Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
Update Conference Prague 2026 is a premier event for software developers focusing on . NET, AI, and cloud technologies.
Taking place on November 12-13, 2026, at the Clarion Congress Hotel in Prague, this hybrid conference offers both in-person and online participation. Attendees will experience over 40 technical sessions and practical workshops led by industry experts, providing insights into the latest trends and best practices in software development.
Update Conference Prague 2026 takes place.
TL;DR
- 1Dates and Venue: Update Conference Prague 2026 takes place on November 12-13, 2026, at Clarion Congress Hotel, Prague.
- 2Scale and Focus: This is the largest .NET conference in the Czech Republic, featuring over 40 technical sessions.
- 3Organiser: The event is organised by Update Conference s.r.o., with more details available at their official website.
- 4Buyer Authority: Attendees include software developers, architects, and technology leaders from various sectors.
- 5Entry Options: Participants can attend in person or join via live-streaming on the Update Now platform.
Why visit
Attending the Update Conference Prague 2026 provides valuable networking opportunities with industry leaders and peers. Participants can gain insights from expert speakers and enhance their skills through hands-on workshops. The conference covers the latest advancements in .NET, AI, and cloud technologies, making it a must-attend for professionals in the field.
Why exhibit
Exhibiting at Update Conference Prague 2026 allows companies to showcase their products and services to a targeted audience of software developers and technology leaders. This event offers a unique platform for building brand visibility and establishing valuable connections within the tech community. Exhibitors can engage directly with potential clients and partners, enhancing their market presence.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
.NET and C# developers building web, desktop, mobile, and cloud applications
Software architects designing modular, cloud-native .NET systems
ASP.NET Core and API engineers working on web services and microservices
Blazor and front-end developers using C# for interactive web UI
.NET MAUI and cross-platform mobile developers
AI and machine-learning engineers integrating models and LLM services into .NET applications
DevOps, platform, and site-reliability engineers running .NET workloads on Azure or Kubernetes
Engineering managers and technical leads evaluating tooling, team skills, and platform strategy
IT consultants and systems integrators delivering .NET projects for clients
Computer science students and early-career developers building .NET and AI skills
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Companies offering .NET development tools, IDEs, debugging, testing, profiling, and code-quality products
Cloud platform and hosting providers supporting .NET, Azure, containers, and Kubernetes workloads
AI platform, API, and developer-tool companies with LLM or machine-learning services for .NET teams
Software consultancies and custom development firms delivering .NET projects
UI component and reporting vendors for Blazor, ASP.NET Core, and .NET MAUI
Observability, security, identity, and DevOps vendors serving .NET engineering teams
Training, certification, and developer-education providers
Open-source projects and community organisations seeking contributors and adoption
Product categories
Key solution areas showcased across the event.
NET platform, runtime, SDK, and language tooling
C# language features and developer productivity
ASP.NET Core web, API, and microservices development
Blazor interactive web UI and component libraries
.NET MAUI cross-platform mobile and desktop development
AI and LLM integration for .NET, including Azure AI services and open-source frameworks
Azure cloud services, containers, and Kubernetes for .NET
Testing, profiling, debugging, and code-quality tools
Observability, security, identity, and performance monitoring
Developer training, certification, community, and open-source projects
Location & Facilities
Venue
Clarion Congress Hotel
Freyova 33, 190 00 Prague 9 - Vysočany, Czechia
Facilities
Parking
Clarion Congress Hotel in Prague typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Clarion Congress Hotel in Prague typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Clarion Congress Hotel for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Onsite personal participation ticket
CZK 19,900.00General admission
Online live-stream ticket
CZK 9,900.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Prague, Czechia
Why it matters
Attending the Update Conference Prague 2026 provides valuable networking opportunities with industry leaders and peers. Participants can gain insights from expert speakers and enhance their skills through hands-on workshops.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Hotel Pivovar
4-star
Prague 9, near Clarion Congress Hotel Prague210 m to venueStages Hotel Prague, a Tribute Portfolio Hotel
4-star
Prague 9, near Clarion Congress Hotel Prague660 m to venueHotel Carol
4-star
Prague 9, near Clarion Congress Hotel Prague1 km to venueHotel Relax Inn
3-star
Prague 9, near Clarion Congress Hotel Prague1.1 km to venueHotel Duo
4-star
Prague 9, near Clarion Congress Hotel PragueLocal transport
Get around the city with these convenient transport options.
