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    Startup FestivalFestival

    ViennaUP

    ViennaUP 2027 is a city-wide festival of entrepreneurship and innovation, taking place from 10 to 14 May 2027 in Wien, Austria, showcasing the dynamic startup ecosystem.

    Innovative technology solutions for startupsInvestment opportunities in emerging businessesNetworking platforms for entrepreneursWorkshops and seminars on startup growthCreative solutions for business challenges

    Dates

    10–14 May 2027

    City / country

    Wien, Austria

    Venue

    Vienna Business Agency

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    Event overview

    Overview

    ViennaUP is a decentralized festival that brings together the startup community, featuring events throughout the city.

    It invites participants to explore the Viennese startup ecosystem, network with founders, investors, and talents, and engage in various activities designed to foster innovation and collaboration.

    ViennaUP takes place in Wien, Austria.

    TL;DR

    1. 1Dates and Venue: ViennaUP 2027 runs from 10 to 14 May 2027 at the Vienna Business Agency in Wien, Austria.
    2. 2Scale and Focus: This festival showcases the vibrant startup ecosystem, featuring numerous events across the city.
    3. 3Organiser: The event is coordinated by the Vienna Business Agency, known for supporting startups.
    4. 4Buyer Authority: Attendees include founders, investors, and innovators from various sectors.
    5. 5Entry: Many events are free, while some require tickets; registration details are available on the website.

    Why visit

    ViennaUP is a decentralized festival that brings together the startup community, featuring events throughout the city. Attendees include founders, investors, and innovators from various sectors.

    Why exhibit

    Exhibitors will have the chance to showcase their innovations, connect with potential investors, and gain visibility in the startup ecosystem. This festival showcases the vibrant startup ecosystem, featuring numerous events across the city. Attendees include founders, investors, and innovators from various sectors.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Founders and co-founders from pre-seed to Series B startups scouting funding, pilot customers and hiring leads in Vienna and Central Europe
    Angel investors, VC associates and family-office representatives screening Austrian and CEE deal flow
    Corporate innovation, digital and R&D managers looking for startup pilots in energy, mobility, health, manufacturing and smart city
    University researchers and tech-transfer officers exploring spin-off and commercialisation routes
    Product, engineering and data talent comparing employers in Vienna's startup ecosystem
    Accelerator, incubator and science-park programme managers benchmarking formats and partners
    Policy and economic-development staff studying Vienna's startup support model
    Service providers in legal, tax, IP and recruitment seeking founder clients
    Students and career changers attending open sessions and talent events
    Journalists and ecosystem researchers mapping the DACH and CEE startup scene

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Startups selected for partner-hosted demo tables, pitch slots or showcase stages
    Vienna Business Agency and public innovation programmes presenting funding, relocation and soft-landing services
    Accelerators, incubators and university spin-off labs recruiting cohorts and presenting facilities
    Corporate innovation teams hosting challenge briefs, pilot calls or open-innovation sessions
    VC and angel networks running office hours, investor lounges or curated matchmaking
    Legal, tax, IP and recruitment providers offering clinics or founder advisory slots
    International startup delegations and cluster organisations looking for Vienna partners
    Event and community organisers hosting side events during the festival
    Makerspaces, labs and testbed operators showing prototype and pilot facilities

    Product categories

    Key solution areas showcased across the event.

    Startup funding and investor matchmaking
    Deep tech, AI and data-driven products
    Climate, energy and circular economy solutions
    Health and life-science innovation
    Smart city, mobility and urban tech
    Creative industries and media technology
    Corporate open innovation and pilot programmes
    Talent, hiring and founder skills
    University spin-offs and research commercialisation
    International expansion and soft-landing support
    Diversity and founder community programmes
    Demo days, pitch competitions and showcase formats

    Location & Facilities

    Venue

    Vienna Business Agency

    Wien, Austria

    Facilities

    Parking

    Vienna Business Agency in Wien typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Vienna Business Agency in Wien typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Vienna Business Agency for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Free registration
    Register

    Who runs the show

    Organisers

    invest

    Organiser

    many local and international startup organizations, VCs, fairs, publications and more, it

    Organiser

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Wien, Austria

    Why it matters

    On 2027-05-10 to 2027-05-14, ViennaUP in Wien covering Innovative technology solutions for startups, Investment opportunities in emerging businesses, Networking platforms for gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    VIE

    Vienna International Airport

    Main international gateway for Vienna. S-Bahn S7, City Airport Train, buses and taxis connect to the city

    TBA

    to venue

    Approx. 20-30 min by car or S-Bahn to Wien Mitte; confirm live times

    by car

    BTS

    Bratislava Airport

    Secondary option for some low-cost routes; allow extra transfer time and check cross-border tickets

    TBA

    to venue

    Approx. 1h 15m by car; bus and rail connections take longer

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Carlton Boutique Hotel Vienna

    midscale
    Vienna city centre

    USD 95–130 / night

    Guest rating 3.9 with excellent location noted in the capture; amenities include breakfast, free Wi-Fi, restaurant and airport shuttle.

    magdas HOTEL Vienna City

    upscale
    Vienna city centre

    USD 150–202 / night

    Guest rating 4.7; breakfast and parking are chargeable; free Wi-Fi, air conditioning, bar, restaurant, airport shuttle and some kitchen rooms listed.

