Dates

    15–18 Oct 2026

    City / country

    Hanoi, Vietnam

    Venue

    VEC, Hà Nội, Việt Nam

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    Matched booths for VIETBABY FAIR - HANOI 2026

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    Event overview

    Overview

    Vietbaby Fair is the largest trade exhibition in Vietnam focused on products and services for mothers and children, organized for the first time in 2014 by Coex and SEGE Fairs.

    The 2026 edition will take place from October 15 to 18 at VEC in Hanoi, showcasing over 450 brands and 350 booths.

    TL;DR

    1. 1Dates: October 15-18, 2026
    2. 2Location: VEC, Hanoi, Vietnam
    3. 3Organizers: Coex and SEGE Fairs
    4. 4Expected exhibitors: 450 brands
    5. 5Expected visitors: 20,000+

    Why visit

    Visitors will have the opportunity to explore a wide range of products and services tailored for mothers and children, engage with industry experts, and discover the latest trends in maternal and child care. The fair also provides a unique networking platform for parents, manufacturers, and retailers.

    Why exhibit

    Exhibiting at the Vietbaby Fair offers brands unparalleled access to a targeted audience of parents, industry professionals, and retailers. It enhances visibility, fosters business relationships, and provides a platform to launch new products directly to the market. Expected exhibitors: 450 brands. The Vietbaby Fair serves as a crucial platform for industry stakeholders in the maternal and child care sectors, facilitating networking and showcasing the latest products.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Parents looking for the latest products for their children
    Retail buyers from baby and children’s product stores
    Healthcare professionals specializing in maternal and child health
    Distributors seeking new brands and products
    Educators and childcare providers
    Media representatives covering family and parenting topics

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Manufacturers of baby care products
    Suppliers of maternity goods
    Retailers of children's clothing and accessories
    Providers of educational toys and games
    Health and wellness brands for mothers and children
    Service providers in childcare and parenting support

    Product categories

    Key solution areas showcased across the event.

    Baby care products including diapers, wipes, and lotions
    Maternity products such as clothing and accessories
    Educational toys and games for early childhood development
    Nutritional products for infants and toddlers
    Safety products for children including car seats and monitors
    Fashion and accessories for children

    Location & Facilities

    Venue

    VEC

    VEC, Hà Nội, Việt Nam

    Attend

    Entry & tickets

    Who runs the show

    Organisers

    SEGE Fairs

    What's on

    Programme

    Co-located events

    VIETEDU

    Separate ticket

    International Education Exhibition

    How the last edition performed

    Previous edition

    This edition

    2026

    Next edition

    Not announced yet

    New this edition

    • 1

      Co-located VIETEDU education exhibition

      Vietbaby Hanoi 2026 runs alongside the Vietnam International Education Exhibition (VIETEDU), giving visitors and exhibitors access to a second show covering education products and services within the same venue.

      Source

    Impact

    A bigger and stronger platform

    Vietbaby Fair is the largest trade exhibition in Vietnam focused on products and services for mothers and children, organized for the first time in 2014 by Coex and SEGE Fairs. The 2026 edition will take place from October 15 to 18 at VEC in Hanoi, showcasing over 450 brands and 350 booths. The Vietbaby Fair serves as a crucial platform for industry stakeholders in the maternal and child care sectors, facilitating networking.

    Audience quality

    High-value decision-makers

    Visitors typically include Parents looking for the latest products for their children, Retail buyers from baby and children’s product stores, Healthcare professionals specializing in maternal and child health, Distributors seeking new brands and products. Dates: October 15-18, 2026. Location: VEC, Hanoi, Vietnam. Organizers: Coex and SEGE Fairs. Expected exhibitors: 450 brands. VIETBABY FAIR - HANOI 2026 attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibiting at the Vietbaby Fair offers brands unparalleled access to a targeted audience of parents, industry professionals, and retailers. It enhances visibility, fosters business relationships, and provides a platform to launch new products directly to the market. Expected exhibitors: 450 brands. The Vietbaby Fair serves as a crucial platform for industry stakeholders in the maternal and child care sectors, facilitating networking and showcasing the latest products. Exhibitor categories include Manufacturers of.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Hanoi, Vietnam

    Why it matters

    Attending VIETBABY FAIR - HANOI 2026 on 2026-10-15 to 2026-10-18 in Hanoi lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Market news

    Latest updates from across the market.

