October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    30 Aug – 1 Sep 2026

    City / country

    Gorinchem, Netherlands

    Venue

    Evenementenhal Gorinchem

    Time

    30 augustus 2026: 10:00:00 · 31 augustus 2026: 10:00:00 · 1 september 2026: 10:00:00

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    Event overview

    Overview

    Trendz/showUP is hét inspirerende en innovatieve retail evenement voor de Benelux, ontstaan uit de krachtenbundeling van de vakbeurzen Trendz en showUP- . De eerste gezamenlijke editie vindt plaats van 30 augustus tot en met 1 september 2026 in de Evenementenhal Gorinchem- .

    Tijdens deze driedaagse vakbeurs dompelen bezoekers zich onder in een wereld vol stijl, innovatie en beleving- . Het evenement combineert de sterke punten van beide voorgangers: Trendz staat bekend om zijn positie in woondecoratie, bloemen en geschenken, terwijl showUP vernieuwend is in de segmenten home, geschenken, kids, stationery en lifestyle .

    TL;DR

    1. 1Trendz/showUP is de grootste retailbeurs voor home, flowers & gifts in de Benelux, een.
    2. 2De eerste gezamenlijke editie vindt plaats van 30 augustus tot 1 september 2026 in.
    3. 3Meer dan 500 merken presenteren hun collecties onder één dak, variërend van woondecoratie, bloemen.
    4. 4Het evenement is een centraal inkoop- en inspiratiemoment voor retailers en professionele inkopers
    5. 5Het programma omvat trendpresentaties, Trend Talks en de uitreiking van de Gift of the.

    Why visit

    Trendz/showUP is de place to be voor iedere professional in de retailsector van home, flowers & gifts. De beurs biedt een unieke kans om in één bezoek uw assortiment voor het komende seizoen compleet te maken- . U ontdekt meer dan 500 merken, van gevestigde namen tot veelbelovende nieuwe ontwerpers , en krijgt direct toegang tot. Naast het efficiënte inkopen, biedt de beurs een inspirerend programma met trendpresentaties, inhoudelijke sessies en uitgebreide netwerkmogelijkheden met vakgenoten. Mis de kans niet om uw winkel of concept te versterken met frisse ideeën en innovatieve producten .

    Why exhibit

    Als exposant op Trendz/showUP plaatst u uw merk in het hart van de Benelux-retailmarkt. Het evenement is het grootste inkoopmoment voor de sector en trekt duizenden professionele bezoekers, waaronder retailers, inkopers en beslissers- . Door de samenvoeging van Trendz en showUP bereikt u een breder en diverser publiek dan ooit tevoren . Uw merk wordt gepresenteerd naast meer dan 500 andere toonaangevende labels, wat zorgt voor maximale exposure- . De beurs biedt een compleet platform om nieuwe collecties te lanceren, leads te genereren en bestaande klantrelaties te versterken in.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Retailers in de sector home, flowers & gifts-
    Professionele inkopers en beslissers-
    Eigenaren en managers van woonwinkels, tuincentra en cadeauwinkels-
    Interieurontwerpers en stylisten
    Groothandelaren en distributeurs-
    Marketingprofessionals en media-

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Merken en ontwerpers in de segmenten home decoratie, flowers & gifts-
    Aanbieders van lifestyleproducten, sieraden en accessoires
    Producenten en leveranciers van table- en kitchenware
    Specialisten in kidsproducten en stationery
    Zowel gevestigde merken als nieuwe, innovatieve labels
    Nationale en internationale exposanten-

    Product categories

    Key solution areas showcased across the event.

