Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Velofollies, the premier cycling exhibition, runs from January 22 to 24, 2027, at Kortrijk Xpo, Belgium, showcasing a wide array of bicycles and accessories.
Dates
22–24 Jan 2027
City / country
Kortrijk, Belgium
Venue
Kortrijk Xpo
Time
10:00 AM – 8:00 PM daily
Companies exhibiting at Velofollies include 2MOSO, 2MOVE 2WHEEL, 6D SPORTS NUTRITION, 9TH WAVE and Abimota.
Event overview
Velofollies is a comprehensive trade show dedicated to the cycling industry, featuring all types of bicycles, including road, mountain, gravel, and e-bikes.
The event attracts cycling enthusiasts, retailers, and industry professionals, making it a must-visit for anyone interested in cycling.
The 19th edition will take place at Kortrijk Xpo from January 22 to 24, 2027, offering a vibrant atmosphere filled with presentations, workshops, and opportunities to test e-bikes.
TL;DR
Velofollies is where the Belgian bike market gathers at Kortrijk Xpo: city and e-bikes, road and gravel models, cargo bikes, components, clothing and cycle-travel operators in one hall complex. Attendees include cycling enthusiasts, retailers, and industry professionals.
Exhibitors gain access to a targeted audience of cycling professionals and enthusiasts, enhancing brand visibility and generating leads. This event showcases a complete range of bicycles, including road, mountain, and e-bikes. Attendees include cycling enthusiasts, retailers, and industry professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Doorniksesteenweg 216, 8500 Kortrijk
Kortrijk Xpo in Kortrijk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Kortrijk Xpo in Kortrijk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Kortrijk Xpo for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
Online day ticket
General admission
Day ticket during event days
General admission
Day ticket at the box office
Who runs the show
Xpo Group
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-01-22 to 2027-01-24, Velofollies in Kortrijk covering Road bikes and accessories, Mountain bikes and gear, E-bikes and electric components, Cycling apparel and footwear, Bike gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Brussels Airport
to venue
by car
A range of accommodation options near the venue and across key areas.
ibis Styles Kortrijk Expo
USD 115–145 / night
3-star with free parking, paid breakfast, free Wi-Fi, air conditioning, bar and restaurant. Google Hotels showed about USD 118 per night for 22-24 Jan 2027; treat USD 115-145 as an approximate range and confirm live EUR rates.
Comfort Hotel Lille L'Union
USD 110–140 / night
3-star with free parking in the Lille area, about 45-60 min from the venue. Midscale alternative if Kortrijk is full; approximate USD 110-140.
Hotel Novotel Suites Gare Lille Europe
USD 150–200 / night
4-star suites near Lille Europe, about an hour by road from Kortrijk Xpo. Pet-friendly with parking; approximate USD 150-200.
Get around the city with these convenient transport options.
train
Journey typically 1h20-1h45 with a change in Brussels or Ghent; Trainline listed through fares from about GBP 22. Book before arrival for the best rate.
bus
Line 2 runs Kortrijk station - Xpo - Hoog Kortrijk. The stop is at the fairground; allow 10-15 min from the station.
coach
CheckMyBus lists direct coach options from Brussels Zaventem to Kortrijk; schedules are less frequent than rail.
taxi / private transfer
About 75 km by road, 60-75 min outside peak traffic. Book ahead for early arrivals and ask for a fixed price.
ride-hail
Ride-hailing coverage is thinner than in Brussels; a hotel-booked taxi is more reliable for airport runs. Confirm the fare in the app before requesting.
parking
Use the designated event car parks and allow extra time on weekend mornings. Check accessible parking and height restrictions with Kortrijk Xpo before travel.
Weather
Late January in Kortrijk is winter: cold, damp and often grey, with rain more likely than snow. Daytime temperatures typically sit in low single digits to about 7 C, and mornings can be frosty. Pack a waterproof outer layer and warm layers for walking between halls, bus stops and car parks.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Belgium has wide 4G/5G coverage in Kortrijk and around Kortrijk Xpo. EU SIMs benefit from roam-like-at-home; visitors from outside the EU should check roaming costs or buy a local data eSIM. Ask the venue about public Wi-Fi for demos, and bring a power bank for long hall days.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language
Kortrijk is in Dutch-speaking Flanders. Dutch is the default on signage, but venue, hotel and rail staff in the Kortrijk-Lille corridor commonly work in French and English. Ask whether staff speak English if you need help.
Currency and payments
Belgium uses the euro (EUR). Contactless cards and mobile wallets are standard at Kortrijk Xpo, hotels, restaurants and De Lijn buses. Keep a small amount of cash for kiosks or rural stops.
Cross-border planning
Kortrijk sits close to the French border, making Lille and Roubaix practical overflow bases. Carry ID; border-area rail and road checks can occur even within Schengen.
Business etiquette
Punctuality matters, and appointments are expected for B2B meetings. Swap business cards, use first names only after invitation, and keep small talk brief before getting to product, price and delivery terms.