    Vietnam targets $48 billion textile-garment exports in 2026

    Read

    My baby business was pummeled by tariffs on China and Canada. It's taught me perseverance.

    Read

    Fashion trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering fashion often plan VIETBABY FAIR - HANOI 2026 alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for VIETBABY FAIR - HANOI 2026.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · VND

    Weather

    October 2026

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Vietnam.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Hanoi.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Compare flights to the nearest international gateway serving Hanoi; confirm ground transport on the organiser site.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Use the nearest international airport serving Hanoi; Metro, train or taxi links are typically available to the venue district.

    Hotel → venue: Use the nearest international airport serving Hanoi; Metro, train or taxi links are typically available to the venue district.

    Ride-hail: Ride-hailing apps are commonly used in Hanoi; confirm local availability before travel.

    Public transit: Use local bus, tram, or metro routes serving VEC, Hà Nội, Việt Nam; check operator timetables.

    Parking: On-site parking is available at VEC; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: October 2026

    Packing: October 2026

    Plan your trip

    Planning

    14

    Check passport validity and Vietnam visa eligibility — Confirm your passport is valid for at least six months beyond the 15-18 October 2026 show dates and check whether you need an e-visa for Vietnam before booking travel.

    12

    Book flights to Hanoi (Noi Bai International Airport, HAN) — Target arrival on 14 October, the day before the 15 October opening, and allow a buffer for immigration at Hanoi's Noi Bai airport.

    10

    Reserve a hotel near VEC, Hanoi — Book a property within a short drive of the venue and confirm free cancellation in case the schedule shifts.

    9

    Complete online visitor registration — Register via the official visitor page https://vietbabyfair.com.vn/dang-ky-tham-quan/ and download your e-badge or QR code.

    8

    Download the hall plan and product category guide — Review the six categories - mother and baby care, nutrition and food, fashion and accessories, lifestyle and furniture, baby safety, and toys and education - to plan your route.

    6

    Pre-schedule B2B meetings with exhibitors — Contact the 200+ brands and 250 booths in advance and request meeting slots with distributors, retailers and manufacturers you want to source from.

    5

    Shortlist sessions and plan time at the co-located VIETEDU show — Set aside time for the co-located Vietnam International Education Exhibition (VIETEDU) and any seminars running alongside Vietbaby Fair.

    3

    Plan local transport from the hotel to VEC — Arrange a taxi or ride-hail from your Hanoi hotel to the venue and confirm typical journey times for the 15-18 October show days.

    2

    Pack business cards, buyer documents and comfortable shoes — Bring printed product specifications, purchase requirements and layers for Hanoi's October weather, plus a notebook for supplier notes.

    1

    Arrive in Hanoi and collect your badge on the first show day — Travel to VEC on 15 October, collect your visitor badge on arrival and confirm your meeting schedule before the halls fill up.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Assess how this option fits your objectives.

    Best for

    Independent retailers, parents and category buyers scouting new mother-and-baby products, plus distributors comparing Vietnamese and international brands across fashion, nutrition and safety ranges.

    Min. budget

    $350.00

    Timeline

    2-4 weeks for flights and a hotel near the show dates

    Risks

    Hotel rates around VEC rise during the 15-18 October show window, so book early.

    Peak arrival demand at Hanoi's Noi Bai airport can push up flight prices.

    exhibit

    Assess how this option fits your objectives.

