Urlaub & Ausflug 2027 is a premier travel and leisure exhibition held from April 2 to April 4, 2027 at Messe Wels, Austria, featuring diverse exhibitors and exciting travel opportunities.
Dates
2–4 Apr 2027
City / country
Wels, Austria
Venue
Messe Wels
Time
9:00 AM – 6:00 PM daily
Are you the organiser of this event?
Event overview
Join us at Urlaub & Ausflug 2027, taking place from April 2 to April 4, 2027 at Messe Wels in Austria. This exhibition is a hub for travel enthusiasts, showcasing a wide range of vacation options, from wellness retreats to outdoor adventures.
With over 60,000 visitors expected, it promises to be a vibrant event filled with inspiration and opportunities for networking. Urlaub & Ausflug 2027 takes place in Wels, Austria.
TL;DR
Visitors can explore the latest travel trends and offerings from top exhibitors. The event provides a unique opportunity to discover new destinations, plan vacations, and enjoy culinary highlights from various regions of Austria. Attendees will also benefit from personal consultations with tourism professionals.
Exhibitors gain direct access to a targeted audience interested in travel and leisure. This event offers a platform to showcase products, engage with potential customers, and enhance brand visibility in a dynamic environment. Participating in Urlaub & Ausflug 2027 allows businesses to connect with a diverse range of visitors actively seeking travel inspiration.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Messeplatz 1, 4600 Wels, Austria
Messe Wels in Wels typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Messe Wels in Wels typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe Wels for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
General admission
Regular day ticket
General admission
Discounted ticket for public transport users
Who runs the show
Messe Wels GmbH
How the last edition performed
Last edition
2026
This edition
—
Visitors: 60,000
Next edition
Not announced yet
Edition recap
Urlaub & Ausflug 2026 was the most recent completed edition of the Wels tourism and leisure fair, held at Messe Wels before the next edition scheduled for April 2027. The organiser published a retrospective titled "Das war Urlaub & Ausflug 2026" on the official website, summarising the run of the show. A dedicated photo gallery from the 2026 fair is also available on urlaub-ausflug.at. The fair positions itself as Upper Austria's leading public exhibition for holidays, travel, camping, outdoor and excursions.
Photos
Impact
Urlaub & Ausflug 2026 was the most recent completed edition of the Wels tourism and leisure fair, held at Messe Wels before the next edition scheduled for April 2027. The organiser published a retrospective titled "Das war Urlaub & Ausflug 2026" on the official website, summarising the run of the show. A dedicated photo gallery from the 2026 fair is also available on urlaub-ausflug.at. The fair positions itself as Upper Austria's leading.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Visitors can explore the latest travel trends and offerings from top exhibitors. The event provides a unique opportunity to discover new destinations, plan vacations, and enjoy culinary highlights from various regions of Austria.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
Austria Travel News - Travel And Tour World
ReadAustria Tourism News | Breaking Travel News
ReadAustria's Alpine Tourism Surges on Nature and Culture
ReadAustria Incredible Travel Secrets And Massive Trade Corridor Expansions ...
ReadAustria - Travel Industry News
ReadAustria's Alpine Tourism Boom Reshapes the Travel Map
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Linz Airport
Closest commercial airport to Wels, located at Hörsching west of Linz. Bus or rail connection via Linz Hbf takes roughly 45-60 min in total to Wels. Small terminal, limited direct routes - most visitors connect through Frankfurt, Vienna or Munich. Distance and timing are approximate; confirm connections on your date
Approx. 20-25 km
to venue
Approx. 25-35 min by road
by car
Salzburg Airport
Second practical gateway, on the A1/A8 corridor east of Salzburg. Rail alternative runs Salzburg Hbf to Wels Hbf with a change at Linz or on direct regional services. Useful when Linz fares or timings are poor
Approx. 110 km
to venue
Approx. 1 h 10 min - 1 h 25 min by road
by car
A range of accommodation options near the venue and across key areas.
ibis Wels
Guest rating 4.5 from 730 reviews in the capture; breakfast and parking are chargeable extras, with free Wi-Fi, air conditioning, pet-friendly policy, bar, business center and accessible facilities. About 8-10 minutes on foot to the halls, which makes it the most practical base for a three-day visit.
