Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join us at the Virginia Farm Show from January 21-23, 2027, at Augusta Expo, Fishersville, VA, showcasing agricultural equipment and services.
Dates
21–23 Jan 2027
City / country
Fishersville, United States
Venue
Augusta Expo
Are you the organiser of this event?
Event overview
The Virginia Farm Show is the only agricultural trade show in Virginia that caters to both full-time and part-time farmers. Attendees can expect to see a wide range of agricultural equipment, including milking parlors, tractors, and portable sawmills.
The event also features a Skid Steer Rodeo, where participants can compete for trophies and cash prizes. Virginia Farm Show takes place in Fishersville, United States.
TL;DR
The Virginia Farm Show is the only agricultural trade show in Virginia that caters to both full-time and part-time farmers. Attendees include farmers from Virginia, Maryland, Delaware, and North Carolina.
Exhibiting at the Virginia Farm Show provides access to a targeted audience of agricultural professionals. It's an excellent platform for showcasing products and services to potential buyers in the farming community. Meet qualified buyers and partners including Manufacturers of farming equipment, Suppliers of agricultural services, Dealers of tractors and machinery. Position your offer across agricultural machinery and equipment, livestock handling equipment, irrigation.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Fishersville, United States
Augusta Expo in Fishersville typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Augusta Expo in Fishersville typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Augusta Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-01-21 to 2027-01-23, Virginia Farm Show in Fishersville covering Agricultural machinery and equipment, Livestock handling equipment, Irrigation systems and supplies, Farming tools and i gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Shenandoah Valley Regional Airport
Closest field to Fishersville, at Weyers Cave. Scheduled service is limited and seats are thin in winter, so treat it as a convenience option and confirm the current operator and schedule before booking
TBA
to venue
approx. 20-25 min via I-81 and local roads
by car
Charlottesville-Albemarle Airport
Best balance of drive time and flight choice for many visitors, with connections through larger hubs. Rent a car at the airport for the run west to Fishersville
TBA
to venue
approx. 50-60 min via I-64 and I-81
by car
Washington Dulles International Airport
Main long-haul gateway for the region with the widest choice of nonstop flights. Allow extra time in January for winter weather on the I-66 and I-81 stretches
TBA
to venue
approx. 2h15-2h30 via I-66 and I-81
by car
Richmond International Airport
Practical Virginia alternative with rental cars on site; the drive west crosses Afton Mountain, which can be affected by ice in late January
TBA
to venue
approx. 1h50 via I-64 and I-81
by car
Ronald Reagan Washington National Airport
Useful for domestic connections and the DC market; no direct rail link reaches Augusta Expo, so plan on a rental car or a long rideshare transfer
TBA
to venue
approx. 2h40 via I-66 and I-81
by car
A range of accommodation options near the venue and across key areas.
Hampton Inn Waynesboro/Stuarts Draft
USD 115–145 / night
Free breakfast, Free Wi-Fi, Free parking, Indoor pool, Air conditioning, Pet-friendly, Fitness center, Accessible
Tru by Hilton Staunton
USD 88–118 / night
Free breakfast, Free Wi-Fi, Free parking, Air conditioning, Pet-friendly, Fitness center, Accessible, Kid-friendly
Holiday Inn Express & Suites Waynesboro East by IHG
USD 88–118 / night
Free breakfast, Free Wi-Fi, Free parking, Indoor pool, Hot tub, Air conditioning, Pet-friendly, Fitness center
Comfort Inn & Suites Staunton
USD 71–96 / night
Free breakfast, Free Wi-Fi, Free parking, Outdoor pool, Hot tub, Air conditioning, Pet-friendly, Fitness center
Get around the city with these convenient transport options.
Car / rental car
Google Maps capture: about 1.6 mi, 6 min from hotels near Fishersville via State Rte 935.
Rideshare / taxi
Driving distances captured from Google Maps: about 3.3 mi from the Staunton hotel cluster and about 4.2 mi from Waynesboro East.
taxi
Major international gateway for the region; drive south on I-81 toward Fishersville. Confirm transfer options on the airport site.
taxi
Virginia gateway with connecting road access west to the Shenandoah Valley; rent a car for the drive to Augusta Expo.
taxi
Alternative East Coast gateway; connect by car or rail toward Staunton/Fishersville.
taxi
approx. 20-25 min via I-81 and local roads; Closest field to Fishersville, at Weyers Cave. Scheduled service is limited and seats are thin in winter, so treat it as a convenience option and confirm the current operator and schedule before booking.
taxi
approx. 50-60 min via I-64 and I-81; Best balance of drive time and flight choice for many visitors, with connections through larger hubs. Rent a car at the airport for the run west to Fishersville.
