Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies (VIATT) is set to take place from 24-26 February 2027 at the Saigon Exhibition & Convention Center in Ho Chi Minh City.
This event serves as a comprehensive platform for the entire textile value chain, featuring exhibitors from various sectors including apparel fabrics, home textiles, and technical textiles.
TL;DR
- 1Scale and Focus: The fair showcases a comprehensive range of textile products, attracting nearly 460 exhibitors from 21 countries and over 17,000 visitors from 54 countries in 2026.
- 2Organiser: The event is organised by Messe Frankfurt, a leading global trade fair organiser.
- 3Buyer Authority: Targeted attendees include manufacturers, wholesalers, and retailers in the textile and apparel sectors.
- 4Entry: Pre-registration is available for visitors, ensuring seamless access to the fair.
- 5Location: Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies takes place in Ho Chi Minh City, Vietnam. Venue: Saigon Exhibition & Convention Center (SECC). Scheduled 2027-02-24 to 2027-02-26.
Why visit
Attending VIATT provides an opportunity to network with over 460 exhibitors and gain insights into the latest trends and technologies in the textile industry. Visitors can explore a wide range of products and engage in discussions about sustainability and innovation in textiles. The fair also offers a unique platform for sourcing high-quality materials and establishing connections with key players in the industry.
Why exhibit
Exhibiting at VIATT allows companies to showcase their products to a diverse audience of over 17,000 trade visitors. It is an excellent opportunity to enhance brand visibility, connect with potential buyers, and stay ahead of industry trends. Participants can benefit from personalized business matching programs and gain insights into market demands and innovations.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Manufacturers for apparel fabric and home textiles
Yarn and fiber producers
Agents and trading companies
Retailers and chain stores
Designers for fashion and interior design
Wholesalers and distributors
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Textile machinery and textile technology suppliers
Apparel fabric and garment accessory producers
Yarn, fibre and trim manufacturers
Sustainable and technical textile innovators
Home textile and contract fabric suppliers
Garment OEM/ODM manufacturers serving export brands
Dyeing, finishing and printing equipment providers
Product categories
Key solution areas showcased across the event.
Apparel fabrics and garment accessories
Home textiles and contract fabrics
Technical textiles and nonwovens
Yarns and fibers
Sustainable textile solutions
Digital textile printing technologies
Location & Facilities
Venue
Halls & areas
1Exhibition Hall A
Saigon Exhibition & Convention Center (SECC)
799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam
Facilities
Parking
Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Saigon Exhibition & Convention Center (SECC) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
24 – 26 February 2027:9:00 AM – 5:00 PM daily
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Ho Chi Minh City, Vietnam
Why it matters
On 2027-02-24 to 2027-02-26, Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies in Ho Chi Minh City covering Apparel fabrics and garment accessories, Home textiles and contract fabrics, Technical textiles and nonwovens, Yarns and gives fashion buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · VND
Hotel tiers
A range of accommodation options near the venue and across key areas.
Renaissance Riverside Hotel Saigon
5-star
Riverside / District 14.5
USD 230–265 / night
Park Hyatt Saigon
5-star
District 14.7
USD 230–265 / night
Bay Hotel Ho Chi Minh
4-star
District 14.1
USD 150–190 / night
CICILIA Saigon Center
4-star
District 14.5
USD 150–190 / night
Novotel Saigon Centre
4-star
District 1 / District 3 border4.4
USD 150–190 / night
Hotel des Arts Saigon - MGallery Collection
5-star
District 1 / District 3 border4.6
USD 230–265 / night
ibis Saigon South
3-star
District 7, about 200 m from SECCUSD 95–122 / night
Local transport
Get around the city with these convenient transport options.
Bus 139 (public bus)
Estimated costVND 2-8 typical single public transport journey (confirm before travel)
Best forDistrict 1 / Ben Thanh area to Saigon Exhibition and Convention Center (SECC), District 7
Metro Line 1 plus bus or taxi
Estimated costVND 2-8 typical single public transport journey (confirm before travel)
Best forBen Thanh Market to SECC via metro Line 1 and a last-mile connection
Taxi / ride-hailing (Grab, Be)
Estimated costVND typical taxi or rideshare to the venue district (confirm before travel)
Best forDistrict 1 hotels to SECC, District 7
Airport taxi / ride-hailing
Estimated costApprox. VND taxi/rideshare from SGN to venue (estimate; confirm before travel)
Best forTan Son Nhat International Airport (SGN) to SECC
On foot
Estimated costNo fare
Best foribis Saigon South to SECC halls
Self-drive / parking
Estimated costApprox. VND 20,000-50,000 per entry if a charge applies (confirm current SECC tariff)
Best forSECC on-site car park
Weather
Late February falls in Ho Chi Minh City's dry season: typical daytime highs of 30-33 C and overnight lows of 23-25 C, with high humidity. Rainfall is limited but short showers are possible. Open-Meteo air-quality data captured during planning showed US AQI around 103 with PM2.5 near 29.5 ug/m3, so sensitive travellers should check local advisories on show days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage in Ho Chi Minh City is strong on 4G/LTE, with 5G expanding. Buy a local Viettel, Vinaphone or Mobifone SIM or eSIM at the airport or in the city; passport registration is required. SECC halls and hotels generally offer Wi-Fi, but capacity can strain during show days, so carry a power bank and use hotel business facilities for large uploads. Vietnam uses 220V at 50Hz with plug types A, C and F; bring a universal adapter for textile machinery laptops and demo equipment.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Fairground district
SECC sits in District 7, a planned urban area south of the city centre. Allow 20-30 minutes by road from District 1 hotels and keep the return trip in mind for evening meetings.
