Visualize Expo 2027 comes to Gorinchem, 23-25 March.
Dates
23–25 Mar 2027
City / country
Gorinchem, Netherlands
Venue
Evenementenhal Gorinchem
Time
1:00 PM – 9:00 PM
Event overview
Visualize Expo 2027 is the Benelux trade fair for print, signage, digital signage and promotional solutions, running 23-25 March 2027 at Evenementenhal Gorinchem.
The three-day show connects printers, sign-makers, brand owners and designers with suppliers of presses, materials, wrapping films and promotional products.
Entry is free with compulsory online registration, and stands start at EUR 3,937 for a 12 sqm all-inclusive package.
TL;DR
One free visit covers printing technologies, signage, digital signage, wrapping and promotional products. Visitors can see machines running, compare materials and talk to suppliers from across the Benelux in a single day. The Academy adds practical Adobe and design workshops, the Innovation Zone shows new products, and the 2025 programme included a Wrap Zone and an Inspiration Theatre.
Visualize Expo reaches a concentrated Benelux audience of printers, sign-makers, designers and marketing buyers. The show is small enough for meaningful conversations but broad enough to attract decision-makers from the graphic, event, retail and interior sectors. Exhibitors can demonstrate machines live, launch products in the Innovation Zone and meet both existing accounts and new prospects over three days.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Evenementenhal Gorinchem, Franklinweg 2, 4207 HZ Gorinchem, Netherlands
Entrances & gates
Main entrance
Visitor registration and badge scanning are at the main entrance.
2,200 spaces around the venue at EUR 11 per day; 36 EV charging points.
2,200 spaces · €11.00/day
Parking: About 2,200 parking spaces surround the venue; parking costs EUR 11 per day. There are 36 electric-vehicle charging points. Arrive early on the first morning because the A15/A27 interchange and venue access roads get busy.
Gate: Follow dynamic signage from the Gorinchem-Oost exit (exit 28) of the A15. Keep the registration app open: the ticket or badge QR code is scanned on arrival.
Attend
Event days & opening times
Visitor (online pre-registration)
Entry is free but registration is compulsory for every visitor; the 2025 edition was free with pre-registration.
Ticket info
Badge collection
Register online before the show and keep the confirmation QR code on your phone; it is scanned at the entrance. Children must also be registered in advance and enter with a parent or teacher.
Ticket notes
Free admission with compulsory online registration. The organiser states registration is required for every visitor. No paid ticket tier or registration deadline was published for 2027.
Who runs the show
Easyfairs
Organiser
What's on
Rob de Winter
Adobe Certified Instructor, designer and author
Adobe creative workflows, Photoshop and visual communication
Lut Van Nooten
Adobe Certified Instructor and graphic designer
Adobe tools for designers and production teams
Innovation of the Year
A panel of industry experts selects the winner from innovations presented in the Innovation Zone.
sourceHow the last edition performed
Last edition
2025
Visitors: 6,000
Exhibitors: 95
Edition #: 1
This edition
2027
Visitors: 6,500
Exhibitors: 110
Next edition
2027
The second edition returns to Evenementenhal Gorinchem with the same three-day format, expanded Academy content and more than 50 exhibitors already signed up. The organiser is positioning it around printing technologies, signing possibilities and branding solutions.
Larger footprint of branding and promotional solutions More Academy workshops and keynote content Growth beyond the first edition's roughly 95 exhibitors
Growth over time
Edition recap
The first Visualize Expo ran 25-27 March 2025 at Evenementenhal Gorinchem as the successor to Sign & Print. Around 95 exhibitors showed printing, signage, wrapping and promotional products, with a Wrap Zone, an Inspiration Theatre, a Partnerplein and Adobe masterclasses. SIBON reported 6,000 visitors.
New this edition
Visualize Expo Academy
Practical workshops and masterclasses, including Adobe sessions, bookable in advance.
SourceInnovation Zone
A platform where companies present innovations to visitors and an expert panel selects the Innovation of the Year.
SourceStart-Up Zone
An accessible area for young companies to show products alongside established exhibitors.
SourcePlakwerkfestival
A student hackathon applying print and signage skills to real assignments on the show floor.