    Best for

    Mother-and-baby manufacturers, brand owners and importers targeting Vietnam's retail and distribution channel, plus nutrition, safety and education suppliers wanting to reach parents and trade buyers.

    Min. budget

    $2,200.00

    Timeline

    3-6 months for stand booking, design and freight

    Risks

    Stand space is limited within the 250-booth floor plan, so apply early.

    Shipping samples and demo units through Vietnamese customs needs lead time.

    skip

    Assess how this option fits your objectives.

    Best for

    Suppliers outside the mother, baby, nutrition and family-product categories, or companies already represented by a local distributor in Vietnam.

    Timeline

    No travel commitment required

    Risks

    Sector-specific show, so relevance is limited for unrelated industries.

    FAQs & glossary

    Answers

    Frequently asked

    When and where does Vietbaby Fair Hanoi 2026 take place?
    Vietbaby Fair Hanoi 2026 runs from 15 to 18 October 2026 at VEC in Hanoi. The 2026 edition is held across two Vietnamese venues, Hanoi and Ho Chi Minh City.
    How large is the show?
    The 2026 Hanoi edition expects around 200 brands and 250 booths, with more than 20,000 visitors expected across the fair.
    Who organises Vietbaby Fair?
    The fair is organised by Coex and SEGE Fairs. Vietbaby Fair is described as Vietnam's largest mother-and-baby trade exhibition and was first held in 2014.
    What product categories are on show?
    Exhibits span mother-and-baby care, nutrition and food, fashion and accessories, lifestyle and furniture, baby safety, and toys and education.
    Is there a co-located event?
    Yes. Vietbaby Hanoi 2026 runs alongside the Vietnam International Education Exhibition (VIETEDU), which covers education products and services.
    How do I register to visit?
    Visitors can register through the official visitor registration page at https://vietbabyfair.com.vn/dang-ky-tham-quan/ to obtain show access.
    How can I contact the Vietbaby Fair organisers?
    The organiser team can be reached on +84 901 534 565 for Vietnam and +82 2 3453 2117 for Korea, or via the contact page at https://vietbabyfair.com.vn/lien-he/.

    Glossary

    1
    OEM
    Original Equipment Manufacturer - a factory that produces goods sold under another company's brand. Common in mother-and-baby sourcing at Vietbaby Fair, where retailers look for OEM partners to build private-label ranges.
    2
    ODM
    Original Design Manufacturer - a supplier that designs and builds products that brands then rebrand. Useful for buyers at Vietbaby seeking ready-made baby and nutrition products under their own label.
    3
    Shell scheme
    A ready-built stand package (walls, floor, fascia and basic furniture) offered by the organiser. A common low-cost option for exhibitors booking space within Vietbaby's 250-booth floor plan.
    4
    Pavilion
    A grouped area of the hall dedicated to one country, region or product theme, letting visitors compare related suppliers in one place.
    5
    B2B matchmaking
    Pre-scheduled meetings between buyers and exhibitors arranged before the show, so visitors can plan a sourcing agenda instead of walking the floor cold.
    6
    MOQ
    Minimum Order Quantity - the smallest order a supplier will accept. Buyers sourcing baby products at Vietbaby Fair should confirm MOQ before negotiating prices.
    7
    FMCG
    Fast-Moving Consumer Goods - everyday items such as baby food, wipes and hygiene products that sell quickly and at relatively low cost, a core category for the fair.
    8
    Distributor
    A company that buys products in bulk and resells them to retailers in a market. Vietnamese distributors are key buyers for international baby brands entering the country.
    9
    VIETEDU
    The Vietnam International Education Exhibition, co-located with Vietbaby Hanoi 2026, covering education products and services for children and families.
    10
    Trade fair
    An exhibition where manufacturers and suppliers show products mainly to business buyers, distributors and retailers rather than the general public.

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    Sources

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    References

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    Publishers

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    Date checked

    1

    Vietbaby Fair

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