When and where is Vitafoods Europe 2027?

The event will take place in-person at Fira Gran Via, Barcelona, on 18-20 May 2027

What are the opening hours for Vitafoods Europe 2027?

Opening hours are 10:00-18:00 on Tuesday 18 May and Wednesday 19 May, and 10:00-16:00 on Thursday 20 May. Full and Premium Access holders can access the show floor from 9:00 am

What is the event about?

Vitafoods Europe is an annual event for the nutraceutical industry, where you can make connections with leading suppliers of raw ingredients, dietary supplements, functional food and beverages, and high quality service and equipment

How many attendees are you expecting in 2027?

We are expecting over 30,000 attendees

Is there an age restriction to attending Vitafoods Europe?

Yes, anybody under the age of 16 is not allowed to attend

Do I have to pay to enter Vitafoods Europe?

Yes, starting from 2025, we have moved towards a paid tickets model

Where can I see who is exhibiting?

You can view the 2026 exhibitor list at https://exhibitors.vitafoods.eu.com/vfe26/. The 2027 list will be available closer to the event

Where can I check the sponsorship opportunities available?

Sponsorship opportunities are exclusive to exhibitors. For more information, please visit the Sponsorship shop at

Who should visit the event?

Attending Vitafoods Europe will be most beneficial if you work within the following sectors: dietary supplements, functional food and beverages, general food and beverages, pharmaceuticals, natural and herbal medicine, ingredients and raw materials

Vitafoods Europe 2027 | TradeShowIntel

Event overview

Overview

Vitafoods Europe is the annual global event for the nutraceutical industry, covering the full spectrum of the supply chain: ingredients and raw materials, branded finished products, services and equipment, and contract manufacturing and private label.

Held in Barcelona, the 2027 edition offers a comprehensive programme of networking, learning, and product discovery.

Attendees can source new ingredients, products, and solutions from thousands of suppliers; connect with leading nutraceutical companies across the entire value chain; and learn from industry experts through conference sessions and on-floor content

TL;DR

1Vitafoods Europe 2027 is the premier nutraceutical trade show, covering the entire supply chain
2Over 30,000 attendees, 1,600+ exhibitors, and 100+ speakers from 135+ countries are expected in
3The event features four key sectors: Ingredients & Raw Materials, Finished Products, Services &
4The Innovation Awards celebrate cutting-edge ingredients and products across multiple health categories, including sports
5Barcelona provides a dynamic location for product launches and access to the European nutraceutical

Attendees, exhibitors & solutions

Who this event is for

Visitor profile

Typical attendee groups you can expect to meet.

Manufacturers

Distributors

Purchasing & procurement professionals

Retailers

Contract manufacturers

Private label providers

Research & development specialists

Food technologists

Branding & marketing professionals

Scientists

Importers and exporters

Wholesalers

Suppliers

Exhibitor profile

Main supplier and exhibitor segments present at the show.

Ingredient suppliers (raw materials, botanical extracts, vitamins, minerals, etc.)

Branded finished product companies (dietary supplements, functional foods, beverages)

Contract manufacturing and private label service providers

Services and equipment providers (testing, packaging, logistics, regulatory, etc.)

Nutraceutical technology and innovation firms

Research and development organisations

Product categories

Key solution areas showcased across the event.

Ingredients & raw materials

Branded finished products

Services & equipment

Contract manufacturing & private label

Location & Facilities

Venue

Open in Google Maps

Halls & areas

3456

Fira Barcelona Gran Via

Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Spain

Entrances & gates

East Entrance

3456

Main entrance for Vitafoods Europe. Nearest to the 'Fira' train station

Floor plans & maps

Venue navigation map Official venue page

Facilities

Parking

7 parking lots around perimeter with 4,580 spaces- -. Accessible disabled parking available. Lorries have access to lots 3 km and 5 km from venue

4,580 spaces ·

Accessibility

Fira Gran Via is fully accessible. Wheelchair, power wheelchair and scooter accessible. All floors reached by lifts with braille control panels and wheelchair-height controls. Automated doors at South Access. All toilets have at least one adapted cabin (minimum width 1200mm, grab rails, low sink). All parking has disabled reserved places. Metro and FGC connections have lifts with automatic doors

