Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join industry leaders at the Vehicle Finance Conference & Exposition - AFSA from February 14-17, 2027, in Orlando, Florida, to explore the future of automotive finance.
Dates
14–17 Feb 2027
City / country
Orlando, United States
Venue
Orlando, FL, United States
Are you the organiser of this event?
Event overview
The Vehicle Finance Conference & Exposition - AFSA is set to take place from February 14 to 17, 2027, in Orlando, Florida. This premier event will gather key stakeholders from the automotive finance industry, including finance companies, banks, and regulatory bodies.
Attendees will have the opportunity to engage in insightful sessions, networking events, and discussions on the latest trends and challenges in vehicle finance. Vehicle Finance Conference & Exposition - AFSA takes place in Orlando,.
TL;DR
Attending the Vehicle Finance Conference & Exposition provides valuable insights into the automotive finance landscape, networking opportunities with industry leaders, and access to the latest innovations and solutions in the sector. Participants can enhance their knowledge and connect with peers to drive business growth.
Exhibiting at the Vehicle Finance Conference & Exposition allows companies to showcase their products and services to a targeted audience of automotive finance professionals. This is an opportunity to generate leads, build brand awareness, and engage directly with potential clients and partners.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
114900 Chelonia Parkway, Orlando, FL 32821
Orlando, FL, United States in Orlando typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Orlando, FL, United States in Orlando typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Orlando, FL, United States for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Member
Non-Member
Auto Dealer
Board/Committee Member
First Time Attendee (Members Only)
Spouse/Guest
Vehicle Commercial Credit Committee Meeting Only
Who runs the show
popular TEDx Talk Speaker and Executive Coach Kim Meninger
Organiser
How the last edition performed
Next edition
Not announced yet
New this edition
AFSA maintains a post-conference materials archive on the Vehicle Finance Conference site: a dedicated 2026 conference materials page sits alongside archived 2025 conference pages, publishing session content after each edition. For prospective 2027 attendees the archive is the most reliable way to preview the format - general sessions, regulatory and compliance updates, remarketing and capital markets discussions, plus peer panels - and to see which topics the organiser has been emphasising before the February 2027 edition opens registration. Review the 2026 materials page and the 2025 archive together to see how the agenda emphasis has shifted year over year.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-02-14 to 2027-02-17, Vehicle Finance Conference & Exposition - AFSA in Orlando covering Automotive finance solutions, Risk management services, Compliance technology, Data analytics tools for finance, Consume gives automotive buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
MCO is Orlando's principal commercial gateway and the practical arrival point for the conference, with the widest choice of nonstop domestic and international routings. Rideshare pick-up, taxis, Lynx buses and rental cars all operate from the airport; there is no rail link to the Bonnet Creek resort district. Confirm terminal and pick-up location for your arriving flight before travel
Approx. 22 mi (35 km) to JW Marriott Orlando Bonnet Creek via SR-417 and World Center Drive
to venue
Approx. 25-35 min by car; allow 45-60 min in weekday peak traffic
by car
Orlando Sanford International
SFB is a smaller secondary gateway north of the city, used mainly by some European and charter carriers. Transfer costs and journey times are materially higher than from MCO, so compare total trip cost before choosing a Sanford routing. Ground options are limited to rideshare, taxi and pre-booked shuttles; confirm availability for your arrival time
Approx. 45-50 mi (72-80 km) to Bonnet Creek via SR-417
to venue
Approx. 50-70 min by car depending on SR-417 traffic
by car
A range of accommodation options near the venue and across key areas.
Bposhtels Orlando Florida Mall
USD 40–60 / night
3-star property with free Wi-Fi, free parking, outdoor pool, breakfast (surcharge), restaurant and smoke-free rooms; Google Hotels listed it roughly 34% below its usual rate for the 14-17 Feb 2027 stay window. It is a drive or rideshare to Bonnet Creek rather than a walk, so budget parking or a daily rideshare on top of the room rate.
DoubleTree by Hilton Hotel at the Entrance to Universal Orlando
USD 110–170 / night
3-star, eco-certified, with free Wi-Fi, paid parking, outdoor pool, hot tub, fitness center and pet-friendly rooms; roughly 15-25 min by car to the Bonnet Creek conference venue. Rates for the Presidents' Day week move quickly, so book a cancellable rate early.
DoubleTree by Hilton Orlando Theme Park Resort
USD 110–175 / night
3-star eco-certified resort-style property listed in the same Google Hotels comparison for the conference dates; a reasonable midpoint if the Bonnet Creek cluster is sold out, with a short car or rideshare transfer to sessions.
Wyndham Grand Orlando Resort Bonnet Creek
USD 150–230 / night
Bonnet Creek resort property in the same cluster as the conference venue, which removes the daily commute entirely. Rate band is a labelled estimate for the February 2027 window; resort fees and parking are typically extra, confirm before booking.
