Dates

    13 Mar 2027

    City / country

    Vienna, Austria

    Venue

    Austria Center Vienna

    Time

    9:30 AM – 5:00 PM

    20 Floor Picks

    Matched booths for Vienna Stock Exchange Day (Börsentag Wien)

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    Event overview

    Overview

    Vienna Stock Exchange Day 2027, rebranded as Anlegertag Wien, takes place on Saturday 13 March 2027 at Austria Center Vienna.

    The free, registration-only fair gives Austrian private investors one day to compare banks, brokers, ETFs, crypto and commodity providers.

    Seven parallel stages in 2026 covered shares, funds, trading and retirement planning, and the 2027 edition adds the co-located Rohstoffmesse Wien.

    TL;DR

    1. 1Saturday 13 March 2027, 09:30–17:00, Austria Center Vienna.
    2. 2Free entry with advance registration for private investors.
    3. 3Rebranded from Börsentag Wien to Anlegertag Wien from 2027.
    4. 4The 2026 edition drew almost 2,000 visitors across 7 parallel stages.
    5. 5Co-located for the first time with Rohstoffmesse Wien, adding commodities.

    Why visit

    One free day puts Austria's main retail banks, brokers, ETF issuers and crypto platforms in one hall, with parallel talks at beginner and active-trader level. Visitors can compare fees, test platforms and question product specialists directly instead of relying on branch sales material. The 2027 commodities strand widens the comparison beyond securities.

    Why exhibit

    The audience is consumer-facing, pre-registered and actively comparing investment products. A stand reaches self-directed Austrian savers, traders and advisers in a single day, with seven talk stages generating repeated footfall. The co-located Rohstoffmesse Wien adds commodity and mining buyers, and lead capture is straightforward with badge scans and GDPR-compliant follow-up.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    First-time savers researching their first ETF or brokerage account
    Self-directed investors comparing platforms, fees and product ranges
    Active traders looking for crypto, commodities and derivatives ideas
    Retirement planners and women investors seeking long-term strategies

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Retail banks and brokers marketing accounts and custody services
    ETF issuers and fund managers targeting Austrian savers
    Crypto exchanges, robo-advisers and fintech platforms
    Commodity dealers and mining companies in the co-located Rohstoffmesse

    Product categories

    Key solution areas showcased across the event.

    Shares and dividend strategies
    ETFs and index funds
    Bonds and fixed income
    Crypto and digital assets
    Commodities and precious metals
    Retirement and pension planning

    Location & Facilities

    Venue

    Austria Center Vienna

    Bruno-Kreisky-Platz 1, 1220 Vienna, Austria

    Entrances & gates

    Main entrance

    RegistrationExhibition halls

    Closest to the U1 Kaisermühlen VIC exit.

    Facilities

    Food options

    On-site café and catering counters

    On-site dining

    Parking: Use the Austria Center Vienna multi-storey garage off Bruno-Kreisky-Platz; arrive before 09:00 because the morning keynote fills the main hall.

    Gate: Enter through the main Congress Center entrance and follow Anlegertag signage to registration.

    Attend

    Entry & tickets

    Free registration

    Event days & opening times

    DayOpening hours
    9:30 AM –5:00 PM
    • Free visitor registration

      Free entry with advance registration.

    Register

    Ticket info

    Badge collection

    Bring the registration confirmation and photo ID to the visitor desk; badges are issued on site.

    Ticket notes

    Entry is free but registration is required. No paid ticket tier is advertised.

    Who runs the show

    Organisers

    B2MS GmbH

    Organiser of Anlegertag Wien / Börsentag Wien

    What's on

    Programme

    Topic tracks

    Shares and Dividend StrategiesETFs, Funds and Retirement PlanningCrypto, Trading and Commodities

    Co-located events

    Rohstoffmesse Wien 2027

    Free with ticket

    Commodities and mining exhibition running in the same venue on 13 March 2027.

    Austria Center Vienna; included with the free visitor registration.

    Website

    Sponsors

    Main Sponsors (2026 Edition)

    Baader Bank

    DADAT Bank

    Named by the organiser in the 2026 review; 2027 sponsor list not yet published.