    Four Points Flex by Sheraton Vienna Mariahilf

    midscale
    Mariahilf

    USD 150–190 / night

    Guest rating 4.5; breakfast and parking are chargeable; free Wi-Fi, air conditioning, pet-friendly, bar, restaurant, laundry and accessible rooms listed.

    Limehome Vienna Favoritenstr.

    apartment
    Favoritenstrasse

    USD 150–202 / night

    Guest rating 4.0; free Wi-Fi, chargeable parking, some kitchen units and smoke-free property listed.

    ibis Wien City

    economy
    Vienna city centre

    USD 95–122 / night

    Guest rating 4.2; chargeable breakfast, free Wi-Fi, parking, air conditioning, pet-friendly, bar and business centre listed.

    Local transport

    Get around the city with these convenient transport options.

    Metro (U-Bahn)

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forWiener Linien U-Bahn across central Vienna and to partner venues

    U-Bahn is usually the fastest way between central districts. Validate the ticket before boarding where required.

    24-hour transit pass

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forWiener Linien U-Bahn, tram and bus network

    Useful if you attend multiple Vienna UP sessions in one day across different districts.

    S-Bahn S7 airport train

    Estimated costUSD 12-28 airport or regional rail single journey
    Best forVienna International Airport (VIE) to Vienna Business Agency

    Standard commuter train option covered by Wiener Linien tickets; slower than the CAT but cheaper.

    City Airport Train (CAT)

    Estimated costUSD 12-28 airport or regional rail single journey
    Best forVIE to Wien Mitte nonstop

    Faster airport rail option with its own ticket; check whether city transfer is included.

    Airport bus

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forVIE to central Vienna bus stops

    Convenient if your hotel is near a bus stop; travel time varies with traffic.

    Airport taxi

    Estimated costApprox. USD 43-54 from VIE to central Vienna (EUR 40-50; confirm meter or fixed fare)
    Best forVIE to central Vienna and partner venues

    Use the official taxi rank or a licensed ride-hail pickup point; confirm the fare basis before departure.

    Tram

    Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
    Best forWiener Linien tram lines for short central hops

    Trams are useful for short connections but slower than the U-Bahn over longer distances.

    Walking

    Estimated costFree
    Best forShort transfers within central districts

    Central Vienna is compact, but Vienna UP venues can be in different districts; check the route before walking.

    Weather

    May 2027

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Austria.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration and venue access

    Confirm your registration and access details with the organiser before travelling to Wien.

    Arrival timing

    Arrive early on the first day for orientation and any security screening at the venue.

    Getting around

    Vienna's U-Bahn, trams and buses are the easiest way to move between hotels and the venue district; validate tickets before boarding.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: VIE

    Sample searches for May 2027 show nonstop Austrian service from Tokyo and very short hops from Berlin, while New York itineraries connect through European or Middle East hubs. Fare totals were not captured, so compare live prices and bag rules on the airline or booking site before purchasing.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Vienna International Airport (VIE): Approx. 20-30 min by car or S-Bahn to Wien Mitte; confirm live times; Bratislava Airport (BTS): Approx. 1h 15m by car; bus and rail connections take longer. Allow road or rail time to Vienna Business Agency; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Vienna Business Agency: Vienna city centre: Carlton Boutique Hotel Vienna; Vienna city centre: magdas HOTEL Vienna City; Mariahilf: Four Points Flex by Sheraton Vienna Mariahilf.

    Ride-hail: Ride-hailing apps are commonly used in Wien; confirm local availability before travel.

    Public transit: Vienna's Wiener Linien network (U-Bahn, tram and bus) serves the city centre; the capture showed a U3 trip of about 10 minutes between central Wien and the venue district. Airport rail, bus and taxi transfers connect VIE with the city.

    Parking: On-site parking is available at Vienna Business Agency; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: May 2027

    Packing: May in Vienna is typically mild; pack layers, a light waterproof jacket and comfortable shoes for walking between stops. Confirm the live forecast closer to travel.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at ViennaUP usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    Confirm the exact Vienna UP dates and programme on viennaup.com/schedule; the listing context points to May 2027 but the official schedule is the source of truth.