DORMERO PaHo Wels
Closest of the captured listings to the fairground at roughly 630 m, around 8 minutes on foot. Free Wi-Fi, air conditioning, pet-friendly, restaurant on site. Guest rating 3.6 in the capture; no rate captured for the show dates, so the band is an estimate.
PLAZA INN Wels
Four-star property with a 4.2 guest rating; breakfast and parking chargeable, free Wi-Fi, pet-friendly, bar, restaurant, business center and accessible facilities. Roughly 13-15 minutes on foot or one short bus ride to the halls. No live rate captured, confirm for 2-4 April 2027.
Wels Inn Hotel
Budget option flagged as 28% below its usual rate in the capture, with free Wi-Fi, free parking, pet-friendly and kid-friendly policies. Guest rating 4.1. Further out, so plan a city bus or a short drive; the free parking suits visitors arriving by car.
City Rooms Wels
Guest rating 4.6 with free Wi-Fi and kid-friendly policy. Distance and rate were not captured, so confirm walking or bus time to Messe Wels when booking; centre location is convenient for restaurants on the Saturday evening.
Get around the city with these convenient transport options.
bus
Airport bus or local rail into Linz, then onward train or bus to Wels; roughly 45-60 min in total. OÖVV tickets cover the Upper Austria legs and can be bought at the machine or in the app.
train
Frequent regional and Railjet services on the Westbahn main line; journey time is around 20-25 min. Buy before boarding - Austria runs on ticket checks, not barrier gates.
train
Short final leg of roughly 1.5-2 km from the main station to the fairground; a city bus costs about the same and a single ticket is valid for the standard transfer window. Check OÖVV departures for your date.
taxi
Quickest with luggage or in rain, and the rank at Wels Hbf is well used on show mornings. Keep cash as a backup if the card terminal is offline.
taxi
Roughly 110 km and over an hour by road, so this is only sensible for groups or late arrivals. The train via Salzburg and Linz costs a fraction of that.
parking
Surface parking around the halls; lots fill first thing on Saturday and Sunday. Outer lots add a few minutes on foot, so allow time if you are carrying stand material or brochures.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Early April in Wels, Upper Austria, is changeable spring weather: daytime highs typically around 12-18 °C, nights around 3-7 °C, with a genuine chance of showers and occasional late cold snaps. The fair itself is indoors in the Messe Wels halls, but parking, queues and the walk from Wels Hbf are outdoors. These are climatological bands rather than a forecast for 2-4 April 2027 - check the local forecast 3-5 days before travel and pack a rain jacket.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Wels and the Messe Wels area have solid 4G/5G coverage from the Austrian networks A1, Magenta and Drei, so ticket checks, stand QR codes and booking pages load reliably on mobile data. Visitors with EU/EEA SIM cards roam at domestic rates under EU roam-like-at-home rules; visitors from outside the EU should check their operator's Austria package or buy a prepaid SIM, which requires photo ID registration in Austria. Venue Wi-Fi for visitors is not confirmed, so plan to tether or use mobile data for lead capture and payments.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Language on the floor
The working language of the fair is German, with Upper Austrian dialect among local visitors. Hotel desks and most larger stands speak English, but a printed German product name or a greeting in German gets a warmer response from smaller family-run exhibitors.
Sunday closures
Shops in Austria close on Sundays, and 4 April 2027 - the final show day - is a Sunday. Buy pharmacy items, snacks, a spare bag or a SIM card on Saturday, and expect supermarket options near Wels Hbf to be shut.
