Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Verkosto 2027, taking place on January 20-21, 2027, at Tampere Sports & Expo, is the premier trade fair for energy and data infrastructure professionals.
Dates
20–21 Jan 2027
City / country
Tampere, Finland
Venue
Tampere Sports & Expo
Event overview
Trade Fair for Telecommunication and Information Networks.
TL;DR
Attendees will gain insights into the latest innovations in energy and data infrastructure. Dates and Venue: Verkosto 2027 runs January 20-21, 2027 at Tampere Sports & Expo, Finland. Buyer Authority: Professionals in energy and information network industries will attend.
Exhibitors will have the chance to present their products to a targeted audience, engage with key decision-makers, and enhance their visibility in the energy and data sectors. Meet qualified buyers and partners including Energy storage solution providers, Data center operators, Smart grid technology developers. Position your offer across energy storage systems, smart grid solutions, data center infrastructure, network management software segments represented on the floor.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Ilmailunkatu 20, Tampere, Finland
Tampere Sports & Expo in Tampere typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Tampere Sports & Expo in Tampere typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Tampere Sports & Expo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
General admission
Row stand per square meter
General admission
Corner stand per square meter
General admission
Registration package fee
Who runs the show
Tampereen Messut Oy
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Verkosto on 2027-01-20 to 2027-01-21 in Tampere lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Tampere-Pirkkala Airport
Closest airport to the city and the venue. TMP has fewer international routes than Helsinki, so check whether a direct service exists from your origin. Local bus and taxi connections run from the terminal to Tampere city centre; confirm current timetables and pick-up points before travel.
Roughly 15 to 20 km from central Tampere
to venue
Approx. 20 to 30 minutes by car or taxi into central Tampere
by car
Helsinki-Vantaa Airport
Finland's main long-haul gateway. The easiest onward option is usually rail: the Ring Rail Line connects the airport to Tikkurila, where VR InterCity and Pendolino services run to Tampere. By road the route is the E12 / Route 3 motorway. Allow extra time in winter weather.
Roughly 170 km from Tampere
to venue
Approx. 1 h 45 min to 2 h by car; about 1.5 to 2 h by train via Tikkurila
by car
A range of accommodation options near the venue and across key areas.
USD 70–100 / night
Simple chain and independent hotels around the station; book early for show week. Confirm before travel whether breakfast and cancellation terms are included.
USD 110–160 / night
Standard business hotels such as Sokos and Scandic properties near the station. Rates spike around event dates; confirm before travel.
USD 180–260 / night
Top-floor and full-service hotels, including the Sokos Torni tower. Confirm before travel for show-week availability and parking.
Get around the city with these convenient transport options.
local bus and light rail
Nysse operates the buses and the city light rail. Pay via the Nysse app, a travel card or contactless where supported. Confirm before travel whether the venue sits in zone A or B.
taxi or rideshare
Taxis are metered and card payment is standard. Rideshare availability can be thinner late at night, so book through an app in advance. Confirm before travel.
taxi or local bus
TMP is a short transfer to the city, with taxis and local buses at the terminal. Confirm before travel the current bus route, timetable and pick-up point from the terminal.
train
Ring Rail Line to Tikkurila, then a VR InterCity or Pendolino service to Tampere, roughly 1.5 to 2 hours in total. Reserve seats in advance for Friday and Sunday services; confirm before travel.
coach
Express coach services run frequently between Helsinki and Tampere and are sometimes cheaper than rail at short notice. Journey time is longer than the train. Confirm before travel.
walking and local tram
Much of central Tampere is walkable, and the tram covers the main central corridors. Allow extra time when snow and ice slow pavements and traffic. Confirm before travel.
Weather
Tampere in late January is deep winter: expect snow cover, ice on pavements and short daylight of roughly six hours around 20 January. Daytime temperatures typically sit between about -10 C and -2 C, and cold snaps can push readings well below -20 C. Pack thermal layers, insulated waterproof boots, gloves and a hat, and check the forecast shortly before travel. Indoor spaces, including exhibition halls and hotels, are well heated, so layered clothing works better than one heavy garment.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Finland has excellent mobile coverage: Elisa, Telia and DNA all provide 4G and 5G service in Tampere and around the exhibition area. EU and EEA SIM cards roam at domestic rates under EU rules, but check your own plan's fair-use limits and any charges for calls outside the EU. Venue Wi-Fi is normally available to visitors and exhibitors; confirm the network name and password at registration. Prepaid Finnish SIM cards can be bought at the airport and in city-centre shops if you need a local number for the show days.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Punctuality
Meetings and show appointments in Finland start on time. Arrive a few minutes early and keep to the agreed slot; if you need to reschedule, tell the other party as soon as possible.
Language
Finnish and Swedish are the official languages, but English is widely spoken in business settings and at the fair. Exhibitor staff and seminar speakers usually switch to English for international visitors.
