October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    22–24 Jan 2027

    City / country

    Kortrijk, Belgium

    Venue

    Kortrijk Xpo

    Time

    10:00 AM – 8:00 PM daily

    20 Floor Picks

    Matched booths for Velofollies

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    Notable exhibitors

    Companies exhibiting at Velofollies include 2MOSO, 2MOVE 2WHEEL, 6D SPORTS NUTRITION, 9TH WAVE and Abimota.

    • 2MOSO
    • 2MOVE 2WHEEL
    • 6D SPORTS NUTRITION
    • 9TH WAVE
    • Abimota

    Event overview

    Overview

    Velofollies is a comprehensive trade show dedicated to the cycling industry, featuring all types of bicycles, including road, mountain, gravel, and e-bikes.

    The event attracts cycling enthusiasts, retailers, and industry professionals, making it a must-visit for anyone interested in cycling.

    The 19th edition will take place at Kortrijk Xpo from January 22 to 24, 2027, offering a vibrant atmosphere filled with presentations, workshops, and opportunities to test e-bikes.

    TL;DR

    1. 1Dates and Venue: Velofollies takes place from January 22 to 24, 2027, at Kortrijk Xpo, Belgium.
    2. 2Scale and Focus: This event showcases a complete range of bicycles, including road, mountain, and e-bikes.
    3. 3Organiser: The event is organised by Xpo Group, with registration available on their official website.
    4. 4Buyer Authority: Attendees include cycling enthusiasts, retailers, and industry professionals.
    5. 5Entry: Tickets can be purchased online for a discounted rate, starting November 13, 2026.

    Why visit

    Velofollies is where the Belgian bike market gathers at Kortrijk Xpo: city and e-bikes, road and gravel models, cargo bikes, components, clothing and cycle-travel operators in one hall complex. Attendees include cycling enthusiasts, retailers, and industry professionals.

    Why exhibit

    Exhibitors gain access to a targeted audience of cycling professionals and enthusiasts, enhancing brand visibility and generating leads. This event showcases a complete range of bicycles, including road, mountain, and e-bikes. Attendees include cycling enthusiasts, retailers, and industry professionals.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Cycling enthusiasts looking for the latest products
    Retail buyers from bicycle shops
    E-bike consumers interested in testing models
    Cycling event organizers seeking partnerships
    Sports retailers looking for new suppliers
    Cycling clubs and associations

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Bicycle manufacturers showcasing new models
    Accessory brands presenting innovative products
    E-bike companies offering test rides
    Service providers for cycling events
    Retailers looking to expand their product range
    Tour operators specializing in cycling trips

    Product categories

    Key solution areas showcased across the event.

    Road bikes and accessories
    Mountain bikes and gear
    E-bikes and electric components
    Cycling apparel and footwear
    Bike maintenance tools and services
    Cycling literature and travel guides

    Location & Facilities

    Venue

    Kortrijk Xpo

    Doorniksesteenweg 216, 8500 Kortrijk

    Facilities

    Parking

    Kortrijk Xpo in Kortrijk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Food options

    On-site catering

    On-site dining

    Parking: Kortrijk Xpo in Kortrijk typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.

    Gate: Follow organiser signage to the main visitor entrance at Kortrijk Xpo for badge collection; allow extra time for security screening during peak morning arrival.

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    22 – 24 January 2027:10:00 AM – 8:00 PM daily
    • General admission

      Online day ticket

      15
    • General admission

      Day ticket during event days

      17
    • General admission

      Day ticket at the box office

      20
    Register

    Who runs the show

    Organisers

    Xpo Group

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Kortrijk, Belgium

    Why it matters

    On 2027-01-22 to 2027-01-24, Velofollies in Kortrijk covering Road bikes and accessories, Mountain bikes and gear, E-bikes and electric components, Cycling apparel and footwear, Bike gives trade buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    What digital buyer journeys means for buyers and exhibitors in this sector.

    02

    Sustainability in procurement

    What sustainability in procurement means for buyers and exhibitors in this sector.

    03

    Automation and labour efficiency

    What automation and labour efficiency means for buyers and exhibitors in this sector.

    04

    Regional supply-chain resilience

    What regional supply-chain resilience means for buyers and exhibitors in this sector.

    05

    Hybrid engagement models

    What hybrid engagement models means for buyers and exhibitors in this sector.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BRU

    Brussels Airport

    to venue

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    ibis Styles Kortrijk Expo

    midscale
    Kortrijk Xpo district, Kortrijk

    USD 115–145 / night

    3-star with free parking, paid breakfast, free Wi-Fi, air conditioning, bar and restaurant. Google Hotels showed about USD 118 per night for 22-24 Jan 2027; treat USD 115-145 as an approximate range and confirm live EUR rates.

