VeggieWorld Düsseldorf 2027 brings vegan brands to Areal Böhler.
Dates
20–21 Mar 2027
City / country
Düsseldorf, Germany
Venue
Areal Böhler – Kaltstahlhalle
Time
10:00 AM – 6:00 PM
Are you the organiser of this event?
Event overview
VeggieWorld Düsseldorf 2027 runs 20–21 March 2027 at the Kaltstahlhalle on Areal Böhler in Düsseldorf, Germany.
The two-day public fair brings together plant-based food, fashion, cosmetics and zero-waste brands for vegan shoppers, families and sustainability-minded buyers.
It is the Düsseldorf stop of the VeggieWorld circuit organised by Wellfairs GmbH.
TL;DR
Visit VeggieWorld Düsseldorf 2027 to taste and buy products that rarely reach mainstream shelves: plant-based cheese, tofu, tempeh, sauces, sweets, drinks, vegan fashion and cosmetics. The Kaltstahlhalle format is compact enough to cover in a day, with live cooking, talks and direct access to founders. It suits flexitarians, vegan households and buyers scouting the Rhineland market.
Exhibit at VeggieWorld Düsseldorf 2027 to put products in front of more than 8,500 engaged consumers in a two-day, high-dwell-time show. The Kaltstahlhalle gives food, cosmetics, fashion and zero-waste brands sampling space, direct feedback and retail leads in Germany’s largest regional vegan market. A compact booth footprint keeps the cost of a first German market test low.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
1Areal Böhler – Kaltstahlhalle, Hansaallee 321, 40549 Düsseldorf, Germany
Entrances & gates
Main entrance from Hansaallee / Düsseldorf-Lörick U-Bahn stop
Follow the signs from the U76 Lörick stop to the Kaltstahlhalle entrance.
Free on-site parking while spaces last; overflow at Parkhaus Herdt, Marlene-Dietrich-Straße 2, about seven minutes on foot.
The organiser describes the Areal Böhler venue as barrier-free; the U76 Lörick stop is directly at the site entrance.
Food options
On-site catering area
On-site diningParking: Free parking is available across the Areal Böhler site while spaces last. If the site is full, use Parkhaus Herdt at Marlene-Dietrich-Straße 2, about a seven-minute walk from the hall.
Gate: The U76 stops at Düsseldorf-Lörick directly outside the site; follow signs to the Kaltstahlhalle entrance.
Attend
Event days & opening times
Day ticket, online advance sale
Printed for the 2026 edition; 2027 ticket sales start in November 2026.
Ticket info
Badge collection
Tickets are bought online and shown at the entrance; no separate badge is required for this public fair.
Ticket notes
Children and teenagers up to 14 enter free, as do visitors with a severe disability pass and one companion. Prices are for the 2026 edition; confirm the 2027 tariff when sales open.
Who runs the show
Wellfairs GmbH
Organiser
What's on
How the last edition performed
Last edition
2026
Visitors: 8,500
Exhibitors: 100
This edition
2027
Visitors: 9,000
Exhibitors: 110
Next edition
2028
Wellfairs has confirmed that Düsseldorf will host a VeggieWorld again in the following year, but no 2028 dates or venue details were published.
Edition recap
The 2026 VeggieWorld Düsseldorf took place on 28–29 March in the Kaltstahlhalle at Areal Böhler. Wellfairs reported a visitor record: more than 8,500 tickets sold and more than 100 exhibitors showing vegan food, fashion, cosmetics and zero-waste products. The stage programme featured live cooking, practical talks and panel discussions.
New this edition
Photos
Impact
A record 2026 edition of more than 8,500 tickets and more than 100 exhibitors shows VeggieWorld Düsseldorf has moved beyond a niche sampler into a mass-market consumer event. For plant-based brands, the Rhineland audience is large enough to validate pricing and pack sizes before a national listing pitch.
Audience quality
The audience is consumer-heavy rather than trade-only: flexitarians, vegan households and values-led shoppers who arrive ready to taste and buy. That makes it strong for sampling and direct-to-consumer launches, but weaker for buyers who need a pre-booked retail meeting programme.