    Home
    Flowers
    Gifts
    Jewelry
    Kitchen & Tableware
    Kids
    Stationery
    Lifestyle

    Location & Facilities

    Venue

    Halls & areas

    2
    Beurshal 1Beurshal 2

    Evenementenhal Gorinchem

    Franklinweg 2, 4207 HZ Gorinchem, Netherlands

    Facilities

    Food options

    Exhibitor restaurant, Catering services

    On-site dining

    Parking: 2.200 parkeerplaatsen en 36 laadpalen aanwezig. Parkeerticket kost €10,00

    Attend

    Entry & tickets

    Trade-only
    Free registration

    Event days & opening times

    DayOpening hours
    30 augustus 2026:10:00:00
    31 augustus 2026:10:00:00
    1 september 2026:10:00:00
    Register

    Ticket info

    Badge collection

    Registreer vooraf met geldig KvK-nummer; bij binnenkomst kan men zich melden bij de hostesses om gegevens te laten opzoeken

    Ticket notes

    Bezoek is gratis, maar registratie vooraf is verplicht. Een geldig KvK-nummer is noodzakelijk

    Who runs the show

    Organisers

    Easyfairs

    Organisator

    Nicky van den Berg

    Head of Sales

    Algemeen contact

    Exposanten en algemene vragen

    Mascha de Bruin

    Organisator van Trendz

    What's on

    Programme

    3

    Presentatie

    TBA

    Event days

    12:00–14:30

    Typical time

    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    JA

    Jan Agelink

    Trend forecaster @ Buro Jantrendman

    Consumer behavior, design, and developments for the new season

    TH

    The Happy Creator

    Social media creator

    Social media and content creation

    CF

    Carin Frijters

    Director of Retail Experience @ RetailTheater

    Store innovation, positioning, and future-proof retail

    SV

    Stefanie van Pelt

    Founder @ Mrs e-commerce

    E-commerce, AI search engines, and online visibility

    AN

    Aafje Nijman

    Trend forecaster @ Bureau Nijman + van Haaster

    Interior and greenery trends for 2027

    12:00 – 12:30

    Trends 2027 Interieur en groen

    Presentatie
    Trendz/showUP stage
    13:00 – 13:30

    Opvallen op social media

    Presentatie
    Trendz/showUP stage
    14:00 – 14:30

    Trends 2027 Interieur en groen

    Presentatie
    Trendz/showUP stage

    Topic tracks

    Trends & DesignRetail & E-CommerceInspiratie & Innovatie

    Awards

    Gift of the Year 2027

    Jaarlijks

    De Gift of the Year Award is een felbegeerde prijs die tijdens Trendz/showUP wordt uitgereikt aan het meest innovatieve en inspirerende geschenkproduct. Bezoekers kunnen live op de beurs of online hun stem uitbrengen om de winnaar te bepalen Een vakjury en het beurs publiek bepalen samen de winnaar

    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 355 exhibitors

    Eerste gezamenlijke editie van Trendz en showUP. Meer dan 900 merken uit 11 landen hebben zich aangemeld .

    Forecast — not final

    Exhibitors

    300

    Growth over time

    Edition recap

    Trendz Najaar 2025 vond plaats van 24 tot en met 26 augustus in Evenementenhal Gorinchem. Ruim 300 exposanten presenteerden hun collecties op het gebied van woondecoratie, lifestyle en gifts . De beurs trok duizenden bezoekers uit de retail- en interieurbranche. Exposanten benadrukten het belang van persoonlijk contact en het plaatsen van directe orders. Opvallende nieuwkomer was de Trendz Gift of the Year Award. Het inhoudelijk programma bood lezingen en workshops over socialmedia-strategieën, productfotografie en trendanalyses.

    New this edition

    • 1

      Samenvoeging Trendz en showUP

      De twee grootste retailbeurzen voor home, flowers & gifts in de Benelux zijn samengevoegd tot één groot evenement: Trendz/showUP. Bezoekers kunnen meer dan 900 merken onder één dak ontdekken .

      Source
    • 2

      growUP-paviljoen

      Speciale zone met een verfijnde selectie van verschillende baby- en kidsconcepten en collecties .

      Source
    • 3

      Trendshop

      Een van de blikvangers van deze editie is de trendshop, waar de belangrijkste trendthema's voor home, flowers en gifts worden ontdekt en vertaald naar concrete inspiratie voor productontwikkeling, styling en retail .

      Source
    • 4

      Gift of the Year 2027

      Bezoekers kunnen de 21 genomineerde producten bekijken en stemmen op hun favoriet. De winnaar wordt bepaald door het vakpubliek en een vakjury .