    T-2

    Build a shortlist of 8-12 sessions by theme, for example deep tech, climate, health or creative industries, rather than trying to attend everything.

    T-3

    Group sessions by district so you are not crossing Vienna repeatedly; check U-Bahn, tram and walking times between partner venues.

    T-4

    Register or RSVP for each session separately; some partner events have their own guest lists and capacity limits.

    T-5

    Book accommodation near a U-Bahn or tram stop in the 1st-7th districts or close to Vienna Business Agency, and confirm free cancellation.

    T-6

    Check whether your session is in English or German and whether it is open to all or invitation-only.

    T-7

    Prepare a one-line introduction and a QR code or link to your LinkedIn profile or company page for quick follow-up.

    T-8

    Review the investor, accelerator and corporate partner lists, and request matchmaking meetings where the format allows.

    T-9

    Plan airport transfer from VIE by S-Bahn S7, City Airport Train, bus or taxi; buy or validate transit tickets before boarding.

    T-10

    Download the Wiener Linien app or route planner and compare single tickets with 24-hour or 72-hour passes if you will travel multiple times per day.

    T-11

    Pack layers, a light waterproof jacket and comfortable shoes; May in Vienna can switch between sun and showers.

    T-12

    Carry a power bank, an EU Type F adapter and a refillable water bottle for long days across venues.

    T-13

    Check the cancellation and transfer terms for any paid side event, workshop or evening programme.

    T-14

    Keep one evening free for informal meetups; Vienna's coffeehouse and restaurant culture is useful for follow-up conversations.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Vienna Business Agency

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    ViennaUP registration concourse

    Vienna Business Agency

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Vienna Business Agency

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$190.00
    • Per diem × 2$150.00
    Estimated total$340.00

    This is a directional estimate. Please verify live rates before booking.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether ViennaUP fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For ViennaUP, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Innovative technology solutions for startups and Investment opportunities in eme solutions and benchmarking suppliers at ViennaUP in Wien.

    Min. budget

    $554.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Innovative technology solutions for startups and Investment opportunities in eme products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,493.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Wien show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    FAQs & glossary

    Answers

    Frequently asked

    What is Vienna UP and how is it different from a traditional trade fair?
    Vienna UP is a city-wide startup festival organised around Vienna Business Agency and a network of partner venues. Instead of one exhibition hall with booths, it combines conferences, workshops, pitch sessions, matchmaking, open houses and social events across Vienna. That means you should plan by theme and venue, not by aisle.
    When and where is the 2027 edition?
    The listing context points to May 2027, but the official schedule is the source of truth for exact dates, times and venues. Check viennaup.com/schedule and confirm each partner event separately because Vienna UP takes place at multiple locations across the city.
    Do I need a ticket or registration?
    Many sessions require individual registration or an RSVP, even when the festival itself has no single ticket. Some partner events are free, others are paid or invitation-only. Open each schedule entry, read the registration rule and keep the confirmation email with you.
    Is Vienna UP only for startups?
    No. The programme is built for founders, investors, corporate innovation teams, researchers, students, talent and ecosystem organisations. Some sessions are specifically for investors or later-stage companies, while others are open to anyone exploring Vienna's startup scene.
    What language are the sessions in?
    The international programme is typically in English, and many Vienna-based partner events also use English. Some community, policy or local-network sessions may be in German. Check the language noted on each schedule entry before you register.
    How do I get from Vienna International Airport to the venue?
    Take the S-Bahn S7 or the City Airport Train to Wien Mitte, then continue by U-Bahn, tram or walking to the specific venue. Airport buses and taxis are also available. Allow 45-60 minutes door to door and confirm the exact address because Vienna UP uses multiple venues.
    Where should I stay in Vienna for Vienna UP?
    Choose a hotel near a U-Bahn or tram stop rather than next to a single venue, because sessions are spread across districts. The 1st-7th districts and areas around Vienna Business Agency are practical. Confirm the route to your first two or three priority sessions before booking.
    Can I pitch or showcase my startup?
    Vienna UP is not a classic booth exhibition. Startups usually appear through partner-hosted demo slots, pitch formats, showcase stages, workshops or side events. Watch viennaup.com for open calls and partner application details, and contact the specific host if you have a format in mind.
    Are there investor matchmaking meetings?
    Investor matchmaking and curated meetings have been part of the festival format, but participation is usually application-based or limited. Check the schedule for investor sessions, office hours or matchmaking forms, and register early because capacity is set by each host.
    Is the festival accessible for visitors with reduced mobility?
    Vienna's public transport and many central venues have step-free access, but Vienna UP uses a range of partner locations with different facilities. Contact the specific venue host in advance to confirm entrance access, lifts, accessible toilets and seating.
    What should I bring to a day of sessions?
    Bring a charged phone, a power bank, a QR code or link to your profile, business cards if you use them, and a refillable water bottle. Pack a light rain jacket and comfortable shoes because you may walk between venues. A Type F power adapter is needed for non-European plugs.
    How early should I arrive for a session?
    Arrive 10-15 minutes early for registration and seating, especially for pitch sessions, investor meetings or workshops with limited capacity. If you are crossing districts, add 20-30 minutes for transit and walking. Vienna UP sessions often start on time.
    Are there student or talent-focused events?
    The programme usually includes talent, career and founder-skills sessions alongside the investor and corporate tracks. Check the schedule for student tickets, career fairs, mentorship slots or open-house formats. Eligibility and pricing are set by each host.
    Can I attend Vienna UP and visit Vienna's sights?
    Yes. Build one or two free blocks around your priority sessions and use the U-Bahn or tram to move between districts. Central Vienna is compact, but Vienna UP is decentralized, so group sightseeing near the venues you are already visiting rather than crossing the city repeatedly.
    What is the best way to follow up with people I meet?
    Use the event schedule to identify speakers and hosts, send a short personalised note within 48 hours, and reference the session or introduction. Avoid mass messages; Vienna's startup community is relationship-driven and warm introductions work better than generic follow-ups.