Tipping
Service is usually included in Belgian restaurant bills. Rounding up or leaving 5-10% is optional for good service; taxis appreciate a small rounding.
Cycling culture
Flanders is a cycling heartland. Lock bikes, use designated cycle paths and do not block cycle paths or bus lanes; local riders will expect basic bike etiquette.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: BRU
Book into Brussels Airport (BRU) for the simplest rail link to Kortrijk. Captures for 22-26 January 2027 showed London-Brussels fares in a typical range, Sydney-Brussels flagged as low, and a nonstop Brussels Airlines JFK-BRU service at about 7h15. Fares and schedules change, so confirm your registration and dates before booking, and allow a buffer day before the 22 January opening.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Brussels Airport (BRU). Allow road or rail time to Kortrijk Xpo; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Kortrijk Xpo: Kortrijk Xpo district, Kortrijk: ibis Styles Kortrijk Expo; Lille, France: Comfort Hotel Lille L'Union; Lille, France: Hotel Novotel Suites Gare Lille Europe.
Ride-hail: Ride-hailing coverage in Kortrijk is thinner than in Brussels or Lille. For airport runs, pre-book a local taxi or private transfer; for short hops, ask your hotel to call a taxi. Confirm the fare or fixed quote before departure.
Public transit: De Lijn line 2 connects Kortrijk station with Kortrijk Xpo and Hoog Kortrijk, the simplest local bus link. Buy a single or day ticket in the De Lijn app or tap a contactless card. For airport arrivals, take the train from Brussels Airport-Zaventem to Kortrijk with a change in Brussels or Ghent, then line 2 to the fairground.
Parking: Kortrijk Xpo has on-site car parks; expect paid event-day parking. Arrive early on weekend mornings and follow steward directions. Confirm the current day rate, height restrictions and accessible parking with the venue before travel.
Plan and pack for the event climate.
Month: January 2027 (event dates 22-24 January 2027)
Temperature: Approx. 1-7 C by day and 0-3 C at night; frost and occasional sleet are possible. Check the forecast 7-10 days before travel.
Seasonality: January is one of the greyest, wettest months in West Flanders; expect frequent drizzle, low cloud and wind rather than guaranteed heavy rain. Build in indoor breaks and waterproof layers.
Packing: Pack a waterproof jacket with a hood, warm mid-layers, closed waterproof shoes, spare socks and an umbrella. Bring a power bank, EU Type C/E plug adapter and a reusable bag; if you plan to try bikes, pack your helmet and cycling shoes.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Velofollies usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-14: Buy an online day ticket (captured at EUR 15) rather than waiting for the EUR 17 event-day or EUR 20 box-office rate; confirm the current price on the official ticket page.
T-13: Book rail or flights into Brussels (BRU) and reserve a hotel in the Kortrijk Xpo district or central Kortrijk; Lille is an alternative if you are coming by Eurostar or TGV.
T-12: Check passport or ID validity and, if you need a Schengen visa, start the application now; request an invitation letter from the organiser after registering.
T-11: Download the De Lijn app and plan line 2 from Kortrijk station to Kortrijk Xpo; save a taxi number in case you arrive late.
T-10: Build a shortlist of bikes, e-bike systems, cargo bikes or components you want to compare, and note the stands you must not miss.
T-9: Check the exhibitor list and email brands you want to meet; ask about demo bikes, sizes, test-ride times and whether appointments are needed.
T-8: Arrange travel insurance and check whether your policy covers cycling activities if you plan to test ride.
T-7: Check the Kortrijk forecast and pack a waterproof jacket, warm layers, closed shoes and an umbrella; January is cold and wet.
T-6: Confirm airport-to-hotel transport and whether your hotel has parking or luggage storage before check-in.
T-5: Charge your phone, power bank and camera; load tickets and confirmations offline in case the hall signal is busy.
T-4: If you plan to try bikes, pack your helmet and cycling shoes, and check with exhibitors whether pedals can be swapped.
T-3: Confirm opening hours and any programme changes on velofollies.be, and check rail or road works on your route.
T-2: Prepare a budget and payment method; card and contactless are standard in Belgium, but keep a little cash for small kiosks.
T-1: Pack your ticket QR code, ID, hotel confirmation and a reusable bag for catalogues; set an alarm for the first train or bus.
Registration and hall orientation at Kortrijk Xpo
Supplier meetings and product demos
Final negotiations and follow-up
Velofollies registration concourse
Kortrijk Xpo
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Kortrijk Xpo
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
EUR 15 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | EUR 15 / per person | organiser_published |
Decision
Use this quick check to decide whether Velofollies fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Velofollies, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Road bikes and accessories and Mountain bikes and gear solutions and benchmarking suppliers at Velofollies in Kortrijk.
Min. budget
$529.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Road bikes and accessories and Mountain bikes and gear products who need qualified meetings with the event's trade audience.
Min. budget
$2,380.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Kortrijk show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.