conferenceB2B
VAC
VAC 2026 is the annual national conference for visitor attractions, scheduled for Friday, 9th October 2026 at the QEII Centre in Westminster, London. The event focuses on networking, learning, and sharing best practices across the visitor attractions sector, covering topics like market insights, sustainability, technology, and marketing. It is organized by Association Services Ltd and features expert speakers, an exhibition, and networking opportunities.
Visitor AttractionsTourismEvents
Dates
Oct 9, 2026
City / country
London, United Kingdom
Venue
QEII Centre
Type
B2B · Annual
Official Website
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Why Visit
- DISCOVER the latest best practice in attractions management and marketing, including further tips to meet head-on the twin challenges for all attractions of sustainability and the staffing crisis; LEARN new techniques and ways to deliver excellent customer service in these challenging times; GROW your relationship with industry colleagues and leading speakers from the sector; BE INSPIRED by motivational speeches and presentations throughout the day; CONNECT face to face with key suppliers for the sector and hear of their new products and deals for UK attractions in 2026; KEEP UP TO DATE with the evolving world of technology, social media and digital marketing best practice; EXPAND YOUR CREATIVITY through listening to great presentations
- including from award-winning attractions
- and spark your imagination on a valuable day away from your desk; REACH OUT to others in the industry to have your questions answered throughout the day, with full presentation sessions and networking over lunch and refreshment breaks; BRING A COLLEAGUE for greater networking and strategy discussions/brainstorming with him/her at the event and beyond; FIGHT FOR YOUR SHARE OF THE BUSINESS the last three years have tested even the strongest of businesses, and VAC gives every attraction the chance to look forward to better times, and get your own business fit to handle to the big changes which have taken place in the market and the sector.
Audience at a Glance
Who Attends
Visitor Profile
9 audience types
- Attraction owners
- Managers
- Officers
- Parks and gardens
- Historic or heritage centres
- Theme parks
- Museums and galleries
- Zoos
Industries & Sectors
Visitor AttractionsTourismEvents
Coverage & Spotlights
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