Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
ViennaUP 2027 is a city-wide festival of entrepreneurship and innovation, taking place from 10 to 14 May 2027 in Wien, Austria, showcasing the dynamic startup ecosystem.
Dates
10–14 May 2027
City / country
Wien, Austria
Venue
Vienna Business Agency
Event overview
ViennaUP is a decentralized festival that brings together the startup community, featuring events throughout the city.
It invites participants to explore the Viennese startup ecosystem, network with founders, investors, and talents, and engage in various activities designed to foster innovation and collaboration.
ViennaUP takes place in Wien, Austria.
TL;DR
ViennaUP is a decentralized festival that brings together the startup community, featuring events throughout the city. Attendees include founders, investors, and innovators from various sectors.
Exhibitors will have the chance to showcase their innovations, connect with potential investors, and gain visibility in the startup ecosystem. This festival showcases the vibrant startup ecosystem, featuring numerous events across the city. Attendees include founders, investors, and innovators from various sectors.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Wien, Austria
Vienna Business Agency in Wien typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Vienna Business Agency in Wien typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Vienna Business Agency for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-10 to 2027-05-14, ViennaUP in Wien covering Innovative technology solutions for startups, Investment opportunities in emerging businesses, Networking platforms for gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Vienna International Airport
Main international gateway for Vienna. S-Bahn S7, City Airport Train, buses and taxis connect to the city
TBA
to venue
Approx. 20-30 min by car or S-Bahn to Wien Mitte; confirm live times
by car
Bratislava Airport
Secondary option for some low-cost routes; allow extra transfer time and check cross-border tickets
TBA
to venue
Approx. 1h 15m by car; bus and rail connections take longer
by car
A range of accommodation options near the venue and across key areas.
Carlton Boutique Hotel Vienna
USD 95–130 / night
Guest rating 3.9 with excellent location noted in the capture; amenities include breakfast, free Wi-Fi, restaurant and airport shuttle.
magdas HOTEL Vienna City
USD 150–202 / night
Guest rating 4.7; breakfast and parking are chargeable; free Wi-Fi, air conditioning, bar, restaurant, airport shuttle and some kitchen rooms listed.
Four Points Flex by Sheraton Vienna Mariahilf
USD 150–190 / night
Guest rating 4.5; breakfast and parking are chargeable; free Wi-Fi, air conditioning, pet-friendly, bar, restaurant, laundry and accessible rooms listed.
Limehome Vienna Favoritenstr.
USD 150–202 / night
Guest rating 4.0; free Wi-Fi, chargeable parking, some kitchen units and smoke-free property listed.
ibis Wien City
USD 95–122 / night
Guest rating 4.2; chargeable breakfast, free Wi-Fi, parking, air conditioning, pet-friendly, bar and business centre listed.
Get around the city with these convenient transport options.
Metro (U-Bahn)
U-Bahn is usually the fastest way between central districts. Validate the ticket before boarding where required.
24-hour transit pass
Useful if you attend multiple Vienna UP sessions in one day across different districts.
S-Bahn S7 airport train
Standard commuter train option covered by Wiener Linien tickets; slower than the CAT but cheaper.
City Airport Train (CAT)
Faster airport rail option with its own ticket; check whether city transfer is included.
Airport bus
Convenient if your hotel is near a bus stop; travel time varies with traffic.
Airport taxi
Use the official taxi rank or a licensed ride-hail pickup point; confirm the fare basis before departure.
Tram
Trams are useful for short connections but slower than the U-Bahn over longer distances.
Walking
Central Vienna is compact, but Vienna UP venues can be in different districts; check the route before walking.
Weather
May 2027
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Registration and venue access
Confirm your registration and access details with the organiser before travelling to Wien.
Arrival timing
Arrive early on the first day for orientation and any security screening at the venue.
Getting around
Vienna's U-Bahn, trams and buses are the easiest way to move between hotels and the venue district; validate tickets before boarding.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: VIE
Sample searches for May 2027 show nonstop Austrian service from Tokyo and very short hops from Berlin, while New York itineraries connect through European or Middle East hubs. Fare totals were not captured, so compare live prices and bag rules on the airline or booking site before purchasing.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Vienna International Airport (VIE): Approx. 20-30 min by car or S-Bahn to Wien Mitte; confirm live times; Bratislava Airport (BTS): Approx. 1h 15m by car; bus and rail connections take longer. Allow road or rail time to Vienna Business Agency; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Vienna Business Agency: Vienna city centre: Carlton Boutique Hotel Vienna; Vienna city centre: magdas HOTEL Vienna City; Mariahilf: Four Points Flex by Sheraton Vienna Mariahilf.
Ride-hail: Ride-hailing apps are commonly used in Wien; confirm local availability before travel.
Public transit: Vienna's Wiener Linien network (U-Bahn, tram and bus) serves the city centre; the capture showed a U3 trip of about 10 minutes between central Wien and the venue district. Airport rail, bus and taxi transfers connect VIE with the city.
Parking: On-site parking is available at Vienna Business Agency; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: May 2027
Packing: May in Vienna is typically mild; pack layers, a light waterproof jacket and comfortable shoes for walking between stops. Confirm the live forecast closer to travel.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at ViennaUP usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm the exact Vienna UP dates and programme on viennaup.com/schedule; the listing context points to May 2027 but the official schedule is the source of truth.
Build a shortlist of 8-12 sessions by theme, for example deep tech, climate, health or creative industries, rather than trying to attend everything.
Group sessions by district so you are not crossing Vienna repeatedly; check U-Bahn, tram and walking times between partner venues.
Register or RSVP for each session separately; some partner events have their own guest lists and capacity limits.
Book accommodation near a U-Bahn or tram stop in the 1st-7th districts or close to Vienna Business Agency, and confirm free cancellation.
Check whether your session is in English or German and whether it is open to all or invitation-only.
Prepare a one-line introduction and a QR code or link to your LinkedIn profile or company page for quick follow-up.
Review the investor, accelerator and corporate partner lists, and request matchmaking meetings where the format allows.
Plan airport transfer from VIE by S-Bahn S7, City Airport Train, bus or taxi; buy or validate transit tickets before boarding.
Download the Wiener Linien app or route planner and compare single tickets with 24-hour or 72-hour passes if you will travel multiple times per day.
Pack layers, a light waterproof jacket and comfortable shoes; May in Vienna can switch between sun and showers.
Carry a power bank, an EU Type F adapter and a refillable water bottle for long days across venues.
Check the cancellation and transfer terms for any paid side event, workshop or evening programme.
Keep one evening free for informal meetups; Vienna's coffeehouse and restaurant culture is useful for follow-up conversations.
Registration and hall orientation at Vienna Business Agency
Supplier meetings and product demos
Final negotiations and follow-up
ViennaUP registration concourse
Vienna Business Agency
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Vienna Business Agency
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether ViennaUP fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For ViennaUP, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Innovative technology solutions for startups and Investment opportunities in eme solutions and benchmarking suppliers at ViennaUP in Wien.
Min. budget
$554.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Innovative technology solutions for startups and Investment opportunities in eme products who need qualified meetings with the event's trade audience.
Min. budget
$2,493.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Wien show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
1 more alternate names hidden
Display a free company card at your booth, or share your professional card on the show floor.