Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at United Soccer Coaches include HiDow International (Merchandise Plus LLC), Impact Canopy, Impressive Play, INCISIVE MEDICAL Partnership and Indy Eleven Academy Event Series.
- HiDow International (Merchandise Plus LLC)
- Impact Canopy
- Impressive Play
- INCISIVE MEDICAL Partnership
- Indy Eleven Academy Event Series
Event overview
Overview
The United Soccer Coaches Convention is an essential gathering for soccer coaches, administrators, and referees, taking place from January 20-23, 2027 at the Kansas City Convention Center.
Attendees can expect over 100 educational sessions, live demonstrations, and networking opportunities designed to enhance their coaching skills and professional connections.
With a focus on education and community, this convention is a must-attend for anyone involved in soccer.
TL;DR
- 1Dates and Venue: United Soccer Coaches Convention runs January 20-23, 2027 at Kansas City Convention Center, Kansas City, MO.
- 2Scale and Focus: This event gathers soccer coaches, administrators, and referees for education and networking.
- 3Organiser: Hosted by United Soccer Coaches, the convention offers a variety of educational sessions and networking opportunities.
- 4Buyer Authority: Attendees include soccer coaches at all levels, administrators, and referees looking to enhance their skills.
- 5Entry: Full registration includes access to all educational sessions and the exhibit hall.
Why visit
Attendees will gain valuable insights from expert-led sessions, connect with fellow coaches, and explore the latest products in the exhibit hall. This event gathers soccer coaches, administrators, and referees for education and networking. Hosted by United Soccer Coaches, the convention offers a variety of educational.
Why exhibit
Exhibitors will have the chance to showcase their products and services to a targeted audience of soccer professionals, gain visibility in the industry, and connect with potential customers and partners. Attendees include soccer coaches at all levels, administrators, and referees looking to enhance their skills.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Soccer coaches at all levels seeking professional development.
Administrators looking to enhance their coaching programs.
Referees aiming to improve their officiating skills.
Youth soccer coaches focused on player development.
High school soccer coaches looking for networking opportunities.
College soccer coaches seeking advanced training techniques.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Sports equipment manufacturers showcasing the latest gear.
Coaching education providers offering training resources.
Technology companies presenting innovative coaching tools.
Health and fitness brands targeting soccer professionals.
Sports nutrition companies focused on athlete performance.
Event organizers looking to connect with soccer communities.
Product categories
Key solution areas showcased across the event.
Coaching education resources and materials.
Soccer training equipment and gear.
Athlete performance and health products.
Technology solutions for coaching and analytics.
Team management software and services.
Sports apparel and footwear for coaches and players.
Location & Facilities
Venue
Kansas City Convention Center
Kansas City, USA
Facilities
Parking
Kansas City Convention Center in Kansas City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Kansas City Convention Center in Kansas City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Kansas City Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
United Soccer Coaches
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Kansas City, USA
Why it matters
On 2027-01-20 to 2027-01-23, United Soccer Coaches in Kansas City covering Coaching education resources and materials., Soccer training equipment and gear., Athlete performance and health product gives technology buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Hotel tiers
A range of accommodation options near the venue and across key areas.
Kimpton Hotel Palomar Philadelphia
4-star
Center City Philadelphia4.4
USD 175–220 / night
Captured Google Hotels row for Philadelphia (4-star); free cancellation, hot tub. Pricing shown as INR 25,870 in capture, not converted here.
Sheraton Suites Philadelphia Airport
4-star
Airport (PHL)3.6
USD 175–220 / night
Airport-area all-suite option from capture; pet-friendly with parking. Capture price INR 13,123.
Holiday Inn Express Philadelphia NE - Bensalem by IHG
3-star
Bensalem (northeast suburbs)3.9
USD 115–145 / night
Suburban value option from capture; free cancellation and pool. Capture price INR 12,833.
Candlewood Suites Bensalem - Philadelphia Area by IHG
3-star
Bensalem (northeast suburbs)4.0
USD 115–145 / night
Extended-stay style option from capture; pet-friendly and free parking. Capture price INR 14,938.
