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UK Dairy Day 2026
UK Dairy Day 2026 is the UK's leading free-to-attend dairy industry trade event, held on Wednesday 16 September 2026 (8am–5pm) at the Telford International Centre in Telford, Shropshire. Organised by the Holstein UK Group together with
Companies exhibiting at UK Dairy Day 2026 include Abbi-Aerotech B.V., Aberdeen Angus Cattle Society, Aberystwyth University, ABS Global and ADF Milking Ltd.
Abbi-Aerotech B.V.
Aberdeen Angus Cattle Society
Aberystwyth University
ABS Global
ADF Milking Ltd
Event overview
Overview
UK Dairy Day 2026 takes place on Wednesday 16 September 2026 from 8am to 5pm at the Telford International Centre, Telford, Shropshire, TF3 4JH. Entry is free and no pre-registration is required.
First established in 2014, the event is designed for anyone connected to the dairy industry to network, share knowledge, learn and do business. The event features trade stands throughout internal and external exhibition areas, a central cattle show, headline speakers, industry panels and seminars, practical demonstrations, and a Sharing Knowledge Zone with a careers board
TL;DR
1Free to attend with no pre-registration; runs 8am–5pm on Wednesday 16 September 2026 at
2Hosts the National Shows for the Ayrshire, Brown Swiss, Dairy Shorthorn and Holstein breeds
3The 2025 edition welcomed over 8,000 visitors and displayed over 300 trade stands across
4First-floor Sharing Knowledge Zone, sponsored by the UK Dairy Carbon Network and supported by
5CPD points available for BASIS DAIRY PRO, BASIS ENVIRONMENTAL and BASIS PROFESSIONAL through the
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Dairy farmers and herd managers
Dairy cattle breeders and exhibitors
Veterinary surgeons and animal health professionals
Feed, nutrition and genetics advisers
Dairy and farm equipment buyers
Milk processors, buyers and dairy trade professionals
Agricultural students and new entrants to the dairy industry
Industry body, charity and training representatives
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Feed manufacturers and nutrition companies
Animal health suppliers and veterinary practices
Milk buyers and processors
Dairy and farm equipment suppliers
Breeding and genetics organisations
Professional service providers and consultancies
Charities and industry bodies
Training providers, colleges and universities in the Sharing Knowledge Zone
Hall 1Hall 2Hall 3Ludlow SuiteIronbridge SuiteSharing Knowledge Zone (first Floor)
Telford International Centre
International Way, TF3 4JH Telford, United Kingdom
Entrances & gates
Gate A (Front of building)
Hall 1Hall 2Hall 3
Main visitor entrance. Sat nav postcode: TF3 4JH. What Three Words: Gentle, Motivates, Party
Gate B (Rear of building)
Hall 3External Exhibition Area
Rear access point. Sat nav postcode: TF3 4EH. What Three Words: Dive, Replying, Buzzards
Facilities
Parking
The venue has over 1,500 on-site car parking spaces, all within easy walking distance of the exhibition halls. Parking charges vary for each event; visitors should check with the event organiser. Accessible parking spaces are available in Car Park 1 (adjacent to entrances E1 and E2) and Car Park 4 (adjacent to E4). For accessible parking, the venue advises using Gate B, Car Park CP4, and entrance E4. The venue car park has no height restriction and is closed between 22:00 and 07:00 (pedestrian access only between 22:00 and 00:00)
1,500 spaces ·
Accessibility
Telford International Centre is a disabled-friendly venue with accessible access to all public areas. Wheelchair users can easily access entrances, and a lift to the First Floor Conference Suites is available in the Reception Foyer. Scooters and wheelchairs can be pre-booked by calling 01952 281 500. Accessible parking spaces are available in Car Parks 1 and 4. The venue has unisex and separate male and female wheelchair-accessible toilets on both the ground and first floors. The venue operates a Managed Fire Evacuation System with safe holding areas on the first floor. Assistance dogs are always welcome, and the venue can arrange refreshments for service dogs if notified prior to arrival
Charging points
EV charging points are available at Telford International Centre. A small number of EV charging points are located to the side of the International Hotel, and the venue's website confirms EV charging points are available on the secure campus site. Additionally, 18 ultra-fast 300kW EV chargers operate at the Telford Centre cinema and restaurant car park, less than five minutes' walk from the venue
On-site shuttle
No on-site shuttle service is mentioned on the Telford International Centre website, the UK Dairy Day 2026 exhibitor handbook, or the venue's accessibility guide. The venue is compact and all halls, suites, and on-site hotels are within easy walking distance. Telford Central Station is a 15-minute walk or short taxi ride from the venue
Food options
In-house catering and retail catering points, Costa Coffee, Southwater Square (off-site)
On-site dining
Parking: The International Centre has over 1,500 car parking spaces on-site, all within easy walking distance of the venue. Car parking charges vary for each event; visitors should check with the event organiser. The venue also has EV charging points. Sat nav postcode for GATE A (front of building) is TF3 4JH; for GATE B (rear of building) it is TF3 4EH
Gate: GATE A (Front of building) — Sat nav postcode: TF3 4JH, What Three Words: Gentle, Motivates, Party. GATE B (Rear of building) — Sat nav postcode: TF3 4EH, What Three Words: Dive, Replying, Buzzards
Attend
Entry & tickets
Free registration
Event days & opening times
DayOpening hours
Wednesday 16 September 2026:8:00 AM – 5:00 PM
Trade Visitor Pass
Complimentary admission for qualified trade visitors upon pre-registration for UK Dairy Day 2026
This agenda is still being finalised. Check the official agenda for the latest sessions.