Weather
Late January in the Shenandoah Valley around Fishersville is mid-winter: expect cold days near or below freezing and a realistic chance of snow or ice on the I-81 corridor. Build a buffer into arrival plans and check road conditions before driving to Augusta Expo; the free_sources weather family failed for this run, so treat these as seasonal guidance only.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Virginia farm-show culture is practical: boots, work jackets and casual attire are the norm around equipment displays and livestock demonstrations.
Arrival
Arrive early on day one for badge pickup and to walk the equipment lots before peak crowds.
Local currency and payments
All on-site transactions are in US dollars (USD); cards are widely accepted, but carry some cash for small concession stands.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: SHD
Fishersville has no large commercial airport, and searches from New York JFK to the local Fishersville code returned connecting itineraries rather than direct service. In practice you fly into a Virginia gateway and drive: Shenandoah Valley Regional (SHD) at Weyers Cave is closest at roughly 20-25 minutes, Charlottesville-Albemarle (CHO) is about an hour, and Dulles (IAD), Richmond (RIC) and Reagan National (DCA) are each a two-hour-plus drive. For a January show, book 3-6 weeks out, choose a morning arrival so a weather delay does not cost you the first show day, reserve a rental car at the gateway airport, and confirm live fares and schedules before purchase.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Shenandoah Valley Regional Airport (SHD): approx. 20-25 min via I-81 and local roads; Charlottesville-Albemarle Airport (CHO): approx. 50-60 min via I-64 and I-81; Washington Dulles International Airport (IAD): approx. 2h15-2h30 via I-66 and I-81; Richmond International Airport (RIC): approx. 1h50 via I-64 and I-81. Allow road or rail time to Augusta Expo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Augusta Expo: Waynesboro / Stuarts Draft area: Hampton Inn Waynesboro/Stuarts Draft; Staunton: Tru by Hilton Staunton; Waynesboro East: Holiday Inn Express & Suites Waynesboro East by IHG.
Ride-hail: Ride-hailing apps are commonly used in Fishersville; confirm local availability before travel.
Public transit: No fixed-route public transit link to Augusta Expo appeared in the Fishersville transit capture (zero rows returned for public transport Fishersville to Augusta Expo). Plan on driving, a rental car, or rideshare from the Staunton/Waynesboro hotel corridor; the venue is reached via State Route 935 and State Route 608.
Parking: On-site parking is available at Augusta Expo; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: January 2027
Temperature: Winter conditions: January daytime highs typically hover around freezing in the Fishersville/Staunton area; no official forecast was retrieved for this run.
Seasonality: January is a winter month in Augusta County, Virginia, with snow and freezing rain possible; allow for weather delays on the roads to the venue.
Packing: Pack insulated layers, a warm coat, gloves and waterproof boots for the fairground lots and walking between halls; keep a scraper and check the forecast before the drive in from Staunton or Waynesboro.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Virginia Farm Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm the show dates, daily hall hours and admission or registration process on virginiafarmshow.com
Lock in lodging in Staunton, Waynesboro or the Stuarts Draft corridor
Write a one-page equipment shopping list with real numbers from your farm
Check financing and deposit position before you travel
Review the exhibitor list and rank the booths you must visit
Plan the drive on the I-81 corridor and check the vehicle
Confirm parking and trailer rules at Augusta Expo
Re-check the weather forecast and road conditions for Augusta County
Pack for a working farm show day
Capture quotes, not impressions
Registration and hall orientation at Augusta Expo
Supplier meetings and product demos
Final negotiations and follow-up
Virginia Farm Show registration concourse
Augusta Expo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Augusta Expo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Virginia Farm Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Virginia Farm Show, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Agricultural machinery and equipment and Livestock handling equipment solutions and benchmarking suppliers at Virginia Farm Show in Fishersville.
Min. budget
$500.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Agricultural machinery and equipment and Livestock handling equipment products who need qualified meetings with the event's trade audience.
Min. budget
$2,250.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Fishersville show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.