Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Vapexpo Spain 2027 is the premier exhibition for the vaping industry, taking place in Madrid on May 29-30, 2027, at the Pabellón de Convenciones.
Dates
29–30 May 2027
City / country
Madrid, ES
Venue
Pabellón de Convenciones (Casa de Campo)
Time
11:00 AM – 7:00 PM
Are you the organiser of this event?
Event overview
Vapexpo Spain is the leading event for the vaping industry, bringing together manufacturers, suppliers, and professionals from around the world.
Scheduled for May 29-30, 2027, at the Pabellón de Convenciones in Madrid, this exhibition will showcase the latest innovations in vaping products and provide networking opportunities for industry stakeholders.
With a history of attracting over 60,000 visitors and 900 exhibitors, Vapexpo continues to be a pivotal platform for the vaping community.
TL;DR
Attendees will gain insights into the latest trends in vaping technology and products, network with industry leaders, and explore new business opportunities. The event is a key gathering for the vaping industry, featuring over 900 exhibitors and 60,000 visitors in past editions. Attendees include manufacturers, wholesalers, and health.
Exhibiting at Vapexpo Spain offers brands the opportunity to showcase their products to a targeted audience of industry professionals, enhance brand visibility, and forge valuable connections that can lead to increased sales and partnerships. The event is a key gathering for the vaping industry, featuring over 900 exhibitors and 60,000 visitors in past editions. The event is organized by Vapexpo, a leading name in vaping exhibitions.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Avenida de Portugal, s/n, 28011, Madrid, Spain
Pabellón de Convenciones (Casa de Campo) in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Pabellón de Convenciones (Casa de Campo) in Madrid typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Pabellón de Convenciones (Casa de Campo) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
How the last edition performed
Visitors
60,000
Exhibitors
900
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
On 2027-05-29 to 2027-05-30, Vapexpo Spain in Madrid covering E-liquids and flavorings, Vaping devices and accessories, Next-generation vaping products, Vaping hardware and component gives packaging buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip

Choose from the following airports, with convenient access to the event and venue.
Adolfo Suárez Madrid–Barajas
to venue
by car
A range of accommodation options near the venue and across key areas.
The Hat Madrid
USD 95–150 / night
Approx. nightly band for late May 2027; central location with Metro access toward the Casa de Campo district, breakfast paid, free Wi-Fi and air conditioning. Confirm live euro rates before booking.
Room Gran Via
USD 100–160 / night
Approx. nightly band for the show period; walkable to central Metro stations and restaurants, breakfast paid, free Wi-Fi, air conditioning and parking (fees may apply). Convenient for evening meetings rather than early hall calls.
Holiday Inn Express Madrid - Alcobendas by IHG
USD 105–155 / night
Approx. nightly band; a quieter business-park location suited to exhibitors with vehicles or early starts, but it adds a longer commute to Casa de Campo. Confirm parking charges and breakfast inclusion in the euro rate.
Crowne Plaza Madrid Airport by IHG
USD 130–195 / night
Approx. nightly band; full-service option near Barajas with restaurant, fitness centre and paid parking, useful for teams flying out the day the show closes. It is the furthest listed option from the Casa de Campo halls, so budget taxi time each morning.
Get around the city with these convenient transport options.
metro
Metro de Madrid publishes ticket types, tourist passes, and the airport supplement; contactless bank cards work at gates on the modernised network. Confirm live fares on the CRTM site before travel.
Cercanias commuter rail
The Cercanias platform at Terminal 4 links the airport to the city in roughly 25-30 minutes; airport rail carries a supplement. Combined Metro plus Cercanias passes are sold through CRTM.
city bus
Buses are useful when Metro stations are a long walk from your hotel or hall; single tickets can be bought on board with card or cash. Check EMT route maps for the specific gate you need.
taxi
Use the marked taxi rank outside arrivals, not unlicensed drivers in the terminal. Confirm the meter or fixed fare with the driver before departure and keep the receipt for expense claims.
ride-hailing
Ride-hailing pickup points at large fairgrounds are sometimes moved to a designated zone; check the app pin after ordering. Airport pickups may be restricted to specific kerbs.
parking
Parking supply is large but fills during popular public days, and walking distances from car parks to halls can be long. Exhibitors with build-up vehicles should pre-book access slots with the organiser.
