Vehicle Tech Week North America, taking place from October 27 to 29, 2026 in Novi, Michigan, is a premier event uniting automotive testing, intelligent vehicles, and automotive design.
Dates
27–29 Oct 2026
City / country
Novi, United States
Venue
Suburban Collection Showplace
Event overview
Vehicle Tech Week North America is a landmark event for the vehicle technology sector, taking place from October 27 to 29, 2026 at the Suburban Collection Showplace in Novi, Michigan.
This event combines three major expos: Automotive Testing Expo, Intelligent Vehicle Expo, and Automotive Design & In-Cabin Expo, creating a comprehensive platform for industry professionals.
Attendees will engage with cutting-edge innovations and participate in discussions that shape the future of mobility.
TL;DR
Attendees will gain insights into the latest advancements in vehicle technology, network with industry leaders, and explore new business opportunities. The event features a diverse program, including keynote speeches and panel discussions, designed to foster collaboration and innovation in the automotive sector.
Exhibitors will have the opportunity to showcase their latest technologies and solutions to a targeted audience of decision-makers. The unified format of the event enhances visibility and engagement, maximizing return on investment through meaningful connections and partnerships. Meet qualified buyers and partners including Automotive technology providers showcasing testing solutions., Software developers focused on vehicle automation., Interior design firms presenting.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Novi, United States
Suburban Collection Showplace in Novi typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Suburban Collection Showplace in Novi typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Suburban Collection Showplace for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
UKi Media & Events
How the last edition performed
Last edition
2025 · Novi
Next edition
Not announced yet
Edition recap
Impact
Vehicle Tech Week North America is a new umbrella event that launches in 2026, so the most recent completed edition on the Novi calendar is the 2025 Automotive Testing Expo North America held at the Suburban Collection Showplace. A dedicated show review of that 2025 edition was published by Automotive Testing Technology International. Trade press confirmed that Vehicle Tech Week North America is being created as a unified North American portfolio, grouping.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Vehicle Tech Week North America on 2026-10-27 to 2026-10-29 in Novi lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Plan your trip
A range of accommodation options near the venue and across key areas.
Holiday Inn Express & Suites Detroit-Novi by IHG
4.1
Listed in Google Hotels capture for the venue area; captured price shown in INR and not converted here.
Staybridge Suites Detroit - Southfield by IHG
4.6
Listed in Google Hotels capture for the venue area; captured price shown in INR and not converted here.
Holiday Inn & Suites Farmington Hills - Detroit NW by IHG
3.9
Listed in Google Hotels capture for the venue area; captured price shown in INR and not converted here.
Quality Inn & Suites Livonia - Detroit
3.2
Listed in Google Hotels capture; free cancellation and free parking noted.
MainStay Suites Detroit Farmington Hills
3.2
Listed in Google Hotels capture; pet-friendly and free parking noted.
Get around the city with these convenient transport options.
Airport transfer (DTW to venue)
Capture lists Rome2rio route pages plus private airport shuttle and limousine operators serving the venue.
Rideshare
Ride-hailing is commonly used in the Novi area; allow extra time during show opening and closing peaks.
Rental car
Useful if your hotel is outside the immediate venue district or if you plan supplier visits in metro Detroit.
Venue parking
On-site parking is available at Suburban Collection Showplace; confirm daily rates and hall access on the organiser or venue site.
Local bus
No direct rail link serves Suburban Collection Showplace; regional bus service is limited, so most attendees use car, taxi or rideshare.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
For the October 2026 edition at Suburban Collection Showplace, expect cool mornings and mild afternoons with a chance of rain. Exhibition halls are climate-controlled, but outdoor queues and parking walks can be chilly. Allow extra time for the DTW drive if showers slow traffic; confirm the forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Automotive engineering culture
Meetings often focus on test data, validation cycles and production readiness; bring technical documentation and demo plans rather than broad sales decks.
Business dress
Business casual is standard in Novi's automotive supplier offices and at the show; comfortable shoes are useful for large exhibition halls.
Tipping and service
Restaurant tipping of 18-20 percent is customary; taxis and rideshares commonly accept card payments.
Driving and parking
Metro Detroit is car-oriented; confirm venue parking and allow extra time for the I-96 and M-5 approach to Novi.
Language and measurement
English is the working language; US customary units appear alongside metric in automotive specs, so confirm which units your test data uses.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Novi; confirm ground transport on the organiser site.
Business visitors to the United States typically enter on a B-1 temporary business visitor visa, or via the Visa Waiver Program (WB status) if their country qualifies and they hold an approved ESTA.
Processing: Varies by nationality; apply several weeks before travel.
Check the US Department of State business visa page and USCIS B-1 / Visa Waiver Program guidance for your nationality before applying. No processing time or fee figures were captured, so confirm current timelines and costs on the official pages.
OfficialGet to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Novi; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Suburban Collection Showplace: Novi: Holiday Inn Express & Suites Detroit-Novi by IHG; Southfield: Staybridge Suites Detroit - Southfield by IHG; Farmington Hills: Holiday Inn & Suites Farmington Hills - Detroit NW by IHG.
Ride-hail: Ride-hailing apps are commonly used in Novi; confirm local availability before travel.
Public transit: Ground access to the Suburban Collection Showplace at 46100 Grand River Ave, Novi, is primarily by car, rideshare, or pre-booked airport shuttle/limousine from Detroit Metropolitan Wayne County Airport (DTW). Confirm current options on the venue directions page.
Parking: On-site parking is available at Suburban Collection Showplace; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: October 2026
Temperature: Typical October daytime highs: approx. 16-20 C (60-68 F); overnight lows: approx. 6-10 C (42-50 F). Confirm the forecast before travel.
Seasonality: Mid-autumn in southeast Michigan brings mixed sun and cloud with occasional rain showers; hall interiors are climate-controlled, but outdoor queues and parking walks can be cool and wet.
Packing: October 2026
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Vehicle Tech Week North America usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your Vehicle Tech Week North America registration and badge type; check whether the show is trade-only or offers visitor passes.
Book a refundable hotel in Novi or Farmington Hills and map the drive to Suburban Collection Showplace.
Pre-book or price a DTW airport transfer; compare rideshare, taxi and rental car for your arrival time.
Download the official schedule and mark exhibitors in ADAS, HIL/SIL, battery test or NVH that match your project.
Prepare a short technical brief on your test or validation challenge for supplier meetings.
Check the October forecast and pack layers, a waterproof layer and comfortable shoes for large halls.
Confirm visa or ESTA status and carry printed registration and hotel confirmations.
Plan lead capture or note-taking for follow-up; hall Wi-Fi may be congested during peak hours.
Registration and hall orientation at Suburban Collection Showplace
Supplier meetings and product demos
Final negotiations and follow-up
Vehicle Tech Week North America registration concourse
Suburban Collection Showplace
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Suburban Collection Showplace
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Vehicle Tech Week North America fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