Hilton Orlando Bonnet Creek
USD 190–300 / night
Inside the Bonnet Creek cluster and walkable or a very short transfer to the JW Marriott conference floor. Labelled estimate only - Presidents' Day week pushes Bonnet Creek rates up, and self-parking or valet is charged separately.
Signia by Hilton Orlando Bonnet Creek
USD 200–320 / night
Large convention-oriented Bonnet Creek hotel adjacent to the conference venue, useful when you want meeting space of your own alongside the AFSA programme. Estimate for the February 2027 dates; confirm resort fee and parking charges on booking.
Waldorf Astoria Orlando
USD 350–550 / night
Luxury option within the Bonnet Creek cluster, typically used by senior executives attending with family over the Presidents' Day weekend. Labelled estimate; suites and holiday-week inventory price well above this band.
Holiday Inn Resort Orlando Suites - Waterpark
USD 90–140 / night
Family-suite style resort on the I-Drive corridor, useful for attendees travelling with family during the school holiday week. It is a car or rideshare to Bonnet Creek; confirm parking charges and any resort fee.
Get around the city with these convenient transport options.
rideshare
Uber and Lyft both serve MCO and the Bonnet Creek resort district and are the default paid transfer for conference arrivals. Price swings with surge on Friday evenings and holiday weekends; confirm the live fare in the app before requesting.
taxi
Metered taxis queue at the airport stands and are a fallback when rideshare surge pricing spikes. Journey time is similar to rideshare; keep a card and some cash for tips. Confirm the fare estimate with the driver before departure.
public bus
Lynx is the cheapest option but involves transfers and considerably longer journey times with luggage; it does not deliver you to the Bonnet Creek resort entrance. Viable for a budget day trip, not for a timed conference arrival.
trolley
The I-Ride Trolley runs the length of International Drive and connects budget hotels with dining and shopping, but it does not reach the Bonnet Creek resort cluster, so a final rideshare leg is usually needed. Confirm current fares on boarding.
hotel shuttle
Several hotels in and around Bonnet Creek and the theme-park corridor run scheduled shuttles; schedules are limited and may not align with early sessions. Confirm shuttle times and whether a reservation is required when you book the room.
rideshare short hop
Useful in the evening or in rain when the internal resort walk is unappealing; during daytime sessions the walk or hotel shuttle is quicker than waiting for a car. Confirm the live fare in the app.
rental car
Only worth it if you plan to leave the resort district - Bonnet Creek parking is charged separately and self-parking at the venue adds to the daily cost. Book through the airport rental centre and check the toll policy for SR-417 and SR-528.
parking (self-park)
Orlando resort and convention hotels typically charge overnight self-parking at this level and add tax; day-visitor parking for conference attendees may be validated - ask AFSA or the venue at check-in. Confirm the current rate on arrival.
Weather
February is one of Orlando's cooler, drier months: daytime highs typically sit around 22-25 C (72-77 F) with overnight lows near 11-14 C (52-57 F), and a passing cold front can hold daytime temperatures in the upper teens Celsius (high 50s F) for a day or two. Rain is more likely to arrive as short frontal showers than as the summer afternoon thunderstorm pattern, and February is outside the June-November hurricane season. Air quality at capture time was good: Open-Meteo forecast a US AQI near 50, with PM2.5 around 8.9 µg/m3 and PM10 around 12.3 µg/m3 - a public forecast API rather than an on-site measurement, so sensitive travellers should check local advisories during the conference week. Meeting rooms are heavily air-conditioned, so a jacket or wrap is worth carrying even on mild days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
The conference venue is a resort hotel with guest and meeting-room Wi-Fi, so plan on hotel Wi-Fi for email and use your own mobile hotspot for anything sensitive. US networks (AT&T, Verizon, T-Mobile) have strong coverage across the Bonnet Creek and International Drive corridors; a travel eSIM or an add-on roaming plan is usually cheaper than a hotel day-pass for data. Power is 120 V at 60 Hz with Type A and Type B plugs, so European, UK and Asia-Pacific attendees need a plug adapter, and dual-voltage laptop chargers only need the adapter, not a converter. If your firm requires a VPN or a corporate device profile for conference Wi-Fi, set it up before departure rather than at the registration desk.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Sessions and the exposition draw a business-attire crowd - suits and business formal are common among senior lender executives, with business casual acceptable for daytime panels. Because the venue is a resort, evening receptions are slightly less formal, but a jacket is still useful for the cool February evenings.
Tipping and payments
The currency is the US dollar and card or mobile payment is accepted almost everywhere in the Bonnet Creek and International Drive areas. Restaurant tipping of roughly 18-20 percent is expected, bar service usually adds USD 1-3 per drink, and bell staff around USD 2-5 per bag; hotels commonly place an incidental hold on your card at check-in.