SourceImpact
Visualize Expo matters as the Benelux meeting point for visual communication. It is deliberately broader than a pure sign show: printing, digital signage, wrapping and promotional products share one floor, which mirrors how print businesses are diversifying. For a compact market, three days in Gorinchem give buyers a rare chance to see machines running and compare substrates side by side.
Audience quality
The audience is trade rather than public: printers, sign-makers, designers, brand and event managers. The 2025 exhibitor testimonials describe steady, qualified traffic and a mix of existing customers and new prospects, with roughly one-third of visitors new to one exhibitor. Volume is modest compared with a national consumer fair, so lead quality matters more than raw footfall.
Exhibitor outcomes
ROI comes from live demonstrations and account meetings rather than impulse sales. A 12 sqm package at EUR 3,937 sets a low entry cost; machinery exhibitors need larger space and should budget freight, rigging and power. With around 6,000 visitors, a stand needs a clear target list and disciplined follow-up. Service and consumable suppliers can often cover costs with a handful of dealer conversations.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The Benelux is a dense, mature print and signage market where printers diversify into wide-format, wrapping, display and promotional work. Visualize Expo concentrates that supply chain in one hall within an hour of Rotterdam, Utrecht and Antwerp. For suppliers, it is a compact route to owners and production managers who specify equipment; for buyers, it is a chance to see machines running before investing.
Key trends shaping this market and its wider industry.
Print and signage converge
Visualize Expo deliberately combines printing technologies, signage and promotional branding rather than treating them as separate markets.
What it changes: Printers adding wide-format, display and wrap work can find the equipment, materials and partners in one visit.
SourceAutomation and AI enter production
The organiser's 2026 FESPA review highlights AI, automation and personalisation as the dominant themes in print and signage.
What it changes: Buyers are evaluating software and automated workflows alongside presses and cutters, which changes the investment case.
SourceBranding and promotional products grow
Branding Solutions is described by the organiser as an important and growing part of the show, covering embroidery, engraving and adhesive films.
What it changes: Sign-makers and printers can add higher-margin branded merchandise and personalisation services.
SourceSustainability shapes material choice
The 2025 Inspiration Theatre programme included sessions on the value of paper and sustainable printing.
What it changes: Substrate and ink suppliers can differentiate on recyclability, certifications and lower-waste production.
SourceLatest updates from across the market.
Suppliers often combine a Benelux show with larger European print and promotional events. Visualize Expo is the compact regional stop; the others serve wider launches and international buyers.
2027-2028
Only Visualize Expo dates are verified in this run.
Circuit is an editorial planning aid; only Visualize Expo dates were verified.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Rotterdam The Hague Airport
Closest airport, with limited European routes; take a train or taxi onward to Gorinchem.
about 45 km
to venue
35-50 minutes by car
by car
Amsterdam Airport Schiphol
Main international gateway; trains run to Utrecht or Dordrecht, then onward to Gorinchem.
about 75 km
to venue
60-80 minutes by car or train
by car
Eindhoven Airport
Useful for low-cost European flights; connect by train via Eindhoven and Utrecht.
about 75 km
to venue
60-75 minutes by car
by car
A range of accommodation options near the venue and across key areas.
USD 95–130 / night
Planning estimate in EUR for March 2027; limited inventory, so book early.
sourceUSD 130–180 / night
Best balance for a two-night stay; a short taxi or bus ride from the venue.
sourceUSD 180–260 / night
More choice and higher comfort, but add 45-75 minutes of daily travel.
sourceGet around the city with these convenient transport options.
Train (MerwedeLingelijn)
Fastest public-transport option from the Randstad; check NS and Arriva journey planners.
Bus
Local bus lines serve the venue area; allow 10-15 minutes plus walking.
Taxi or rideshare
Short metered trip; useful with samples or in rain.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (type C) | Nationals outside the visa-exempt list who travel for business meetings or a trade fair | $90.00 | Usually 15 calendar days; apply up to six months ahead |
EU/EEA and many Western nationals can enter visa-free for short business trips. Check the Dutch government list; ETIAS authorisation may apply once operational.
The EU accepts ATA carnets for temporary exhibition goods and professional equipment. Confirm the scope with the forwarder and Dutch customs before shipping.
