Vitalis 2027 healthtech fair, Gothenburg, 24-27 May
Dates
24–27 May 2027
City / country
Gothenburg, Sweden
Venue
Svenska Mässan
Event overview
Vitalis 2027 is the Nordic healthtech exhibition and conference, held at Svenska Mässan in Gothenburg on 24-27 May 2027.
The four-day event expects around 7,000 participants, 200 exhibitors and more than 700 speakers.
It combines a trade exhibition with a conference on e-health, welfare technology, AI and data-driven care.
TL;DR
Visit Vitalis 2027 to see working e-health and welfare technology, compare suppliers in one hall and hear how Swedish municipalities and regions are buying digital care. The conference adds practical sessions on AI, cyber security, hospital-at-home and nursing support, while the exhibition floor is built for short supplier meetings and peer networking.
Exhibit at Vitalis 2027 to reach decision-makers from Swedish municipalities, regions, authorities and healthcare providers in a single Nordic venue. Around 200 exhibitors and 7,000 participants create a focused buyer audience, and the conference programme puts your experts alongside the policy and clinical conversations shaping procurement.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Svenska Mässan, Mässans Gata 24, 412 51 Göteborg, Sweden
Entrances & gates
Main entrance, Korsvägen
Closest entrance to the tram and bus interchange; registration is in the entrance hall.
Step-free access and lifts serve the exhibition halls; contact the venue in advance for a specific mobility or assistance requirement.
Food options
Svenska Mässan restaurant and café outlets
On-site diningParking: Use the Svenska Mässan car park accessed from Mässans Gata; arrive early on conference mornings because the shared complex also serves other events.
Gate: The main entrance faces Korsvägen. Follow the Vitalis signage from the tram stop and the main foyer to the registration desks.
Attend
Ticket info
Badge collection
Bring the booking confirmation and photo ID to the registration desk in the main foyer; badges are printed on site.
Ticket notes
A conference ticket covers the whole event, including exhibition entry, and can be used on site, digitally or both. A separate exhibition-only ticket is also available. 2027 prices are not printed on the public ticket page.
Who runs the show
Svenska Mässan
Organiser and venue
What's on
GCPCC
The global conference GCPCC was hosted by the University of Gothenburg alongside Vitalis 2026.
Gothenburg, alongside the main Vitalis programme.
Healthtech Award
Recognises a health technology solution that has demonstrated real value for healthcare services.
sourceeHealth Municipality of the Year
Awards a Swedish municipality that uses digital solutions to create value in residents’ everyday lives.
sourceVitalis Scholarship
Highlights innovative solutions developed by professionals within healthcare and social care.
sourceHow the last edition performed
Last edition
2026
Visitors: 6,900
Exhibitors: 200
Edition #: 24
This edition
2027
Visitors: 7,000
Exhibitors: 200
Next edition
Not announced yet
Growth over time
Edition recap
Vitalis 2026 welcomed 6,900 participants over four days at Svenska Mässan, with around 200 exhibitors and a programme of more than 700 speakers. The organiser reported record attendance and stronger political engagement.
New this edition
Open Stage
A stage on the exhibition floor hosting short presentations and employer pitches alongside the conference.
SourceTestimonials
Unlike many other trade fairs, Vitalis keeps growing every year. Everyone I meet here is curious and open to dialogue.
The best thing about Vitalis is the dynamic between different stakeholders. Suppliers, healthcare providers, authorities, and politicians all come together to discuss what needs to happen next.
Impact
Vitalis concentrates a buyer audience that is hard to meet in one place: municipal and regional care decision-makers, clinical operations leads and national agencies, alongside the vendors and integrators serving them. For a healthtech supplier, four days in Gothenburg compress months of public-sector discovery into one venue.
Audience quality
The audience is senior and procurement-adjacent rather than consumer-led. Municipalities and regions send teams covering operations, IT and digital transformation, while the conference attracts politicians and agency leaders. That mix supports needs-based conversations, but exhibitors should qualify budget authority early because visitors range from hands-on clinicians to policy staff.
Exhibitor outcomes
ROI depends on meeting the right public buyers, not on raw footfall. Around 200 exhibitors compete for attention, so pre-booked meetings and a clear public-sector use case matter more than stand size. The 2026 edition reported 6,900 participants; use that as a planning base rather than a guaranteed 2027 return.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Sweden’s municipalities and regions are rebuilding care around digital services, remote monitoring and shared data. Vitalis is where those public buyers meet suppliers, so it works as a market-entry point for healthtech companies targeting Nordic procurement rather than a general consumer exhibition.