Cloakroom

Multiple cloakrooms available; one at South Entrance, two in East Access, and others-. Free of charge

Charging points

18 semi-fast EV charging points installed at Gran Via and Montjuïc venues, located in car park A-. Additionally, 12 stations inside the venue for exhibitor use during build-up

Food options

45 on-site restaurants, Vapiano, Nearby restaurants (OpenTable)

On-site dining

Parking: Parking is available via the North, East and South access. The venue has 4,580 parking places. Event organiser recommends using the East entrance parking for Vitafoods Europe

Gate: Vitafoods Europe uses the East entrance of Fira Barcelona Gran Via. Use the 'Fira' station exit for the East Entrance

Attend

Entry & tickets

Trade-only

Event days & opening times

DayOpening hours

9:00 AM –6:00 PM (subject to confirmation

based on 2026 hours:10:00 AM – 6:00 PM, with premium access from 09:00)

Ticket info

Ticket notes

Paid ticket model introduced from 2025; 2027 ticket prices not yet published on official site

Who runs the show

Organisers

Informa Markets

Organiser

Website

Andressa Holzmann

Sponsorship Contact

Email Website

Vitafoods Europe Customer Service

General Enquiries

Email Website

What's on

Programme

Lunch & Learn

Networking Breakfast

TBA

Event days

TBA

Typical time

Official agenda

This agenda is still being finalised. Check the official agenda for the latest sessions.

Future of Nutrition Lunch & Learn

Lunch & Learn

Speakers: Tim Spector, OBE, Dr Lisa Ryan

Women's Networking Breakfast

Networking Breakfast

Topic tracks

Ingredients & Raw MaterialsBranded Finished ProductsServices & EquipmentContract Manufacturing & Private Label

Co-located events

Women's Networking Breakfast

Separate ticket

Vitafoods Europe Startup Challenge

Separate ticket

Awards

Vitafoods Europe Innovation Awards

Annual

The Vitafoods Europe Innovation Awards recognise the outstanding ingredients, finished products, and initiatives that are redefining the nutraceutical landscape. Winners receive a trophy, website and press release representation, on-site stickers, custom graphics, and a bespoke brand awareness webinar sponsorship package valued at €5,000

Sports Nutrition and Active Lifestyle IngredientImmune and Gut Health IngredientCognitive and Emotional Health IngredientHealthy Ageing IngredientWeight Management Ingredient (including GLP-1 Adjuncts)Nutricosmetic Ingredient (ingestible Beauty)Most Innovative Consumer-Ready Nutraceutical Finished ProductSustainability (measurable Supply Chain System)Diversity & Inclusion (2026 Category)

source

Vitafoods Europe Startup Challenge

Annual

The Vitafoods Europe Startup Challenge offers nutraceutical startups an opportunity to develop innovative projects through a specialised support programme. Finalists present on stage, and category winners receive prizes including a stand at Vitafoods Europe 2027 and mentorship opportunities

Most Innovative Finished Nutraceutical ProductMost Innovative Nutraceutical IngredientMost Innovative Service, Technology, or Digital Solution Supporting the Nutraceutical IndustryMost Innovative Sustainable Solution – Jury's Choice Award

source

Previous edition

Current edition

2027 · 30,000 visitors · 1,600 exhibitors

Based on official event website forecasts for the 30th anniversary edition

Forecast — not final

Visitors

26,767

Exhibitors

1,550

Exhibitor countries

130

Visitor countries

130

Growth over time

Edition recap

Vitafoods Europe 2026 delivered its most expansive and content-rich event to date, welcoming 26,767 attendees (5% growth year-on-year) and over 1,550 exhibitors (16% up on 2025). The show featured 37.5 hours of sessions with 100 expert speakers, covering trends from GLP-1-driven market shifts to beauty-from-within. New features included the Community Lounge, sold-out Women's Networking Breakfast, and the Future of Nutrition Lunch & Learn with Professor Tim Spector. The event facilitated over 220,000 on-site connections, a 30% increase in scheduled meetings compared to 2025.