Holiday Inn Express & Suites Philadelphia - Mt. Laurel by IHG
3-star
Mt. Laurel, New Jersey4.2
USD 115–145 / night
New Jersey side option from capture; free cancellation and free parking. Capture price INR 13,580.
Holiday Inn Express Voorhees - Mt. Laurel, an IHG Hotel
3-star
Voorhees, New Jersey4.0
USD 115–145 / night
Lower-cost New Jersey suburban option from capture; free cancellation and pool. Capture price INR 10,972.
Local transport
Get around the city with these convenient transport options.
SEPTA Regional Rail / Airport Line
Estimated costUSD 12-28 airport or regional rail single journey
Best forPHL airport to Center City Philadelphia
SEPTA operates airport service to Center City; see septa.org/destinations/philadelphia-international-airport/
SEPTA Metro / bus
Estimated costUSD 2.50-6 single metro/light-rail journey (contactless)
Best forCenter City to Pennsylvania Convention Center
SEPTA Metro and bus routes run through Center City; visitphilly.com/things-to-do/attractions/septa/ explains how to ride.
Taxi / rideshare
Estimated costUSD 35–75 taxi or rideshare to the venue district
Best forCenter City hotel to Pennsylvania Convention Center
Short taxi hop within Center City; PHL to Center City taxi is longer and priced higher.
taxi
Estimated costApprox. USD taxi/rideshare from PHL to venue (estimate; confirm before travel)
Best forPhiladelphia International Airport (PHL) to Kansas City Convention Center
taxi
Estimated costApprox. USD taxi/rideshare from TTN to venue (estimate; confirm before travel)
Best forTrenton-Mercer Airport (TTN) to Kansas City Convention Center
taxi
Estimated costApprox. USD taxi/rideshare from ABE to venue (estimate; confirm before travel)
Best forLehigh Valley International Airport (ABE) to Kansas City Convention Center
taxi
Estimated costApprox. USD taxi/rideshare from ACY to venue (estimate; confirm before travel)
Best forAtlantic City International Airport (ACY) to Kansas City Convention Center
taxi
Estimated costApprox. USD taxi/rideshare from EWR to venue (estimate; confirm before travel)
Best forNewark Liberty International Airport (EWR) to Kansas City Convention Center
Weather
Late January in Philadelphia is winter: expect cold days with possible snow and ice, so build in a weather buffer for airport transfers and pack layers plus a waterproof outer layer. (Free-source weather feed failed this run; confirm the forecast close to travel.)
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or a local SIM for business visitors to the United States.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Coaching convention dress
Expect a mix of team polos, quarter-zips, coaching-brand apparel and business casual. A smart-casual layer is useful for meetings with club directors or college coaches.
Greetings and small talk
A handshake and first names are common in US coaching circles. Conversations often open with club name, age group and the level you coach.
Tipping
Tip 15-20% at sit-down restaurants and about $1-2 per drink at bars. Rideshare and taxi tips are usually added in the app or on the card reader.
Payments and transit
Cards and mobile payments are widely accepted in Center City. SEPTA accepts contactless payment or its Key card; check the current fare before boarding.
Punctuality
Sessions and meetings generally start on time. Arrive 10-15 minutes early for field sessions and allow extra minutes to move between halls in the convention center.
January weather etiquette
Late January in Philadelphia brings salt, slush and cold winds. Waterproof footwear, a warm coat and an umbrella are practical for the walk between hotel and venue.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Google Flights captures show nonstop LHR-PHL flights around 8 hours and typical price insights for 20-24 Jan 2027; from New York, direct Amtrak/regional rail from Penn Station to 30th Street Station is often faster than flying. Fares were still loading in the capture, so compare dates on Google Flights or the airline site before booking.
Transport
Get to the venue and around the city with these options.
Airport → venue: Use the nearest international airport serving Kansas City; Metro, train or taxi links are typically available to the venue district.
