Urlaub. Freizeit. Reisen 2027, March 17-21, 2027, Friedrichshafen, Germany, is a premier travel fair showcasing diverse vacation options.
Dates
17–21 Mar 2027
City / country
Friedrichshafen, Germany
Venue
Messe Friedrichshafen
Are you the organiser of this event?
Event overview
Urlaub. Freizeit.
Reisen 2027 is the major spring fair at Lake Constance, taking place from March 17 to 21, 2027. This event will feature a variety of travel themes, including camping, wellness, and outdoor activities, attracting visitors looking to plan their next vacation.
TL;DR
Urlaub. Freizeit. Reisen 2027 gives holidaymakers, families and active travellers five days to compare travel, leisure, camping, caravanning and wellness offers in one place at Messe Friedrichshafen. Visitors can talk directly with national and international tour operators, tourism boards and outdoor brands, pick up show-only deals, and gather ideas for Lake Constance trips as well as long-haul holidays. Themed halls and a dedicated caravan centre make it easy to research motorhomes, campsites and equipment, while wellness and spa exhibitors cover relaxation breaks. Arriving is simple: Bodensee Airport Friedrichshafen sits next to the grounds and the free MesseExpress bus links the town centre and rail station to the venue. Plan a full day to walk the halls, collect brochures and compare packages before booking.
Exhibitors gain visibility among a targeted audience interested in travel and leisure, providing a platform to showcase their offerings and connect with potential customers. Exhibitor Mix: National and international tour operators, tourism boards, camping and caravanning brands, hotels and wellness providers present in themed halls. This event is significant for the travel and leisure industry as it brings together a wide range of exhibitors and visitors, fostering.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Friedrichshafen, Germany
Attend
Who runs the show
Messe Friedrichshafen GmbH
How the last edition performed
This edition
2027
Next edition
Not announced yet
Impact
Urlaub. Freizeit. Reisen 2027 is the major spring fair at Lake Constance, taking place from March 17 to 21, 2027. This event will feature a variety of travel themes, including camping, wellness, and outdoor activities, attracting visitors looking to plan their next vacation. This event is significant for the travel and leisure industry as it brings together a wide range of exhibitors and visitors, fostering connections and showcasing the latest trends in.
Audience quality
Visitors typically include Travel enthusiasts seeking vacation ideas, Camping and outdoor adventure seekers, Wellness and health-conscious individuals, Families planning vacations. Event dates: March 17-21, 2027. Location: Messe Friedrichshafen, Germany. Focus on travel, leisure, and wellness. Diverse exhibitors from the travel industry. Urlaub. Freizeit. Reisen 2027 attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors gain visibility among a targeted audience interested in travel and leisure, providing a platform to showcase their offerings and connect with potential customers. This event is significant for the travel and leisure industry as it brings together a wide range of exhibitors and visitors, fostering connections and showcasing the latest trends in travel. Exhibitor categories include Travel agencies and tour operators, Camping equipment suppliers, Wellness resorts and spas, Outdoor adventure companies.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Urlaub. Freizeit. Reisen is the spring consumer travel fair for the Lake Constance region and part of the wider IBO consumer fair at Messe Friedrichshafen. Holidaying and leisure spending in southern Germany is a large market, and the show brings national and international tour operators, tourism boards, camping and caravanning brands and wellness providers into direct contact with regional consumers and travel trade.
Key trends shaping this market and its wider industry.
Digital buyer journeys
Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.
Sustainability in procurement
Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.
Automation and labour efficiency
Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.
Regional supply-chain resilience
Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.
Hybrid engagement models
Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.
Buyers covering general often plan Urlaub. Freizeit. Reisen 2027 alongside regional peer shows to compare products, pricing, and service coverage across markets.
Pre-show
Confirm exhibitor meetings and product demos for Urlaub. Freizeit. Reisen 2027.
Show week
Hall walk-throughs, live demos, and supplier negotiations.
Peer events are widely known sector fairs; verify dates on each organiser website before booking.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Bodensee Airport Friedrichshafen
Located in the immediate vicinity of Messe Friedrichshafen and the closest gateway to the venue.