Weather
Late May in Madrid is typically warm and mostly dry: daytime highs around 23-27 C, night lows around 11-14 C, with a moderate chance of short spring showers. The Casa de Campo fairground involves long outdoor walks between halls and transport stops, so carry water, sunscreen and a compact umbrella. Figures are climatological approximations for planning; check the forecast 5-7 days before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming rules mean visitors with a SIM from another EU/EEA country can use their home allowance in Spain at no extra charge; travellers from outside the EU should price an eSIM or a prepaid Spanish data card before arrival. Venue Wi-Fi at large fairgrounds is often congested in halls during peak hours, so download floor plans, badge QR codes and your CRM app in advance and keep a power bank for lead capture on the stand.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language on the floor
Spanish is the working language on most stands, with English common among export and compliance staff. A few phrases of Spanish open meetings faster, and having your product sheet in Spanish as well as English is appreciated by Iberian distributors.
Business hours and meals
Madrid lunches typically run from 14:00 and dinners from 21:00, so a 19:00 dinner booking may feel early to local contacts. Many restaurants near Gran Via and La Latina stay open late, and coffee breaks are a normal part of stand meetings.
Tipping and payments
Tipping is modest: rounding up or leaving a few euros in restaurants and taxis is normal, not mandatory. Cards are widely accepted, but carrying some euro cash helps for small purchases, lockers and market stalls.
Age-restricted sector etiquette
Vaping is an age-restricted category in Spain, so expect ID checks at badge collection and exhibitors refusing to hand samples to anyone under 18. Present a business card and be ready to explain your retail or distribution credentials before sampling devices.
Getting around safely
Madrid is a walkable, late-running city with reliable Metro services into the night, but pickpocketing occurs in crowded central areas and on busy Metro lines. Keep bags zipped in front, avoid displaying sample stock openly on public transport, and use licensed taxis or app-based rides after dark.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: MAD
Adolfo Suarez Madrid-Barajas (MAD) is the airport to book for this Madrid show, with four terminals connected by free shuttle and a Cercanias rail station at Terminal 4. Book direct London, Amsterdam, Frankfurt or Lisbon flights early for late May 2027, since half-term and conference demand tighten short-haul fares 4-8 weeks out. Long-haul buyers from New York should compare Iberia, American and Air Europa nonstops and check whether a Saturday-night stay lowers the fare. Confirm baggage rules for any liquid samples or display hardware, and leave a full arrival day before your first meeting because a delayed connection into MAD can cost a show day.
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Adolfo Suárez Madrid–Barajas (MAD). Allow road or rail time to Pabellón de Convenciones (Casa de Campo); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Pabellón de Convenciones (Casa de Campo): Madrid city centre (La Latina): The Hat Madrid; Gran Via, Madrid city centre: Room Gran Via; Alcobendas, north Madrid: Holiday Inn Express Madrid - Alcobendas by IHG.
Ride-hail: Uber, Cabify and Bolt all operate in Madrid, with coverage of the airport, central hotels and the Casa de Campo district. App pickups at the fairground are sometimes routed to a designated zone rather than the hall entrance, so check the pin after ordering and allow a 5-10 minute walk. Expect surge pricing when halls close and during heavy rain, and confirm that the driver accepts card payment in the app rather than cash.
Public transit: The Casa de Campo district is served by Metro Line 5 (Casa de Campo station) and Line 10 (Lago station), with EMT city buses covering the Paseo de Extremadura side. From central Madrid, a typical journey is 20-35 minutes with one change. Single Metro tickets are inexpensive but airport access carries a supplement, and a multi-day tourist pass can pay off across a three-day show stay. Trains run late, but check the last service time if you leave a stand party after midnight.