Speakers
MW
Marco Winters
Head of Animal Genetics @ AHDB
Breeding and Feeding for a lower emission Dairy Cow
JN
John Newbold
Professor of Dairy Nutrition, Agriculture & Business Management @ SRUC
Breeding and Feeding for a lower emission Dairy Cow; The Dairy Road Map
EL
Edward Lott
Dairy Business Consultant, Partner at Tide Consultancy @ EJL Business Consulting
Industry Panel 1: Building the Future (Chairperson)
MS
Mel Shipley
Senior Agricultural Relationship Manager @ Oxbury Bank Plc
Industry Panel 1: Building the Future
IH
Ian Harvey
NFU National Dairy Board Chair @ NFU
Industry Panel 1: Building the Future; BTV-3 panel discussion (Chair)
RC
Richard Corbett
Planning Consultant @ Roger Parry & Partners LLP
Industry Panel 1: Building the Future
FJ
Fraser Jones
Dairy Farmer @ Calcourt Farms
Industry Panel 1: Building the Future
LE
Lyndon Edwards
Chair of the AHDB Dairy Sector Council and AHDB Board Member @ AHDB
The Dairy Road Map
SG
Sophie Gregory
Dairy Farmer
The Dairy Road Map; BTV-3 panel discussion
RH
Rob Hutchison
CEO, Müller Milk & Ingredients @ Müller
The Dairy Road Map
EC
Emily Craven MRCVS
Vet
Industry Panel 2: Technology Adoption (Chairperson)
MK
Mike King ARAgs
Dairy Farmer @ PE King Ltd
Industry Panel 2: Technology Adoption
RH
Robert Hyde
Associate Professor, Nottingham University @ University of Nottingham; Vet Vision AI
Industry Panel 2: Technology Adoption
JS
John Smout
Proposition Manager Milking and Digital @ Lely Atlantic
Industry Panel 2: Technology Adoption
BR
Brian Richardson
Head of Agriculture @ Virgin Bank
Industry Panel 2: Technology Adoption
SO
Sergio Ooijens
Director of the Business Team Next @ Lely
AI in Agriculture
CM
Cat McLaughlin
Chief Animal Health and Welfare Adviser @ NFU
BTV-3 panel discussion
SD
Stephen Dark
Dairy Farmer, Chair of the South Dairy Board
BTV-3 panel discussion
JS
Josh Swain BVetMed MRCVS
Central Regional Lead @ Synergy Farm Health
BTV-3 panel discussion
10:00 – 10:30
Seminar: Breeding and Feeding for a lower emission Dairy Cow
Seminar
Sharing Knowledge ZoneFirst floor, Sharing Knowledge Zone
10:45 – 11:45
Industry Panel 1: Building the Future
Panel
Sharing Knowledge ZoneFirst floor, Sharing Knowledge Zone
12:00 – 12:30
The Dairy Road Map
Panel
Sharing Knowledge ZoneFirst floor, Sharing Knowledge Zone
12:30 – 12:45
BTV-3 Latest situation and practical steps for Dairy farmers (NFU update)
Update
Sharing Knowledge ZoneFirst floor, Sharing Knowledge Zone
13:00 – 14:00
Industry Panel 2: Technology Adoption
Panel
Sharing Knowledge ZoneFirst floor, Sharing Knowledge Zone
14:15 – 14:45
Seminar: AI in Agriculture
Seminar
Sharing Knowledge ZoneFirst floor, Sharing Knowledge Zone
15:00 – 15:30
BTV-3 Latest situation and practical steps for Dairy farmers (panel discussion)
Panel
Sharing Knowledge ZoneFirst floor, Sharing Knowledge Zone
Topic tracks
Breeding, Nutrition & EmissionsSustainability & the Dairy Road MapTechnology AdoptionAnimal Health & Biosecurity (BTV-3)Business, Finance & PeopleBTV-3 and Animal Health
Co-located events
National Holstein Show
Separate ticket
Co-located seminars
BTV-3 Latest situation and practical steps for Dairy farmers (Update)
Paid
BTV-3 Latest situation and practical steps for Dairy farmers (Panel Discussion)
Paid
Awards
UK Dairy Day New Product Competition
Annual
Open to exhibitors and/or sponsors of UK Dairy Day 2026 that have launched a new product or service between 1st August 2025 and 31st July 2026. Sponsored by IDEXX. Finalists' videos are published on the UK Dairy Day website
The flagship cattle show at UK Dairy Day, hosting the National Holstein Show alongside National Shows for Ayrshire, Brown Swiss and Dairy Shorthorn breeds. Judged by Gary Jones from Gorey, Co. Wexford, Ireland in 2026
Hosts National Shows for the Ayrshire, Brown Swiss, Dairy Shorthorn and Holstein breeds, plus dedicated classes for Guernsey and Jersey cattle. Five leading judges officiate in 2026
Supporter of the Sharing Knowledge Zone and seminar programme
How the last edition performed
Previous edition
Current edition
2026
UK Dairy Day 2026 takes place on Wednesday 16th September 2026 at Telford International Centre. No official forecasts for exhibitor or visitor numbers for the 2026 edition have been published on the official site at the time of research. The event is described as being in its 12th year in 2026 trade press coverage
Forecast — not final
Visitors
8,000
Exhibitors
300
Growth over time
Edition recap
UK Dairy Day 2025 Celebrates Strong Turnout and Top-Quality Competition
UK Dairy Day once again lived up to its reputation as a leading national dairy event, welcoming over 8,000 visitors to the Telford International Centre for a day of top-tier exhibitions, innovation, and livestock competition. The national event saw a fantastic display of over 300 trade stands across the Telford International Centre. Exhibitors included feed manufacturers, animal health suppliers, vets, milk buyers, dairy and farm equipment suppliers — plus professional service providers and charities from all over the UK.
The UK Dairy Day Cattle Show proudly hosted the National Shows for the Ayrshire, Brown Swiss, Dairy Shorthorn, and Holstein breeds along with classes for Guernsey and Jersey cattle. The National Holstein Show judge David Hodgson crowned Mag Pandor exhibited by Blyth Farms and Ferme Blondin as the Holstein Grand Champion, with reserve champion going to Berryholme Chief Rose, exhibited by H Wright & Son. The Ayrshire Grand Championship was awarded to Harperfield Queen Of The South 60, exhibited by Firm Of D M Lindsay. The Holstein UK Premier Exhibitor Banner was won by AH Wilson & Son of Tregibby Holsteins, and the Premier Breeder Banner was awarded to Riverdane Holsteins.
A new enhanced practical demonstration area welcomed AHDB and Shropshire Farm Vets to demonstrate the benefits of lung scanning. The full cattle show live-stream was available on the UK Dairy Day YouTube channel with commentary.