Adjacent to the exhibition grounds (approx. 1 km)
to venue
About 5 minutes by car or shuttle
by car
International hub with direct rail, ferry and catamaran connections to Friedrichshafen.
Approx. 100 km across the Swiss-German border
to venue
About 1.5 to 2 hours by car, or by train plus ferry or catamaran and train
by car
A range of accommodation options near the venue and across key areas.
ibis Friedrichshafen Airport Messe
3-star hotel, guest rating about 4.1/5 from 700+ reviews; free cancellation and pet-friendly.
Hey Lou Hotel Friedrichshafen
Guest rating about 4.2/5; free cancellation and pet-friendly.
ibis Styles Friedrichshafen
Guest rating about 4.3/5; free cancellation and pet-friendly.
PLAZA Hotel Buchhorner Hof
Guest rating about 3.9/5 from 1,300+ reviews; free cancellation and pet-friendly.
PLAZA Hotel Fohr am Bodensee
4-star hotel, guest rating about 3.4/5 from 1,100+ reviews; pet-friendly with parking.
Hotel Wiesental
Guest rating about 4.1/5; pet-friendly with free parking.
Hotel Hellers Twenty Four II (24h-Check-In)
Guest rating about 3.8/5; free cancellation and pet-friendly, with 24-hour check-in.
Hellers Twenty Four I
Guest rating about 4.0/5; pet-friendly with free parking.
Pension Cafe ANTALYA
Guest rating about 4.1/5; free parking available.
Get around the city with these convenient transport options.
bus
Extra trade-fair service run by Stadtverkehr Friedrichshafen and financed by the Messe; use it to reach the grounds from the town and rail stations.
bus
Regular city bus serving the western entrance of the venue.
bus
Regional routes that stop at the exhibition centre; check show-day timetables.
taxi
A very short transfer since the airport is beside the grounds; on-site parking uses a live guidance system.
taxi
About 1.5 to 2 hours by car, or by train plus ferry or catamaran and train; International hub with direct rail, ferry and catamaran connections to Friedrichshafen.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (Type C) | Non-EU/EEA nationals not covered by a visa-exemption agreement who travel to Germany for business or tourism for stays of up to 90 days in any 180-day period. | — | Normally about 15 calendar days from the day the application reaches the visa section; allow extra time for a VFS appointment and courier. |
EU/EEA nationals and travellers from visa-exempt third countries (including many other European, North American and Asian passport holders) can enter Germany for up to 90 days in any 180-day period without a visa. Visa-exempt visitors still need a valid passport and may be asked about the purpose of their trip.
Official visa pageWeather
Friedrichshafen in March is a transition from winter to spring. Daytime highs average around 9 to 10 C (about 50 F) and night-time lows drop to around 2 C (36 F), with the monthly average near 5 C. Expect roughly 14 rainy days and about 95 mm of rain across the month, and the town is overcast or mostly cloudy on many days.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany has solid mobile coverage in towns and around Friedrichshafen. Visitors can use EU roaming (free for EU SIMs), buy a local prepaid SIM, or use a travel eSIM; Deutsche Telekom offers a global T-Travel eSIM and Vodafone and other operators sell data eSIMs for Germany. Wi-Fi is generally available in hotels and at the venue.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Registration
Confirm registration and venue access with the organiser before travelling to Friedrichshafen.
Arrival
Arrive early on the first show day for orientation and security screening.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: FDH
Book flights to FDH when possible for the shortest transfer to the venue; compare ZRH only if fares are materially lower.
Most non-EU/non-Schengen visitors need a Schengen short-stay visa (Type C) for business or tourism stays of up to 90 days in any 180-day period. EU/EEA nationals and travellers from visa-exempt countries do not need a visa for short visits.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Schengen applications are normally processed within about 15 calendar days from arrival at the visa section; allow extra time for a VFS appointment and document courier.