New this edition

1
Community Lounge
Dedicated space for micro-communities, associations and partners to connect through intimate networking sessions
Source
2
Women's Networking Breakfast
Sold-out networking breakfast covering life-stage challenges to advocacy opportunities
Source
3
Future of Nutrition Lunch & Learn
Explored how biohacking and longevity science are reshaping innovation, featuring Professor Tim Spector
Source
4
Innovation Awards
Debuted in 2025 to celebrate game-changing breakthroughs in ingredients, products, partnerships, and sustainability
Source
5
AI-powered lead intelligence platform
Smartcore Lead Insights launched in 2025 to help exhibitors optimize lead management
Source

Testimonials

The success of Vitafoods Europe 2025 reflects both the pace of innovation in our industry and the shared commitment to collaborating for a healthier, more sustainable future. The move to Barcelona set the stage for continued progress in line with the nutraceutical sector's growth
Gareth Baguley · Brand Director, Vitafoods · Informa Markets · 2025

Vitafoods Europe is always a vibrant event, but this year the atmosphere on the show floor was more electric and enthusiastic than ever, and it felt like a real celebration of our industry
Gareth Baguley · Brand Director · Informa Markets · 2025

Next edition outlook

2027-05-18 – 2027-05-20

high

The 2027 edition marks the 30th anniversary of Vitafoods Europe and is set to build on the record-breaking success of 2026. Organisers expect over 30,000 attendees and 1,600+ exhibitors, with further expansion of the exhibition floor and content programme. The event will continue to focus on key industry trends such as GLP-1, longevity, and sustainability, while introducing new zones and experiences

Expanded exhibition to 4 halls, including new Hall 6 Increased focus on sustainability with a dedicated Sustainability Zone New Component Zone and Demonstration Center for live product showcases Enhanced Innovation Awards with new categories reflecting market trends Continued emphasis on the paid-ticket model to ensure high-quality attendee engagement

Impact

A bigger and stronger platform

Vitafoods Europe 2026 delivered its most expansive and content-rich event to date, welcoming 26,767 attendees (5% year-on-year growth) and over 1,550 exhibitors (16% up on 2025). The show featured its largest-ever floorspace with an additional hall, and facilitated over 220,000 on-site connections—a 30% increase in scheduled meetings compared to 2025 The content programme ran 37.5 hours across multiple stages with 100 expert speakers, tackling trends from GLP-1-driven market shifts to beauty-from-within and longevity science. New features included the sold-out Women's Networking Breakfast, the Future of Nutrition Lunch & Learn with Professor Tim Spector, and the Community Lounge for micro-communities. The event reinforced its position as the global meeting point for the nutraceutical industry, with attendees from over 130 countries

Audience quality

High-value decision-makers

The 2026 edition attracted a highly qualified, international audience of 26,767 attendees from over 130 countries, including senior decision-makers, R&D professionals, and buyers from across the nutraceutical supply chain. The event facilitated 30% more scheduled meetings year-on-year, with over 220,000 on-site connections, indicating strong engagement and purposeful networking. Post-show surveys indicate that buyers value product sampling, clean-label ingredient display, and sustainability credentials in stand materials. The paid-ticket model, introduced in 2025, ensured a high-quality, invested attendee base

Exhibitor outcomes

Real business growth

Exhibitors reported strong ROI driven by record attendance and a 30% increase in scheduled meetings. The show's expanded floorspace and additional hall allowed more exhibitors to participate, with over 1,550 companies showcasing innovations. The Innovation Awards and Startup Challenge provided additional visibility for exhibitors. The Better Stands Programme recognised sustainability efforts, with 128 Gold certifications, aligning with industry demand for eco-conscious practices. Many exhibitors rebooked for 2027, reflecting confidence in the event's value

Intelligence

Market context

Key market insights, trends, news and related events to help you understand the bigger picture.

