Vienna Stock Exchange Day 2027, rebranded as Anlegertag Wien, takes place on Saturday 13 March 2027 at Austria Center Vienna.
The free, registration-only fair gives Austrian private investors one day to compare banks, brokers, ETFs, crypto and commodity providers.
Seven parallel stages in 2026 covered shares, funds, trading and retirement planning, and the 2027 edition adds the co-located Rohstoffmesse Wien.
TL;DR
1Saturday 13 March 2027, 09:30–17:00, Austria Center Vienna.
2Free entry with advance registration for private investors.
3Rebranded from Börsentag Wien to Anlegertag Wien from 2027.
4The 2026 edition drew almost 2,000 visitors across 7 parallel stages.
5Co-located for the first time with Rohstoffmesse Wien, adding commodities.
Why visit
One free day puts Austria's main retail banks, brokers, ETF issuers and crypto platforms in one hall, with parallel talks at beginner and active-trader level. Visitors can compare fees, test platforms and question product specialists directly instead of relying on branch sales material. The 2027 commodities strand widens the comparison beyond securities.
Why exhibit
The audience is consumer-facing, pre-registered and actively comparing investment products. A stand reaches self-directed Austrian savers, traders and advisers in a single day, with seven talk stages generating repeated footfall. The co-located Rohstoffmesse Wien adds commodity and mining buyers, and lead capture is straightforward with badge scans and GDPR-compliant follow-up.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
First-time savers researching their first ETF or brokerage account
Self-directed investors comparing platforms, fees and product ranges
Active traders looking for crypto, commodities and derivatives ideas
Retirement planners and women investors seeking long-term strategies
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Retail banks and brokers marketing accounts and custody services
ETF issuers and fund managers targeting Austrian savers
Crypto exchanges, robo-advisers and fintech platforms
Commodity dealers and mining companies in the co-located Rohstoffmesse
Parking: Use the Austria Center Vienna multi-storey garage off Bruno-Kreisky-Platz; arrive before 09:00 because the morning keynote fills the main hall.
Gate: Enter through the main Congress Center entrance and follow Anlegertag signage to registration.
Named by the organiser in the 2026 review; 2027 sponsor list not yet published.
How the last edition performed
Previous edition
Last edition
2026
Completed
Visitors: 2,000
This edition
2027
Forecast — not final
Visitors: 2,200
Exhibitors: 60
Next edition
Not announced yet
Edition recap
The 2026 Börsentag Wien drew almost 2,000 visitors to Austria Center Vienna on 14 March, with seven parallel stages and roughly 30% more registrations year on year.
New this edition
1
Rebrand to Anlegertag Wien
The Börsentag Wien name is replaced by Anlegertag Wien from 2027 as the organiser unifies its Austrian, German and Swiss finance fairs.
A 2,000-visitor consumer fair is small by international standards but concentrated: almost every attendee is an Austrian retail investor actively comparing products. For issuers, that converts into unusually high-quality conversations per stand. The 2027 commodities co-location widens the buyer mix without changing the core one-day, free-entry format.
Audience quality
High-value decision-makers
The audience is self-selected and pre-registered, with a strong Vienna and eastern-Austria base. Organiser reporting points to growth in registrations and full parallel stages, but there is no audited attendee breakdown by investable assets. Exhibitors should plan for German-language conversations and a mix of first-time savers and active traders.
Exhibitor outcomes
Real business growth
ROI depends on lead capture and follow-up rather than raw footfall. A 9 sqm stand in a high-traffic talk-stage corridor can generate several hundred conversations in one day; without a 48-hour follow-up and a German-language CRM sequence, conversion will be poor. The free visitor model keeps volume high but attracts some non-buyers.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Europe
Why it matters
Vienna is Austria's financial centre and the natural venue for a national retail-investor fair. The free, one-day format concentrates banks, brokers and product issuers in front of self-directed savers at a fraction of the cost of a multi-day institutional conference.
Industry trends
Key trends shaping this market and its wider industry.
01
Retail investors move into ETFs
Austrian savers continue to shift regular savings from bank deposits into low-cost index funds and ETF savings plans.
What it changes: ETF issuers need direct contact with first-time buyers, which is exactly the audience this fair delivers.
02
Crypto moves from niche to mainstream
Crypto platforms now market regulated custody and structured products to retail investors rather than only spot trading.
What it changes: Compliance-heavy providers can meet sceptical investors face to face and explain custody and tax treatment.
03
Commodities back on the retail agenda
Gold, silver and mining equities have regained attention as inflation and geopolitical hedges.