Exhibitor outcomes
ROI depends on sampling volume and basket size rather than signed contracts. Food brands with tasting stock and take-home packs can convert high footfall across two days; cosmetics and fashion need a clear story and testing station. Budget for a compact 9 sqm booth and staff it continuously through the 10:00–18:00 day.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Düsseldorf sits in the Rhineland, one of Germany’s densest consumer regions, and the city’s vegan scene has supported VeggieWorld since 2012. The show gives plant-based brands a two-day direct route to flexitarian shoppers, family buyers and independent retailers before they commit to national listings.
Key trends shaping this market and its wider industry.
Flexitarian shoppers drive mainstream demand
Plant-based buying is no longer limited to strict vegans. Flexitarians are testing meat and dairy alternatives weekly, so brands are packaging smaller portions and cleaner ingredient lists for mainstream supermarkets.
What it changes: Exhibitors can win repeat buyers by offering familiar formats and clear taste cues rather than niche health claims.
Clean-label and fermentation move into the mainstream
Tofu, tempeh, seitan and fermented products are moving from specialist shops into regular retail. Shoppers increasingly compare protein content, additives and origin, not just whether a product is vegan.
What it changes: Transparent sourcing and simple ingredient decks are becoming a competitive advantage on the show floor.
Vegan lifestyle extends beyond food
Fashion, cosmetics, cleaning products and zero-waste household goods now share the floor with food brands. Buyers expect a consistent ethical story across packaging, supply chain and animal welfare.
What it changes: Cross-category visitors give non-food exhibitors a larger audience than a food-only fair would.
VeggieWorld runs several German consumer editions through the year. Buyers and brands often combine Düsseldorf with the Hamburg and Munich stops, then use Frankfurt in March as the next Rhineland-adjacent date.
VeggieWorld Hamburg 2026
Hamburg, Germany
Dates printed by the organiser in its 2026 Düsseldorf recap.
websiteVeggieWorld München 2026
Munich, Germany
Dates printed by the organiser in its 2026 Düsseldorf recap.
websiteVeggieWorld Frankfurt 2027
Frankfurt, Germany
Dates printed by the organiser in its 2026 Düsseldorf recap, one week before Düsseldorf.
websiteCircuit dates from the organiser’s 2026 Düsseldorf recap; confirm each city page before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Closest international gateway; take S11 or the Skytrain to Düsseldorf Hbf, then U76 to Lörick.
about 8 km
to venue
20–25 minutes by taxi or S-Bahn plus tram
by car
Useful for Rhineland and low-cost European flights; train to Düsseldorf Hbf then U76.
about 65 km
to venue
55–70 minutes by train or car
by car
A range of accommodation options near the venue and across key areas.
USD 90–130 / night
Simple rooms with tram or U-Bahn access to Lörick; book 6–8 weeks ahead for the March weekend.
sourceUSD 150–210 / night
Closest cluster of full-service hotels to Areal Böhler, about 10–15 minutes by taxi.
sourceUSD 250–380 / night
Central base for dining and Rhine walks; 20–30 minutes to the venue by U-Bahn or taxi.
sourceGet around the city with these convenient transport options.
U-Bahn (Rheinbahn U76/U74)
About 20 minutes; Lörick stop is directly at the Areal Böhler entrance. Buy a Preisstufe A/B ticket.
Taxi / ride-hail
About 20–30 minutes depending on traffic; ask for Hansaallee 321, Kaltstahlhalle.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa (Type C) | Visitors from countries without a Schengen visa-waiver agreement | $90.00 | Typically 15 calendar days; apply up to six months ahead | |
| Visa-free short stay | EU/EEA citizens, UK, US, Canadian, Australian, Japanese and many other passport holders | — | No visa needed for up to 90 days in any 180-day period |
EU/EEA and many visa-waiver nationals can enter Germany visa-free for short business trips; check the German mission for your passport before booking.
An ATA carnet can simplify temporary import of samples and display equipment; confirm with the freight forwarder and German customs.