New this edition
1
Enhanced Practical Demonstration Area with Lung Scanning
A new enhanced practical demonstration area welcomed AHDB and Shropshire Farm Vets to demonstrate the benefits of lung scanning at UK Dairy Day 2025. Lung scanning is a non-invasive and quick process used for earlier detection of disease and identification of potential causes in the rearing process
Calf Corner returned for another year with leading veterinary groups sharing their expertise on rumen development, pneumonia, lung damage, and general calf health and welfare
For the first time, UK Dairy Day 2026 features dedicated NFU-led sessions on the latest BTV-3 situation and practical steps for dairy farmers, including both a short update and a full panel discussion with industry experts
A special AHDB seminar examines breeding and feeding methods to reduce dairy herd carbon footprints, exploring how genetics and nutrition interact to reduce greenhouse gas emissions. The session introduces the UK Dairy Carbon Network
What a powerhouse of a cow she is – she handles her legs and feet really well, and has a phenomenal mammary system
“
The atmosphere at UK Dairy Day 2024 has been extremely buoyant, with trade exhibitor feedback being very positive
“
UK Dairy Day would like to thank all exhibitors, visitors and sponsors for yet again supporting UK Dairy Day and celebrating the 10th anniversary
Next edition outlook
2026
confirmed
UK Dairy Day 2027 is confirmed for Wednesday 15th September 2027 at Telford International Centre, Telford, Shropshire. The 2028 edition is scheduled for Wednesday 13th September 2028. The event is expected to continue its established format of trade stands across internal and external exhibition areas, National Shows for the Ayrshire, Brown Swiss, Dairy Shorthorn and Holstein breeds alongside Guernsey and Jersey classes, industry panels and seminars in the Sharing Knowledge Zone, practical demonstrations, and a Careers Board. As the UK dairy industry continues to navigate challenges around milk price volatility, declining producer numbers, BTV, and carbon reduction targets, the event is expected to maintain its focus on practical solutions, innovation and knowledge-sharing
Continued expansion of the practical demonstration programme following the success of lung scanning and calf health demonstrations in 2025 and 2026 Further integration of the UK Dairy Carbon Network into seminar and panel content as the industry accelerates carbon reduction efforts Potential for expanded BTV-3 and biosecurity content depending on the disease situation Ongoing growth in technology and AI-focused sessions as digital tools become more central to dairy farm management The event will continue to be held on a single day in September, timed for when dairy farmers are making plans and decisions for the winter ahead
Impact
A bigger and stronger platform
UK Dairy Day is the UK's leading free-to-attend dairy industry trade event, bringing together dairy farmers, breeders, processors, suppliers, consultants, students and industry leaders for a single day each September at the Telford International Centre. Since its launch in 2014, the event has grown into far more than an exhibition — it is a meeting place for an industry that never stands still, providing an opportunity to step away from the farm for a day and take stock of where dairy is heading. The 2025 edition welcomed over 8,000 visitors and featured over 300 trade stands, reinforcing its position as the most important dedicated event for the British dairy industry. The event is where new concepts, products, ideas and innovations are shared, and where dairy farmers can meet milk buyers, nutritionists, vets, machinery specialists, fellow farmers and industry organisations all in one place, saving weeks of phone calls and farm visits
Audience quality
High-value decision-makers
UK Dairy Day attracts a highly concentrated audience of decision-makers from across the UK dairy industry. Visitors include dairy farmers and herd managers, dairy cattle breeders and exhibitors, veterinary surgeons and animal health professionals, feed and nutrition advisers, dairy and farm equipment buyers, milk processors and buyers, agricultural students and new entrants to the dairy industry, and industry body, charity and training representatives. The event is described as a place where visitors can meet milk buyers, nutritionists, vets, machinery specialists, fellow farmers and industry organisations all in one place — a valuable time-saving opportunity for busy producers. Previous events have attracted more than 8,000 visitors from across the UK, creating a busy, energetic atmosphere that reflects the importance of the dairy sector to British agriculture. The event is equally valuable for the next generation: students and young farmers can explore career opportunities, meet potential employers and gain insight into the breadth of businesses that support the dairy industry
Exhibitor outcomes
Real business growth
UK Dairy Day delivers measurable return on investment for exhibitors by concentrating the UK dairy industry's key decision-makers into a single day at a single venue. The 2025 edition featured over 300 trade stands, and the 2024 10th anniversary edition featured over 280 trade stands, of which 100 had exhibited since the event's inception in 2014 — a strong indicator of exhibitor retention and satisfaction. Exhibitor feedback has been consistently positive: at the 2024 event, UK Dairy Day Cattle Show Director Ben Yates stated that 'the atmosphere at UK Dairy Day 2024 has been extremely buoyant, with trade exhibitor feedback being very positive.' At the 2021 post-Covid event, many exhibitors commented that it was positive to be back out talking to customers face-to-face, including Norbrook's territory manager Rebecca Jessett, who said the team had had good conversations with farmers and vets. Meadow Foods, which exhibited at UK Dairy Day 2025, described the event as 'a unique opportunity to both showcase what we do and show our support for the farming community,' noting that 'UK Dairy Day brings together everything that matters most to us. It's a place to meet our farmers face-to-face, hear their insights, and to thank them for the vital role they play in our business.' The event also offers a New Product Competition — sponsored and judged by IDEXX — and Trade Stand Awards judged and sponsored by AssuredPartners, providing exhibitors with additional visibility and recognition opportunities
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
United Kingdom — national dairy sector event with strong relevance to Ireland, the EU and global dairy exporters
Why it matters
UK Dairy Day 2026 matters because it is the single most important one-day gathering of the UK dairy industry, bringing together over 8,000 visitors and over 300 trade stands in one place at a pivotal moment for the sector. With farmgate milk prices recovering from below-cost-of-production levels but producer numbers falling below 7,000 and the GB milking herd at record lows, dairy farmers need practical solutions for efficiency, herd health, and sustainability more than ever. The event provides direct access to the latest genetics, nutrition, technology, and animal health innovations, alongside expert-led seminars on carbon footprint reduction, AI in agriculture, and BTV-3 biosecurity. For exhibitors, UK Dairy Day offers a concentrated national audience of decision-makers who are actively planning for the winter ahead, making it the most efficient channel to reach the UK dairy market in a single day. The event also serves as a vital meeting point for the entire dairy supply chain — from feed manufacturers and animal health suppliers to milk processors, equipment dealers, vets, consultants, and breed societies — reflecting the interconnected nature of modern dairy farming and the importance of collaborative problem-solving in a challenging market environment
Industry trends
Key trends shaping this market and its wider industry.