Hotel → venue: Precinct hotels near Kansas City Convention Center: Center City Philadelphia: Kimpton Hotel Palomar Philadelphia; Airport (PHL): Sheraton Suites Philadelphia Airport; Bensalem (northeast suburbs): Holiday Inn Express Philadelphia NE - Bensalem by IHG.
Ride-hail: Ride-hailing apps are commonly used in Kansas City; confirm local availability before travel.
Public transit: SEPTA is the regional operator: Airport Line rail connects PHL to Center City, and SEPTA Metro/bus routes serve the Market and Broad Street corridor around the Pennsylvania Convention Center. Buy fares via SEPTA Key or contactless; trip planners at septa.org and Moovit cover Center City routes.
Parking: On-site parking is available at Kansas City Convention Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Late January in Philadelphia is typically cold: daytime highs around 38-46 F (3-8 C) and overnight lows around 24-31 F (-4 to -1 C). Mark as an approximate climatological range and confirm the forecast close to travel.
Seasonality: January is a winter month with roughly 3 inches of precipitation on average. Rain, wet snow and occasional ice are all possible, and a single winter storm can delay flights into PHL. Build a buffer around arrival and pack a waterproof outer layer; confirm the live forecast before departure.
Packing: Late January in Philadelphia is winter: expect cold days with possible snow and ice, so build in a weather buffer for airport transfers and pack layers plus a waterproof outer layer. (Free-source weather feed failed this run; confirm the forecast close to travel.)
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at United Soccer Coaches usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
About 14 days out (roughly 6 January 2027): confirm your registration is complete and download the convention schedule and any event app so you can pre-select field and classroom sessions.
T-2
Book or reconfirm flights into Philadelphia International (PHL). If you have not flown in before, compare the SEPTA Airport Line rail into Center City with a taxi or rideshare before you commit.
T-3
Reserve a Center City hotel within walking distance of the Pennsylvania Convention Center and check the cancellation and prepayment terms for a late-January stay.
T-4
Map your route from the hotel to the convention center and note the entrance you will use on day one so you are not searching for a badge pickup point in the cold.
T-5
Pack for late-January Philadelphia: warm layers, a waterproof outer layer, waterproof shoes and a compact umbrella, plus a smart-casual outfit for any meetings.
T-6
Save the SEPTA Metro map and contactless or Key payment information to your phone, and check the Airport Line schedule against your arrival time.
T-7
Block out your priority sessions and any exhibitor meetings in your calendar, leaving realistic walking time between halls and session rooms.
T-8
Confirm meeting times and mobile numbers with colleagues, club contacts or suppliers you plan to see on the show floor.
T-9
Build a weather buffer into your arrival day. January snow or ice can delay flights and airport transfers, so avoid a tight connection to a fixed session.
T-10
Check your baggage and carry-on plan if you are bringing coaching equipment, demo gear or a laptop for presentations.
T-11
Review the venue accessibility and food options near the Pennsylvania Convention Center so you can plan breaks without leaving the building in cold weather.
T-12
Confirm your return transfer and leave enough time for the trip back to PHL, using the SEPTA Airport Line or a pre-booked car as a weather backup.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Kansas City Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2United Soccer Coaches registration concourse
Kansas City Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Kansas City Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether United Soccer Coaches fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For United Soccer Coaches, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Coaching education resources and materials. and Soccer training equipment and ge solutions and benchmarking suppliers at United Soccer Coaches in Kansas City.
Min. budget
$590.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Coaching education resources and materials. and Soccer training equipment and ge products who need qualified meetings with the event's trade audience.
Min. budget
$2,655.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Kansas City show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
How do I get from Philadelphia International Airport (PHL) to the Pennsylvania Convention Center?
SEPTA runs an Airport Line rail service from PHL into Center City, and taxi or rideshare is the direct alternative. From Center City stations it is a short walk or Metro/bus ride to the convention center.
Where should visitors stay for the Pennsylvania Convention Center?