Parking: Casa de Campo is a large park-and-fairground district with substantial paid car parking near the exhibition halls, typically charged per day, with higher rates or limited availability on public days. Walking distances from car parks to halls can be 10-15 minutes, so unload heavy samples at the designated drop-off before parking. Exhibitors with build-up vehicles, trailers or large equipment need pre-booked access slots and should confirm height and weight limits with the organiser's logistics partner.
Plan and pack for the event climate.
Month: May 2027 (late May show window)
Temperature: Approx. 11-14 C at night rising to 23-27 C by mid-afternoon; climatological averages for Madrid in late May, not a forecast
Seasonality: Late spring in Madrid is generally mild and mostly dry, with occasional short showers or a thunderstorm rather than sustained rain. Days are long, with sunset near 21:30, and the Casa de Campo fairground is exposed, so a compact umbrella and sun protection are both worth packing.
Packing: Pack light layers: a shirt or light knit for warm hall floors, a jacket for cooler evenings and air-conditioned meeting rooms, and comfortable shoes for long days on hard exhibition floors. Add sunscreen, sunglasses, a refillable water bottle, a compact umbrella, a power bank, EU Type C/F plug adapters, and a folder or tote for catalogues and sample bottles. Keep any liquids in a sealed bag for the flight home.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Vapexpo Spain usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day -14: register for the edition on vapexpo-spain.com and check whether your badge is trade-only, mixed or public-day access; save the confirmation PDF.
Day -14: book flights into Madrid-Barajas (MAD) with arrival the day before your first show day, and check baggage rules for any liquid samples in your luggage.
Day -12: reserve a hotel with free cancellation; Casa de Campo side and central Madrid both work, but central hotels add 20-40 minutes of daily travel.
Day -10: build a target exhibitor list by product family (e-liquid, pods, disposables, coils, filling equipment, compliance labs) and pre-book meetings through exhibitor pages or LinkedIn.
Day -9: confirm passport validity, Schengen entry rules for your nationality and, if needed, a visa appointment slot or invitation letter from the organiser.
Day -7: check Madrid Metro and Cercanias fares and decide between contactless bank card, a multi-day tourist pass or single tickets for the Casa de Campo area.
Day -7: notify your bank of travel to Spain and confirm card FX fees; set a euro cash float for taxis, lockers and small stand purchases.
Day -5: check the 10-day Madrid forecast and pack light layers, a compact umbrella and shoes suited to long walking days on hard exhibition floors.
Day -4: print or download the show floor plan and note hall numbers for priority stands so you can route the first morning efficiently.
Day -3: prepare a one-page buyer profile (channels, volumes, target price points, markets served) for quick stand conversations and follow-up emails.
Day -2: download offline maps, a translation app and your airline and hotel apps; charge power banks and adapters for Spanish Type C/F sockets.
Day -1: arrive in Madrid, collect your badge if early collection is offered, and test the route to the venue at the same hour you will travel on the first show day.
Show day 1: arrive 30 minutes before opening for security screening, walk the hall once for orientation, then work your pre-booked meetings.
Day +1 after the show: send follow-ups within 48 hours while quotes are fresh, and log MOQs, lead times and compliance documents in your sourcing sheet.
Registration and hall orientation at Pabellón de Convenciones (Casa de Campo)
Supplier meetings and product demos
Final negotiations and follow-up
Vapexpo Spain registration concourse
Pabellón de Convenciones (Casa de Campo)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Pabellón de Convenciones (Casa de Campo)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Vapexpo Spain fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Vapexpo Spain, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing E-liquids and flavorings and Vaping devices and accessories solutions and benchmarking suppliers at Vapexpo Spain in Madrid.
Min. budget
$540.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching E-liquids and flavorings and Vaping devices and accessories products who need qualified meetings with the event's trade audience.
Min. budget
$2,430.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Madrid show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
Vapexpo
Display a free company card at your booth, or share your professional card on the show floor.