Key trends shaping this market and its wider industry.
Care moves closer to home
Hospital-at-home, remote monitoring and self-monitoring are shifting care out of institutions and into patients’ homes, creating demand for connected devices and support workflows.
What it changes: Vendors must show integration with municipal and regional care processes, not just a device.
SourceCyber security becomes a care requirement
Connected care increases the attack surface, and Swedish care providers are treating information security and data protection as procurement conditions rather than IT afterthoughts.
What it changes: Security documentation and GDPR compliance shorten sales cycles with public buyers.
SourceAI moves from pilot to operations
Nordic providers are testing AI for documentation, decision support and workflow automation, with attention moving to validation, clinical safety and staff adoption.
What it changes: Suppliers need evidence of real deployments and measurable workflow gains.
SourceVitalis anchors the Nordic calendar; the adjacent European shows below help suppliers plan a broader healthtech season.
HIMSS27
Las Vegas, United States
Dates are circuit estimates; confirm on the official site.
websiteDMEA 2027
Berlin, Germany
Dates are circuit estimates; confirm on the official site.
websiteeHealth2027
Stockholm, Sweden
Approximate circuit timing; check the national e-health calendar.
Circuit dates are planning estimates, not confirmed 2027 calendars.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Göteborg Landvetter Airport
Main international airport; Flygbussarna coaches and taxis run to the city centre and Korsvägen.
About 25 km
to venue
25-35 minutes
by car
Göteborg City Airport
Smaller airport mainly used by limited scheduled and general aviation; confirm your airline before relying on it.
About 15 km
to venue
20-25 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 90–140 / night
Simple rooms within a tram ride of Svenska Mässan; book early because May is a busy conference month.
USD 150–220 / night
Full-service hotels near the airport coach stops and tram lines to Korsvägen.
USD 230–350 / night
Closest premium options to the venue; Gothia Towers is part of the Svenska Mässan complex.
Get around the city with these convenient transport options.
Tram or bus
Buy in the Västtrafik app or with contactless card; Korsvägen is the stop for Svenska Mässan.
Airport coach
Flygbussarna runs frequent departures; allow extra time on conference mornings.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa | Visitors from countries outside the EU/EEA and visa-exempt states | $90.00 | Around 15 calendar days, longer in peak periods |
EU/EEA nationals do not need a visa; many other nationalities are visa-exempt for short visits. Check the Swedish Migration Agency before booking.
Sweden accepts ATA carnets for temporary import of exhibition goods; ensure the carnet lists the equipment and is stamped on arrival.
Official visa pageWeather
May in Gothenburg is mild and changeable: daytime highs around 15-17°C, lows near 8°C, with a real chance of rain and cool winds from the sea.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is strong across the venue. Swedish and EU roaming rules apply; visitors from outside the EU should buy a local data eSIM or SIM for the week.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Fika is a meeting format
Coffee and a pastry is a normal way to open a business conversation. Suggesting a short fika between sessions is rarely seen as time-wasting.
Punctuality and consensus
Meetings start on time and decisions are usually consensus-oriented. Arrive prepared, keep small talk brief and allow time for a second internal approval step.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: GOT - Göteborg Landvetter
Book early for late May; Landvetter is the main gateway and the airport coach drops at the city centre.
EU/EEA visitors need no visa. Visa-exempt nationalities can visit for short business trips; others need a Schengen short-stay visa before travel.
Estimated cost: USD 90 (Schengen fee estimate)
Processing: Around 15 calendar days
Apply at the Swedish mission covering your residence and carry the invitation or registration confirmation.
OfficialGet to the venue and around the city with these options.
Airport → venue: Take the Flygbussarna coach to the city centre, then tram or taxi to Korsvägen; the total journey is about 45-60 minutes.
Hotel → venue: Tram lines through Korsvägen are the simplest option; allow 15-25 minutes from central hotels.
Ride-hail: Taxis and ride-hail apps operate from Landvetter and across the city; expect higher prices during the morning peak.
Public transit: Västtrafik trams and buses serve Korsvägen directly; buy tickets in the app before boarding.
Parking: Svenska Mässan has an on-site garage; pre-book if you drive and arrive before 08:30 on show days.
Plan and pack for the event climate.
Month: May
Temperature: 8-17°C
Seasonality: Changeable spring weather with frequent showers and cool sea breezes.
Packing: Bring a light waterproof layer, comfortable shoes for the halls and a warm layer for air-conditioned session rooms.