Easter timing
Easter Sunday 2027 falls on 28 March, so the fair runs the weekend after the holiday. Some Austrian and Bavarian families travel during the surrounding school break, which affects hotel availability and Saturday traffic on the Westbahn corridor.
Money and tipping
Austria uses the euro. Cards are accepted at hotels, supermarkets and most large stands, but smaller exhibitors and the cloakroom may prefer cash. In restaurants, round up or leave 5-10% and say the total you want to pay when handing over the bill.
Greetings and stand etiquette
A short 'Grüß Gott' on approaching a stand is normal, and taking a brochure before asking detailed questions is expected. Visitors often sit down with tour operators to work through dates and prices, so a stand conversation can easily run 15-20 minutes each.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LNZ
Linz (LNZ) is the closest airport but a small regional one, so direct routes are limited and many itineraries connect through Frankfurt, Vienna or Munich - compare total journey time rather than fare alone. Vienna (VIE) plus a Railjet to Wels Hbf, or Munich (MUC) and Salzburg (SZG) plus a train via Salzburg and Linz, often work out faster and cheaper overall. Book 4-8 weeks ahead for early-April travel, allow at least 2 h between landing and any separately booked rail connection, and consider buying the Austrian rail leg with the flight so a delay does not cost you the ticket.
Schengen rules apply to travel to Wels. Visa-exempt travellers may enter Austria for short business purposes within the 90/180-day limit; nationals requiring a visa should apply for a Schengen visa before booking travel.
Processing: Varies by nationality; apply several weeks before travel.
Check both the Austrian foreign ministry visa page and oesterreich.gv.at applying-for-a-visa page; applications are lodged via the Austrian embassy or its appointed visa centre, and business travellers should carry an invitation or exhibitor confirmation.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Linz Airport (LNZ): Approx. 25-35 min by road; Salzburg Airport (SZG): Approx. 1 h 10 min - 1 h 25 min by road. Allow road or rail time to Messe Wels; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Messe Wels: Wels, approx. 640 m from Messe Wels: ibis Wels; Wels, approx. 630 m from Messe Wels: DORMERO PaHo Wels; Wels, approx. 1.1 km from Messe Wels: PLAZA INN Wels.
Ride-hail: App-based ride-hailing coverage in Upper Austria is thinner than in Vienna or Graz, so treat an app as a bonus rather than the plan. Use the taxi rank at Wels Hbf or ask your hotel reception to call a car, especially at closing time when demand spikes. Fares inside Wels are metered, with a station-to-Messe Wels hop usually landing around EUR 9-13 - check the meter is running and keep some cash in case the card terminal is offline.
Public transit: Wels has no metro or tram; the network is regional trains plus city and regional buses. Wels Hbf on the Westbahn main line is the arrival point, with Railjet and regional services from Linz, Salzburg, Vienna and Passau. City buses connect the station and the centre with the fairground, and OÖVV, Upper Austria's transport association, publishes timetables and day or multi-day tickets covering bus and train. A typical visitor journey is Linz Airport or Linz Hbf to Wels Hbf by train (approx. EUR 6-9), then a city bus for the last 1.5-2 km (approx. EUR 2-3). Note that the reduced fair day ticket has been offered to visitors who arrive by public transport.
Parking: Messe Wels has on-site parking around the halls, with day rates set by the venue; for consumer fairs the tariff typically sits in the EUR 6-10 band, so confirm the current rate and which lot serves your hall before you drive in. Arrive before opening on Saturday 3 and Sunday 4 April, when family visitors fill the closest lots, and allow a few extra minutes on foot from the outer areas. If you are staying within 630 m to 1.1 km of the halls, walking beats moving the car between days.
Plan and pack for the event climate.
Month: April (early spring), Wels, Upper Austria
Temperature: Daytime highs typically around 12-18 °C, nights around 3-7 °C, with the chance of a colder snap dropping days into single figures. Use this as a climatological band, not a forecast for 2-4 April 2027, and confirm the actual values 3-5 days before travel.