Networking etiquette
This is a relationship-driven finance audience: introductions usually come through a common contact or a session question rather than a cold approach. Bring business cards, ask about portfolio mix and regulatory exposure rather than opening with a product pitch, and follow up by email within a few days of the close on 17 February 2027.
Punctuality and scheduling
Conference sessions start promptly and the programme is dense, so arrive a few minutes early and plan walking time across the resort. Coffee breaks and meal functions are where most meetings actually happen, so treat them as part of the working day rather than downtime.
Local environment
Bonnet Creek is a purpose-built resort district rather than a walkable city centre - dining, pharmacies and shops are mostly inside hotels or a short drive away on International Drive. February is mild but changeable, and the Presidents' Day weekend brings heavy leisure traffic to Orlando theme parks, so book restaurant reservations rather than turning up.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MCO
Book into Orlando International (MCO) rather than Sanford unless the fare saving is substantial - MCO has far more nonstop options and roughly half the transfer distance to Bonnet Creek. For the 14-17 February 2027 dates, aim to land on 13 February and depart on the evening of 17 February or on 18 February, which also protects you against winter weather disruption on US domestic connections. Captured fare data gives a New York (JFK) to Orlando round trip from about USD 378 in economy for a 14 February departure and 18 February return, with nonstop flights around 3 hours and one-stop routings via FLL, CLT or ATL; London nonstops run around 9 hr 40 min, and Tokyo and Sydney routings need 16-24 hours, so a buffer day is essential from Asia-Pacific. Two calendar effects matter for this edition: 14-17 February 2027 spans the Presidents' Day weekend (Monday 15 February), which lifts Orlando leisure demand and hotel rates, and February is peak northern-winter travel, so set a fare alert, book a cancellable hotel early and avoid same-week ticket purchases.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Orlando International (MCO): Approx. 25-35 min by car; allow 45-60 min in weekday peak traffic; Orlando Sanford International (SFB): Approx. 50-70 min by car depending on SR-417 traffic. Allow road or rail time to JW Marriott, Orlando Bonnet Creek; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near JW Marriott, Orlando Bonnet Creek: Florida Mall / South Orlando: Bposhtels Orlando Florida Mall; International Drive / Universal Orlando: DoubleTree by Hilton Hotel at the Entrance to Universal Orlando; Theme park resort corridor, Orlando: DoubleTree by Hilton Orlando Theme Park Resort.
Ride-hail: Uber and Lyft are both active at Orlando International (MCO), along Bonnet Creek and across International Drive, and rideshare is the simplest way to reach the resort venue. Expect roughly USD 40-60 one way from MCO to Bonnet Creek and USD 8-12 for a short hop between Bonnet Creek hotels, with surge pricing on Friday evenings, during the Presidents' Day weekend and after large conference receptions. Airport pick-up zones are signed inside the terminals - follow the app instruction for your arrival terminal rather than the general taxi rank. For early morning departures, pre-schedule the ride the night before.
Public transit: Public transport in Orlando is bus-based: Lynx operates the regional network and the I-Ride Trolley runs the length of International Drive. Neither reaches the JW Marriott Orlando Bonnet Creek entrance directly, so a typical trip means a Lynx bus toward the Disney or International Drive corridors and then a walk or short rideshare. Fares are low - roughly USD 2-4 per Lynx journey and about USD 2 per I-Ride ride with multi-day passes available - but journey times are long and poorly suited to a tight conference schedule with luggage. SunRail, the region's commuter rail line, does not serve the Bonnet Creek resort district. For most attendees, rideshare or a hotel shuttle is the practical alternative to a rental car.
Parking: Parking at JW Marriott Orlando Bonnet Creek is on-site, with self-park and valet offered at daily rates typical of Orlando deluxe resorts - expect roughly USD 25-35 per day for self-parking and USD 40-55 for valet, both approximate and usually taxed per night rather than per entry. Day parking for conference attendees may be validated or discounted, so ask AFSA registration staff or the venue front desk when you arrive. If you are staying at another Bonnet Creek hotel, leave the car and walk or take the hotel shuttle; if you are driving in from International Drive or the Florida Mall corridor, allow extra time for the resort gate and drop-off loop during the morning session rush.
Plan and pack for the event climate.
Month: February 2027 (Orlando dry-season conditions)
Temperature: Daytime highs typically 22-25 C (72-77 F) and overnight lows around 11-14 C (52-57 F). A cold front can pull daytime temperatures down to the upper teens Celsius (high 50s F) for a day or two, and air-conditioned session rooms feel considerably cooler than the outdoor temperature.