      Source

    Testimonials

    Een geweldige week met veel vernieuwing en verrassing

    Mascha de Bruin · Head of Cluster Retail & Interior · Easyfairs · 2025

    Door de krachten te bundelen, krijgt het event een bredere basis, een groter bereik en een solide basis voor verdere groei. Retailers vinden alles onder één dak, terwijl ze nog steeds de herkenbare kwaliteiten ervaren die Trendz en showUP zo waardevol maken.

    Mascha de Bruin · Organisator van Trendz · Easyfairs · 2026

    De samenwerking geeft showUP een enorme impuls. De community, de makers en de merken krijgen een groter podium, terwijl de inhoud en sfeer behouden blijven.

    Daan van Trigt · Organisator van showUP · 2026

    Next edition outlook

    2026-08-30 – 2026-09-01
    Hoog – officiële aankondiging op de Trendz-website

    De volgende editie van Trendz vindt plaats van 30 augustus tot en met 1 september 2026 in Evenementenhal Gorinchem . Trendz en showUP bundelen hun krachten om het grootste retail-evenement voor home, flowers & gifts in de Benelux te creëren . De beurs belooft een vernieuwde ervaring met de sterke punten van beide evenementen .

    Samenvoeging met showUP tot één gezamenlijk evenement onder de naam Trendz/showUP Grotere schaal en breder aanbod door de combinatie van twee toonaangevende retailbeurzen

    Impact

    A bigger and stronger platform

    Trendz blijft een belangrijk inspiratie- en inkoopmoment voor de Benelux retail in home deco, lifestyle en gifts. Ondanks een uitdagende retailsector trok de voorjaarseditie van 2025 bijna 6.000 bezoekers en ruim 300 merken . De najaarseditie 2025 telde meer dan 180 merken en bijna 5.500 bezoekers - . De beurs profileert zich als een platform waar inspiratie en inkopen samenkomen, met een groeiende focus op vernieuwing, design en duurzaamheid .

    Audience quality

    High-value decision-makers

    De beurs trekt een breed vakpubliek van retailers uit de Benelux, waaronder woonwinkels, cadeau- en conceptstores, bloemisten, tuincentra, bijouterieën en modezaken- . Exposanten gaven aan dat de zondag de drukste dag was, terwijl de maandag een 'kwalitatiever publiek' aantrok . Deelnemers waren tevreden over de kwaliteit van inkopers, en Trendz wordt omschreven als een 'echte orderbeurs' waar ook in tijden van online bestellingen fysiek wordt ingekocht .

    Exhibitor outcomes

    Real business growth

    Exposanten rapporteerden goede zaken, met name op de maandag: diverse vaste exposanten draaiden volgens de organisatie 'de beste maandag ooit'- 22 . De beurs fungeert als een effectief platform voor het presenteren van nieuwe collecties en het genereren van orders, ondanks de uitdagende economische omstandigheden in de retailsector .

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Benelux (Netherlands, Belgium, Luxembourg) – the primary catchment area for Trendz/showUP, with additional reach into Germany and other European retail markets.

    Why it matters

    Trendz/showUP is the largest retail event for home, flowers & gifts in the Benelux, combining the strengths of two established fairs to offer over 500 brands under one roof. With the Benelux retail market showing resilience and growth (e.g., 4% growth in home products specialists in 2025 to €14.3 billion- ), the event provides a critical platform for retailers to source seasonal collections, discover emerging trends, and place orders efficiently. The merger creates a comprehensive offering across home decor, gifts, lifestyle, kids, stationery, jewellery, and tableware, making it a one-stop shop for professional buyers. The event also addresses the industry's need for inspiration and networking, with trend presentations, Trend Talks, and the Gift of the Year award For exhibitors, it offers direct access to thousands of qualified buyers from the Benelux and beyond, in a focused, order-driven environment.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Colour and vibrancy

    Colourful experiences are a key theme for 2026, with a comeback of stripes in interior design and warm, dark tones like red and brown dominating collections

    Source
    02

    Sustainability and natural materials

    Sustainability is increasingly important for exhibitors, with a focus on responsibly made products. Silk flowers and natural decorations were prominent, and this trend continues to grow

    Source
    03

    Creative presentation and innovation

    Retailers are seeking creative presentation styles and innovative products, from 3D-printed vases to handcrafted candles. The Hotspotz zone at the fair highlights designers and creative brands

    Source
    04

    Omnichannel and digital convenience

    Retailers are adapting to changing consumer behaviour with a focus on digital convenience and online growth, while still valuing the physical order-writing experience at trade fairs

    Source
    05

    Lokale winkels en persoonlijke verbinding

    Uit onderzoek blijkt dat 71% van de consumenten de voorkeur geeft aan lokale winkels vanwege de persoonlijke relatie met de eigenaar en het personeel. Deze trend wordt vooral gedreven door millennials en Gen Z

    Market news

    Latest updates from across the market.