Seasonality: April is one of the more changeable months in the Alpine foothills: sun, cloud and passing showers can all appear on the same day, with roughly 10-13 wet days across the month. The fair is indoors in the Messe Wels halls, but parking, queues and the walk from Wels Hbf are outdoors, so a compact umbrella earns its place.
Packing: Pack layers rather than one heavy coat, add a packable rain jacket and a small umbrella, and wear shoes you can stand in for a full day on hard hall floors. Bring a tote or foldable bag for brochures and catalogues, a power bank for scanning stand QR codes and opening booking pages, and sunglasses for the walk in from the car parks. Add something warmer for the evening if you eat out in Wels, where April nights still drop close to 5 °C.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Urlaub & Ausflug 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
14 days out: confirm the 2-4 April 2027 dates, hall opening hours and current ticket prices on urlaub-ausflug.at before you book travel or hotels.
14 days out: choose between the regular day ticket and the reduced rate offered to visitors arriving by public transport, and buy online to avoid the on-site queue.
12 days out: book rail to Wels Hbf. Railjet and regional services on the Westbahn main line stop there, and the station is a short bus or taxi hop from Messe Wels.
10 days out: reserve a hotel within walking distance - DORMERO PaHo Wels and ibis Wels sit around 630-640 m away, PLAZA INN Wels around 1.1 km. The fair weekend falls just after Easter Sunday (28 March 2027), so spring-break demand can tighten availability in Wels.
10 days out: if you fly, compare Linz (LNZ) for the shortest transfer against Vienna (VIE), Salzburg (SZG) or Munich (MUC) combined with a train to Wels Hbf.
7 days out: shortlist the stand clusters you want to cover - tour operators, regional tourism boards, wellness and thermal hotels, camping and caravan dealers, and excursion destinations.
7 days out: remember Austrian shops close on Sundays and 4 April 2027 is a Sunday, so buy snacks, a spare bag or pharmacy items on Saturday.
5 days out: check the Upper Austria forecast, then pack layers, a rain jacket and shoes you can stand in for a full day on hard hall floors.
4 days out: download your ticket to your phone, load the OÖVV journey planner, and ask your hotel whether a guest card covers local buses.
3 days out: carry some euro cash, since smaller exhibitors, the cloakroom and some kiosks may not accept cards.
2 days out: charge a power bank - you will scan stand QR codes and open booking pages all day, and hall Wi-Fi is not guaranteed.
1 day out: plan to arrive at opening on Friday 2 April for the calmest aisles; Saturday and Sunday are the busiest family days, and the taxi rank at Wels Hbf is longest at closing time.
Registration and hall orientation at Messe Wels
Supplier meetings and product demos
Final negotiations and follow-up
Urlaub & Ausflug 2027 registration concourse
Messe Wels
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Messe Wels
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 14 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 14 / per person | organiser_published |
Decision
Use this quick check to decide whether Urlaub & Ausflug 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Urlaub & Ausflug 2027, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are planning a holiday, camping season or garden purchase and want to compare regional suppliers in person.
Best for
Families and leisure shoppers comparing holiday destinations, camping kit and garden products under one roof in Wels.
Min. budget
$50.00
Timeline
1-2 weeks ahead to book a Wels hotel and check opening hours.
Risks
Popular weekend slots and nearby hotels fill quickly in early April.
exhibit
Your product range is destination travel, camping, garden or outdoor leisure and you want direct reach into the Upper Austria market.
Best for
Tourism regions, campsites, caravan dealers, garden suppliers and leisure brands targeting Upper Austrian consumers and retail buyers.
Timeline
3-6 months for stand booking, freight and listing in the online exhibitor directory.
Risks
Stand prices and packages are not published in the captured pages, so request the exhibitor documents directly.
skip
Your sales motion is trade-only and the consumer-facing spring fair audience does not match your buyer profile.
Best for
B2B industrial suppliers whose products do not touch travel, leisure, camping or gardening.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