01
Milk Production Stabilisation and Supply Tightening
AHDB forecast GB milk production to stabilise in 2026 with marginal growth of around 0.3%, but by mid-2026 the outlook shifted to a decline of 0.9% for the 2026/27 season to 12.91bn litres, driven by a shrinking milking herd, volume management schemes, rising input costs, and extreme weather. August 2026 deliveries fell 4.5% year-on-year, with milk year-to-date supplies 2.5% below 2025 levels
After farmgate milk prices fell below the cost of production for many producers in early 2026, processors including Freshways, Müller, First Milk, and Arla announced significant price increases from autumn 2026. Freshways raised its standard price by 6ppl to 38ppl from October 1, 2026, responding to tightening domestic milk supply and forage challenges. Spot milk prices climbed to almost 50p/litre by August 2026
The number of GB dairy producers fell below 7,000 as of April 2026, a reduction of almost 200 producers compared with the previous year and a decline of more than 1,000 over the past four years. The GB milking herd stood at 1.59 million head in April 2026, the lowest on record, and fell further to just under 1.6 million head by July 2026, the largest annual decline since January 2021. Consolidation means overall milk production remains high with average output per farm gradually increasing
Bluetongue virus serotype 3 has become endemic in the West Country, affecting milk production in infected herds and adding operational disruption and supply risks for autumn and winter volumes. Scottish Government rules require cattle returning north from a BTV-3 Restricted Zone to generally be vaccinated using Bultavo-3 unless covered by a same-day exemption. UK Dairy Day 2026 hosts dedicated NFU-led BTV-3 updates and panel discussions
The UK Dairy Roadmap and the new UK Dairy Carbon Network are driving industry-wide efforts to reduce greenhouse gas emissions. AHDB seminars at UK Dairy Day 2026 examine how genetics and nutrition interact to reduce dairy herd carbon footprints, while the NFU Dairy Roadmap Sustainable Pathways report outlines the £2.4bn investment needed to secure a resilient and sustainable future for the sector
Precision livestock technology, virtual fencing, AI-driven herd management, and digital tools are transforming dairy farming. UK Dairy Day 2026 features a dedicated Technology Adoption industry panel and an AI in Agriculture seminar, with exhibitors including Lely, Alltech, and eShepherd showcasing their latest innovations
UK & International Dairy Trade Event Circuit — 2026/2027
September 2026 to July 2027 — a rolling 10-month window covering the current UK Dairy Day edition, the autumn 2026 dairy show season, the winter 2026/27 technology and machinery events, and the spring 2027 cattle and trade exhibitions
UK Dairy Day 2026 sits within a dense circuit of dairy and livestock trade events across the UK and Europe. The circuit includes large-scale international trade fairs such as EuroTier in Hanover and World Dairy Expo in Madison, USA, alongside specialised UK events including Dairy-Tech at Stoneleigh Park, the Borderway UK Dairy Expo in Carlisle, the Royal Bath & West Dairy Show in Somerset, and the International Cheese & Dairy Expo in Staffordshire. Together, these events provide a continuous calendar of opportunities for dairy farmers, breeders, suppliers, and processors to network, learn, and do business. UK Dairy Day's particular position is as a free-to-attend, one-day national dairy event with a strong focus on cattle showing, practical demonstrations, and knowledge-sharing, making it complementary to the larger, more commercially focused trade fairs and the regional agricultural shows
Autumn Dairy Show Window
World Dairy Expo 2026Royal Bath & West Dairy Show 2026EuroTier 2026AgriScot 2026
A dense four-week period from late September to mid-November 2026 covering the world's largest dairy-focused event in the USA, the UK's South West dairy show, the world's leading livestock trade fair in Germany, and Scotland's premier farm business event. Exhibitors targeting international and UK audiences can build a multi-event autumn campaign within this window
Winter Technology & Machinery Window
LAMMA 2027Dairy-Tech 2027FBD Insurance National Dairy Show 2026
January to February 2027 focuses on dairy technology, innovation, and farm machinery. LAMMA at the NEC Birmingham and Dairy-Tech at Stoneleigh Park offer complementary audiences — LAMMA for broader agricultural machinery and equipment, Dairy-Tech for specialist dairy technology and herd management solutions
Spring Cattle & Breeding Window
UK Dairy Expo 2027EuroTier 2026
March 2027 is the key period for dairy cattle breeding, genetics, and livestock showcasing in the UK. The Borderway UK Dairy Expo in Carlisle is the largest event of its kind in the UK dairy industry, attracting breeders and exhibitors from across the UK and Europe
Summer Dairy Manufacturing Window
International Cheese & Dairy Expo 2027
June 2027 focuses on the dairy processing and manufacturing sector, with the International Cheese & Dairy Expo at Staffordshire County Showground providing a trade-only platform for retail, foodservice, and technical decision-makers. This event serves a different audience from the farm-focused events in the circuit
Event dates are sourced from official event websites and organiser-published materials where available. EuroTier, World Dairy Expo, Dairy-Tech, UK Dairy Expo, Royal Bath & West Dairy Show, International Cheese & Dairy Expo, AgriScot, and LAMMA dates are confirmed from their respective official sites. Some dates for 2027 events are provisional and subject to change; visitors and exhibitors should verify with organisers before making travel or stand commitments
Plan your trip
Travel & logistics
Local currency · GBP
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
BHX
Birmingham Airport
The closest and most practical airport for Telford International Centre. Direct rail connections operate from Birmingham International Station (adjacent to the airport terminal) to Telford Central, with a journey time of approximately 50 minutes. Telford Central Station is then a 15-minute walk or a two-minute taxi ride from the venue. The venue's official visitor page states Birmingham Airport is about a 50-minute drive, with connections via train or car making the trip straightforward
Approximately 45 miles / 72 km
to venue
About 50 minutes by road via M6 and M54
by car
MAN
Manchester Airport
A major international hub with extensive global connections. Train services operate from Manchester Airport to Telford Central with an average journey time of around 2 hours 30 minutes, typically requiring a change at Manchester Piccadilly or Wolverhampton. Driving is more practical for groups, taking around 1 hour 30 minutes via the M6 and M54
Approximately 48-70 miles depending on route
to venue
About 1 hour 30 minutes by road
by car
LPL
Liverpool John Lennon Airport
A smaller regional airport with mainly European and domestic routes. The most practical option is to drive, taking around 1 hour 25 minutes. Train connections involve a change at Liverpool South Parkway and Wolverhampton, with a total journey time of around 3 hours 35 minutes to Telford, making driving the preferred option
Approximately 58 miles / 93 km
to venue
About 1 hour 25 minutes by road via M6 and M54
by car
EMA
East Midlands Airport
A cargo-focused airport with some passenger services. Driving via the A50 and M6 is the most efficient option. Public transport connections are limited and involve lengthy bus and train combinations, so a hire car or taxi is recommended for visitors arriving here
Approximately 66 miles / 106 km
to venue
About 1 hour 15 minutes by road via A50 and M6
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget / 3-star
Southwater Square / Telford town centre
USD 69–140 / night
Travelodge (Telford International Centre) offers 84 bedrooms directly opposite the venue with no on-site bar or restaurant, but 'Breakfast to Go' options and snacks. Chargeable offsite parking nearby. Premier Inn (Telford International Centre) offers 84 bedrooms in Southwater Square, less than two minutes' walk from the venue, with an on-site restaurant and bar. Chargeable parking at the adjacent multi-storey car park (£3 per stay). Premier Inn (Telford Central) offers 89 bedrooms next door to Telford Central railway station, a 15-minute walk from the venue, with its own restaurant and bar. Prices are estimates based on booking site data for 2026
Mid-range / 3-4-star
Telford International Centre campus / town centre
USD 100–180 / night
The International Hotel offers 101 bedrooms on-site between the Telford International Centre and the Holiday Inn, with free parking, EV charging, a licensed bar and lounge, and access to Holiday Inn facilities including the restaurant and Revive Leisure Club. Ramada Telford-Ironbridge offers 95 refurbished bedrooms, a 15-minute walk or two-minute drive from the venue, with free parking, a restaurant and a gym with swimming pool. Mercure Telford Centre offers 153 bedrooms opposite the Ramada, with free parking, a restaurant and on-site Leisure Club including gym, swimming pool, sauna, steam room and jacuzzi. Prices are estimates based on booking site data for 2026
Premium / 4-star
Telford International Centre campus
USD 140–260 / night
voco Telford Ironbridge by IHG offers 152 bedrooms directly on the venue campus with plentiful free parking, EV charging points, its own restaurant, bar and lounge, and access to the on-site Revive Leisure Club including gym, heated indoor swimming pool, spa pool, two saunas and a steam room. Recently refurbished in 2026. Prices are estimates based on booking site data for 2026; rates typically include a 20% VAT addition
Local transport
Get around the city with these convenient transport options.
