Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Vienna Drive 2027 is set to be a significant event in the mobility sector, showcasing innovations in transportation and mobility solutions. Taking place at Reed Messe Wien, this exhibition will feature a variety of vehicles, including cars, motorcycles, and e-bikes, alongside interactive technology demonstrations.
The event aims to connect industry professionals and provide insights into the future of mobility. Vienna Drive takes place in Vienna, Austria.
TL;DR
- 1Dates and Venue: Vienna Drive 2027 runs from January 14 to 17, 2027 at Reed Messe Wien, Vienna, Austria.
- 2Scale and Focus: This event showcases the latest in mobility solutions with a wide range of vehicles and technologies.
- 3Organiser: The event is organised by the Austrian Federal Economic Chamber, ensuring a high-quality experience.
- 4Buyer Authority: Attendees include industry professionals, vehicle manufacturers, and mobility solution providers.
- 5Entry: Tickets are available online, with special offers for early purchases.
Why visit
Attendees will gain access to the latest mobility innovations and technologies, network with industry leaders, and participate in interactive demonstrations. Attendees include industry professionals, vehicle manufacturers, and mobility solution providers.
Why exhibit
Exhibitors will benefit from direct access to a targeted audience of mobility enthusiasts and industry professionals, enhance their brand visibility, and engage in meaningful networking opportunities. This event showcases the latest in mobility solutions with a wide range of vehicles and technologies. Attendees include industry professionals, vehicle manufacturers, and mobility solution providers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Vehicle manufacturer product planning, strategy and advanced engineering teams
Tier-1 and Tier-2 automotive suppliers in electronics, software, interiors and powertrain
Electric vehicle charging network operators, energy utilities and infrastructure investors
Fleet managers and corporate mobility buyers sourcing vehicles, telematics and charging
Mobility-as-a-service, car-sharing, bike-sharing and ride-hailing operators
City transport authorities, public-sector mobility planners and urban policy teams
Automotive software, ADAS, connectivity and over-the-air platform developers
Vehicle dealers, importers, rental groups and aftermarket service networks
Logistics, last-mile delivery and cargo-bike fleet operators
Mobility startups, accelerators and venture investors scouting early-stage technology
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Automobile manufacturers showcasing new models
E-bike and electric vehicle manufacturers
Technology providers in mobility solutions
Accessory and parts suppliers
Insurance companies focusing on automotive
Government and regulatory bodies in transportation
Product categories
Key solution areas showcased across the event.
Electric vehicles and hybrids
Motorcycles and scooters
E-bikes and cargo bikes
Automotive accessories and parts
Mobility technology solutions
Insurance and financing services
Location & Facilities
Venue
Reed Messe Wien
Vienna, Austria
Facilities
Parking
Reed Messe Wien in Vienna typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Reed Messe Wien in Vienna typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Reed Messe Wien for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Ticket info
Ticket notes
Tickets are available online with special pricing until August 31.
Who runs the show
Organisers
Austrian Federal Economic Chamber
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Vienna, Austria
Why it matters
On 2027-01-14 to 2027-01-17, Vienna Drive in Vienna covering Electric vehicles and hybrids, Motorcycles and scooters, E-bikes and cargo bikes, Automotive accessories and parts, Mobi gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Vienna International Airport
Austria's main international gateway and the arrival airport used in the flight captures for this event. Rail (S-Bahn and long-distance trains) and taxi transfers connect the airport with central Vienna and onward to Leopoldstadt; allow extra time in winter weather
TBA
to venue
Approx. 25-40 min by car to Messe Wien depending on traffic; confirm live transfer times
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Spark by Hilton Vienna Messe Prater
midscale
Leopoldstadt, near Messe Wien (approx. 230 m walk)USD 150–190 / night
Eco-certified; breakfast, Wi-Fi and parking at extra cost; guest rating 4.5 from about 3,200 reviews on the Google Travel capture.
Courtyard by Marriott Vienna Prater/Messe
upscale (4-star)
Leopoldstadt, approx. 670 m from Messe WienUSD 150–190 / night
4-star hotel with fitness center, spa and bar; breakfast, Wi-Fi and parking at extra cost.
ibis Styles Wien Messe Prater
midscale
Prater area, approx. 1.2 km from Messe WienUSD 150–190 / night
Restaurant on site; breakfast, Wi-Fi and parking at extra cost; listed as 28% below its usual rate in the capture.
ibis Wien Messe
budget (3-star)
Adjacent to Messe WienUSD 95–122 / night
3-star hotel, guest rating 4.0; breakfast, Wi-Fi and parking at extra cost.
