Dates

    3–5 Dec 2026

    City / country

    Ho Chi Minh City, Vietnam

    Venue

    SECC Saigon Exhibition & Convention Center

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    Event overview

    Overview

    The 24th Vietnam International Trade Fair in Ho Chi Minh City will take place from December 3 to 5, 2026, at the Saigon Exhibition and Convention Center.

    This event will showcase innovative products and services under the theme 'Solutions for the Modern Lifestyle', attracting over 1,200 exhibitors from 20 countries and expecting more than 15,000 visitors.

    TL;DR

    1. 1Dates: December 3-5, 2026
    2. 2Location: SECC, Ho Chi Minh City
    3. 3Exhibitors: Over 1,200 from 20 countries
    4. 4Expected Visitors: 15,000
    5. 5Theme: Solutions for the Modern Lifestyle

    Why visit

    Visitors will gain insights into the latest trends and technologies, network with industry leaders, and discover new products and services that enhance their business strategies. Dates: December 3-5, 2026. Location: SECC, Ho Chi Minh City. Expected Visitors: 15,000. The 24th Vietnam International Trade Fair in Ho Chi Minh City will take place from December 3 to 5, 2026, at the Saigon Exhibition and Convention Center. This event will showcase innovative products and services.

    Why exhibit

    Exhibitors will benefit from increased brand visibility, opportunities to connect with potential clients, and the chance to showcase their innovations to a diverse audience. This expo serves as a vital platform for businesses to connect with international markets, showcasing advancements in technology and sustainability. It highlights the importance of innovation in meeting the evolving demands of consumers.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Industry professionals seeking new products
    Business owners looking for partnerships
    Decision-makers from various sectors
    Retail buyers interested in innovative solutions
    Investors exploring new market opportunities
    Media representatives covering industry trends

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of consumer goods
    Suppliers of household electronics
    Companies in the food and beverage sector
    Providers of DIY tools and equipment
    Exhibitors from international pavilions
    Innovators in eco-living products

    Product categories

    Key solution areas showcased across the event.

    Food and eco-living products
    Household electronics and appliances
    Home and garden solutions
    DIY tools and equipment
    Machinery and industrial supplies
    Innovative consumer goods

    Location & Facilities

    Venue

    Open in Google Maps

    SECC Saigon Exhibition & Convention Center

    799 Nguyen Van Linh, Ho Chi Minh City, Vietnam

    Attend

    Entry & tickets

    Register

    Who runs the show

    Organisers

    Công ty Cổ phần Quảng cáo và Hội chợ Thương mại Vinexad

    EmailCallWebsite

    How the last edition performed

    Previous edition

    Last edition

    2025

    unknown

    This edition

    2026

    Visitors: 15,000

    Exhibitors: 1,200

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    The 24th Vietnam International Trade Fair in Ho Chi Minh City will take place from December 3 to 5, 2026, at the Saigon Exhibition and Convention Center. This event will showcase innovative products and services under the theme 'Solutions for the Modern Lifestyle', attracting over 1,200 exhibitors from 20 countries and expecting more than 15,000 visitors. This expo serves as a vital platform for businesses to connect with international markets, showcasing advancements.

    Audience quality

    High-value decision-makers

    Visitors typically include Industry professionals seeking new products, Business owners looking for partnerships, Decision-makers from various sectors, Retail buyers interested in innovative solutions. Dates: December 3-5, 2026. Location: SECC, Ho Chi Minh City. Exhibitors: Over 1,200 from 20 countries. Expected Visitors: 15,000. VIETNAM EXPO Ho Chi Minh City attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors will benefit from increased brand visibility, opportunities to connect with potential clients, and the chance to showcase their innovations to a diverse audience. This expo serves as a vital platform for businesses to connect with international markets, showcasing advancements in technology and sustainability. It highlights the importance of innovation in meeting the evolving demands of consumers. Exhibitor categories include Manufacturers of consumer goods, Suppliers of household electronics, Companies.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Ho Chi Minh City (Saigon), southern Vietnam — Vietnam's largest economic and export-manufacturing hub, adjacent to the District 7 Phu My Hung exhibition and business district

