Miami's B2B wine and spirits meeting point, connecting producers with buyers across the Americas on 11–12 May 2027.
Dates
11–12 May 2027
City / country
Miami Beach, United States
Venue
Miami Beach Convention Center
Time
9:30 AM – 6:30 PM
Event overview
Vinexpo Americas is the Americas-facing wine and spirits trade show from Vinexposium, returning to the Miami Beach Convention Center on 11–12 May 2027. Two focused days connect producers, importers, distributors, retailers and hospitality buyers from the United States, Latin America, Canada and the Caribbean.
The 2026 edition drew 1,659 participants from 53 countries and 170 exhibitors, with a meeting-led format built around pre-scheduled business appointments. Expect a curated exhibition floor, masterclasses and Quick Talks, plus a strong Latin American and Caribbean buyer presence.
It is a working show for portfolio building and market entry rather than a consumer tasting.
TL;DR
Meet importers, distributors, retailers and on-premise buyers from across the Americas in one two-day cycle. The meeting-led format rewards prepared buyers with a focused schedule, while masterclasses and Quick Talks add category and market context. Miami's airport access and hotel stock make a short sourcing trip practical.
Use Miami as a single stand from which to test US distribution and open Latin American and Caribbean conversations. The 2026 edition averaged more than seven meetings per exhibitor, and the visitor base is deliberately filtered for trade decision-makers. A 9 sqm shell scheme keeps a first appearance lean; larger producers can take raw space for a multi-brand presentation.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
11901 Convention Center Drive, Miami Beach, FL 33139, United States
Entrances & gates
Hall D visitor entrance
Badge check at the door; cabin-size bags may be screened.
On-site garage parking at the convention center; use the Convention Center Drive entrance and keep the ticket for re-entry.
Cloakroom at the show entrance. Any hand luggage larger than 55 x 35 x 25 cm must be left there.
Use the entrance cloakroom for cabin-size or larger bags; suitcases and bottles in backpacks are not allowed on the floor.
Food options
Convention center catering outlets
On-site diningParking: The convention center has on-site parking in its garage; enter from Convention Center Drive and follow event signage. Allow extra time on show mornings because badge collection and loading traffic share the approach.
Gate: Use the Hall D entrance shown on the event access page. Badge collection desks open at 09:00, 30 minutes before the floor opens.
Attend
Event days & opening times
Ticket info
Badge collection
Badge collection stations open at 09:00. The badge is personal and identity may be checked at the entrance.
Ticket notes
Trade only: wine and spirits professionals, associated businesses and journalists. Not open to the public. No admission under 21, even with an adult.
Who runs the show
Vinexposium
Organiser
What's on
How the last edition performed
Last edition
2026
Visitors: 1,659
Exhibitors: 170
Visitor countries: 53
This edition
2027
Visitors: 1,800
Exhibitors: 190
Next edition
Not announced yet
Growth over time
New this edition
Impact
The 2026 edition deliberately traded scale for relevance: fewer exhibitors and visitors, but a broader 53-country base and a stronger Latin American share. For a buyer, that means less aisle noise and a higher chance that a stand holder is ready to discuss distribution rather than consumer sampling.
Audience quality
The audience is filtered to trade buyers, importers, distributors, retailers and on-premise operators, with a documented tilt toward Central and South America. It suits suppliers with a clear route-to-market story and buyers who arrive with a shortlist, not casual visitors.
Exhibitor outcomes
The show is best treated as a pipeline-building expense rather than a volume-sales event. A prepared exhibitor can use the meeting programme to pre-book a day of buyer conversations, then follow up within two weeks. Success should be measured in qualified meetings and samples requested, not in on-stand transactions.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Miami concentrates US market access, Latin American buyer demand and Caribbean distribution in one short trip. For producers, the city lowers the cost of testing several export markets; for buyers, it offers a curated comparison of Old World, New World and emerging-origin portfolios without a European travel budget.
Key trends shaping this market and its wider industry.
Premiumisation meets price pressure
Buyers are still trading up in selected categories, but tariff uncertainty and a strong dollar make landed-cost discipline more important than ever. Suppliers need a clear price ladder and a credible entry-tier product.
What it changes: A show conversation that cannot survive a landed-cost calculation rarely becomes an order.
Latin America and the Caribbean carry growth
The 2026 visitor base spanned 53 countries, with organisers reporting stronger participation from South and Central America. Brazilian, Mexican, Chilean, Colombian and Caribbean buyers are using Miami as a neutral meeting point.
What it changes: A single Miami trip can open several markets that would each be expensive to visit separately.