Local transport
Get around the city with these convenient transport options.
Airport bus
Estimated costEUR 2-5 single metro journey (contactless)
Best forVienna Airport (VIE) to Vienna city / Messe Wien
Vienna Airport Bus publishes routes and timetables; Rome2rio lists VIE to Messe Wien bus connections.
U-Bahn / Wiener Linien
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forVienna city centre to Messe Wien, Leopoldstadt
Wiener Linien route planner and Moovit list U-Bahn, tram and bus options to Messe Wien.
Taxi
Estimated costApprox. EUR taxi/rideshare from VIE to venue (estimate; confirm before travel)
Best forVienna International Airport (VIE) to Reed Messe Wien
Airport transfer comparison pages describe taxi as the direct option; verify fare on arrival.
Weather
Mid-January in Vienna is deep winter: expect cold days, frosty nights and a realistic chance of snow or sleet. Pack a warm coat, gloves and waterproof shoes for the walk between hotels and the Messe Wien halls.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Austria.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language and etiquette
Vienna runs in German, and English is widely understood in hotels and at Messe Wien. A short greeting in German goes a long way with taxi drivers and restaurant staff.
Money and payments
The currency is the euro. Cards are accepted at hotels and most restaurants, but keep some cash for small kiosks and tram ticket machines.
Winter practicalities
Shops close on Sundays, so buy essentials on arrival day. The Prater and the historic centre are a short U-Bahn ride from the fairground for evening walks.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: VIE
Compare flights to the nearest international gateway serving Vienna; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Vienna International Airport (VIE): Approx. 25-40 min by car to Messe Wien depending on traffic; confirm live transfer times. Allow road or rail time to Reed Messe Wien; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Reed Messe Wien: Leopoldstadt, near Messe Wien (approx. 230 m walk): Spark by Hilton Vienna Messe Prater; Leopoldstadt, approx. 670 m from Messe Wien: Courtyard by Marriott Vienna Prater/Messe; Prater area, approx. 1.2 km from Messe Wien: ibis Styles Wien Messe Prater.
Ride-hail: Ride-hailing apps are commonly used in Vienna; confirm local availability before travel.
Public transit: Messe Wien in Leopoldstadt is served by Vienna's Wiener Linien U-Bahn, tram and bus network. Use the Wiener Linien route planner or Moovit to pick the line from your hotel; a single Wiener Linien ticket is roughly EUR 2.60, so confirm current fares and any trade-fair shuttle arrangements with the organiser.
Parking: On-site parking is available at Reed Messe Wien; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: January daytime highs typically a few degrees above freezing, with nights dropping below 0 C; treat as seasonal guidance and check a forecast before travel.
Seasonality: January is a low-sunshine month in Vienna with occasional snow or sleet rather than heavy rain; short daylight hours mean most fairground movement happens after dark on arrival and departure days.
Packing: January daytime highs typically a few degrees above freezing, with nights dropping below 0 C; treat as seasonal guidance and check a forecast before travel. January is a low-sunshine month in Vienna with occasional snow or sleet rather than heavy rain; short daylight hours mean most fairground movem
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Vienna Drive usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm registration and badge collection details with the organiser — Registration instructions come from the organiser site; the captures do not add new registration links.
T-2
Book the hotel in Leopoldstadt or the Prater area — Hotels within 230 m to 1.2 km of Messe Wien carry a winter price premium; the ibis and Spark properties are the closest captured options.
T-3
Reserve flights into Vienna (VIE) — Nonstop options exist from London and New York; Tokyo routings need at least one connection.
T-4
Plan airport-to-hotel transfer — Choose between the Vienna Airport Bus, ÖBB rail and a taxi; budget roughly EUR 8-50 depending on mode.
T-5
Check Austrian entry requirements — Schengen short-stay rules apply for many nationalities; confirm with the Austrian embassy or consulate.
T-6
Pack for Viennese winter — Expect sub-zero nights, snow risk and short daylight; bring a warm coat and waterproof shoes.
T-7
Download the Wiener Linien route planner — Plan U-Bahn and tram routes between your hotel and Messe Wien in advance.
T-8
Block fair days in your calendar — Arrive early on day one for orientation and security screening; the fair runs mid-January.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Reed Messe Wien
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Vienna Drive registration concourse
Reed Messe Wien
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Reed Messe Wien
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€190.00
- Per diem × 2€150.00
Estimated total€340.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Vienna Drive fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Vienna Drive, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Electric vehicles and hybrids and Motorcycles and scooters solutions and benchmarking suppliers at Vienna Drive in Vienna.