    Comfort Hotel Lille L'Union

    midscale
    Lille, France

    USD 110–140 / night

    3-star with free parking in the Lille area, about 45-60 min from the venue. Midscale alternative if Kortrijk is full; approximate USD 110-140.

    Hotel Novotel Suites Gare Lille Europe

    upscale
    Lille, France

    USD 150–200 / night

    4-star suites near Lille Europe, about an hour by road from Kortrijk Xpo. Pet-friendly with parking; approximate USD 150-200.

    Local transport

    Get around the city with these convenient transport options.

    train

    Estimated costApprox. EUR 20-26 one-way, second class; airport supplement may apply. Confirm SNCB/NMBS fare.
    Best forBrussels Airport-Zaventem to Kortrijk station

    Journey typically 1h20-1h45 with a change in Brussels or Ghent; Trainline listed through fares from about GBP 22. Book before arrival for the best rate.

    bus

    Estimated costApprox. EUR 2.50-3.00 single via De Lijn app or contactless card; confirm current fare.
    Best forKortrijk station to Kortrijk Xpo (De Lijn line 2)

    Line 2 runs Kortrijk station - Xpo - Hoog Kortrijk. The stop is at the fairground; allow 10-15 min from the station.

    coach

    Estimated costApprox. EUR 12-20 single by coach; compare operators for your arrival time.
    Best forBrussels Airport (BRU) to Kortrijk

    CheckMyBus lists direct coach options from Brussels Zaventem to Kortrijk; schedules are less frequent than rail.

    taxi / private transfer

    Estimated costApprox. EUR 130-170 for a standard taxi or pre-booked private transfer; confirm a fixed quote before travel.
    Best forBrussels Airport (BRU) to Kortrijk Xpo

    About 75 km by road, 60-75 min outside peak traffic. Book ahead for early arrivals and ask for a fixed price.

    ride-hail

    Estimated costApprox. EUR 10-18 for a short cross-town ride; availability can be limited at peak times.
    Best forKortrijk city centre to Kortrijk Xpo

    Ride-hailing coverage is thinner than in Brussels; a hotel-booked taxi is more reliable for airport runs. Confirm the fare in the app before requesting.

    parking

    Estimated costApprox. EUR 8-15 per day; confirm the event rate at the barrier or with the venue.
    Best forKortrijk Xpo on-site car parks

    Use the designated event car parks and allow extra time on weekend mornings. Check accessible parking and height restrictions with Kortrijk Xpo before travel.

    Weather

    Late January in Kortrijk is winter: cold, damp and often grey, with rain more likely than snow. Daytime temperatures typically sit in low single digits to about 7 C, and mornings can be frosty. Pack a waterproof outer layer and warm layers for walking between halls, bus stops and car parks.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Belgium has wide 4G/5G coverage in Kortrijk and around Kortrijk Xpo. EU SIMs benefit from roam-like-at-home; visitors from outside the EU should check roaming costs or buy a local data eSIM. Ask the venue about public Wi-Fi for demos, and bring a power bank for long hall days.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Language

    Kortrijk is in Dutch-speaking Flanders. Dutch is the default on signage, but venue, hotel and rail staff in the Kortrijk-Lille corridor commonly work in French and English. Ask whether staff speak English if you need help.

    Currency and payments

    Belgium uses the euro (EUR). Contactless cards and mobile wallets are standard at Kortrijk Xpo, hotels, restaurants and De Lijn buses. Keep a small amount of cash for kiosks or rural stops.

    Cross-border planning

    Kortrijk sits close to the French border, making Lille and Roubaix practical overflow bases. Carry ID; border-area rail and road checks can occur even within Schengen.

    Business etiquette

    Punctuality matters, and appointments are expected for B2B meetings. Swap business cards, use first names only after invitation, and keep small talk brief before getting to product, price and delivery terms.

    Tipping

    Service is usually included in Belgian restaurant bills. Rounding up or leaving 5-10% is optional for good service; taxis appreciate a small rounding.