The next drinker is lighter and less formal
Interest is moving toward lighter reds, rosé, aperitif-style serves and no- and low-alcohol options, with younger consumers responding to accessible language and casual discovery rather than prestige signalling.
What it changes: Portfolio gaps in moderation and ready-to-drink formats are now a commercial risk, not a niche.
Vinexpo Americas sits between the European flagship fairs and the Asian circuit, so a producer can use it as the Americas leg of a wider annual calendar.
Wine Paris
Paris, France
Dates are circuit knowledge and should be reconfirmed with the organiser before booking.
websiteProWein Düsseldorf
Düsseldorf, Germany
Typical March Sunday–Tuesday slot; confirm the final 2027 calendar.
websiteVinexpo Asia
Hong Kong, China
Circuit estimate; confirm the Hong Kong dates and venue.
websiteQ1 European flagships
Use these to set the global story and meet European producers before Miami.
Q2 Americas and Asia
A two-leg May trip is possible but leaves little recovery time between shows.
Circuit dates are planning estimates drawn from the shows' usual annual slots, not confirmed 2027 calendars.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Miami International Airport
Closest major gateway; taxi or ride-hail to Miami Beach.
About 9 miles
to venue
20–30 minutes
by car
Fort Lauderdale–Hollywood International Airport
Useful alternative when MIA fares spike; allow more transfer time.
About 26 miles
to venue
40–55 minutes
by car
A range of accommodation options near the venue and across key areas.
USD 170–240 / night
Shoulder-season rates; book a refundable rate and expect resort fees.
USD 300–440 / night
Walkable or short ride to the convention center; rates rise during major events.
USD 550–850 / night
Full-service oceanfront properties with meeting space and beach access.
Get around the city with these convenient transport options.
Metrobus Route 150 Airport Flyer
Cheapest fixed-fare link; allow 45–60 minutes with luggage.
Taxi or ride-hail
Ride-hail from MIA to Miami Beach typically USD 35–55; local trips within South Beach USD 12–20.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor visa | Travellers who are not eligible for the Visa Waiver Program | $185.00 | Interview wait times vary by consulate; apply 3–6 months ahead | |
| ESTA under the Visa Waiver Program | Eligible passport holders from VWP countries | $21.00 | Usually minutes to 72 hours |
Visa Waiver Program nationals may travel on an approved ESTA; all others should check the US visa category that fits their purpose.
The US is not an ATA Carnet destination for this type of temporary display; use a customs broker and a temporary import bond where applicable.
Official visa pageWeather
May is warm and humid in Miami Beach, typically 24–30°C with high humidity and a chance of short afternoon thunderstorms.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks use eSIM or physical SIM; the convention center has Wi-Fi but a local data plan is safer for lead capture.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping is expected
Restaurant bills usually add 18–22% for service; bar tabs and taxis expect 15–20%.
Dress is business-casual
Miami's show floor is less formal than a European fair, but trade attire and closed shoes are still the norm.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MIA
Book 6–10 weeks out; Tuesday arrivals are cheaper than Monday. Compare MIA and FLL.
Book flightsMany visitors qualify for ESTA; others need a B-1 business visa. Carry trade credentials and a show invitation.
Estimated cost: USD 21 (ESTA) or USD 185 (B-1 MRV fee); both are estimates and can change
Processing: ESTA usually within 72 hours; B-1 interview wait times vary by consulate
Do not book non-refundable travel until the travel authorisation is approved.
OfficialGet to the venue and around the city with these options.
Airport → venue: MIA is 20–30 minutes by taxi or ride-hail; FLL is 40–55 minutes.
Hotel → venue: Most South Beach and Mid-Beach hotels are a 5–15 minute ride or a 15–30 minute walk.
Ride-hail: Uber and Lyft operate across Miami-Dade; use the designated pickup zone at MIA.
Public transit: Metrobus Route 150 connects MIA with Miami Beach for a flat fare; local buses also serve Collins Avenue.
Parking: On-site garage at the convention center; arrive before 09:00 for the best spaces.
Plan and pack for the event climate.
Month: May
Temperature: 24–30°C (75–86°F)
Seasonality: Humid; brief afternoon thunderstorms are common, with the wet season starting in late May.
Packing: Light business wear, a compact umbrella, comfortable shoes and a light layer for air-conditioned halls.
Plan your trip
Best day to visit: 2027-05-11
Day one has the longest floor hours (09:30–18:30) and most exhibitors staff their senior teams early. Use day two for follow-ups and programme sessions.