Money and payments
The local currency is the Vietnamese dong (VND). Cards are widely accepted in hotels and larger restaurants, but carry small notes for buses, markets and taxis. Ride-hailing apps can charge a linked card.
Business etiquette
Punctuality matters for supplier meetings. Bring business cards, use a formal greeting and dress neatly for factory or sourcing discussions. Building a personal relationship before price negotiation is common.
Language
Vietnamese is the official language. English is common in international hotels and at many exhibitor booths, but less so with local fabric mills and trim suppliers; arrange an interpreter for factory visits or technical discussions.
Tipping
Tipping is not mandatory. Rounding up taxi fares or leaving a small amount for good service is appreciated, especially in hotels and restaurants.
Traffic and timing
Ho Chi Minh City traffic peaks around 07:00-09:00 and 17:00-19:00. Build a 30-45 minute buffer for the SECC commute and avoid tight back-to-back meetings across the city.
Dress and weather
February is hot and humid, so light business attire works for the fairground. Carry a light layer for heavily air-conditioned halls, and choose comfortable shoes for the SECC exhibition level.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights captured for the 24 February 2027 departure flagged that the cheapest fares usually appear up to four months before takeoff, and that prices at capture time were typical. Round-trip searches used a 24-28 February 2027 window to cover the 24-26 February show dates plus travel days. SGN is the arrival airport for Ho Chi Minh City; book 3-4 months out, check baggage allowances for fabric samples or display materials, and confirm visa timing before locking non-refundable fares.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Ho Chi Minh City; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Saigon Exhibition & Convention Center (SECC): Riverside / District 1: Renaissance Riverside Hotel Saigon; District 1: Park Hyatt Saigon; District 1: Bay Hotel Ho Chi Minh.
Ride-hail: Grab and Be are the most widely used ride-hailing apps in Ho Chi Minh City; check Gojek availability in-app. Enter 'Saigon Exhibition and Convention Center (SECC)' as the destination and use the designated drop-off zone. Fares from District 1 to SECC are typically approx. VND 120,000-200,000; airport rides approx. VND 180,000-280,000. Confirm the plate and fare in the app before departure, and keep small notes for any tolls.
Public transit: Bus 139 is the captured route serving the SECC stop; fares are approx. VND 7,000-20,000 depending on distance. Ho Chi Minh City Metro Line 1 runs from Ben Thanh toward Suoi Tien and does not stop at SECC, so combine it with a short bus or taxi for the last mile. Use Moovit or Google Maps for live departures and allow extra time in peak hours. Public transit is cheapest but less practical with large samples or luggage.
Parking: SECC has on-site parking for cars and motorbikes; rates were not captured in the planning data. Expect to pay approx. VND 20,000-50,000 per entry if a charge applies, and confirm current tariffs and hall access with SECC or the organiser. During show days the car park and surrounding District 7 roads fill up, so arrive early; taxis and ride-hailing can drop at the main entrance.
Weather
Plan and pack for the event climate.
Month: February 2027 (dry season)
Seasonality: February sits in the dry season in southern Vietnam. Typical monthly rainfall is low, often under 30 mm, but short showers are still possible. Outdoor walks between SECC halls and the District 7 hotel cluster are generally manageable.
Packing: Light breathable fabrics for hot, humid show days, a light layer for heavily air-conditioned halls and meeting rooms, comfortable walking shoes for the SECC exhibition level, and sun protection plus a refillable bottle for outdoor walks between halls and the District 7 hotel cluster. Add a compact umbrella for occasional dry-season showers, a universal power adapter and business cards for supplier meetings.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 14-10
Register for VIATT 2027 and confirm whether your badge is trade-only; check passport validity and Vietnam visa or e-visa eligibility for your nationality.
Day 10-7
Book flights into Tan Son Nhat (SGN) and choose a hotel: ibis Saigon South for walking distance to SECC, or a District 1 hotel with a 20-30 minute taxi commute.
Day 7-4
Map must-see exhibitors by product category, including apparel fabrics, garment accessories, textile machinery and sustainability-certified suppliers, and request meetings.
Day 4-2
Arrange the airport transfer and download Grab or Be, Moovit and a translation app; confirm the SECC drop-off point and show opening hours.
Day 2-1
Pack light business attire, a layer for air-conditioned halls, comfortable shoes, a universal power adapter, business cards and printed hotel details.