Official visa pageWeather
March in Gorinchem is early spring: daytime highs around 7-11°C and lows around 2-4°C, with wind, rain and occasional frost. The hall is heated, but queues and transport stops are outdoors, so bring a waterproof jacket and layers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Venue Wi-Fi availability for exhibitors was not published. Dutch mobile coverage is strong; an EU eSIM or local SIM is inexpensive and useful for train apps, maps and lead capture.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Direct communication
Dutch business culture is informal and direct. Use first names, keep presentations concise and state the commercial case early.
Cards and payments
Card payments are widely accepted, including contactless. Some small venues prefer debit cards; carry a little cash for lockers or kiosks.
Tipping
Service is included in restaurant bills. Rounding up or leaving 5-10% is appreciated but not compulsory.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: AMS (Amsterdam Airport Schiphol), with RTM and EIN as alternatives
Book 6-10 weeks ahead for late March. Schiphol has the best international connections; Rotterdam The Hague is closer but has fewer routes. Add 60-90 minutes for the onward train to Gorinchem.
EU/EEA and many Western passport holders can visit the Netherlands visa-free for short business trips. Other nationalities need a Schengen short-stay visa, and ETIAS authorisation may be required once the system is operational.
Estimated cost: Schengen visa about EUR 90; ETIAS fee to be confirmed when launched
Processing: Schengen visa usually 15 calendar days; apply up to six months ahead
Carry the show registration, hotel booking, travel insurance and proof of funds. A visa does not permit employment.
OfficialGet to the venue and around the city with these options.
Airport → venue: From Schiphol, take a train to Utrecht Centraal or Dordrecht and continue to Gorinchem; allow 75-100 minutes. By car, follow the A4 and A15 to the Gorinchem-Oost exit.
Hotel → venue: Gorinchem hotels are a 5-15 minute taxi or bus ride from the venue; Rotterdam and Utrecht require 45-75 minutes by train plus a local bus or taxi.
Ride-hail: Uber and Bolt operate in the Rotterdam and Utrecht regions; local taxi firms serve Gorinchem. Book a return taxi in the evening because supply is limited.
Public transit: NS trains connect Schiphol, Utrecht, Dordrecht and Gorinchem; the MerwedeLingelijn and local buses complete the trip. Use the NS or 9292 app for live journeys.
Parking: About 2,200 spaces at the venue, EUR 11 per day, with 36 EV charging points.
Plan and pack for the event climate.
Month: March
Temperature: 2-11°C (36-52°F)
Seasonality: Early spring with wind, frequent showers and occasional frost; daylight extends into the early evening.
Packing: Waterproof jacket, layers, comfortable shoes and an umbrella. The hall is heated, so avoid heavy coats on the floor.
Plan your trip
Best day to visit: Wednesday, March 24, 2027
Wednesday is the first full day, running 10:00-18:00, and avoids the shorter Tuesday opening. It gives enough time to compare machines, attend an Academy session and revisit priority suppliers. Tuesday afternoon is quieter for focused appointments, while Thursday is the last chance for show deals.
Register free for Visualize Expo and book a hotel in Gorinchem or Rotterdam. — Registration is compulsory; hotel stock is limited during show week.
Shortlist exhibitors and book any Academy workshop that requires advance sign-up. — Workshops have limited seats; the 2025 Adobe masterclasses capped attendance.
Plan the journey and check NS or Arriva timetables. — Allow 75-100 minutes from Schiphol; longer if staying in Rotterdam.
Download the show app and note the halls, themes and priority stands. — The app carries the programme and exhibitor list.
Prepare a one-page buying brief with specifications and budget. — Useful for comparing presses, substrates and finishing options.
Pack business cards, a charged phone and a waterproof jacket. — March weather is changeable; the floor is warm.
Arrive, scan the registration QR code and collect a floor map.
Main entrance, Evenementenhal GorinchemStart with printing presses and wide-format machines before the aisles fill.
Printing Technologies areaCompare signage substrates, display systems and digital-signage software.
Signing Possibilities areaLunch and an Academy or keynote session.
Academy stageVisit wrapping-film and branding exhibitors, including live demos.
Branding Solutions and Wrap ZoneReturn to priority stands for quotes and samples.
Main hallGorinchem old town and fortifications
Historic Town
10 minutes from the venue
Walk the 17th-century bastions, harbour and compact centre after the show; restaurants are within easy reach.