Business and trade-fair visitors should carry an invitation or proof of participation, confirmed hotel booking and return travel details. Submit a complete checklist to avoid delays and apply well before the show.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Bodensee Airport Friedrichshafen (FDH): About 5 minutes by car or shuttle; Zurich Airport (ZRH): About 1.5 to 2 hours by car, or by train plus ferry or catamaran and train. Allow road or rail time to Messe Friedrichshafen; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Messe Friedrichshafen: Near the airport and exhibition grounds: ibis Friedrichshafen Airport Messe; Friedrichshafen: Hey Lou Hotel Friedrichshafen; Friedrichshafen: ibis Styles Friedrichshafen.
Ride-hail: Ride-hailing apps are commonly used in Friedrichshafen; confirm local availability before travel.
Public transit: The venue is served by the free MesseExpress line MX (Hafenbahnhof, Stadtbahnhof, Messe) during trade fairs, by bus line 5 to the Messe West stop, and by RAB regional buses 7586 and 7394. Friedrichshafen Airport has an hourly BOB train link to the central station. On-site parking uses a live guidance system at parking.messe-friedrichshafen.com to direct drivers to free spaces.
Parking: On-site parking is available at Messe Friedrichshafen; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: March 2027
Temperature: Around 2 C (36 F) at night to 9-10 C (50 F) by day; monthly average near 5 C.
Seasonality: March is changeable and often overcast, with roughly 14 rainy days and about 95 mm of rainfall across the month as winter gives way to spring.
Packing: Pack warm layers, a waterproof jacket and comfortable walking shoes for cool and sometimes wet spring days in the halls and around Friedrichshafen.
Plan your trip
Confirm passport validity and check whether you need a Schengen visa for Germany. — Apply early; Schengen applications are normally processed in about 15 calendar days, plus appointment and courier time.
Register online for Urlaub. Freizeit. Reisen 2027 and download your badge. — Use the official organiser site urlaubfreizeitreisen.info; keep a copy of the confirmation.
Book flights to Friedrichshafen (FDH) or an alternative gateway such as Zurich, Memmingen, Munich or Stuttgart. — FDH is right beside the venue; Zurich connects by train plus ferry or catamaran.
Reserve a hotel in the Messe quarter or Friedrichshafen city centre. — Recommended stay is 17 to 21 March 2027; rates rise during the fair so book early.
Download the hall plan and exhibitor list, and shortlist the stands you want to see. — Note the caravan centre and themed halls so you can group your route.
Plan your transport to the venue. — Use the free MesseExpress bus from the town and rail stations, bus line 5 to Messe West, or on-site parking with live guidance.
Book any wellness, spa or activity sessions and shortlist show presentations. — Reserve popular sessions in advance where the organiser allows.
Prepare your packing list for cool, changeable spring weather. — Expect daytime highs near 9 to 10 C and around 14 rainy days in March; bring layers and a waterproof jacket.
Gather documents, brochures wishlist and a notebook or app for collecting quotes. — Bring a printed badge and ID for on-site checks.
Travel to Friedrichshafen and collect your badge on arrival day. — The show runs from 17 March 2027; arrive early on the first day for security screening.
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You want to compare operators face to face and pick up show-only travel deals.
Best for
Independent travellers, families and holidaymakers comparing travel, camping, caravanning and wellness offers before booking, plus trade visitors scouting consumer travel trends around Lake Constance.
Min. budget
$350.00
Timeline
4 to 6 weeks to book flights and a hotel near the grounds, and 3 or more weeks for a Schengen visa if required.
Risks
Hotel rates in Friedrichshafen rise during the five show days.
Schengen visa appointments can add lead time for non-EU visitors.
exhibit
You need direct consumer and travel-trade contact in southern Germany.
Best for
Tour operators, tourism boards, camping and caravanning brands, wellness resorts and outdoor equipment suppliers targeting Lake Constance consumers and the regional travel trade.
Min. budget
$2,200.00
Timeline
3 to 6 months to book stand space, agree a stand build and arrange freight and staff travel.
Risks
Prime hall positions are allocated early.
Freight and customs lead time for demo units.
skip
Your products and audience fall outside consumer travel, leisure and outdoor markets.
Best for
Suppliers with no consumer or regional travel relevance, or teams already covered by a partner stand at the co-located IBO spring consumer fair.
Timeline
No lead time required.
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Trust footer
1
References
1
Publishers
0
Date checked
Messe Friedrichshafen
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