Taxi
Estimated costApproximately £4–£7 (US$5–$9)
Best forTelford Central Station to Telford International Centre (approx. 1-2 miles)
The fastest option from Telford Central Station, taking about 2–3 minutes. Taxis are readily available at the station rank. Uber and local taxi companies operate in Telford. The venue's official visitor page describes the station as 'a short taxi ride away'. Source: Telford International Centre Visitor page and SSA UK Conference 2025 venue guide
Bus
Estimated costApproximately £2–£3 (US$2.50–$4) for an adult single all-zone ticket
Best forArriva Midlands Line 4 from Telford Bus Station / Telford Central Station to International Centre (St Quentin Gate)
Buses run approximately every 15 minutes and the journey from Telford Bus Station to International Centre takes about 2–11 minutes depending on the exact stop. The venue's official page confirms 'bus services also operate frequently between the station and the venue'. The stop is on St Quentin Gate, a short walk from the main entrance. Source: Arriva Midlands route 4 timetable and Telford International Centre Visitor page
Walk
Estimated costFree
Best forTelford Central Station to Telford International Centre via International Way / St Quentin Gate
Telford Central Station is just over a mile from the venue. The walk takes approximately 15 minutes along a direct, signposted route. The venue's official contact page states 'TIC is a 15 minute walk' from the station. Suitable for visitors with light luggage and reasonable mobility. The route passes through the Southwater development. Source: Telford International Centre Contact page and SSA UK Conference 2025 venue guide
Car
Estimated costFree parking (event-dependent; check with organiser)
Best forM54 Junction 4 to Telford International Centre (International Way, TF3 4JH)
The venue has over 1,500 on-site car parking spaces within easy walking distance of the halls. Gate A (front of building) sat nav: TF3 4JH. Gate B (rear of building) sat nav: TF3 4EH. From M6 southbound: leave at J12, take A5 to Gailey Island, A449 to M54 J2, then west to J4. From M6 northbound: join M54 at J10A, travel west to J4. The venue is just over 2 miles from M54 J4. Parking charges vary by event; UK Dairy Day 2026 exhibitor handbook confirms over 1,500 spaces onsite. Source: Telford International Centre Contact page and UK Dairy Day 2026 Exhibitor & Contractor Handbook
Airport transfer
Estimated costTrain tickets $19-$35; taxi or private transfer from about £50-£70 (approximately $65-$90)
Best forBirmingham Airport (BHX) to Telford International Centre
Birmingham Airport is about a 50-minute drive from the venue. Direct trains run hourly from Birmingham International Station to Telford Central (approx. 50 minutes, $19-$35), followed by a 15-minute walk or short taxi ride. Private airport transfers are also available.
Plan your trip
Visa & entry documents
Check the latest visa requirements and entry guidelines before travelling.
Visa required
ATA Carnet: accepted
Type
Who needs it
Fee
Processing
Standard Visitor Visa (short-term, up to 6 months)
Nationals of countries on the UK visa national list must obtain entry clearance before travelling. This includes citizens of China, India, Nigeria, Pakistan, Bangladesh, Ghana, Kenya, South Africa, and many other countries. The visa permits business activities such as attending trade shows, meetings, negotiations, and networking
$171.00
3 weeks (15 working days) standard; priority service available in some locations
Standard Visitor Visa (long-term, up to 2 years)
Visa nationals who need to visit the UK regularly for business or personal reasons
$640.00
3 weeks (15 working days) standard
Standard Visitor Visa (long-term, up to 5 years)
Visa nationals who need to visit the UK frequently over a longer period
$1,143.00
3 weeks (15 working days) standard
Electronic Travel Authorisation (ETA)
Non-visa nationals from eligible countries, including the United States, Canada, Australia, Japan, South Korea, Singapore, Brazil, Mexico, and most EU/EEA countries. Full list published in Immigration Rules Appendix ETA National List
$25.00
Usually within 3 working days; apply at least 3 days before travel
Nationals of many countries can enter the UK without a visa for visits of up to 6 months, but most now require an Electronic Travel Authorisation (ETA) before travel. Eligible nationalities include: Andorra, Antigua and Barbuda, Argentina, Australia, Austria, The Bahamas, Bahrain, Barbados, Belgium, Belize, Brazil, Brunei, Bulgaria, Canada, Chile, Costa Rica, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Grenada, Guatemala, Guyana, Hong Kong SAR, Hungary, Iceland, Israel, Italy, Japan, Kiribati, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Macao SAR, Malaysia, Maldives, Malta, Marshall Islands, Mauritius, Mexico, Federated States of Micronesia, Monaco, Netherlands, New Zealand, Norway, Oman, Palau, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Qatar, Romania, Samoa, San Marino, Saudi Arabia, Seychelles, Singapore, Slovakia, Slovenia, Solomon Islands, South Korea, Spain, St Kitts and Nevis, St Vincent and the Grenadines, Sweden, Switzerland, Taiwan (passport holders with ID number), Tonga, Tuvalu, United Arab Emirates, United States, Uruguay, Vatican City. Nationals of these countries can stay for up to 6 months for tourism and permitted business activities, but must obtain an ETA before travel. Visa nationals (including China, India, Nigeria, Pakistan, Bangladesh, and many others) must obtain a Standard Visitor visa before travelling and do not need a separate ETA. Source: Immigration Rules Appendix ETA National List and Visit the UK as a Standard Visitor
The UK accepts ATA Carnets for the temporary import of goods for trade fairs and exhibitions, commercial samples, and professional equipment. An ATA Carnet is an international customs document, also known as a 'passport for goods', that allows goods to be moved temporarily between participating countries without paying duties or taxes. It is typically used for commercial samples, professional equipment, and goods for trade fairs and exhibitions. Carnets are valid for up to one year and may be used multiple times within that period, provided the goods are returned to their country of origin in the same condition. In the UK, ATA Carnets are guaranteed by the London Chamber of Commerce and Industry (LCCI) and operational management is carried out by the UK National ATA Carnet Organisation (UKNATACO). From 1 June 2026, the UK, EU, Norway, and Switzerland introduced digital ATA Carnets (eATA). Exhibitors at UK Dairy Day 2026 from outside the UK can use an ATA Carnet to temporarily import display goods, equipment, and samples without paying UK import duties or VAT. Source: ATA Carnet technical handbook and International events – Special procedures and reliefs for event goods
Mid-September in Telford and Shropshire typically brings mild, changeable autumn weather. Average daytime highs are around 17-18°C (63-64°F) and overnight lows around 9-11°C (48-52°F). September is one of the wetter months in the region, with around 60mm of rainfall spread over approximately 13 rainy days. Sunshine hours are moderate at around 4 hours per day. Visitors should be prepared for showers and cool mornings, especially when walking between the indoor halls and the external exhibition areas
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Telford International Centre is well connected for a regional UK venue. By rail, Telford Central Station is just over a mile from the venue — a 15-minute walk or a two-minute taxi ride — with regular direct services from Birmingham New Street, Wolverhampton, Shrewsbury, and Birmingham International (the airport station). By road, the venue is just over two miles from Junction 4 of the M54, which connects to the M6 and the national motorway network. By air, Birmingham Airport is the closest major hub at around 50 minutes by road, with a direct rail link from the airport station to Telford Central taking approximately 50 minutes. Manchester Airport is around 1 hour 30 minutes by road. The venue is also within walking distance of Telford town centre, Southwater Square, and Telford Town Park