    Why it matters

    Vietnam Expo is one of Vietnam's longest-running national trade promotion fairs, organised by Vinexad under the Ministry of Industry and Trade. The Ho Chi Minh City edition places buyers and sellers directly in southern Vietnam's industrial belt — the country's main gateway for electronics, textiles, furniture, food processing and consumer-goods manufacturing — at a time when global buyers are actively diversifying sourcing away from single-country dependence. For visitors, the show concentrates Vietnamese manufacturers, country pavilions and supporting import/export services in one venue at SECC, making it an efficient screening trip for ASEAN sourcing or distribution partnerships.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    China-plus-one sourcing continues

    02

    Free trade agreements reshaping trade flows

    03

    Green and compliance-driven supply chains

    04

    Agro-food, halal and processed food exports

    05

    Digital B2B matchmaking and cross-border e-commerce

    Regional trade-fair circuit for ASEAN sourcing

    Plan the circuit 8–12 months ahead and book hotels 2–4 months out; the December window overlaps Vietnam's year-end travel peak.

    Buyers building a Vietnam or wider ASEAN sourcing calendar typically pair the Ho Chi Minh City edition of Vietnam Expo with the Hanoi edition, specialist HCMC sector shows at SECC, and the region's large general trade fairs in Guangzhou and Bangkok.

    March–April

    Hanoi edition of Vietnam Expo and northern manufacturing suppliers

    April–May

    Canton Fair phases in Guangzhou — broadest general sourcing offer in Asia

    May–June

    THAIFEX – Anuga Asia in Bangkok for food, beverage and hospitality sourcing

    December

    Ho Chi Minh City edition of Vietnam Expo at SECC plus southern Vietnam supplier visits

    Peers listed are established regional trade fairs; confirm exact dates on each organiser's website before planning travel.

    Plan your trip

    Travel & logistics

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Phu My Hung / District 7 — 5–15 min from SECC, with Crescent Mall and local dining nearby

    USD 40–70 / night

    source
    Mid-range
    District 7 (walkable to SECC) or District 1 riverside — 30–45 min by taxi to the venue

    USD 85–140 / night

    source
    Premium
    District 1 city centre / Dong Khoi–Le Loi — 30–45 min taxi or Grab to SECC

    USD 200–380 / night

    source

    Local transport

    Get around the city with these convenient transport options.

    ride_hail

    Estimated costVND 40,000–90,000 (≈USD 2–4) per trip
    Best forMotorbike taxi (GrabBike/Be) — District 1 or District 7 hotels → SECC

    Fastest option in congested hours for a single traveller; helmet provided, but not practical with luggage or samples.

    bus

    Estimated costVND 6,000–10,000 (≈USD 0.25–0.40) per trip
    Best forCity bus from central Saigon (District 1 / Ben Thanh) → Nguyen Van Linh Parkway, District 7 (SECC)

    Several subsidised city bus routes run along Nguyen Van Linh Parkway past the venue; route numbers and last-service times change, so verify locally on arrival.

    taxi

    Estimated costVND 40,000–80,000 (≈USD 2–3) short taxi/Grab hop
    Best forPhu My Hung / Crescent-area hotels (District 7) → SECC

    Hotels in Phu My Hung are 5–15 min from SECC and partly walkable along Nguyen Van Linh Parkway; allow extra time in the morning peak.

    taxi

    Estimated costAED 40–55 (metered taxi off-peak)
    Best forDXB Airport (DXB) to SECC Saigon Exhibition & Convention Center

    Red Line metro serves DWTC and Expo City when applicable.

    taxi

    Estimated costUSD 35–75 taxi or rideshare to the venue district
    Best forDWC Airport (DWC) to SECC Saigon Exhibition & Convention Center

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: check with organiser

    ASEAN nationals and several unilateral-exemption countries may enter visa-free for short stays; confirm the current list and permitted stay length on the official immigration portal.

