Universal Tourism Exhibition October Shanghai 2026 logo
    Trade ShowB2B

    Universal Tourism Exhibition October Shanghai 2026

    UTE October Shanghai 2026 is a one-day domestic tourism trade show in Shanghai, part of a 30-city tour with 107 editions since 2010. It connects outbound and domestic tour operators, hotels, resorts, and travel platforms in a no-booth networking format. The event focuses on exchanging contacts and promotional materials to foster business partnerships.

    Dates

    Oct 20, 2026

    City / country

    Shanghai, China

    Venue

    Venue to be announced

    Type

    B2B

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    • Exhibiting at UTE Shanghai gives you direct access to a large pool of domestic tour operators, online travel agencies, and corporate travel buyers from Shanghai and surrounding regions.
    • The no-booth format keeps costs low and encourages face-to-face networking, making it ideal for destination management companies, hotels, and travel platforms to generate leads.
    • With UTE's established reputation and extensive database, you can efficiently expand your reach in the Chinese domestic tourism market.

    Audience at a Glance

    Who Exhibits

    Exhibitor Profile

    9 categories represented

    • Domestic tour operators
    • Destination management companies
    • Hotels and resorts
    • Cruise lines
    • Travel platforms
    • Study tour providers
    • Family travel companies
    • MICE organizers

    Who Attends

    Visitor Profile

    9 audience types

    • Tour operators
    • Online travel agencies (OTAs)
    • Wholesalers
    • Travel agencies
    • Corporate travel managers
    • MICE planners
    • Study tour organizers
    • Family travel specialists

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