by the organiser, usually in exchange for attending a set number of appointments or familiarisation activities.
- RNT
- Registro Nacional de Turismo, Colombia's national tourism registry for tourism service providers; buyers often ask suppliers for their RNT status.
- MICE
- Meetings, incentives, conferences and exhibitions, the corporate events segment that sources venues, hotels and destination services.
- Traveltech
- Technology used by travel companies, including booking engines, distribution systems, payment tools, property management software and customer-facing apps.
- Sustainable tourism
- Tourism products and operations designed to reduce environmental impact and support local communities, increasingly requested by international buyers.
- FIT
- Fully independent traveller, a visitor who books travel components separately rather than buying a packaged group tour.
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Also known as
Alternate names and search phrases for this event.
- Vitrina Turística ANATO 2027
- Vitrina Turística ANATO Bogotá 2027
- Vitrina 2027
- Vitrina Bogotá 2027
- Bogotá CO
- Tourism services and packages
- Travel technology solutions
- Accommodation options
- Transportation services
- Tourism Exhibition B2B Trade Expo Bogotá
1 more alternate names hidden
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Sources
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References
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Publishers
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Date checked
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ANATO
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.