What it changes: The co-located Rohstoffmesse Wien lets commodity dealers reach the same investor base in one trip.
Austrian and DACH retail investor circuit
September 2026 to April 2027
The Vienna fair anchors a DACH calendar of free consumer finance days; Munich and Zurich are the closest sister events.
26 Sep 2026
Börsentag Zürich 2026
Zurich, Switzerland
Kongresshaus Zürich; date from a published 2026-27 circuit calendar.
13 Mar 2027
Rohstoffmesse Wien 2027
Vienna, Austria
Runs alongside Anlegertag Wien at Austria Center Vienna.
20 Mar 2027
Anlegertag München 2027
Munich, Germany
Motorworld München; date from a published 2026-27 circuit calendar.
Spring 2027
Anlegertag Wien 2027Anlegertag München 2027Rohstoffmesse Wien 2027
Three relevant dates within eight days.
Sister-event dates come from published circuit calendars; confirm before booking travel.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
The 2027 edition takes place on Saturday, 13 March 2027, from 09:30 to 17:00 at Austria Center Vienna. The event is being rebranded as Anlegertag Wien from 2027, but the date and venue are confirmed on the official boersentag.at site. Arrive early because registration queues build before the first talks.
Where is Vienna Stock Exchange Day held?
Austria Center Vienna, Bruno-Kreisky-Platz 1, 1220 Vienna, Austria. The venue sits next to Kaisermühlen VIC underground station on the U1 line, about 20 minutes from the city centre. It offers step-free access, cloakrooms and on-site catering. The 2026 edition used the same venue, so visitors can rely on the location.
Is Vienna Stock Exchange Day free?
Yes. Entry is free with advance registration, as stated on the official event site. There is no paid ticket tier and no charge for the talk programme. Registration is required so the organiser can issue a badge, and visitors should bring photo identification. Exhibitor stands are also free to visit once inside.
Who should attend Vienna Stock Exchange Day?
Private investors, first-time savers, ETF buyers, active traders and people planning retirement portfolios. The programme covers shares, funds, bonds, crypto and commodities across several parallel stages. Financial advisers and product providers also attend to meet retail clients. Anyone researching their own investment decisions will find the format more useful than a trade-only institutional conference.
Who should exhibit at Vienna Stock Exchange Day?
Banks, brokers, fund managers, ETF issuers, robo-advisers, precious-metals dealers, crypto platforms and fintech providers targeting Austrian retail investors. The audience is consumer-facing and arrives ready to compare products. Exhibitors should bring German-speaking staff, clear fee schedules and lead-capture tools. The co-located Rohstoffmesse Wien adds commodity and mining companies to the 2027 floor.
How many visitors did Vienna Stock Exchange Day attract?
The last completed edition on 14 March 2026 drew almost 2,000 visitors to Austria Center Vienna, according to the organiser's review. More than 1,500 had entered by late morning, and seven parallel presentation areas were well attended throughout the day. Visitor registrations were up around 30 percent on the prior edition. No audited exhibitor or floor-area figures are published.
What topics are covered at Vienna Stock Exchange Day?
Shares, ETFs and index funds, bonds and fixed income, crypto and digital assets, commodities, retirement planning and women's finance. Seven parallel stages ran in 2026, covering beginner sessions through active-trading workshops. The 2027 programme adds a commodities strand through the co-located Rohstoffmesse Wien. Individual session times are published closer to the event.
Is Vienna Stock Exchange Day trade-only or open to the public?
It is a public consumer fair, not a trade-only exhibition. Anyone can register, and the programme is designed for private investors rather than institutional buyers. Exhibitors are financial product providers speaking directly to retail visitors. That makes it useful for first-time investors as well as experienced traders who want to compare platforms and products.
Glossary
1
Anlegertag
The new brand for the organiser's consumer finance fairs in Austria, Germany and Switzerland from 2027; Börsentag Wien becomes Anlegertag Wien.
2
Börsentag
The former name of the Vienna retail investor fair, used through the 2026 edition.
3
Rohstoffmesse
A commodities and raw-materials exhibition; the Vienna edition runs alongside Anlegertag Wien 2027 for the first time.
4
ETF
An exchange-traded fund that tracks an index or basket of assets and trades on a stock exchange like a share.
5
Privatanleger
A private, non-institutional investor who manages personal savings and investments.
6
Hauptsponsor
A main sponsor; Baader Bank and DADAT Bank held this role for the 2026 Börsentag Wien edition.
Also known as
Alternate names and search phrases for this event.