Airport train / metro combination
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forPrague Airport (PRG) to Clarion Congress Hotel Prague
Rome2rio lists train connections between Prague Airport and the venue. Confirm current schedules before travel.
Taxi / private transfer
Estimated costApprox. USD taxi/rideshare from PRG to venue (estimate; confirm before travel)
Best forVáclav Havel Airport Prague (PRG) to Clarion Congress Hotel
Several Prague airport transfer operators list direct taxi and private car service to the Clarion Congress Hotel Prague.
Train from Prague Main Station
Estimated costUSD 12-28 airport or regional rail single journey
Best forPrague Main Train Station to Clarion Congress Hotel Prague
Rome2rio lists rail connections between Prague Main Train Station and the venue; the hotel is near metro line B (Vysocanska).
Weather
Prague in November is typically cool and changeable, with daytime highs around 4-9 °C and night lows around 0-3 °C. Rain or occasional light snow is possible. Pack layers, a waterproof jacket, and comfortable walking shoes; the conference is indoors at Clarion Congress Hotel Prague, but you will need weather-ready clothing for transit and evenings. Confirm the forecast closer to travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Czechia.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Czech is the official language. English is widely used in Prague's tech, hotel, and conference settings; check individual session listings for talk language.
Currency
The local currency is the Czech koruna (CZK). Cards are widely accepted in Prague, but keep a little cash for small purchases, trams, or markets.
Tipping
A tip of around 5-10 percent is customary in restaurants when service is not already included. Check the bill before adding a tip.
Public transport
Validate your ticket before entering the metro or boarding a tram. Clarion Congress Hotel Prague is near Vysocanska station on metro line B, which connects to the city center.
Business dress
Developer conferences in Prague tend to be casual to smart-casual. Bring comfortable shoes for the venue and evening walks.
Meal timing
Lunch is commonly around 12:00-13:00 and dinner around 18:00-20:00. Popular restaurants near the city center may need a reservation.
Punctuality
Czech business and conference culture generally values punctuality. Arrive at sessions and meetings on time, especially for workshops and scheduled demos.
Neighbourhood
The venue sits in Prague 9, not in the Old Town. Allow extra time for metro or tram transfers when planning dinner or sightseeing.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Compare flights to the nearest international gateway serving Prague; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Prague; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Clarion Congress Hotel: Prague 9, near Clarion Congress Hotel Prague: Hotel Pivovar; Prague 9, near Clarion Congress Hotel Prague: Stages Hotel Prague, a Tribute Portfolio Hotel; Prague 9, near Clarion Congress Hotel Prague: Hotel Carol.
Ride-hail: Ride-hailing apps are commonly used in Prague; confirm local availability before travel.
Public transit: Prague's metro line B serves the Vysocanska station close to Clarion Congress Hotel Prague, and the hotel is also listed near O2 Arena. Rome2rio lists train and bus connections from Prague Airport (PRG) and Prague Main Train Station to the venue; confirm live timetables and fares before travel.
Parking: On-site parking is available at Clarion Congress Hotel; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: November 2026
Temperature: Approx. 2-8 °C (36-46 °F) typical daytime in Prague in November, with overnight lows near 0 °C. Confirm the forecast before travel.
Seasonality: November is often damp and cloudy in Prague, with rain or light snow possible. The conference is indoors, but plan waterproof outerwear and allow extra time for public transport in wet weather.