    Cycling culture

    Flanders is a cycling heartland. Lock bikes, use designated cycle paths and do not block cycle paths or bus lanes; local riders will expect basic bike etiquette.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: BRU

    Book into Brussels Airport (BRU) for the simplest rail link to Kortrijk. Captures for 22-26 January 2027 showed London-Brussels fares in a typical range, Sydney-Brussels flagged as low, and a nonstop Brussels Airlines JFK-BRU service at about 7h15. Fares and schedules change, so confirm your registration and dates before booking, and allow a buffer day before the 22 January opening.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Primary gateways: Brussels Airport (BRU). Allow road or rail time to Kortrijk Xpo; on-site parking is usually available at major exhibition venues.

    Hotel → venue: Precinct hotels near Kortrijk Xpo: Kortrijk Xpo district, Kortrijk: ibis Styles Kortrijk Expo; Lille, France: Comfort Hotel Lille L'Union; Lille, France: Hotel Novotel Suites Gare Lille Europe.

    Ride-hail: Ride-hailing coverage in Kortrijk is thinner than in Brussels or Lille. For airport runs, pre-book a local taxi or private transfer; for short hops, ask your hotel to call a taxi. Confirm the fare or fixed quote before departure.

    Public transit: De Lijn line 2 connects Kortrijk station with Kortrijk Xpo and Hoog Kortrijk, the simplest local bus link. Buy a single or day ticket in the De Lijn app or tap a contactless card. For airport arrivals, take the train from Brussels Airport-Zaventem to Kortrijk with a change in Brussels or Ghent, then line 2 to the fairground.

    Parking: Kortrijk Xpo has on-site car parks; expect paid event-day parking. Arrive early on weekend mornings and follow steward directions. Confirm the current day rate, height restrictions and accessible parking with the venue before travel.

    Weather

    Plan and pack for the event climate.

    Month: January 2027 (event dates 22-24 January 2027)

    Temperature: Approx. 1-7 C by day and 0-3 C at night; frost and occasional sleet are possible. Check the forecast 7-10 days before travel.

    Seasonality: January is one of the greyest, wettest months in West Flanders; expect frequent drizzle, low cloud and wind rather than guaranteed heavy rain. Build in indoor breaks and waterproof layers.

    Packing: Pack a waterproof jacket with a hood, warm mid-layers, closed waterproof shoes, spare socks and an umbrella. Bring a power bank, EU Type C/E plug adapter and a reusable bag; if you plan to try bikes, pack your helmet and cycling shoes.

    Plan your trip

    Planning

    Best day to visit: Day 2 (mid-show)

    Mid-show days at Velofollies usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.

    T-1

    T-14: Buy an online day ticket (captured at EUR 15) rather than waiting for the EUR 17 event-day or EUR 20 box-office rate; confirm the current price on the official ticket page.

    T-2

    T-13: Book rail or flights into Brussels (BRU) and reserve a hotel in the Kortrijk Xpo district or central Kortrijk; Lille is an alternative if you are coming by Eurostar or TGV.

    T-3

    T-12: Check passport or ID validity and, if you need a Schengen visa, start the application now; request an invitation letter from the organiser after registering.

    T-4

    T-11: Download the De Lijn app and plan line 2 from Kortrijk station to Kortrijk Xpo; save a taxi number in case you arrive late.

    T-5

    T-10: Build a shortlist of bikes, e-bike systems, cargo bikes or components you want to compare, and note the stands you must not miss.

    T-6

    T-9: Check the exhibitor list and email brands you want to meet; ask about demo bikes, sizes, test-ride times and whether appointments are needed.

    T-7

    T-8: Arrange travel insurance and check whether your policy covers cycling activities if you plan to test ride.

    T-8

    T-7: Check the Kortrijk forecast and pack a waterproof jacket, warm layers, closed shoes and an umbrella; January is cold and wet.

    T-9

    T-6: Confirm airport-to-hotel transport and whether your hotel has parking or luggage storage before check-in.

    T-10

    T-5: Charge your phone, power bank and camera; load tickets and confirmations offline in case the hall signal is busy.

    T-11

    T-4: If you plan to try bikes, pack your helmet and cycling shoes, and check with exhibitors whether pedals can be swapped.

    T-12

    T-3: Confirm opening hours and any programme changes on velofollies.be, and check rail or road works on your route.

    T-13

    T-2: Prepare a budget and payment method; card and contactless are standard in Belgium, but keep a little cash for small kiosks.

    T-14

    T-1: Pack your ticket QR code, ID, hotel confirmation and a reusable bag for catalogues; set an alarm for the first train or bus.

    Sample visitor itinerary

    Route-optimised day
    Day 1 · morning

    Registration and hall orientation at Kortrijk Xpo

    Day 2 · core sessions

    Supplier meetings and product demos

    Day 3 · wrap-up

    Final negotiations and follow-up

    Networking spots

    2

    Velofollies registration concourse

    Kortrijk Xpo

    Central meeting point before and between hall appointments during show days.