Why it matters

Vitafoods Europe is the definitive annual gathering for the global nutraceutical industry, serving as the primary European launchpad for innovation, sourcing, and partnership. Europe remains the world's largest functional food and supplement market, with a long-term CAGR of 7–9%, far exceeding traditional food sectors-. The 2027 edition arrives at a pivotal moment, as the market navigates the convergence of GLP-1 metabolic therapies, personalised nutrition, and clean-label imperatives. For buyers, the show offers direct access to the entire supply chain—from raw ingredients to finished products—under one roof, enabling efficient benchmarking and discovery. For exhibitors, it provides unparalleled exposure to 30,000+ qualified decision-makers from 135+ countries, making it the most efficient channel to enter or expand within the European market. With regulatory changes on the horizon—including the European Commission's planned revision of the Food Supplements Directive expected in 2027—the event also serves as a critical intelligence hub for staying ahead of compliance and market shifts

Industry trends

Key trends shaping this market and its wider industry.

GLP-1

GLP-1,,.GLP-1,,,

Source

Gut Health and the Microbiome

Gut health continues to be a key lever for longevity, with research highlighting how microbial balance influences metabolism, cognition, and immune resilience. Probiotics and prebiotics are among the fastest-growing categories, with a forecast CAGR of 9.61% from 2025–2030

Personalised and Precision Nutrition

Consumers increasingly demand personalised nutrition solutions tailored to age, gender, and health goals. Europe's personalised immunity supplement market is projected to grow from $2.1 billion in 2025 to $9.8 billion by 2035

Clean Label and Natural Ingredients

Transparency, traceability, and natural sourcing are now table stakes. Plant-based ingredients already hold 54.6% of the market, and consumers favour products with clinical substantiation — products with clinical claims grow nearly 2% faster than those without

Beauty-from-Within and Nutricosmetics

Ingestible beauty is a major growth area, with the European nutricosmetics market valued at $2.27 billion in 2025. Ingredients targeting skin, hair, and nail health through oral consumption are increasingly prominent, with dedicated Innovation Award categories reflecting this trend

Market news

Latest updates from across the market.

2026-05-25

Vitafoods Europe 2026 delivers its largest-ever showcase

The 2026 edition broke attendance records with 26,767 attendees (5% growth) and over 1,550 exhibitors (16% growth). The show featured 37.5 hours of content, 100 expert speakers, and facilitated over 220,000 on-site connections, with a 30% increase in scheduled meetings. New features included a Community Lounge, sold-out Women's Networking Breakfast, and a Future of Nutrition Lunch & Learn with Professor Tim Spector

Read

2026-07-20

Vitafoods Europe 2027 positions as gateway to EU health market

The 2027 edition is positioned as a premier B2B platform for dietary supplement and functional ingredient companies to access the European high-end health consumer market, connecting with top local brands and manufacturers

Read

Plan your trip

Travel & logistics

Local currency · EUR

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

BCN

Josep Tarradellas Barcelona-El Prat Airport

Direct metro connection on L9 Sud to 'Fira' or 'Europa | Fira' stations (20 minutes). Taxi approx. €25–35

7.4 km

to venue

10–15 minutes

by car

REU

Reus Airport

Secondary airport serving Barcelona; less frequent connections. Bus or train to Barcelona then metro to venue

~100 km

to venue

~75 minutes

by car

GRO

Girona–Costa Brava Airport

Seasonal and low-cost carrier airport. Bus to Barcelona city centre then metro to venue

~100 km

to venue

~75 minutes

by car

Hotel tiers

A range of accommodation options near the venue and across key areas.

Budget / 3-star

L'Hospitalet de Llobregat (near venue)

USD 100–180 / night

Estimated rates during May trade fair season. Examples: Travelodge BCN Cornella Fira (3 nights approx. €436 for 2 pax)

Mid-range / 4-star

Fira Gran Via area / City centre

USD 200–450 / night

Estimated rates during May trade fair season. Examples: Leonardo Royal Hotel Barcelona Fira, Lamaro Hotel

Premium / 5-star

City centre / Eixample

USD 400–800 / night

Estimated rates during May trade fair season. Examples: InterContinental Barcelona, Claris Hotel & Spa GL

Premium

City centre / Near venue

USD 300–600 / night

Estimate based on typical Barcelona rates for premium hotels during trade fair season

Local transport

Get around the city with these convenient transport options.