Book flights and a refundable hotel — Compare MIA and FLL; check the visa or ESTA status before paying.
Register and request badge — Use the same professional profile as your LinkedIn and company website.
Build a target exhibitor shortlist — Pick 12–15 stands and note the categories you actually buy.
Request meetings and download the floor plan — Confirm two or three priority appointments per day.
Check travel documents and badge email — Pack business cards, a light layer and comfortable shoes.
Badge collection and registration
Hall D entrancePriority supplier meetings
Exhibition floor, Hall DLunch and informal networking
Concourse catering areaMasterclass or Quick Talks session
Show programme stageSecond meeting block and follow-up notes
Exhibition floor, Hall DWynwood Walls
Art and Design
20–25 minutes by car from Miami Beach
A compact open-air street-art district with galleries and casual restaurants, useful for an evening away from the show.
Everglades National Park
Nature
60–75 minutes by car
A half-day airboat or boardwalk visit if you can add a weekend day; book a guided tour.
The Broken Shaker at Freehand Miami
Cocktail bar
Relaxed outdoor bar in Mid-Beach, good for small-group conversations after the floor closes.
Yardbird Southern Table & Bar
Restaurant
South Beach institution for a hosted dinner; book ahead for groups.
The show is designed around pre-scheduled meetings, so follow-up speed matters more than booth theatre. A disciplined two-week follow-up cycle turns a short Miami trip into a measurable pipeline.
Budget
Shell scheme
USD 65–95 / m²
Raw space
USD 35–60 / m²
Standard booth
9 m²
No public 2027 tariff was published; these are planning bands for a US trade show of this size.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth
exhibitor · 9 sqm shell
USD 585–855 / stand
Hotel
both · mid
USD 300–440 / room-night
Per diem
both · standard
USD 70–110 / person-day
Visa
visitor · B-1 / ESTA
USD 21–185 / person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth | exhibitor | 9 sqm shell | USD 585–855 / stand | estimate | 2026-10-31 |
| Hotel | both | mid | USD 300–440 / room-night | estimate | 2026-10-31 |
| Per diem | both | standard | USD 70–110 / person-day | estimate | 2026-10-31 |
| Visa | visitor | B-1 / ESTA | USD 21–185 / person | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether Vinexpo Americas is a visit, an exhibit or one to skip this year.
QUESTION 1 OF 6
Which best describes your organisation?
Compare participation options side by side to choose the best fit for your objectives.
visit
You buy wine or spirits for a US, Latin American or Caribbean portfolio and can book meetings in advance.
Best for
Importers, distributors, retailers and on-premise buyers with a sourcing brief
Min. budget
$1,200.00
Timeline
3–6 months of planning; register 6–8 weeks out
Risks
Travel and hotel costs
A weak shortlist wastes the trip
exhibit
You have a clear route-to-market story and can commit to a 9–24 sqm stand plus follow-up.
Best for
Producers, brand owners and exporters seeking distribution
Min. budget
$6,500.00
Timeline
6–12 months; booth and meetings booked 4–6 months out
Risks
Landed-cost pressure
Slow distributor follow-up
Shipping and sample compliance
skip
You have no trade channel, no travel budget or no capacity to follow up leads.
Best for
Consumer-focused brands, small retailers and anyone unable to act within a year
Timeline
None
Risks
Missing a market-entry window
Competitors meeting your buyers
Book with
Miami Beach Convention Center
The Art Deco convention center in Miami Beach, hosting Hall D for the 2027 edition.
Public venue website; no commercial partnership is implied.
American Airlines
Miami International is a major American Airlines hub, with connections across the Americas.
Published airline route network; not a confirmed show partner.
Greater Miami Chamber of Commerce
Regional business network for companies trading in Miami-Dade County.
Public chamber website; no show partnership is implied.
Wine Institute
California wine trade association representing producers on regulatory and market issues.
Public industry association; not a confirmed 2027 partner.
Recommended providers
US Department of State – Bureau of Consular Affairs
Official visa category and appointment information; ESTA is handled by CBP.
Search South Beach and Mid-Beach; check resort and cleaning fees before booking.
Compare MIA and FLL; book a refundable fare until the visa or ESTA is approved.
Use a forwarder with US customs brokerage and alcohol-import experience.
Look for medical, trip cancellation and exhibition-property cover.
Book Wynwood or Everglades tours with free cancellation.
Badge-scanning and lead-capture alternative if the organiser's scanner is not enough.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
5
References
2
Publishers
5
Date checked
Vinexposium
Vinetur
Display a free company card at your booth, or share your professional card on the show floor.