    How the last edition performed

    Previous edition

    Last edition

    2026

    Completed

    Visitors: 2,000

    This edition

    2027

    Forecast — not final

    Visitors: 2,200

    Exhibitors: 60

    Next edition

    Not announced yet

    Edition recap

    The 2026 Börsentag Wien drew almost 2,000 visitors to Austria Center Vienna on 14 March, with seven parallel stages and roughly 30% more registrations year on year.

    New this edition

    • 1

      Rebrand to Anlegertag Wien

      The Börsentag Wien name is replaced by Anlegertag Wien from 2027 as the organiser unifies its Austrian, German and Swiss finance fairs.

      Source
    • 2

      Rohstoffmesse Wien co-location

      The 2027 edition runs alongside the Rohstoffmesse Wien for the first time, adding commodities and mining exhibitors.

      Source

    Impact

    A bigger and stronger platform

    A 2,000-visitor consumer fair is small by international standards but concentrated: almost every attendee is an Austrian retail investor actively comparing products. For issuers, that converts into unusually high-quality conversations per stand. The 2027 commodities co-location widens the buyer mix without changing the core one-day, free-entry format.

    Audience quality

    High-value decision-makers

    The audience is self-selected and pre-registered, with a strong Vienna and eastern-Austria base. Organiser reporting points to growth in registrations and full parallel stages, but there is no audited attendee breakdown by investable assets. Exhibitors should plan for German-language conversations and a mix of first-time savers and active traders.

    Exhibitor outcomes

    Real business growth

    ROI depends on lead capture and follow-up rather than raw footfall. A 9 sqm stand in a high-traffic talk-stage corridor can generate several hundred conversations in one day; without a 48-hour follow-up and a German-language CRM sequence, conversion will be poor. The free visitor model keeps volume high but attracts some non-buyers.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Europe

    Why it matters

    Vienna is Austria's financial centre and the natural venue for a national retail-investor fair. The free, one-day format concentrates banks, brokers and product issuers in front of self-directed savers at a fraction of the cost of a multi-day institutional conference.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Retail investors move into ETFs

    Austrian savers continue to shift regular savings from bank deposits into low-cost index funds and ETF savings plans.

    What it changes: ETF issuers need direct contact with first-time buyers, which is exactly the audience this fair delivers.

    02

    Crypto moves from niche to mainstream

    Crypto platforms now market regulated custody and structured products to retail investors rather than only spot trading.

    What it changes: Compliance-heavy providers can meet sceptical investors face to face and explain custody and tax treatment.

    03

    Commodities back on the retail agenda

    Gold, silver and mining equities have regained attention as inflation and geopolitical hedges.

    What it changes: The co-located Rohstoffmesse Wien lets commodity dealers reach the same investor base in one trip.

    Austrian and DACH retail investor circuit

    September 2026 to April 2027

    The Vienna fair anchors a DACH calendar of free consumer finance days; Munich and Zurich are the closest sister events.

    26 Sep 2026

    Börsentag Zürich 2026

    Zurich, Switzerland

    Kongresshaus Zürich; date from a published 2026-27 circuit calendar.

    13 Mar 2027

    Rohstoffmesse Wien 2027

    Vienna, Austria

    Runs alongside Anlegertag Wien at Austria Center Vienna.

    20 Mar 2027

    Anlegertag München 2027

    Munich, Germany

    Motorworld München; date from a published 2026-27 circuit calendar.

    Spring 2027

    Anlegertag Wien 2027Anlegertag München 2027Rohstoffmesse Wien 2027

    Three relevant dates within eight days.

    Sister-event dates come from published circuit calendars; confirm before booking travel.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    VIE

    Vienna International Airport

    Direct S-Bahn and City Airport Train to central Vienna, then U1 to Kaisermühlen VIC.

    18 km

    to venue

    25–35 minutes

    by car

    BTS

    Bratislava Airport

    Budget option; allow extra time for the cross-border bus or car transfer.