(Metro)

Estimated cost€2.65;T-Casual €12.55;Hola BCN (2-5)

Best forL9 Sud 'Fira' 'Europa | Fira';L10 Sud 'Foc',6

L9 Sud T1/T2.2. 05:00–24:00,.T-Casual

(FGC)

Estimated cost€2–3

Best forL8, S8, S33, R4, R5, R6 'Europa | Fira'

Plaça Espanya 5

(Bus)

Estimated cost€2.65

Best forH12, V1, 46, 65, 79, H16, V3, 23, 109, 902B

Plaça Europa Gran Via

(Taxi)

Estimated cost€25–35; Sants €15–20; €10–20

2026, Fira Gran Via €3.30. 'AMB Taxi Barcelona' APP

(VTC / Ride-hail)

Estimated costCost TBA

Best forUber,Cabify,Free Now

(Parking)

Estimated costParclick

Best for5,000-;, Fira Hospitalet Promoparc-,Fira Gran Vía

2.1-;2. (ZBE)

Plan your trip

Visa & entry documents

Check the latest visa requirements and entry guidelines before travelling.

Visa required

ATA Carnet: check with organiser

Type	Who needs it	Fee	Processing
(Schengen Short-Stay Business Visa, Type C)	/	$106.00	15,30

Citizens of EU/EEA countries, the US, Canada, Australia, New Zealand, Japan, South Korea, and many others do not require a visa for short stays (up to 90 days). Check with the Spanish consulate for the full list

ATA Carnet is not required for temporary imports of exhibition goods into Spain, as Spain is part of the EU customs union. However, exhibitors should consult with their logistics provider for specific customs documentation requirements

Official visa page

Weather

Barcelona in May: mild and pleasant spring weather. Average highs 21–22°C (70–72°F), lows 13–15°C (55–59°F)-. Moderate rainfall (~43–61 mm)-. Occasional showers possible. Comfortable clothing with layers recommended; evenings can be cool

Plan for the climate

Check temperatures and pack accordingly

Venue connectivity

Fira Gran Via is well-connected by public transport: Metro L9 Sud: direct from Barcelona Airport (both terminals) to 'Fira' and 'Europa | Fira' stations inside the venue. Operates 05:00–24:00 daily, uninterrupted on weekends. FGC: 'Europa | Fira' station connects to city centre and surrounding cities via lines S8, S33, R6, R5, S4. Bus: routes H12, V1, 79, 65, 46, V3, H16 stop nearby. Taxi: readily available, with taxi stops at venue; yellow and black cabs, credit card accepted. Motorway: direct access from AP-7, AP-2, A-2, C-16, C-58, C-31, C-32, C-33

Ride-hailing

Taxis

Public transit

Car rentals

Cultural notes

Useful information to help you have a smooth and respectful visit.

Business Culture & Etiquette

Barcelona is a major international business hub. Trade show etiquette is professional yet approachable. Business attire is preferred unless a booth theme dictates casual dress-. Address senior professionals with Mr./Mrs./Ms. initially-. Spaniards value personal relationships—take time to build rapport. Meetings often start later than in Northern Europe; be flexible with scheduling. English is widely spoken in business settings, but a few phrases in Spanish or Catalan are appreciated. Barcelona is a tourist destination—be mindful of pickpockets in crowded areas

Local Dining & Networking

Barcelona offers a rich culinary scene. Lunch is typically served 13:30–15:30, dinner from 20:30 onwards—plan evening networking accordingly. The venue has 45 on-site restaurants- and nearby options including Italian (Vapiano), Mediterranean, and American taverns-. The Mediterranean lifestyle encourages outdoor dining and socialising—use evening meals to continue business conversations

Getting Around

Barcelona's public transport is efficient. The metro (L9 Sud) and FGC trains serve Fira Gran Via directly. Taxis and ride-hailing are readily available. The city is walkable, and cycling is popular. Consider purchasing a Hola Barcelona travel card for unlimited public transport during your stay. Use the East entrance for Vitafoods Europe

Practical guides

Visitor & Exhibitor Essentials

Everything needed to arrive prepared, navigate the event, and make the visit productive.