    Trendz and showUP unite to create the leading retail event for home, flowers & gifts in the Benelux

    Read

    Trendz Voorjaar 2026 attracts nearly 5,000 visitors

    Read

    showUP 2026 spring edition opens in Amsterdam

    Read

    Trendz Najaar 2025: a vibrant showcase of colour and innovation

    Read

    Trendz/showUP: Het grootste retailevent van de Benelux opent dit najaar haar deuren

    Read

    Key European Trade Fairs for Home, Gifts & Lifestyle

    Retail buyers typically plan their trade fair attendance 3–6 months in advance. For autumn/winter collections, events from late summer to early autumn (August–September) are key, while spring/summer sourcing happens at events in January–February.

    The European home, gifts, and lifestyle trade fair circuit includes major international events such as Ambiente in Frankfurt (February)- and Maison&Objet in Paris (January and September)- , alongside regional Benelux events like Trendz/showUP (August/September) and the now-merged showUP (which held its last standalone edition in February 2026- ). Trendz/showUP positions itself as the leading Benelux event, complementing the larger international fairs with a more focused, regional approach that caters specifically to the Benelux retail market.

    30 Aug – 1 Sep 2026

    Ambiente

    Frankfurt, Germany

    The world's largest consumer goods fair, drawing international buyers and exhibitors across all lifestyle categories

    website
    30 Aug – 1 Sep 2026

    Maison&Objet

    Paris, France

    Held twice yearly; the September edition closely follows Trendz/showUP, offering a broader international perspective

    website
    30 Aug – 1 Sep 2026

    Maison&Objet (January)

    Paris, France

    The January edition is a key sourcing event for spring/summer collections

    website
    30 Aug – 1 Sep 2026

    showUP (standalone – last edition)

    Vijfhuizen (Amsterdam), Netherlands

    This was the final standalone edition of showUP before its merger with Trendz. It featured nearly 400 creative labels

    website
    30 Aug – 1 Sep 2026

    Trendz/showUP

    Gorinchem, Netherlands

    The first joint edition of Trendz and showUP, combining over 500 brands in a single, comprehensive fair

    website

    Spring/Summer sourcing (January–February)

    Maison&Objet (January)AmbienteshowUP (standalone – Last Edition)

    Key period for retailers to place orders for spring/summer collections. Ambiente in February is a major international draw.

    Autumn/Winter sourcing (August–September)

    Trendz/showUPMaison&Objet (September)

    Critical window for autumn/winter purchasing. Trendz/showUP offers a focused Benelux platform just before the broader Paris fair.

    Event dates and descriptions are based on official fair websites and industry publications.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    RTM

    Rotterdam The Hague Airport

    Closest commercial airport; located about 26 km from the venue

    25.70 km

    to venue

    approx. 30–40 min

    by car

    EIN

    Eindhoven Airport

    Second closest; well-connected by road; about 31 km away

    31.15 km

    to venue

    approx. 30–40 min

    by car

    AMS

    Amsterdam Airport Schiphol

    Major international hub; train connections available with one transfer

    approx. 55 km

    to venue

    train ~1h30, car ~55 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Premium
    Opposite the venue

    USD 110–200 / night

    Van der Valk Hotel Gorinchem A15 is the official partner hotel, located directly across from Evenementenhal Gorinchem, just a 5-minute walk away. Offers discounted rates for exhibitors and visitors using code GRC-EXPOSANTEN. Amenities include fitness center, indoor pool, sauna, restaurant, and bar

    Boutique
    Historic city center

    USD 90–150 / night

    Boutique Hotel Goud En Zilver is located in Gorinchem's historic city center, within a lively shopping area. Features uniquely decorated rooms with kitchenettes, free minibar, WiFi, and flat-screen TVs. Highly rated for location (9.4/10)