    80 km

    to venue

    60–75 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    budget
    Kagran / Danube

    USD 95–140 / night

    15–20 minutes from the venue by U1 or tram; book early for March.

    source
    mid
    Kaisermühlen / VIC

    USD 160–230 / night

    Walking distance or one U1 stop from Austria Center Vienna.

    source
    premium
    Danube waterfront / city centre

    USD 250–360 / night

    Waterfront views or classic city-centre location; 15–25 minutes by taxi.

    source

    Local transport

    Get around the city with these convenient transport options.

    Metro

    Estimated costEUR 2.60 single ticket
    Best forU1 to Kaisermühlen VIC

    Exit towards Austria Center Vienna; the venue is a two-minute walk.

    Airport bus

    Estimated costEUR 10–13 one way
    Best forVienna Airport Lines to Schwedenplatz, then U1

    Cheaper than a taxi and runs frequently; allow 45–60 minutes door to door.

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    Schengen C visaVisitors from countries without a Schengen visa-waiver agreement$90.0015 calendar days

    EU/EEA and many other passport holders can enter Austria visa-free for short business visits; check the Austrian foreign ministry list before booking.

    Confirm carnets with the freight forwarder; e-gates and hand-carried samples may need separate paperwork.

    Official visa page

    Weather

    March is cool and changeable: daytime highs around 10–12°C, lows near 3°C, with a realistic chance of rain and wind.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Free venue Wi-Fi is usually available; mobile coverage is strong. Carry a power bank because public charging points are limited.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    German is the working language

    Most stands and talks are in German; bring German-speaking staff or printed English summaries.

    Sunday closing

    Vienna shops are closed on Sundays. The fair is on Saturday, so plan shopping and errands for Friday or Saturday morning.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: VIE

    Book 6–8 weeks ahead for March; Saturday morning arrivals allow time to reach the 09:30 opening.

    Book flights

    Visa

    EU/EEA visitors need no visa; many other nationalities can enter visa-free for short visits, while some require a Schengen C visa.

    Estimated cost: USD 90

    Processing: About 15 calendar days

    Check the Austrian foreign ministry list and apply well before travel.

    OfficialPartner

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: S-Bahn or City Airport Train to Wien Mitte, then U1 to Kaisermühlen VIC; 35–45 minutes.

    Hotel → venue: U1 to Kaisermühlen VIC is the simplest option from most central hotels.

    Ride-hail: Uber and Bolt operate in Vienna; a taxi from the city centre costs roughly EUR 20–30.

    Public transit: Single tickets cost EUR 2.60; day passes are better value for multiple trips.

    Parking: On-site garage at Austria Center Vienna; arrive before 09:00.

    Weather

    Plan and pack for the event climate.

    Month: March

    Temperature: 3–12°C

    Seasonality: Changeable with wind and rain; snow is possible early in the month.

    Packing: Bring a warm layer, a waterproof jacket and comfortable shoes for standing in talk halls.

    Plan your trip

    Planning

    Best day to visit: Saturday 13 March 2027

    The fair runs for one day only, so Saturday is the only option; arrive at 09:00 for the opening keynote.

    T-14

    Register for a free visitor badge — Use the official boersentag.at registration link.

    T-10

    Book hotel and rail or flight — Kaisermühlen and Danube hotels fill for March weekends.

    T-7

    Shortlist stands and talks — Pick two or three product categories to compare in depth.

    T-3

    Download tickets and plan the U1 route — Kaisermühlen VIC is the closest station.

    T-1

    Pack ID, power bank and business cards — Badge collection requires photo identification.

    Sample visitor itinerary

    Route-optimised day
    09:00

    Registration and badge collection

    Main foyer
    09:30

    Opening keynote and market outlook

    Main stage
    11:00

    Supplier meetings on the exhibition floor

    Exhibition halls
    14:00

    ETF and retirement planning sessions

    Parallel stages

    Side trips

    2

    Schönbrunn Palace

    Heritage

    30–40 minutes by U4 and tram

    Imperial palace and gardens; a half-day add-on.

    Vienna historic centre

    City Walk

    20 minutes by U1 from Kaisermühlen

    Stephansdom, Hofburg and coffee houses within walking distance.

    Networking spots

    2

    Danube waterfront promenade

    Outdoor

    Ten minutes from the venue for informal evening conversations.