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Free-to-Attend Trade Event Culture
UK Dairy Day is a free-to-attend event with no pre-registration required, reflecting the UK dairy industry's preference for accessible, low-barrier trade gatherings. Entry is free and open to anyone connected to the dairy industry, with doors open from 8am to 5pm. This contrasts with many international trade shows that require paid registration, making it an easy event for farmers and industry professionals to attend spontaneously
One-Day, Decision-Focused Format
The event is deliberately structured as a single-day event held in September, timed specifically for when dairy farmers are making plans and decisions for the winter ahead. This format respects the time constraints of busy farming operations while maximising the concentration of industry decision-makers in one place on one day
Cattle Show Heritage
The UK Dairy Day Cattle Show is a central feature of the event, hosting National Shows for the Ayrshire, Brown Swiss, Dairy Shorthorn, and Holstein breeds alongside dedicated Guernsey and Jersey classes. The show ring is surrounded by principal sponsor trade stands, reflecting the close integration of livestock breeding and commercial trade within the UK dairy community. The National Holstein Show in 2026 will be judged by Gary Jones from Gorey, Co. Wexford, Ireland
Industry Collaboration and Knowledge Sharing
A defining feature of UK Dairy Day is its emphasis on knowledge sharing. The first-floor Sharing Knowledge Zone hosts industry panels, seminars, a Careers Board, and tabletop exhibitors from training providers, charities, and industry bodies. The event is supported by a wide range of organisations including AHDB, NFU, and the UK Dairy Carbon Network, reflecting a collaborative rather than purely commercial culture. CPD points are available for BASIS DAIRY PRO, BASIS ENVIRONMENTAL, and BASIS PROFESSIONAL
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BHX
Birmingham Airport (BHX) is the closest and most practical arrival airport for UK Dairy Day 2026, located approximately 45 miles from Telford International Centre. It has direct rail connections from Birmingham International Station to Telford Central, making the onward journey straightforward without a car. Manchester Airport (MAN) is a larger international hub with more long-haul options but is around 1 hour 30 minutes by road and around 2 hours 30 minutes by train. Visitors travelling from North America or Asia-Pacific will likely find the best connections through Manchester or London Heathrow, then connecting to Birmingham by domestic flight or train. Book flights early for the best fares, as mid-September is a popular travel period
Visa
Whether you need a visa to attend UK Dairy Day 2026 depends on your nationality. Nationals of visa-national countries (including China, India, Nigeria, Pakistan, Bangladesh, and many others) must obtain a Standard Visitor visa before travelling. Nationals of visa-exempt countries (including the US, Canada, Australia, Japan, South Korea, Singapore, Brazil, Mexico, and most EU/EEA countries) do not need a visa for visits up to 6 months but must obtain an Electronic Travel Authorisation (ETA) before travel. The Standard Visitor visa permits business activities including attending trade shows, conferences, and meetings. UK Dairy Day is free to attend and does not require pre-registration. Source: Visit the UK as a Standard Visitor and Immigration Rules Appendix ETA National List
Processing: 3 weeks (15 working days) standard
The standard 6-month visitor visa fee increased from £127 to £135 on 8 April 2026. Priority service (5 working days) is available in some locations for an additional £250. Super priority service (next working day) is available in some locations for an additional £500. ETA costs £20 and is usually processed within 3 working days. Apply for a visa online before travelling to the UK. Source: Home Office immigration and nationality fees, 8 April 2026
Find a stay near the venue with options for every budget.
Areas to stay
Telford International Centre campus (on-site hotels) · Southwater Square (walking distance) · Telford town centre (10-15 minute walk) · Telford Central Station area (Premier Inn Telford Central, next to the railway station)
Budget / 3-star
US$69–140 per night
Mid-range / 3-4-star
US$100–180 per night
Premium / 4-star
US$140–260 per night
Transport
Get to the venue and around the city with these options.
Airport → venue: Birmingham Airport (BHX) is approximately 45 miles / 50 minutes by road from Telford International Centre. Direct rail connections operate from Birmingham International Station (adjacent to the airport terminal) to Telford Central, taking approximately 50 minutes. Telford Central Station is then a 15-minute walk or a two-minute taxi ride (approximately £4-5) from the venue. Manchester Airport is around 1 hour 30 minutes by road, or 2.5 to 3 hours by train with a change at Manchester Piccadilly or Wolverhampton
Hotel → venue: Most recommended hotels are within walking distance. voco Telford Ironbridge and The International Hotel are on-site, within easy walking distance of the exhibition halls. Premier Inn (Telford International Centre) is in Southwater Square, less than two minutes' walk. Travelodge is directly opposite the venue. Ramada Telford-Ironbridge and Mercure Telford Centre are a 15-minute walk or a two-minute taxi ride. Premier Inn (Telford Central) is a 15-minute walk or a short taxi ride from the venue
Ride-hail: Taxis are readily available from Telford Central Station and the town centre. The journey from Telford Central Station to the venue takes approximately 3 minutes and costs approximately £4. Local taxi companies include Diamond Cars Telford, Central Taxis, and A1 Taxis
Public transit: Arriva Midlands operates the Line 4 bus between Telford Central Station and the International Centre, departing every 30 minutes. The journey takes approximately 9-13 minutes and costs approximately £2. Bus services also operate frequently between the station and the venue on other routes including 4, 5A, 891, X10, and 3
Parking: The venue has over 1,500 on-site car parking spaces, all within easy walking distance. Car parking charges vary for each event; visitors should check with the event organiser. Gate A (front of building) sat nav postcode: TF3 4JH. Gate B (rear of building) sat nav postcode: TF3 4EH. Accessible parking spaces are available in Car Parks 1 and 4, accessible via Gate B. Premier Inn (Telford International Centre) has no on-site parking; chargeable parking is available 0.3 miles away at Southwater multi-storey (sat nav TF3 4DE) at £3 per car entry
Weather
Plan and pack for the event climate.
Month: September
Temperature: 9°C to 18°C (48°F to 64°F)
Seasonality: September is one of the wetter months in Shropshire, with around 60-90mm of rainfall spread over approximately 13-22 rainy days. Expect changeable conditions with a mix of sunny spells and showers. Daytime highs average around 17-18°C, and overnight lows drop to around 9-11°C. Humidity is relatively high at around 80%
Packing: Pack layers, a waterproof jacket or umbrella, and comfortable walking shoes. Mornings and evenings can be cool, so a light jacket or sweater is advisable. If you plan to explore the external exhibition area or walk between the venue and nearby hotels, waterproof footwear is recommended. The venue is fully indoor, but the external exhibition area and car parks are open-air
Itinerary builder
Add priorities and side trips to make the most of your visit.