Day 1
Check the show schedule, carry your passport and registration confirmation, and allow 45 minutes door-to-door from District 1 to SECC on the first morning.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Saigon Exhibition & Convention Center (SECC)
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies registration concourse
Saigon Exhibition & Convention Center (SECC)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Saigon Exhibition & Convention Center (SECC)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights₫190
- Per diem × 2₫150
Estimated total₫340
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Apparel fabrics and garment accessories and Home textiles and contract fabrics solutions and benchmarking suppliers at Vietnam International Trade Fair for Apparel, Textiles & Textile Technologies in Ho Chi Minh City.
Min. budget
$680.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Apparel fabrics and garment accessories and Home textiles and contract fabrics products who need qualified meetings with the event's trade audience.
Min. budget
$3,060.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Ho Chi Minh City show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Answers
Frequently asked
Where is VIATT 2027 held in Ho Chi Minh City?
The fair runs 24-26 February 2027 at the Saigon Exhibition and Convention Center (SECC) in District 7, Ho Chi Minh City. Messe Frankfurt's exhibition-ground page and the SECC how-to-get-here page are the official references for access and hall layout.
Which airport do I fly into for SECC?
Tan Son Nhat International Airport (SGN) is Ho Chi Minh City's international gateway. Google Flights captures for February 2027 show direct services from Singapore and Tokyo and one-stop routings from London and New York, with a taxi or bus transfer to District 7 on arrival.
Which hotel is closest to the SECC halls?
Google Hotels lists ibis Saigon South about 200 m from SECC in District 7, with free breakfast, free Wi-Fi, parking and an airport shuttle. District 1 hotels such as Novotel Saigon Centre and Park Hyatt Saigon require a taxi or bus ride instead.
How do I get from central Ho Chi Minh City to SECC?
Public bus route 139 serves the SECC area with a single fare shown around VND 6,000, while taxis and ride-hailing from District 1 typically take 20-30 minutes depending on traffic. Moovit's SECC page lists the stops and routes.
What is the weather like during the February show dates?
Late February is dry-season weather in Ho Chi Minh City: hot and humid with limited rain. Air quality can dip, with planning-time Open-Meteo data showing US AQI near 103, so check local advisories if you are sensitive.
Glossary
- Apparel sourcing
- The process of identifying, evaluating and contracting factories or suppliers that produce finished garments for a brand or retailer.
- OEM (Original Equipment Manufacturer)
- A factory that produces garments or textile products to a buyer's specification and under the buyer's brand.
- ODM (Original Design Manufacturer)
- A supplier that designs and produces products which are then sold under the buyer's brand.
- CMT (Cut, Make, Trim)
- A production model where the buyer supplies fabric and the factory provides cutting, sewing and finishing services.
- FOB (Free On Board)
- An Incoterm where the seller delivers goods on board the vessel at the named port; the buyer arranges main carriage and insurance.
- MOQ (Minimum Order Quantity)
- The smallest order volume a supplier will accept for a given fabric, style or production run.
- Tech pack
- A technical document containing measurements, materials, construction details and colourways for a garment style.
- GSM (grams per square metre)
- A measure of fabric weight per unit area.
- Circular knit
- A knitted fabric construction produced on circular machines, commonly used for T-shirts, polo shirts and activewear.
- Woven fabric
- Fabric made by interlacing warp and weft yarns on a loom.
- Dyeing and finishing
- The wet processes that add colour, hand-feel and performance properties to greige fabric or yarn.
- Digital textile printing
- A process that prints designs directly onto fabric using inkjet technology, suited to short runs and rapid sampling.
- Garment accessories and trims
- Buttons, zippers, labels, threads, interlinings and other components used to finish garments.
- Textile machinery automation
- The use of automated sewing, cutting, spreading and material-handling equipment in textile and garment production.
- CAD/CAM in apparel
- Computer-aided design and manufacturing tools used for pattern making, grading, marker making and cutting.
- GRS (Global Recycled Standard)
- A voluntary certification for recycled content, chain of custody and responsible production in textile products.
- OEKO-TEX Standard 100
- A certification that textile articles have been tested for harmful substances.
- GOTS (Global Organic Textile Standard)
- A certification covering organic fibre content and environmental and social criteria across textile processing.
- Lead time
- The time from order confirmation to delivery, including sampling, fabric procurement, production and shipping.
- Sampling
- The process of producing pre-production garment or fabric samples for buyer approval.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
Also known as
Alternate names and search phrases for this event.
- Ho Chi Minh City Textile Fair
- Textile Technologies Vietnam 2027
- Vietnam International Trade Fair Ho Chi Minh City 2027
- Apparel 2027
- Apparel Ho Chi Minh City 2027
- Textiles 2027
- Textiles Ho Chi Minh City 2027
- Textile Technologies 2027
- Textile Technologies Ho Chi Minh City 2027
- Ho Chi Minh City Vietnam
Trust footer
Sources
5
References
2
Publishers
0
Date checked
1
Messe Frankfurt
- event_website
2
VIATT
- event_social
- event_social
- event_social
- event_social
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.