    Organiser B2B lounge (if offered)

    Kortrijk Xpo

    Hosted matchmaking and buyer programmes when published by the organiser.

    Budget

    Costs & budget

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights€190.00
    • Per diem × 2€150.00
    Estimated total€340.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    visitor_ticket

    visitor · General admission

    EUR 15 / per person

    organiser_published

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Use this quick check to decide whether Velofollies fits your visit, exhibit or skip plan.

    QUESTION 1 OF 6

    For Velofollies, what is your primary role on the show floor?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Road bikes and accessories and Mountain bikes and gear solutions and benchmarking suppliers at Velofollies in Kortrijk.

    Min. budget

    $529.00

    Timeline

    4-8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change - confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Road bikes and accessories and Mountain bikes and gear products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,380.00

    Timeline

    3-6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Kortrijk show week.

    Timeline

    N/A

    Risks

    Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.

    FAQs & glossary

    Answers

    Frequently asked

    When and where is Velofollies 2027?
    Velofollies runs 22-24 January 2027 at Kortrijk Xpo, Doorniksesteenweg 216, 8500 Kortrijk, Belgium. Check the official site for final opening hours and any programme changes.
    What can visitors see at Velofollies?
    The fair covers city and e-bikes, road and gravel bikes, cargo bikes, components, clothing, accessories and cycle travel. Brands present model-year platforms, so you can compare motor systems, battery sizes, gearing and fit in one visit.
    How much are Velofollies tickets?
    Captured ticket tiers list EUR 15 for an online day ticket, EUR 17 during event days and EUR 20 at the box office. Confirm the current price and terms on the official ticket page before buying.
    Is Velofollies only for trade visitors?
    No. The published day-ticket structure and weekend dates indicate a public bike fair, with trade visitors also attending to scout model-year ranges. If you are buying for a shop or rental fleet, contact exhibitors ahead of time to book meetings.
    Can I test ride a bike at the show?
    Demo and test-ride availability is set by each exhibitor, not by a single show-wide policy. Check the exhibitor list, ask brands before the show and bring your own helmet and cycling shoes if you plan to ride.
    How do I get to Kortrijk Xpo from Brussels Airport?
    Take the train from Brussels Airport-Zaventem to Kortrijk, typically 1h20-1h45 with a change in Brussels or Ghent, then De Lijn line 2 to the fairground. By road allow 60-75 min depending on traffic; book a taxi or transfer for early arrivals.
    Is there parking at Kortrijk Xpo?
    Yes, the venue has on-site car parks. Expect paid event-day parking and allow extra time on weekend mornings. Confirm the current day rate and accessible parking with Kortrijk Xpo before travel.
    Where should I stay for Velofollies?
    The closest base is the Kortrijk Xpo district, including ibis Styles Kortrijk Expo. Central Kortrijk is 10-15 min by bus or taxi. Lille and Roubaix across the French border are practical alternatives if you arrive by Eurostar or TGV.
    What is the weather like in Kortrijk in January?
    Late January is cold and grey, with daytime temperatures often around 1-7 C, frost at night and frequent drizzle or wind. Pack a waterproof jacket, warm layers and closed shoes for the walk from parking or bus stops.
    Do I need a visa to attend Velofollies?
    Belgium is in the Schengen area. EU/EEA/Swiss citizens do not need a visa for a short visit; other nationalities should check Belgian short-stay rules and apply well ahead if a Schengen visa is required. Ask the organiser for an invitation letter after registering if needed.
    Is Kortrijk Xpo accessible for visitors with reduced mobility?
    Contact Kortrijk Xpo or the organiser directly for step-free routes, accessible parking and companion arrangements; the captured source did not publish a detailed accessibility map.
    Can I buy products at Velofollies?
    Many exhibitors present complete bikes and accessories, but sales terms, show offers and delivery are set by each brand. Ask about warranty, sizing and delivery before paying a deposit, and confirm whether the price includes assembly.
    What should I bring to Velofollies?
    Bring your ticket QR code, ID, a payment card, a power bank and comfortable shoes. If you plan to try bikes, bring your helmet and cycling shoes; a reusable bag helps with catalogues and small parts.
    Are there family or child tickets?
    The captured ticket tiers are adult day tickets. Check the official ticket page for child, family or concession rates before booking, and confirm whether prams or trailers are allowed in the halls.