Official visa pageWeather
March in Düsseldorf is cool and changeable: daytime highs around 9–12°C, lows around 3–5°C, with a good chance of rain and wind. Pack layers, a waterproof jacket and comfortable shoes for the industrial hall floors.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is strong across Düsseldorf; EU roaming rules apply for EU visitors. Ask the venue about dedicated exhibitor Wi-Fi, as public hall networks can be congested at peak times.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Punctuality
Germans are punctual: arrive at the venue at least 30 minutes before the 10:00 opening and keep appointment times exact.
Cash and cards
Cards are widely accepted, but small stands may prefer cash; carry some euros for samples and local transport.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: DUS
Book 6–10 weeks ahead for the March weekend; Düsseldorf hotels fill for trade fairs and football fixtures. Compare DUS with CGN for low-cost European routes.
Book flightsSchengen rules apply. Many visitors need no visa for short business trips; others should apply for a Type C business visa at the German mission.
Estimated cost: €90 for a Schengen visa; visa-free for many passports
Processing: about 15 calendar days
Carry an invitation, hotel booking, travel insurance and proof of funds. Check ETIAS status before travel.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: From DUS, take the S11 to Düsseldorf Hbf (about 12 minutes), then U76 to Lörick (about 20 minutes). A taxi takes 20–25 minutes.
Hotel → venue: From central hotels use U76/U74 to Lörick; from Seestern hotels a taxi is 10–15 minutes.
Ride-hail: Uber and Bolt operate in Düsseldorf; taxis wait at the main station and airport ranks.
Public transit: Rheinbahn U76 and U74 serve Lörick directly; buy a Preisstufe A/B ticket and validate it before boarding.
Parking: Free on-site parking while spaces last; overflow at Parkhaus Herdt, about seven minutes on foot.
Plan and pack for the event climate.
Month: March
Temperature: 3–12°C
Seasonality: Changeable with frequent showers and wind; March is early spring, not high season.
Packing: Waterproof jacket, layers, comfortable shoes and a small umbrella for the walk from the U-Bahn.
Plan your trip
Best day to visit: Saturday 20 March 2027
Saturday has the fullest exhibitor programme and the best chance to see launches and cooking demos, but arrive at 10:00 because the hall gets busy after lunch. Sunday is calmer for shopping and one-to-one conversations.
Book train or flight and a refundable hotel room near Lörick or the main station. — March is busy; compare DUS and CGN fares.
Buy the €14 online day ticket when the 2027 shop opens and check the programme page. — Online tickets are cheaper than the box office and skip the queue.
Plan the stands and stage talks you want to see; download the exhibitor list. — The exhibitor list is scheduled to follow in January.
Check U76 engineering works and the weather; pack layers and a waterproof. — Allow an extra 20 minutes if rail replacement is running.
Charge phone and camera, print or save the ticket, and set a cash budget for samples. — Some small stands may prefer cash.
Arrive at Lörick, collect tickets and check the hall layout
Areal Böhler main entranceTaste plant-based cheese, tofu and snacks before the crowds build
Kaltstahlhalle food aislesLunch from the vegan catering area and browse non-food stands
Catering areaAttend a live cooking show or talk, then revisit favourite stands
Veggie StageCologne Cathedral and Altstadt
City Day Trip
about 35 minutes by train from Düsseldorf Hbf
UNESCO cathedral, Rhine promenade and Kölsch breweries make an easy half-day add-on.
Düsseldorf Altstadt and Rhine promenade
Evening Walk
20–25 minutes by U-Bahn from Lörick
Compact old town with riverside bars and the MedienHafen architecture nearby.
Veggie Stage
Programme and talks
Stand near the stage after sessions to meet speakers and brand founders.
Catering area
Food and networking
Shared tables make it easy to start conversations with exhibitors and other visitors.
VeggieWorld is a consumer show, so follow-up should separate shoppers from retail or foodservice buyers. Speed matters: a 48-hour reply keeps the brand memorable after a crowded weekend.