Packing: Approx. 2-8 °C (36-46 °F) typical daytime in Prague in November, with overnight lows near 0 °C. Confirm the forecast before travel. November is often damp and cloudy in Prague, with rain or light snow possible. The conference is indoors, but plan waterproof outerwear and allow extra time for public
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Update Conference Prague 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
14 days out: Confirm the exact 2026 dates, venue, and ticket type on the official Update Conference Prague site; book a refundable hotel in Prague 9 or near metro line B.
T-2
12 days out: Buy the onsite or online live-stream ticket and save the confirmation offline.
T-3
10 days out: Book flights or rail to Prague and choose an airport transfer option from Vaclav Havel Airport Prague (PRG).
T-4
8 days out: Review the schedule and shortlist sessions on C#, ASP.NET Core, Blazor, MAUI, AI, Azure, and tooling.
T-5
7 days out: Check passport validity, Schengen entry rules for your nationality, and travel insurance.
T-6
6 days out: Plan metro line B to Vysocanska station and buy a suitable Prague transit ticket on arrival.
T-7
5 days out: Confirm workshop or laptop requirements if you are attending hands-on sessions.
T-8
4 days out: Pack layers, a waterproof jacket, and comfortable shoes for cool, damp November weather.
T-9
3 days out: Reconfirm hotel, flight or train, and airport transfer times; keep booking references together.
T-10
2 days out: Download the schedule, venue map, and ticket QR code; check registration desk opening hours.
T-11
1 day out: Travel to Prague, test your transit route to Clarion Congress Hotel Prague, and prepare for the first conference day.
T-12
Conference day: Arrive early for badge collection, security, and orientation; use the official schedule for room changes.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Clarion Congress Hotel
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Update Conference Prague 2026 registration concourse
Clarion Congress Hotel
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Clarion Congress Hotel
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
CZK 19900 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | CZK 19900 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Update Conference Prague 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Update Conference Prague 2026, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Development tools for .NET applications. and AI solutions for software developme solutions and benchmarking suppliers at Update Conference Prague 2026 in Prague.
Min. budget
$20,350.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Development tools for .NET applications. and AI solutions for software developme products who need qualified meetings with the event's trade audience.
Min. budget
$91,575.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Prague show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- .NET
- A free, open-source developer platform from Microsoft for building web, desktop, mobile, cloud, and IoT applications with C# and other languages.
- C#
- A modern, statically typed programming language created by Microsoft and used across .NET workloads.
- ASP.NET Core
- The cross-platform .NET framework for building web applications, APIs, and real-time services.
- Blazor
- A .NET web UI framework that lets developers build interactive browser interfaces with C# and Razor instead of relying mainly on JavaScript.
- .NET MAUI
- A .NET framework for creating native cross-platform mobile and desktop apps from a single C# codebase.
- Azure
- Microsoft's cloud platform, commonly used to host .NET applications, data services, and AI workloads.
- AI-assisted development
- Using large language models, code completion, and AI services to generate, review, explain, or test software; a common theme at .NET and developer conferences.
- Cloud-native .NET
- Designing and running .NET applications in containers, Kubernetes, microservices, and managed cloud services.
- Minimal APIs
- A lightweight ASP.NET Core approach for defining HTTP APIs with minimal code and configuration.
- Source generators
- A .NET compiler feature that generates code at build time to reduce boilerplate and improve developer productivity.
- OpenTelemetry
- An open standard and toolset for collecting traces, metrics, and logs from applications, including .NET services.
- LLM integration
- Connecting large language models and AI services into applications for features such as summarization, search, code assistance, or chat.
- Update Conference Prague
- A Prague conference for .NET developers, architects, and software engineers, held at Clarion Congress Hotel Prague; check the official schedule for the 2026 edition.
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Also known as
Alternate names and search phrases for this event.
- Update Conference Prague 2026
- Prague Czechia
- Development tools for .NET applications.
- AI solutions for software development
- Cloud computing services and platforms
- Training and educational resources for developers
- Software development best practices and methodologies
- Conference Conference Prague
- digital transformation expo
- Prague technology expo 2026
Trust footer
Sources
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References
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Publishers
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Date checked
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Update Conference s.r.o.
- event_website
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.