    VIC lobby café

    On-site

    Central meeting point between talk stages.

    First-timer guide

    Follow-up playbook

    1. Scan or photograph every business card and note the conversation.
    2. Send a personalised German or English email within 48 hours.
    3. Add leads to the CRM with consent status and product interest.
    4. Schedule a follow-up call for the following week.
    5. Review which stands produced the best conversations for the next edition.

    A one-day consumer fair generates many short conversations; speed and language matter more than volume.

    Budget

    Costs & budget

    Shell scheme

    EUR 120–160 / m²

    Raw space

    EUR 70–95 / m²

    Standard booth

    9 m²

    Indicative Austrian exhibition rates; no organiser tariff was fetched.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $152.50/m²$1,372.50
    • Hotel × 3 nights$330.00
    • Per diem × 3$255.00
    • Visa$90.00
    • Insurance$220.00
    • Flight — From London$180.00
    Estimated total$2,447.50

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    booth_shell

    exhibitor · standard

    EUR 1170–1575 / 9 sqm shell stand

    estimateAs of 2026-11-05

    hotel

    both · mid

    EUR 160–230 / room per night

    estimateAs of 2026-11-05

    per_diem

    both · standard

    EUR 60–90 / person per day

    estimateAs of 2026-11-05

    flight

    both · economy

    USD 160–780 / return flight

    estimateAs of 2026-11-05

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer six quick questions to see whether to visit, exhibit or skip.

    QUESTION 1 OF 6

    What is your main goal for attending?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are actively choosing or reviewing retail investment products.

    Best for

    Private investors comparing platforms, funds and fees

    Min. budget

    $600.00

    Timeline

    2–4 weeks

    Risks

    Programme is mostly German

    One-day format limits depth

    exhibit

    You need direct access to Austrian retail investors in one day.

    Best for

    Banks, brokers, ETF issuers and fintech platforms

    Min. budget

    $8,000.00

    Timeline

    8–12 weeks

    Risks

    Free audience includes non-buyers

    Lead follow-up capacity may be stretched

    skip

    Your product is sold only to institutions or has no Austrian retail relevance.

    Best for

    Institutional-only firms and non-financial suppliers

    Timeline

    None

    Risks

    Missing retail brand exposure

    Book with

    Partners

    Austria Center Vienna

    Venue

    Austria's largest congress and exhibition centre, hosting the 2027 fair in Vienna's Donaustadt district.

    Visit partner Confidence: estimated

    Venue operator; not a confirmed event sponsor.

    Vienna Tourist Board

    Destination

    Official city destination service for hotels, transport and visitor information.

    Visit partner Confidence: estimated

    Destination resource; not a confirmed event partner.

    Wiener Börse

    Industry association

    Vienna Stock Exchange, the reference market for Austrian equities and the event's thematic anchor.

    Visit partner Confidence: estimated

    Market operator; no partnership was confirmed.

    Austrian Federal Economic Chamber (WKO)

    Business association

    Austria's statutory business chamber, a practical resource for exhibitor regulation and trade questions.

    Visit partner Confidence: estimated

    Public business body; not a confirmed event partner.

    Recommended providers

    Visa

    Austrian Federal Ministry for Foreign Affairs

    Official Schengen visa and entry information.

    Hotels

    Booking.com

    Compare Kaisermühlen and Danube waterfront hotels.

    Flights

    Austrian Airlines

    Hub carrier at Vienna International Airport.

    Freight & shipping

    DB Schenker

    Exhibition freight forwarder with Austrian operations.

    Insurance

    Europäische Reiseversicherung

    Travel and public-liability cover for exhibitors.

    Side trips

    Vienna Tourist Board

    Official ideas for Schönbrunn and the historic centre.

    Lead capture

    HubSpot

    CRM and GDPR-compliant consent capture.

