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    Universal Tourism Exhibition (UTE) November Wuhan 2026

    UTE is a large-scale B2B tourism trade show that tours 30 Chinese cities, with each event lasting one day. The Wuhan 2026 edition brings together international and domestic travel suppliers with Chinese outbound and domestic tour operators. It is known for its no-booth format, facilitating direct networking and business exchanges. The event serves as a key platform for outbound and domestic tourism transactions in China.

    Dates

    Nov 11, 2026

    City / country

    Wuhan, China

    Venue

    Wuhan

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    • Exhibiting at UTE Wuhan gives you direct access to over 1,800 outbound travel agencies and 1,720 domestic tour operators in the Wuhan market.
    • The no-booth format reduces costs and encourages face-to-face networking with qualified buyers.
    • You can showcase your destination, hotel, or travel services to Chinese travel professionals actively looking for new partners.
    • With UTE's proven track record of 107 editions, you gain immediate credibility and reach.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    10 categories represented

    • International tour operators
    • Destination management companies
    • Hotels and resorts
    • Cruise lines
    • Tourism boards
    • Travel technology platforms
    • Airlines and ticket agencies
    • Visa and travel insurance providers

    Who Attends

    Visitor Profile

    10 audience types

    • Outbound travel agencies
    • Domestic tour operators
    • Online travel agencies (OTAs)
    • Travel wholesalers
    • Corporate travel managers
    • MICE organizers
    • Educational and study tour organizers
    • Customized travel planners

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