Budget
Shell scheme
EUR 145–185 / m²
Raw space
EUR 95–135 / m²
Standard booth
9 m²
Indicative German consumer-show rates for a 9–24 sqm shell scheme or 36+ sqm raw space; the 2027 exhibitor manual was not published. Confirm with Wellfairs before budgeting.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth_shell
exhibitor · 9 sqm
EUR 1305–1665 / per show
raw_space
exhibitor · 36 sqm
EUR 3420–4860 / per show
hotel
both · mid
USD 150–210 / per night
per_diem
both · standard
USD 60–100 / per day
flight
both · Europe
USD 90–250 / return
visa
both · Schengen C
USD 90 / per person
insurance
exhibitor · public liability
USD 80–160 / per show
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth_shell | exhibitor | 9 sqm | EUR 1305–1665 / per show | estimate | 2026-11-04 |
| raw_space | exhibitor | 36 sqm | EUR 3420–4860 / per show | estimate | 2026-11-04 |
| hotel | both | mid | USD 150–210 / per night | estimate | 2026-11-04 |
| per_diem | both | standard | USD 60–100 / per day | estimate | 2026-11-04 |
| flight | both | Europe | USD 90–250 / return | estimate | 2026-11-04 |
| visa | both | Schengen C | USD 90 / per person | estimate | 2026-11-04 |
| insurance | exhibitor | public liability | USD 80–160 / per show | estimate | 2026-11-04 |
Decision
Six quick questions to decide whether to visit, exhibit or skip VeggieWorld Düsseldorf 2027.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You want to taste, compare and buy products and meet founders without committing to a stand.
Best for
Flexitarians, vegan households and retail buyers scouting the Rhineland range
Min. budget
$150.00
Timeline
1–2 weeks
Risks
Saturday crowds slow sampling
Some products sell out by Sunday
exhibit
You have stock, a clear sampling plan and can staff a 9 sqm stand for both days.
Best for
Plant-based food, cosmetics, fashion and zero-waste brands seeking consumer sampling and retail leads
Min. budget
$3,500.00
Timeline
8–12 weeks
Risks
High footfall can overwhelm a small team
Consumer interest does not guarantee retail listings
skip
The audience does not match your buyer, or travel and stand costs cannot be justified this year.
Best for
Industrial suppliers, distant brands without a German route to market, and teams with no fixed launch plan
Timeline
Not applicable
Risks
Missing a low-cost read on German consumer demand
Competitors may meet your retail contacts first
Book with
Areal Böhler
The converted industrial site in Düsseldorf-Lörick hosts the Kaltstahlhalle and provides parking, tram access and the hall infrastructure.
Venue named on the official VeggieWorld Düsseldorf page.
Wellfairs GmbH
Düsseldorf-based trade-fair organiser behind VeggieWorld and the 2026 visitor-record edition in the Kaltstahlhalle.
Organiser named in its own 2026 Düsseldorf press release.
Düsseldorf Tourism
Official city tourism board for hotel, transport and itinerary planning around the March show weekend.
Public city tourism resource; not an event sponsor.
ProVeg International
Plant-based advocacy and market-development organisation that publishes European consumer research and supports vegan business networks.
Public industry body; not named as a 2027 partner.
Recommended providers
Check your passport’s Schengen status and book a visa appointment early; the standard fee is about €90.
Search Lörick, Seestern and Stadtmitte; free cancellation is useful while the 2027 programme is still being confirmed.
Compare direct flights to DUS with rail from Frankfurt, Amsterdam and Brussels; book 6–8 weeks ahead.
Use a forwarder with a Düsseldorf warehouse and experience of temporary import and ATA carnets.
Choose a policy covering trade-fair samples, public liability and medical treatment in Germany.
Book Cologne Cathedral or a Rhine promenade walk for the evening before or after the show.
A privacy-compliant QR or badge-scan form works better than paper; export leads daily and record consent.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
3
References
3
Publishers
3
Date checked
VeggieWorld / Wellfairs GmbH
Wellfairs GmbH
Tonight.de
Display a free company card at your booth, or share your professional card on the show floor.