    Glossary

    1
    E-bike (pedelec)
    A bicycle with pedal-assist electric motor that helps up to 25 km/h in Europe; the rider must pedal to receive assistance. At Velofollies, compare motor position, battery integration and weight rather than only peak wattage.
    2
    Speed pedelec
    A faster pedal-assist class that can assist up to 45 km/h. Rules on helmets, registration and insurance vary by country, so ask the exhibitor how a Belgian-registered speed pedelec would be classified for your commute.
    3
    Mid-drive motor
    A motor mounted at the bottom bracket, driving through the bike's gears. It suits hilly terrain and balanced handling; test how it feels in low gears on the show floor.
    4
    Hub motor
    A motor built into the front or rear wheel hub. It is common on city and cargo bikes and can be simpler to maintain, but weight distribution and wheel removal differ from mid-drive systems.
    5
    Torque sensor
    A sensor that measures how hard the rider pedals and varies motor assistance accordingly. It gives a more natural ride than a simple cadence sensor; ask which mode and sensor a model uses.
    6
    Cadence sensor
    A sensor that triggers assistance when the pedals turn, without measuring pedal pressure. It is common on entry-level e-bikes and can feel less progressive than a torque sensor.
    7
    Battery capacity (Wh)
    Watt-hours express battery energy, calculated as voltage multiplied by amp-hours. A larger Wh figure usually means more range but also more weight and cost; compare cells, warranty and removable versus integrated design.
    8
    Cargo bike
    A bicycle built to carry children or goods, often with a longtail, front box or trike layout. At the show, check turning circle, kickstand stability, child-seat standards and whether the motor is rated for the loaded weight.
    9
    Gravel bike
    A drop-bar bike with wider tyre clearance and relaxed geometry for mixed-surface riding. Compare tyre clearance, mounting points and gearing if you plan bikepacking or commuting on poor roads.
    10
    Groupset
    The matched set of drivetrain and brake components from one manufacturer, such as shifters, derailleurs, cassette, chain and brakes. Groupset tier affects weight, gear range and replacement cost.
    11
    Derailleur
    An external gear system that moves the chain across sprockets. It offers wide gear ranges and is easy to service, but can be exposed to mud and impact on off-road bikes.
    12
    Hub gear
    An internally geared rear hub with the mechanism sealed inside. It needs less cleaning and allows shifting at a standstill, which suits city and cargo bikes; servicing may require a specialist.
    13
    Belt drive
    A carbon or polyurethane belt replaces the chain, running on toothed pulleys. It is clean and low-maintenance, but frame design must allow belt tensioning and the belt cannot be repaired like a chain.
    14
    Thru-axle
    A fixed axle that threads into the frame or fork instead of sitting in an open dropout. It stiffens the bike and makes wheel alignment repeatable; check axle standards when buying wheels or racks.
    15
    Tubeless tyre
    A tyre run without an inner tube, using sealant to close small punctures. It allows lower pressures for grip and comfort, but needs compatible rims, tape and regular sealant checks.
    16
    Bike fitting
    The process of adjusting saddle height, reach, cleat position and cockpit to match the rider. A good fit reduces pain and injury; ask exhibitors whether a purchase includes a basic fit session.
    17
    Local bike shop (LBS)
    An independent retailer that sells and services bikes in a local market. At Velofollies, LBS owners and staff compare brands, margin structures and service support before choosing what to stock.
    18
    OEM and aftermarket
    OEM parts are supplied to bike manufacturers for new-build spec; aftermarket parts are sold for upgrades or replacement. Exhibitors may serve one or both, so ask which channel they are targeting.
    19
    Bikepacking
    Multi-day riding with soft bags strapped to the frame, bars and saddle instead of panniers. The term signals demand for mounting points, lightweight luggage and wide-range gearing at the show.
    20
    Cycle tourism
    Travel by bike, often on signed routes with luggage transfers or rental fleets. Flanders has a dense network of cycle paths, so Velofollies attracts route operators, rental firms and destination stands.
    21
    EN 15194
    The European standard for electrically power assisted cycles (EPACs) up to 25 km/h and 250 W. It covers electrical safety, battery and control system requirements; ask exhibitors for the declaration if you plan to sell or insure the bike.

    Also known as

    Alternate names and search phrases for this event.

    • Velofollies 2027
    • e-bikes Kortrijk
    • cycling accessories fair
    • Velofollies Kortrijk 2027
    • Kortrijk Belgium
    • Bicycles
    • Sports Equipment
    • Bicycle Exhibition B2B Trade Expo Kortrijk
    • Road bikes and accessories

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