Flights

Destination: Josep Tarradellas Barcelona-El Prat Airport (BCN)

Book flights early as May is a peak travel period for Barcelona. Barcelona-El Prat (BCN) is the primary airport, 10–15 minutes from venue

Visa

Estimated cost: Not yet confirmed

Official

Hotels

Find a stay near the venue with options for every budget.

Areas to stay

L'Hospitalet de Llobregat (closest to venue, walking distance) · Plaza Europa (adjacent to Fira Gran Via) · City centre / Eixample (wider choice, 20–30 min by metro) · Sants / Montjuïc (good transport links)

Budget / 3-star

$100–180 per night

Book

Mid-range / 4-star

$200–450 per night

Book

Premium / 5-star

$400–800 per night

Book

Transport

Get to the venue and around the city with these options.

Airport → venue: Metro L9 Sud (orange line) from both airport terminals directly to 'Fira' or 'Europa | Fira' stations (18–23 min). Taxi approx. €25–35 (15 min). Aerobus to city centre then metro

Hotel → venue: Metro L9 Sud / L10 Sud; FGC trains (S8, S33, R5, R6, S4) to 'Fira' station; bus lines H12, V1, L80, L95, 902B

Ride-hail: Uber, Cabify, Free Now available; taxi ranks at venue. Approx. €10–20 from city centre

Public transit: Single metro ticket €2.55–€6.75 (zone-dependent). T-Casual (10 journeys) approx. €12. Hola Barcelona travel card available for unlimited travel

Parking: 4,580 spaces on-site with disabled parking; daily rates not published. North, South and East access

Weather

Plan and pack for the event climate.

Month: May

Temperature: 13–22°C (55–72°F)

Seasonality: Moderate rainfall (~43–61 mm)-; occasional showers possible

Packing: Light layers: t-shirts, long-sleeve shirts, light trousers or jeans-. Comfortable walking shoes essential. Light cardigan or jacket for cooler evenings and air-conditioned halls-. Sun protection (hat, sunglasses) recommended. Small umbrella for possible rain

Itinerary builder

Add priorities and side trips to make the most of your visit.

Add side trips

Default day plan

08:30Arrive at East Entrance, collect badge, and plan your day using the event app
09:00Attend opening keynote or visit exhibitor booths in Halls 3–6
12:30Lunch break at one of the on-site restaurants or nearby venues
14:00Continue networking and sourcing; attend conference sessions or Innovation Awards
17:30Wrap up, use event platform to follow up on leads, and exit via East Entrance

Plan your trip

Planning

Best day to visit: Day 2 (19 May)

Day 2 typically sees full exhibitor presence, the busiest networking opportunities, and the full conference programme running, offering the best balance of sourcing, learning, and networking. Exhibitors are fully set up and attendees are in full swing, making it ideal for high-value interactions

T-60

Register for the event and secure your ticket (paid model) — Early bird pricing available; complete registration to access the event platform for networking

T-45

Book flights and accommodation — Barcelona is busy in May; book early for best rates. Use official partner bnetwork for hotel deals

T-30

Review exhibitor list and floor plan — Prioritise must-visit stands and schedule meetings via the event platform

T-14

Confirm travel documents (passport, visa if needed) — Non-EU visitors should check Schengen visa requirements and apply if necessary

T-7

Download the event app and finalise your itinerary — Use the app to navigate, book sessions, and connect with exhibitors

T-1

Prepare business cards, comfortable shoes, and layered clothing — Barcelona in May is mild; halls are air-conditioned. Bring a portable charger

Sample visitor itinerary

Route-optimised day