Min. budget
$491.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Electric vehicles and hybrids and Motorcycles and scooters products who need qualified meetings with the event's trade audience.
Min. budget
$2,209.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Vienna show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Where is Messe Wien located and how do I reach it from the airport?
Messe Wien is in Vienna's Leopoldstadt district. From Vienna International Airport (VIE), the Vienna Airport Bus runs to the city and connections to Messe Wien are documented on Rome2rio; ÖBB rail and taxis are alternatives.
Which hotels are closest to Messe Wien?
Captured Google Travel results list Spark by Hilton Vienna Messe Prater (about 230 m), Courtyard by Marriott Vienna Prater/Messe (about 670 m), ibis Styles Wien Messe Prater (about 1.2 km) and ibis Wien Messe next to the fairground.
What is the weather like in Vienna in mid-January?
Expect cold winter conditions: daytime highs near or just above freezing, frosty nights and a chance of snow or sleet. Pack warm layers and waterproof shoes for walking between hotels and the halls.
How do I get around Vienna during the fair?
Wiener Linien operates the U-Bahn, trams and buses; the route planner and Moovit show connections to Messe Wien. A single ticket is roughly EUR 2.60, so confirm live fares.
Do I need a visa to attend in Vienna?
Austria applies Schengen short-stay rules. The captures do not detail visa requirements, so check the Austrian embassy or consulate for your nationality and allow processing time.
Glossary
- Messe Wien
- Vienna's main exhibition and congress complex in Leopoldstadt, operated by Reed Messe Wien.
- VIE
- IATA code for Vienna International Airport, the primary air gateway for Vienna and the airport used in the flight samples for this event.
- Wiener Linien
- Vienna's municipal public transport operator, running U-Bahn metro, tram and bus services across the city.
- Leopoldstadt
- Vienna's 2nd district, on the east bank of the Danube Canal, containing the Prater, Messe Wien and a cluster of hotels within walking distance of the fairground.
- Prater
- Vienna's large public park and recreation area in Leopoldstadt, adjacent to Messe Wien and several hotels listed for the event.
- ADAS
- Advanced driver assistance systems: camera, radar, lidar and software features such as adaptive cruise control, lane keeping and automated emergency braking that assist the driver.
- BEV
- Battery electric vehicle: a vehicle driven only by an electric motor using energy stored in an on-board rechargeable battery.
- MaaS
- Mobility as a service: a digital model that bundles public transport, car-sharing, bike-sharing, ride-hailing and taxis into one bookable, payable service.
- V2G
- Vehicle-to-grid: bidirectional charging technology that lets an electric vehicle battery export power back to a building or the electricity grid for load balancing.
- OTA update
- Over-the-air update: remote delivery of software or firmware to a vehicle, allowing fixes and feature changes without a workshop visit.
- TCO
- Total cost of ownership: the full lifetime cost of a vehicle, covering purchase or lease, energy or fuel, maintenance, insurance, tax and resale value.
- Charging hub
- A site with multiple electric vehicle charge points, often mixing AC and DC fast charging with payment, signage and sometimes battery storage.
- Telematics
- Connected vehicle technology that transmits location, diagnostics, driver behaviour and usage data to fleet or service platforms.
- Homologation
- The regulatory approval process that confirms a vehicle, component or system meets type-approval rules for sale in a market; EU approvals follow EU type-approval rules.
- Last-mile delivery
- The final leg of a logistics journey from a distribution hub to the end customer, often using vans, cargo bikes or micro-vehicles in dense urban areas.
- Fleet decarbonisation
- A planned shift of a vehicle fleet toward lower-emission operations, usually combining BEVs, charging infrastructure, route optimisation and driver training.
- Cargo bike
- A bicycle or e-bike built with a load platform or box for carrying goods, commonly used for urban last-mile deliveries.
- CCS
- Combined Charging System: a DC fast-charging connector standard used by most European electric cars, combining AC and DC pins in one inlet.
- Type 2
- A European AC charging connector standard used for home, workplace and public destination charging.
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Also known as
Alternate names and search phrases for this event.
- Vienna Drive 2027
- Vienna Austria
- Electric vehicles and hybrids
- Motorcycles and scooters
- E-bikes and cargo bikes
- Automotive accessories and parts
- digital transformation expo
- Vienna technology expo 2027
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.