Business style
Finnish business culture is direct and low on hierarchy: expect short, factual conversations and decisions based on data rather than small talk. Use first names once introduced, and keep presentations concrete.
Sauna culture
The sauna is a normal part of Finnish social and sometimes business life. If you are invited, accepting politely is appreciated; etiquette is relaxed and you can always decline without causing offence.
Payments and tipping
Cards are accepted almost everywhere, including small cafes, taxis and the venue. Tipping is not expected because service is included in the bill.
Winter daylight
Around 20 January Tampere has only about six hours of daylight. Plan any outdoor walks, city visits or long transfers for the middle of the day and keep indoor alternatives in mind.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: TMP
Tampere-Pirkkala (TMP) is the closest airport but has fewer international routes, so most overseas visitors fly into Helsinki-Vantaa (HEL) and continue by rail (Ring Rail Line to Tikkurila, then a VR InterCity or Pendolino to Tampere, about 1.5 to 2 hours) or by car, roughly 170 km on the E12 / Route 3. Book early for January, when Tampere's hotel stock is limited and rail seats on Friday and Sunday services sell quickly. Fares are not captured in this listing, so compare live prices with the airline or VR before booking and build in a buffer for winter delays.
Find a stay near the venue with options for every budget.
Areas to stay
Central Tampere with skyline or waterfront views, close to the station and the Tampere Hall district · City centre ring around Tampere Hall and the Tampere Deck / Ratina area, convenient for the light rail and tram toward Tampere Sports & Expo · Tampere city centre near the railway station (Kyttälä district), walkable to Nysse tram and bus links to the venue
budget
EUR 70-100/night
mid range
EUR 110-160/night
premium
EUR 180-260/night
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Tampere-Pirkkala Airport (TMP): Approx. 20 to 30 minutes by car or taxi into central Tampere; Helsinki-Vantaa Airport (HEL): Approx. 1 h 45 min to 2 h by car; about 1.5 to 2 h by train via Tikkurila. Allow road or rail time to Tampere Sports & Expo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Tampere Sports & Expo: Tampere city centre near the railway station (Kyttälä district), walkable to Nysse tram and bus links to the venue: Tampere city centre near the railway station (Kyttälä district), walkable to Nysse tram and bus links to the venue; City centre ring around Tampere Hall and the Tampere Deck / Ratina area, convenient for the light rail and tram toward Tampere Sports & Expo: City centre ring around Tampere Hall and the Tampere Deck / Ratina area, convenien
Ride-hail: Ride-hailing is available in Tampere, where Uber operates in the city alongside local taxi apps and dispatch services. Availability at the airport and late in the evening can be thin, so order through an app or use the taxi rank rather than expecting to flag a car on the street. Taxis are metered and accept cards. Confirm current operators and pricing before you travel, as app coverage in Finnish cities changes over time.
Public transit: Tampere's public transport is branded Nysse and covers buses across the region plus the city light rail line. Fares are zone-based and can be paid with the Nysse app, a travel card or contactless payment where supported; a single adult journey within the city typically costs a few euros, so confirm live fares. Use the Nysse journey planner to check the nearest stop to your hotel and to the venue entrance, and allow extra time in snow. For regional journeys to Helsinki and Helsinki-Vantaa Airport, VR trains and express coaches are the main options.
Parking: On-site parking is normally available at Tampere's exhibition venue, with additional parking halls and street parking in the city centre. Daily rates and any pre-booking requirements are set by the venue, so confirm them on the organiser or venue website before travelling, and note that snow clearance can reduce capacity in January. If you park in the city centre, allow 10 to 20 minutes to reach the venue by local transport at peak times.
Plan and pack for the event climate.
Month: January 2027
Temperature: Typically around -10 C to -2 C by day in Tampere in late January, with cold snaps below -20 C; confirm the forecast close to travel.
Seasonality: Snow and ice are the norm rather than rain: the ground is usually snow-covered and pavements can be slippery. Daylight is short, around six hours at this time of year, and brief freezing drizzle is possible. Build flexibility into transfers in case of snow delays.
Packing: Thermal base layers, a warm insulated coat, hat, gloves and a scarf, plus waterproof boots with good grip for icy pavements. Bring indoor-friendly clothing too, because halls and hotels are well heated, and a hood is usually more practical than an umbrella in snow. A power bank is useful for long show days, and slip-on shoes help with venue security checks.
Plan your trip
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at Verkosto usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Verkosto registration concourse
Organiser B2B lounge (if offered)
Budget

Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 140 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 140 / per person | organiser_published |
Decision
Use this quick check to decide whether Verkosto fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
10 more alternate names hidden
Trust footer
1
References
1
Publishers
0
Date checked
Verkosto
Display a free company card at your booth, or share your professional card on the show floor.