Kinderdijk windmills
UNESCO Heritage
about 25 km / 30 minutes by car
The classic Dutch windmill landscape is a short detour for an extra half-day.
Rotterdam
City and Architecture
about 30 minutes by train
Modern architecture, the Markthal and a larger hotel and restaurant choice for a longer stay.
Partnerplein
show-floor meeting area
The 2025 show included a Partnerplein for associations and knowledge partners; use it for informal introductions.
Gorinchem harbour cafes
after-hours
A compact old-town cluster of cafes and restaurants within 15 minutes of the venue.
Rotterdam after-hours
city networking
30 minutes by train; useful for supplier dinners and larger meetings.
The show closes on Thursday 25 March 2027. Friday is the first working follow-up day, so prepare templates and owner assignments before the show rather than after it.
Budget
Shell scheme
EUR 328–390 / m²
Raw space
EUR 200–260 / m²
Standard booth
12 m²
The shell-scheme low band is derived from the published EUR 3,937 12 sqm package. Raw space and the upper band are editorial estimates; machinery space is quoted individually.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth
exhibitor · 12 sqm all-inclusive
EUR 3937 / per booth
booth
exhibitor · 36 sqm shell scheme
EUR 11808–14040 / per booth
hotel
both · mid Gorinchem
EUR 130–180 / per room night
per_diem
both · moderate
EUR 45–75 / per person per day
flight
visitor · European return
EUR 100–250 / per return trip
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth | exhibitor | 12 sqm all-inclusive | EUR 3937 / per booth | published | 2026-10-31 |
| booth | exhibitor | 36 sqm shell scheme | EUR 11808–14040 / per booth | estimate | 2026-10-31 |
| hotel | both | mid Gorinchem | EUR 130–180 / per room night | estimate | 2026-10-31 |
| per_diem | both | moderate | EUR 45–75 / per person per day | estimate | 2026-10-31 |
| flight | visitor | European return | EUR 100–250 / per return trip | estimate | 2026-10-31 |
Decision
Six quick questions score whether Visualize Expo 2027 is best for you as a visitor, an exhibitor, or one to skip.
QUESTION 1 OF 6
Which best describes you?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are comparing equipment, materials or suppliers and can attend at least half a day.
Best for
Printers, sign-makers, designers and brand buyers within day-trip distance of Gorinchem
Min. budget
$50.00
Timeline
1 day; register 1-2 weeks ahead
Risks
Limited show size
Travel time from Amsterdam
March weather delays
exhibit
You can demonstrate live, staff all three days and follow up within 48 hours.
Best for
Print, signage, promotional and software suppliers with Benelux distribution
Min. budget
$4,000.00
Timeline
3-6 months; confirm space and stand build by early 2027
Risks
Modest footfall compared with a consumer fair
High machinery freight and rigging costs
Lead follow-up capacity
skip
Your product needs a consumer audience or a larger international platform such as FESPA or drupa.
Best for
Consumer brands with no trade or Benelux distribution plan
Timeline
Not applicable
Risks
Missing Benelux trade relationships
Competitors visible on the floor
Book with
Easyfairs
International exhibition organiser behind Visualize Expo and the My Easyfairs exhibitor portal.
Official organiser website
Evenementenhal Gorinchem
Regional exhibition venue at Franklinweg 2 with about 2,200 parking spaces and 36 EV charging points.
Official venue website
Sign Benelux
Dutch trade title for the sign and visual-communication industry; published the 2025 show preview.
Trade press partner coverage
VIGC
Belgian graphic-industry knowledge centre that ran the Benelux Online Print Event alongside the 2025 show.
Trade press coverage of co-located event
Recommended providers
Netherlands Immigration and Naturalisation Service
Official Schengen short-stay visa guidance.
Gorinchem and Rotterdam hotel inventory; book early for show week.
Compare fares to Amsterdam, Rotterdam and Eindhoven; no paid partnership.
Contact the organiser for the official 2027 freight and stand-building partners.
Travel and exhibition insurance comparison; not affiliated.
Local destination guide for the old town and riverfront.
No official lead-capture provider was named for 2027; bring a tested CRM app.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
6
References
4
Publishers
5
Date checked
Visualize Expo / Easyfairs
Sign Benelux
SIBON
Easyfairs
Display a free company card at your booth, or share your professional card on the show floor.