    Confirm temporary import/ATA-carnet arrangements for exhibition goods and samples directly with the organiser and Vietnamese customs before shipping.

    Official visa page

    Weather

    December falls in southern Vietnam's dry season: expect warm, mostly sunny days of about 30–32°C (86–90°F) and mild nights of 22–24°C (72–75°F), with only a few brief showers (typically ~20–40 mm for the month). Humidity stays high, so light business-casual clothing plus a compact umbrella or light layer for air-conditioned halls works well.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Vietnam.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Greetings and business cards

    A handshake with a slight bow and both hands is the standard greeting; offer and receive business cards with both hands and take a moment to read them before putting them away.

    Dress and conduct

    Business dress is smart and conservative — light suits or jacket-and-shirt for meetings, business casual on the show floor. Dress modestly (shoulders and knees covered) if visiting temples such as those in District 1.

    Tipping and dining

    Tipping is not mandatory but appreciated: around 5–10% in restaurants and small notes for taxi or hotel staff. Meals are often shared from central dishes, and the host usually pays — offer to reciprocate rather than splitting the bill.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: DXB

    Compare flights to the nearest international gateway serving Ho Chi Minh City; confirm ground transport on the organiser site.

    Visa

    Most foreign visitors need a visa for Vietnam. The official e-Visa is open to all nationalities — USD 25 for single entry or USD 50 for multiple entry, valid for stays up to 90 days and normally approved in about 3 working days at https://evisa.gov.vn/. ASEAN nationals and citizens of several unilateral-exemption countries may enter visa-free for short stays. Apply at least 2–3 weeks before travel and carry a printed e-Visa and a passport valid for six months beyond arrival.

    Estimated cost: Varies by visa type and nationality (check official site).

    Processing: Varies by nationality; apply several weeks before travel.

    Apply only through the official government portal; third-party sites charge large mark-ups. Passport must be valid for at least 6 months beyond arrival. Up to 90-day multiple-entry validity; enter through listed international checkpoints including Tan Son Nhat (SGN).

    Official

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: DXB Airport (DXB); DWC Airport (DWC). Allow road or rail time to SECC Saigon Exhibition & Convention Center; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near SECC Saigon Exhibition & Convention Center: Phu My Hung / District 7 — 5–15 min from SECC, with Crescent Mall and local dining nearby: ibis Saigon South (73 Hoang Van Thai, District 7), Phu My Hung serviced apartments and guesthouses around Nguyen Van Linh Parkway; District 7 (walkable to SECC) or District 1 riverside — 30–45 min by taxi to the venue: Novotel Living Saigon South (District 7), Liberty Central Saigon Riverside (District 1); District 1 city centre / Dong Khoi–L

    Ride-hail: Ride-hailing apps are commonly used in Ho Chi Minh City; confirm local availability before travel.

    Public transit: Check local bus/metro options for routes to SECC Saigon Exhibition & Convention Center.

    Parking: On-site parking is available at SECC Saigon Exhibition & Convention Center; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: December 2026

    Temperature: 22–32°C (72–90°F) — daytime highs around 30–32°C, evenings cooling to 22–24°C

    Seasonality: December is in the dry season in southern Vietnam: low rainfall (typically ~20–40 mm for the month) with mostly sunny days and high humidity; typhoon risk is minimal in the south, though it is Vietnam's peak inbound travel period for the year-end holidays.