Center City hotels keep you walkable to the venue; airport and New Jersey suburban hotels (Bensalem, Mt. Laurel, Voorhees) were the cheaper options surfaced in the hotel capture but need a car or regional rail into Center City.
What will the weather be like in Philadelphia in late January?
Expect winter conditions with cold temperatures, a chance of snow or ice and short daylight hours; pack warm layers and a waterproof outer layer for airport and venue transfers.
Is public transport in Philadelphia useful for a convention stay?
Yes. SEPTA's Metro and bus network serves the Market and Broad Street corridor around the convention center, and the Airport Line links PHL to Center City.
Glossary
- Convention
- The annual United Soccer Coaches Convention: a multi-day gathering of soccer coaches, club directors and administrators with field sessions, classroom sessions and an exhibit hall. Use it to plan which days you attend in Philadelphia.
- Field session
- A practical, on-field coaching demonstration, usually held in a hall or indoor space at the convention, where a presenter runs a training activity with live players while coaches observe.
- Classroom session
- A lecture-style or panel presentation on tactics, leadership, club operations or player development, typically scheduled alongside field sessions in the convention programme.
- Grassroots soccer
- Entry-level and recreational coaching for young or new players. Grassroots education focuses on fun, movement and basic ball mastery rather than results.
- Player development pathway
- The staged route a player follows from youth club soccer through elite youth, college and professional levels. Coaches compare pathway models in convention sessions and on the show floor.
- Small-sided games
- Training or match formats with fewer players per team (for example 4v4 or 7v7), used to increase touches, decisions and involvement for younger or developing players.
- Session plan
- A coach's written plan for one training session: objective, organisation, activities, timings and progressions. Exhibitors on the show floor often sell planning templates and apps.
- Periodisation
- Structuring training load and content across weeks and months so fitness, technical work and tactical work peak at the right time in the season.
- Technical versus tactical
- Technical work covers ball mastery, passing, receiving and finishing. Tactical work covers shape, movement, pressing and decisions in game situations.
- Set piece
- A restart situation such as a corner, free kick, throw-in or penalty. Set-piece coaching is a common convention session topic and a category of training products.
- Transition moment
- The instant a team wins or loses the ball. Convention sessions often cover counter-pressing and quick attacking after a turnover.
- Pressing
- A coordinated defensive action to close space and force turnovers, ranging from a single striker's pressure to a full-team high press.
- Goalkeeper distribution
- The goalkeeper's role in starting attacks with short passes or longer kicks. It is a distinct coaching topic and a product category for goalkeeper-specific training gear.
- Showcase
- A youth event where teams play in front of college coaches for recruitment exposure. Convention conversations often link club showcase calendars to college recruiting.
- College recruiting
- The process by which college soccer programmes identify and sign student-athletes, governed by NCAA rules. Coaches use the convention to compare recruiting calendars and compliance updates.
- Performance analysis
- Using video, tagging and data to review team and player performance. Exhibitors in the hall sell analysis software, cameras and wearable technology.
- Load management
- Monitoring and adjusting training and match volume to reduce injury risk and keep players fresh. Sports-science suppliers present monitoring tools and testing equipment.
- Coach licensing
- The formal coaching education and certification structure, in the United States administered through US Soccer and its member organisations. Sessions often explain licence pathways.
- Technical director
- The club or organisation role responsible for football strategy, coach development and curriculum across age groups. Technical directors are a core buyer group on the convention floor.
- Age group
- The band of player ages a team or session serves, such as U10, U13 or U18. Convention content and products are often segmented by age group.
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Also known as
Alternate names and search phrases for this event.
- United Soccer Coaches 2027
- United Soccer Coaches Kansas City 2027
- Kansas City USA
- Sports Convention Kansas City 2027
- Coaching education resources and materials
- Soccer training equipment and gear
- Athlete performance and health products
- Technology solutions for coaching and analytics
- Sports Convention Convention Kansas City
- Coaching education resources and materials.
2 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.