Plan your trip
Best day to visit: Tuesday 25 May 2027
The exhibition and conference open on 25 May after the Monday keynote, so the first full show day combines a fresh floor with the opening programme and the best chance to catch senior speakers.
Book travel and hotel — Landvetter is the main gateway; book a refundable rate near Korsvägen or the central station.
Choose conference sessions — Build a shortlist from the published tracks and leave gaps for the exhibition.
Download the event app and badge — Check registration details and add sessions to your calendar.
Confirm meetings with exhibitors — Send a one-line agenda and a mobile number to each supplier.
Travel to Gothenburg and collect badge — Registration is in the main foyer; keep photo ID with you.
Plan the floor route — Group stands by hall and theme so you can walk the floor efficiently.
Registration and coffee
Main foyer, Svenska MässanOpening keynote and policy panel
Main conference hallSupplier meetings on the exhibition floor
Exhibition hallsProgramme track on AI and cyber security
Conference roomsNetworking reception
Open Stage / exhibition floorGothenburg southern archipelago
Coastal Day Trip
About 30-60 minutes by tram and ferry
Island walks and seafood make an easy half-day break after the show.
Haga old town
Historic District
15 minutes by tram from Korsvägen
Cobbled streets, independent cafés and a classic fika stop close to the centre.
Open Stage
Exhibition floor stage
Short talks and employer pitches create easy conversation openers.
eHealth Meetup
Organised networking
A dedicated mixer for the e-health community; check the programme for the 2027 time.
Public-sector sales cycles in Sweden are long and consensus-driven. Fast follow-up keeps Vitalis top of mind before the next budget round and gives your team a reason to reconnect.
Budget
Shell scheme
SEK 2600–3600 / m²
Raw space
SEK 1800–2600 / m²
Standard booth
9 m²
Estimated Swedish healthtech stand rates for 2027; the organiser does not publish a public tariff. Confirm all prices and VAT with the sales team.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth
exhibitor · 9 sqm shell
USD 2250–3150 / total
Hotel
visitor · mid
USD 540–660 / 3 nights
Travel
visitor · European return
USD 180–320 / return flight
Per diem
visitor · standard
USD 60–100 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth | exhibitor | 9 sqm shell | USD 2250–3150 / total | estimate | 2026-10-31 |
| Hotel | visitor | mid | USD 540–660 / 3 nights | estimate | 2026-10-31 |
| Travel | visitor | European return | USD 180–320 / return flight | estimate | 2026-10-31 |
| Per diem | visitor | standard | USD 60–100 / per day | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Vitalis 2027.
QUESTION 1 OF 6
Which best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need to compare suppliers and understand Nordic care priorities.
Best for
Clinicians, care managers and buyers evaluating solutions
Min. budget
$1,200.00
Timeline
6-8 weeks
Risks
Calendar clash
Too many sessions
exhibit
You have a public-sector use case and can pre-book buyer meetings.
Best for
Healthtech vendors selling into municipalities and regions
Min. budget
$4,500.00
Timeline
3-4 months
Risks
Weak pre-booked meetings
Stand costs overrun
skip
Your product and pipeline are outside Nordic health and social care.
Best for
Companies with no Nordic health care plans
Timeline
None
Risks
Missing a market signal
Book with
Svenska Mässan
The Swedish Exhibition & Congress Centre hosts Vitalis and provides the halls, registration and technical services.
Venue named on the official event page.
Göteborg & Co
Gothenburg’s destination company supports visitors with city information, transport and hotel planning.
Useful destination resource, not a named event sponsor.
Swedish Association of Local Authorities and Regions (SALAR)
Represents municipalities and regions, the core public buyers at Vitalis; its chair spoke at the 2026 opening.
Sector body referenced in the 2026 recap; not a confirmed 2027 partner.
Agency for Digital Government (DIGG)
Swedish agency responsible for digital government, relevant to the public-sector digitalisation agenda at Vitalis.
Useful public-sector resource, not a confirmed event partner.
Recommended providers
Official Schengen visa guidance and application routes.
City accommodation search and local advice; book early for late May.
Serves Landvetter from Copenhagen, Oslo, Stockholm and other European hubs; compare with other carriers.
International exhibition freight; confirm the official handler with the organiser.
Travel and business insurance for Sweden; check exhibition and public-liability cover.
Official inspiration for the southern archipelago and city walks.
Badge and lead-capture tool used in the Nordic events market; confirm integration with your CRM.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
4
References
1
Publishers
4
Date checked
Svenska Mässan
Display a free company card at your booth, or share your professional card on the show floor.