    Packing: December falls in southern Vietnam's dry season: expect warm, mostly sunny days of about 30–32°C (86–90°F) and mild nights of 22–24°C (72–75°F), with only a few brief showers (typically ~20–40 mm for the month). Humidity stays high, so light business-casual clothing plus a compact umbrella or light

    Plan your trip

    Planning

    Best day for qualified buyer meetings: Day 2 — Friday 4 December 2026

    The show runs Thursday 3 to Saturday 5 December 2026. Opening day is dominated by the opening ceremony, official delegations and press, while the final day is a shorter wind-down with some stands packing early. Day 2 (Friday) gives the fullest exhibitor presence, the greatest density of scheduled B2B matchmaking and seminar sessions, and the best chance of reaching senior sales staff rather than stand-sitting staff. Confirm the final day-by-day conference schedule on the organiser site closer to the event.

    Side trips

    2

    Central Saigon / District 1 heritage walk

    Notre-Dame Cathedral Basilica of Saigon, the Central Post Office, Ben Thanh Market and the Dong Khoi riverfront give a compact introduction to the city and good evening dining options.

    Cu Chi Tunnels

    The best-known half- or full-day heritage excursion from the city; book a guided tour with hotel pickup if you only have the weekend after the show.

    Budget

    Costs & budget

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visa_fee

    visitor · e-Visa single entry

    USD 25 / per person

    official

    visa_fee

    visitor · e-Visa multiple entry

    USD 50 / per person

    official

    visitor_ticket

    visitor · trade visitor (pre-registered)

    USD 25 / per person

    estimate

    hotel_night

    visitor · budget (Phu My Hung, District 7)

    USD 40–70 / per room per night

    estimate

    hotel_night

    visitor · mid-range (District 7 / District 1)

    USD 85–140 / per room per night

    estimate

    hotel_night

    visitor · premium (District 1)

    USD 200–380 / per room per night

    estimate

    per_diem

    visitor · meals and local transport

    USD 50–75 / per person per day

    estimate

    exhibitor_stand

    exhibitor · shell scheme / raw space

    USD 180–320 / per sqm

    estimate

    visa_fee

    visitor · Entry visa

    USD 25 / per application

    official

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You have a defined sourcing or market-entry objective and at least one full show day (2–3 Dec–5 Dec 2026) on the floor.

    Best for

    Importers, distributors, sourcing and procurement managers who want to screen Vietnamese and international suppliers, walk national pavilions and take meetings at SECC.

    Min. budget

    $400.00

    Timeline

    2–4 weeks lead time — e-Visa (≈3 working days), flights to Tan Son Nhat (SGN), and a District 7 or District 1 hotel booking.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Peak year-end travel season in Vietnam means flights and hotels fill quickly for early December.

    Traffic between District 1 hotels and SECC can add 30–60 min each way in peak hours.

    exhibit

    You already sell into or near Vietnam, or you are testing demand with a small stand and a local agent or distributor.

    Best for

    Exporters, manufacturers and country pavilion participants targeting Vietnamese buyers, distributors and agents in machinery, food, consumer goods or industrial supply chains.

    Min. budget

    $2,650.00

    Timeline

    3–6 months lead time — booth space and stand build, e-Visa for staff, freight and customs clearance of exhibits or samples.

    Risks

    Budget estimate from listing cost signals — confirm live rates.

    Stand cost is an estimate (shell scheme per sqm plus travel); actual booth pricing, corner premiums and services must be confirmed with the organiser Vinexad.

    Exhibit freight and temporary import procedures into Vietnam require early customs planning.

    skip

    Vietnam is not yet in your sourcing plan, or budget and travel approvals cannot be secured before the early-December show dates.

    Best for

    Teams with no Vietnam/ASEAN sourcing or sales mandate, or those who can reach the same suppliers through regional shows such as the Canton Fair or the Hanoi edition of Vietnam Expo.

    Timeline

    No travel required — monitor the organiser site for exhibitor lists and post-show reports instead.

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from VIETNAM EXPO Ho Chi Minh City
    Official imagery from VIETNAM EXPO Ho Chi Minh City

    Trust footer

    Sources

    3

    References

    2

    Publishers

    0

    Date checked

    1

    VINEXAD

    2

    Vietnam Expo

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