Seasonality: Mid-February falls in Orlando's drier winter pattern, with rain usually arriving as passing frontal showers rather than the daily summer thunderstorms, and it sits outside the June-November hurricane season. That said, a front can bring a wet half-day during the conference week - check a short-range forecast in the final few days and keep a compact umbrella in your bag. The Presidents' Day holiday weekend also means heavier leisure crowds at theme parks and restaurants around the resort district.
Packing: Pack business casual layers you can adjust between warm outdoor walkways and cold meeting rooms: light shirts and trousers, a jacket or blazer for evenings and receptions, a wrap or cardigan for long sessions, and comfortable shoes for walking between the resort buildings and the exposition floor. Add a compact umbrella for frontal showers, sunglasses and sunscreen for pool or golf downtime, swimwear if you plan to use the resort pool, and a Type A/B plug adapter for 120 V US outlets. One business formal outfit covers any board or committee meeting that comes up.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Vehicle Finance Conference & Exposition - AFSA usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Secure a room in the conference block at JW Marriott Orlando Bonnet Creek early: 14-17 February 2027 runs through the Presidents' Day weekend (Monday 15 February 2027), when Orlando resort occupancy and nightly rates peak.
Book air into Orlando International (MCO) arriving Friday 13 February or Saturday 13 February at the latest, so you are on property for the first session block on 14 February and have a buffer for winter weather diversions in the US Northeast.
Decide ground transport now: rideshare and taxi from MCO to Bonnet Creek are the default, Lynx bus is the cheapest but slowest, and a rental car only makes sense if you plan to leave the resort area.
Set a fare alert for your MCO routing and check whether your bank card carries a foreign transaction fee if you are paying from outside the United States.
Download or bookmark the conference schedule page and the AFSA conference materials archive so you can pre-read session topics before you travel.
Draft two or three questions you want answered on Reg Z, fair lending or state licensing and take them to the regulatory sessions and to the solution providers in the exposition.; Review your own portfolio metrics - delinquency, loss, residual performance - so peer benchmarking conversations at the conference are concrete rather than generic.
Arrange internal cover for the days you are out: sessions run through the afternoon of 17 February 2027, so plan a return flight on 17 February evening or 18 February.
Pack business casual for sessions plus one business formal outfit for receptions and any board or committee meeting you may be invited to.
Buy or enable a US eSIM or roaming plan before departure and confirm your hotel's Wi-Fi policy for meeting rooms and guest rooms.
Collect receipts and note which costs are reimbursable - registration, hotel, ground transport and meals - before you land back home.
Confirm your AFSA registration category before booking anything - member rate USD 1,760, non-member USD 2,760, auto dealer USD 450 - and check with your government affairs or compliance lead whether your company holds AFSA membership, because the member and non-member spread is the largest single line in the trip budget.
Registration and hall orientation at Orlando, FL, United States
Supplier meetings and product demos
Final negotiations and follow-up
Vehicle Finance Conference & Exposition - AFSA registration concourse
Orlando, FL, United States
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Orlando, FL, United States
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · Member
USD 1760 / per person
visitor_ticket
visitor · Non-Member
USD 2760 / per person
visitor_ticket
visitor · Auto Dealer
USD 450 / per person
visitor_ticket
visitor · Board/Committee Member
USD 1430 / per person
visitor_ticket
visitor · First Time Attendee (Members Only)
USD 1430 / per person
visitor_ticket
visitor · Spouse/Guest
USD 800 / per person
visitor_ticket
visitor · Vehicle Commercial Credit Committee Meeting Only
USD 400 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | Member | USD 1760 / per person | organiser_published | |
| visitor_ticket | visitor | Non-Member | USD 2760 / per person | organiser_published | |
| visitor_ticket | visitor | Auto Dealer | USD 450 / per person | organiser_published | |
| visitor_ticket | visitor | Board/Committee Member | USD 1430 / per person | organiser_published | |
| visitor_ticket | visitor | First Time Attendee (Members Only) | USD 1430 / per person | organiser_published | |
| visitor_ticket | visitor | Spouse/Guest | USD 800 / per person | organiser_published | |
| visitor_ticket | visitor | Vehicle Commercial Credit Committee Meeting Only | USD 400 / per person | organiser_published |
Decision
Use this quick check to decide whether Vehicle Finance Conference & Exposition - AFSA fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Vehicle Finance Conference & Exposition - AFSA, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Automotive finance solutions and Risk management services solutions and benchmarking suppliers at Vehicle Finance Conference & Exposition - AFSA in Orlando.
Min. budget
$4,010.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Automotive finance solutions and Risk management services products who need qualified meetings with the event's trade audience.
Min. budget
$18,045.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Orlando show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
AFSA
Display a free company card at your booth, or share your professional card on the show floor.