Add side trips
Default day plan
07:45Arrive at the venue and park in the free on-site car park
08:00Enter the event, collect your wristband, and pick up a programme
08:15Visit the trade exhibition across the internal and external stands
09:30Watch the National Holstein Show and other cattle classes
11:00Attend an industry panel or seminar
12:30Lunch and networking
13:30Watch practical demonstrations including lung scanning and type classification
14:30Explore the Breed Village and Careers Board
15:30Final meetings with exhibitors and follow-up conversations
16:30Wrap up and depart
Plan your trip
Planning
Best day to visit: Wednesday 16 September 2026
UK Dairy Day 2026 is a one-day event. All trade stands, cattle shows, seminars, panels, practical demonstrations and networking opportunities take place on this single day from 8am to 5pm. There is no alternative day to attend
T
Confirm attendance and plan your day — UK Dairy Day 2026 is free to attend with no pre-registration required. Check the official website for the latest Event & Cattle Guide, exhibitor A-Z listing and seminar timetable. Plan which halls, stands and seminars to prioritise
T
Book travel and accommodation if travelling from outside the West Midlands — Telford International Centre is centrally located just over 2 miles from M54 Junction 4. Telford Central Station is a 15-minute walk from the venue. On-site hotels include voco Telford Ironbridge and The International Hotel. Parking is free and there are over 1,500 spaces
T
Check the weather forecast and pack appropriately — Mid-September in Shropshire is mild but changeable, with average highs of 17-18°C and around 13 rainy days per month. Bring a waterproof jacket and comfortable walking shoes, especially for the external exhibition area
T
Download or print the Event & Cattle Guide and plan your route through the halls — The guide includes the event map, exhibitor A-Z listing, cattle show timetable and seminar schedule. With over 300 trade stands across three halls, two floors and external areas, planning your route saves time
Event day (morning)
Arrive early and collect your Event & Cattle Guide — Doors open at 8am. Arriving early gives you time to visit the trade stands before the cattle show and seminar programme gets fully underway. Free Wi-Fi is available throughout the exhibition area
Sample visitor itinerary
Route-optimised day
08:00
Arrive at Telford International Centre, park on-site or walk from Telford Central Station. Enter via Gate A (front of building) or Gate B (rear of building)
Telford International Centre, Gate A or Gate B
08:15
Pick up a copy of the UK Dairy Day Event & Cattle Guide and begin with the trade exhibition in Halls 1 and 2
Hall 1 & Hall 2
10:00
Watch the cattle show classes for the Ayrshire, Brown Swiss, Dairy Shorthorn and Holstein National Shows, plus Guernsey and Jersey classes
Cattle Show ring
11:30
Attend a seminar or industry panel in the first-floor Sharing Knowledge Zone. CPD points are available for BASIS DAIRY PRO, BASIS ENVIRONMENTAL and BASIS PROFESSIONAL
Sharing Knowledge Zone, first floor
12:30
Lunch from on-site catering or a nearby option in Southwater Square
On-site catering / Southwater Square
13:30
Explore the external exhibition area and watch practical demonstrations including foot trimming, blocking and knife sharpening
External Exhibition Area
14:30
Visit practical demonstrations in Hall 3 Foyer: lung scanning with Shropshire Farm Vets, biosecurity talks, calf painting, and type classification and linear scoring
Hall 3 Foyer
16:00
Return to any stands you missed, network with exhibitors, and check the Careers Board in the Sharing Knowledge Zone
Exhibition halls / Sharing Knowledge Zone
17:00
Event closes. Depart from Gate A or Gate B
Telford International Centre
16:30
Wrap up and depart
Car parks
Side trips
5
Ironbridge Gorge Museums
UNESCO World Heritage Site and Museum Complex
About 10 minutes' drive from Telford International Centre
The birthplace of the Industrial Revolution, with ten museums including Blists Hill Victorian Town, Coalport China Museum and Enginuity. The famous Iron Bridge has recently undergone a full renovation. A must-see for anyone with an interest in industrial heritage
Telford Town Park
Park and Outdoor Recreation
Adjacent to the venue, within walking distance
A 450-acre park with nature trails, heritage trails, cycle routes and the Wonderland playground. Ideal for a short break between sessions or for accompanying families. Includes the Telford Town Park Visitor Centre
The Wrekin
Hill and Viewpoint
About 10 minutes' drive from the venue
One of the tallest hills in Shropshire at just over 1,300 feet, offering panoramic views across 17 counties on a clear day. A popular walk for visitors wanting to stretch their legs and see the Shropshire countryside
Southwater Square
Dining, Leisure and Shopping District
Within walking distance of the venue
Bars, restaurants, a cinema, ice rink and bowling alley, plus the Telford Centre shopping mall with over 150 stores. Convenient for post-event networking or evening meals
Weston Park
Stately Home and Gardens
About 25 minutes' drive from the venue
A welcoming stately home with beautiful gardens, a granary grill restaurant and an art gallery with changing exhibitions. A peaceful escape into Shropshire's countryside
Networking spots
4
Sharing Knowledge Zone
Industry networking area (recommended)
First-floor zone with seminars, panels, a Careers Board and tabletop exhibitors promoting industry initiatives, training providers and charities. The event is officially described as a place to network, share knowledge and do business. This is an official event-hosted space
Southwater Square
Bars and restaurants (recommended)
Within walking distance of the venue, with a selection of bars, restaurants, a cinema and leisure activities for post-event networking. Not affiliated with the event but a convenient nearby option for evening meals or informal meetings
Telford Town Park
Outdoor recreation (recommended)
Adjacent to the venue. Suitable for informal walking meetings or a breath of fresh air between sessions. Not an event-hosted networking programme
The Ironmasters Bistro at The Quad
Cafe bar and networking space
A stylish bistro in Telford town centre with an inviting outdoor terrace, described as an ideal space for networking or unwinding. Located in the Station Quarter development.