    FAQs & glossary

    Answers

    Frequently asked

    When is Vienna Stock Exchange Day 2027?
    The 2027 edition takes place on Saturday, 13 March 2027, from 09:30 to 17:00 at Austria Center Vienna. The event is being rebranded as Anlegertag Wien from 2027, but the date and venue are confirmed on the official boersentag.at site. Arrive early because registration queues build before the first talks.
    Where is Vienna Stock Exchange Day held?
    Austria Center Vienna, Bruno-Kreisky-Platz 1, 1220 Vienna, Austria. The venue sits next to Kaisermühlen VIC underground station on the U1 line, about 20 minutes from the city centre. It offers step-free access, cloakrooms and on-site catering. The 2026 edition used the same venue, so visitors can rely on the location.
    Is Vienna Stock Exchange Day free?
    Yes. Entry is free with advance registration, as stated on the official event site. There is no paid ticket tier and no charge for the talk programme. Registration is required so the organiser can issue a badge, and visitors should bring photo identification. Exhibitor stands are also free to visit once inside.
    Who should attend Vienna Stock Exchange Day?
    Private investors, first-time savers, ETF buyers, active traders and people planning retirement portfolios. The programme covers shares, funds, bonds, crypto and commodities across several parallel stages. Financial advisers and product providers also attend to meet retail clients. Anyone researching their own investment decisions will find the format more useful than a trade-only institutional conference.
    Who should exhibit at Vienna Stock Exchange Day?
    Banks, brokers, fund managers, ETF issuers, robo-advisers, precious-metals dealers, crypto platforms and fintech providers targeting Austrian retail investors. The audience is consumer-facing and arrives ready to compare products. Exhibitors should bring German-speaking staff, clear fee schedules and lead-capture tools. The co-located Rohstoffmesse Wien adds commodity and mining companies to the 2027 floor.
    How many visitors did Vienna Stock Exchange Day attract?
    The last completed edition on 14 March 2026 drew almost 2,000 visitors to Austria Center Vienna, according to the organiser's review. More than 1,500 had entered by late morning, and seven parallel presentation areas were well attended throughout the day. Visitor registrations were up around 30 percent on the prior edition. No audited exhibitor or floor-area figures are published.
    What topics are covered at Vienna Stock Exchange Day?
    Shares, ETFs and index funds, bonds and fixed income, crypto and digital assets, commodities, retirement planning and women's finance. Seven parallel stages ran in 2026, covering beginner sessions through active-trading workshops. The 2027 programme adds a commodities strand through the co-located Rohstoffmesse Wien. Individual session times are published closer to the event.
    Is Vienna Stock Exchange Day trade-only or open to the public?
    It is a public consumer fair, not a trade-only exhibition. Anyone can register, and the programme is designed for private investors rather than institutional buyers. Exhibitors are financial product providers speaking directly to retail visitors. That makes it useful for first-time investors as well as experienced traders who want to compare platforms and products.

    Glossary

    1
    Anlegertag
    The new brand for the organiser's consumer finance fairs in Austria, Germany and Switzerland from 2027; Börsentag Wien becomes Anlegertag Wien.
    2
    Börsentag
    The former name of the Vienna retail investor fair, used through the 2026 edition.
    3
    Rohstoffmesse
    A commodities and raw-materials exhibition; the Vienna edition runs alongside Anlegertag Wien 2027 for the first time.
    4
    ETF
    An exchange-traded fund that tracks an index or basket of assets and trades on a stock exchange like a share.
    5
    Privatanleger
    A private, non-institutional investor who manages personal savings and investments.
    6
    Hauptsponsor
    A main sponsor; Baader Bank and DADAT Bank held this role for the 2026 Börsentag Wien edition.

    Also known as

    Alternate names and search phrases for this event.

    • Vienna Stock Exchange Day 2027
    • Börsentag Wien 2027
    • Anlegertag Wien 2027
    • Vienna investment fair 2027
    • Austria Center Vienna finance event
    • Vienna stock market day
    • Börsentag Wien Austria Center
    • Anlegertag Wien 13 March 2027
    • Vienna investor fair free entry
    • Börsentag Wien tickets

    5 more alternate names hidden

    Trust footer

    Sources

    4

    References

    3

    Publishers

    4

    Date checked

    1

    Börsentag Wien

    2

    Austria Center Vienna

    • acv.at
      Lang: DEFetched Nov 5, 2026
      official_venue_page
    3

    B2MS GmbH

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