    Glossary

    1
    Pre-seed
    The earliest funding stage, often used by founders to turn an idea or prototype into a first product and early customer evidence. At Vienna UP, pre-seed founders typically look for angel investors, public grants and accelerator places.
    2
    Seed round
    First significant equity financing, usually used to build the team, launch the product and reach initial revenue. Seed-stage companies are a core audience for Vienna UP investor sessions.
    3
    Series A
    A growth round that usually follows proven product-market fit and early revenue, and funds scaling of sales, marketing and operations. Later-stage founders at Vienna UP often use the festival for corporate pilot and international expansion conversations.
    4
    MVP
    Minimum viable product: the smallest version of a product that can test a core value proposition with real users. It is a common theme in Vienna UP workshops on product validation and go-to-market.
    5
    Product-market fit
    Evidence that a product solves a real problem for a defined market and that customers are willing to pay or adopt it. Vienna UP sessions often discuss how founders measure this before raising a seed or Series A round.
    6
    Term sheet
    A non-binding summary of the key terms of an investment, including valuation, equity share, liquidation preference and governance rights. Founders comparing investors at Vienna UP should understand term-sheet trade-offs before signing.
    7
    Cap table
    The record of who owns equity in a company, including founders, employees, angels and investors, and how that ownership changes after financing. A clean cap table matters in investor due diligence.
    8
    SAFE note
    A simple agreement for future equity: a financing instrument that converts into equity at a later priced round, often used in early-stage rounds. Founders should check conversion terms and caps with legal advisers.
    9
    Accelerator
    A time-bound programme that provides mentorship, capital and structured support, usually in exchange for equity. Vienna UP brings together accelerator operators and founders comparing cohort options.
    10
    Incubator
    A support organisation that helps early ventures develop through space, coaching and networks, often without taking equity. University and public incubators are part of Vienna's startup support landscape.
    11
    Corporate venture capital (CVC)
    An investment arm of a large company that takes minority stakes in startups, often alongside pilot or commercial relationships. CVC teams at Vienna UP may look for strategic fit in energy, mobility, health or industrial tech.
    12
    Open innovation
    A structured process in which a company works with external startups, universities or partners to solve a defined problem. Corporate open-innovation challenges are a common way for startups to meet Vienna UP partners.
    13
    Deep tech
    Technology rooted in scientific or engineering advances, such as AI, robotics, photonics, biotech or advanced materials, with longer development cycles and strong IP. Deep-tech founders often need patient capital and research partnerships.
    14
    Runway
    The number of months a startup can operate before it runs out of cash at its current spending rate. Founders attending investor meetings should know their runway and funding ask.

    Also known as

    Alternate names and search phrases for this event.

    • ViennaUP 2027
    • ViennaUP Wien 2027
    • Wien Austria
    • Startup Festival Wien 2027
    • Innovative technology solutions for startups
    • Investment opportunities in emerging businesses
    • Networking platforms for entrepreneurs
    • Workshops and seminars on startup growth
    • Startup Festival Festival Wien
    • digital transformation expo

    1 more alternate names hidden

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