Budget
Costs & budget
Shell scheme
—
Raw space
GBP 20–55 / m²
Standard booth
—
UK Dairy Day 2026 trade stand rates are for open space only and exclude VAT and additional services. Shell scheme, carpet, furniture, electric, water and waste, stand graphics, AV equipment, communications and catering are booked separately through StagecraftUK when the stand size, location and number are confirmed. Breed Society stands in Hall 3 Concourse are 3m frontage x 2m depth at £150 total; Breed Societies can apply for space in other areas at the relevant area rate. The Table Top rate includes 1 x trestle table (no tablecloth) and 2 chairs if required. Corkage for exhibitors bringing their own catering supplies is £212 excluding an alcohol licence or £318 including an alcohol licence. Invoices must be paid by BACS in full within 30 days; space may be released if an invoice is unpaid after 16th June 2026
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
Hotel × 1 nights$85.00
Per diem × 1$45.00
Estimated total$130.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
Trade stand space (Hall 1 & Hall 2 open space)
exhibitor · Open space
GBP 55 / per m2
official
Trade stand space (Ludlow Suite open space)
exhibitor · Open space
GBP 50 / per m2
official
Trade stand space (Main Concourse open space)
exhibitor · Open space
GBP 45 / per m2
official
Trade stand space (External open space)
exhibitor · Open space
GBP 20 / per m2
official
Trade stand space (Hall 3 Foyer and Lower Concourse open space)
exhibitor · Open space
GBP 32 / per m2
official
Table Top stand (Concourse)
exhibitor · Table Top
GBP 250 / per stand
official
Breed society trade stand (Hall 3 Concourse, 3m x 2m)
exhibitor · Breed Society
GBP 150 / per stand
official
Corkage (excluding alcohol licence)
exhibitor · Catering
GBP 212 / per exhibitor
official
Corkage (including alcohol licence)
exhibitor · Catering
GBP 318 / per exhibitor
official
Trade stand space (Hall 1 & Hall 2 open space)
exhibitor · Open space
USD 70 / per m2
estimate
Table Top stand (Concourse)
exhibitor · Table Top
USD 318 / per stand
estimate
Item
For
Tier
Estimated range
Status
As of
Trade stand space (Hall 1 & Hall 2 open space)
exhibitor
Open space
GBP 55 / per m2
official
Trade stand space (Ludlow Suite open space)
exhibitor
Open space
GBP 50 / per m2
official
Trade stand space (Main Concourse open space)
exhibitor
Open space
GBP 45 / per m2
official
Trade stand space (External open space)
exhibitor
Open space
GBP 20 / per m2
official
Trade stand space (Hall 3 Foyer and Lower Concourse open space)
exhibitor
Open space
GBP 32 / per m2
official
Table Top stand (Concourse)
exhibitor
Table Top
GBP 250 / per stand
official
Breed society trade stand (Hall 3 Concourse, 3m x 2m)
exhibitor
Breed Society
GBP 150 / per stand
official
Corkage (excluding alcohol licence)
exhibitor
Catering
GBP 212 / per exhibitor
official
Corkage (including alcohol licence)
exhibitor
Catering
GBP 318 / per exhibitor
official
Trade stand space (Hall 1 & Hall 2 open space)
exhibitor
Open space
USD 70 / per m2
estimate
Table Top stand (Concourse)
exhibitor
Table Top
USD 318 / per stand
estimate
Decision
Visit, exhibit, or skip?
Should you go?
Answer eight quick questions to get a tailored recommendation on whether to visit, exhibit at, or skip UK Dairy Day 2026 on Wednesday 16 September at Telford International Centre
QUESTION 1 OF 8
What best describes your connection to the dairy industry?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
You are active in the UK dairy industry, want to see the National Shows for Ayrshire, Brown Swiss, Dairy Shorthorn and Holstein breeds, and need practical information on breeding, feeding, technology, BTV-3 or carbon reduction
Best for
Dairy farmers, herd managers, breeders, vets, feed and nutrition advisers, dairy equipment buyers, milk processors, agricultural students and new entrants who want to compare products, meet suppliers and learn from industry panels and seminars in a single free-to-attend day
Min. budget
$50.00
Timeline
No lead time required — entry is free with no pre-registration. Plan travel and parking one to two weeks ahead if coming from outside the West Midlands
Risks
The event is a single day, so you will need to prioritise which halls, stands, seminars and cattle classes to see
The external exhibition area and car parks are open-air, and mid-September weather in Shropshire can be wet and changeable
Some seminars and panels run concurrently, so you may need to choose between sessions
Limited public transport options mean driving or taxi is the most practical arrival method
exhibit
You sell to UK dairy farms or the wider dairy supply chain, have a stand budget of £500–£6,000 or more, and can commit staff and materials for a one-day national event in September 2026
Best for
Feed manufacturers, animal health suppliers, veterinary practices, milk buyers, dairy and farm equipment suppliers, breeding and genetics organisations, professional service providers, and charities or industry bodies targeting the UK dairy market
Min. budget
$250.00
Timeline
Book early — trade stand space applications close 31 March 2026, with existing exhibitors given priority before remaining space is offered to new exhibitors. Allow 8–12 weeks before the event for stand design, build and logistics
Risks
Trade stand space is allocated on a priority basis, so late applicants may miss preferred hall or concourse locations
You will need to arrange your own shell scheme, electrics, furniture, graphics and catering through StagecraftUK or a stand builder — these are not included in the open-space rate
The event is one day only, so lead capture and follow-up must be efficient and well planned
BTV-3 outbreak may reduce cattle entries and visitor numbers from affected regions
skip
Your business does not target the dairy industry, you have no budget or team available this year, or the travel and logistics cannot be justified for a single-day event
Best for
Businesses outside the dairy supply chain, companies with no stand budget or team capacity this year, international suppliers unable to justify travel for a one-day event, and anyone whose products or services do not target dairy farmers, breeders or processors
Timeline
No action required. Reassess for UK Dairy Day 2027 on Wednesday 15 September 2027, when booking opens
Risks
Skipping means missing a concentrated national audience of dairy decision-makers in one place on one day
Competitors in the dairy supply chain will be present, potentially gaining visibility and leads in your absence
The 2027 edition date is confirmed, so a one-year pause does not mean losing the opportunity permanently
Book with
Partners
NWF Agriculture
Principal Sponsor
National supplier of high-quality dairy, beef and sheep feeds to UK farmers. Ringside stands at UK Dairy Day 2026
UK Dairy Day 2026 Exhibitor & Contractor Handbook.
FAQs & glossary
Answers
Frequently asked
Glossary
1
UK Dairy Day
A dedicated annual one-day dairy industry trade event, established in 2014, organised by the Holstein UK Group and The International Centre, Telford, bringing together all facets of the dairy industry
2
National Holstein Show
The flagship cattle show hosted by UK Dairy Day, one of the National Shows staged at the event alongside the Ayrshire, Brown Swiss and Dairy Shorthorn National Shows
3
Cattle Show
A central feature of UK Dairy Day where the show ring is surrounded by principal sponsor trade stands; in 2026 it hosts the National Shows for Ayrshire, Brown Swiss, Dairy Shorthorn and Holstein breeds, with dedicated classes for Guernsey and Jersey cattle
4
Sharing Knowledge Zone
A first-floor area at UK Dairy Day 2026 sponsored by the UK Dairy Carbon Network (UK DCN) and supported by AHDB, hosting seminars, industry panels, a careers board and tabletop exhibitors promoting industry initiatives, training providers and charities
5
UK Dairy Carbon Network (UK DCN)
A new initiative, supported by AHDB, working with over 50 dairy farms across England, Scotland, Wales and Northern Ireland to put practical, farm-ready solutions for reducing greenhouse gas emissions into action; sponsor of the 2026 Sharing Knowledge Zone and seminar programme
6
BTV
Bluetongue virus serotype 3; the latest situation and practical steps for dairy farmers were covered in NFU-led sessions at UK Dairy Day 2026
7
CPD points
Continuing Professional Development credits available to eligible attendees through the UK Dairy Day 2026 seminar programme for BASIS DAIRY PRO, BASIS ENVIRONMENTAL and BASIS PROFESSIONAL