    Mid-range
    Gorinchem & surrounding areas

    USD 70–120 / night

    Includes hotels like Hotel Gorinchem and various B&Bs in the wider Gorinchem area. Options such as De DroomBoutique Goud & Zilver Suites, Le Bon'Apart Suites, and Slapen in de Molen are available

    Budget
    Gorinchem and nearby villages

    USD 50–80 / night

    Includes B&Bs and smaller guesthouses in and around Gorinchem. Bed & Breakfast Home Sleep Home is one example. Prices are approximate and vary by season

    Local transport

    Get around the city with these convenient transport options.

    Bus

    Estimated cost€3–€5 (single fare, approximate)
    Best forQbuzz bus line 387 from Gorinchem station to Griendweg stop

    From Gorinchem station, take bus line 387 towards Rotterdam Zuidplein or Utrecht Centraal. Get off at the Griendweg (or Spijksesteeg/Griendweg) stop, then walk 7–8 minutes to Evenementenhal Gorinchem- . On Sundays, public transport may take longer than usual . Additional bus lines serving the area include 388, 673, 47, 80, and BB- .

    Bus

    Estimated cost€3–€5 (single fare, approximate)
    Best forQbuzz Stadsbuzz 1 from Gorinchem station

    Qbuzz Stadsbuzz 1 takes you to the door of Evenementenhal Gorinchem within 15 minutes from Gorinchem station- .

    Taxi

    Estimated costCompetitive rates, up to 70% cheaper than meter price
    Best forSneleentaxi (online booking)

    Book online via Sneleentaxi (sneleentaxi.nl) for a taxi from Gorinchem station or elsewhere to the venue- . Uber is also available in Gorinchem, with UberX base fare from €1.40- .

    Car (self-drive)

    Estimated costFuel + parking €10–€11 per day
    Best forA15/A27 motorways, exit Gorinchem-Oost (exit 28)

    From Gorinchem interchange (A27/A15), take exit 28 (Gorinchem-Oost). Turn left at traffic lights and follow dynamic signage . There are 2,200 parking spaces around the venue . Parking costs €10–€11 per day . Free bicycle parking is also available on-site .

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Short-stay Schengen visa (Type C)Non-EU/EEA/Swiss nationals who are not visa-exempt, travelling for business or tourism for up to 90 days within any 180-day period.$99.00Usually 15 calendar days; can take up to 45 calendar days in some cases- .

    Citizens of EU/EEA countries, Switzerland, and many other nations (e.g., USA, Canada, Australia, Japan, South Korea, UK) do not need a visa for short stays up to 90 days- . A full list of visa-exempt countries is available on the official Dutch government website (Netherlandsworldwide).

    The Netherlands accepts ATA Carnets for temporary import of exhibition materials, trade samples, and professional equipment . The ATA Carnet allows duty-free and tax-free temporary import for exhibits at trade fairs . It is valid in approximately 80 countries . Apply via the Dutch Chamber of Commerce (KVK) .

    Official visa page

    Weather

    August: average lows ~13.6°C (56.6°F) and highs ~22.2°C (71.9°F). September: average lows ~11.2°C (52.2°F) and highs ~18.9°C (66.1°F). Rainfall is moderate; pack a light rain jacket and layers

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Evenementenhal Gorinchem is easily accessible by car via the A15 and A27 motorways (5 minutes from the Gorinchem junction). Public transport: from Gorinchem station, take bus line 387 to Spijksesteeg/Griendweg stop, then a 7–8 minute walk to the venue. Free WiFi is available on-site

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Historic fortified town

    Gorinchem is a historic fortified town with well-preserved city walls and ramparts. Visitors can walk along the vestingwallen for scenic views and explore the Grote Kerk (St. Jan's Church) and the Gorcums Museum

    Local attractions

    Nearby attractions include the De Biesbosch nature reserve (great for hiking and boating), the Kinderdijk windmills (UNESCO World Heritage site), and the Efteling theme park (about 30 minutes by car)

    Dining and nightlife

    Gorinchem offers cozy pubs, late-night eateries, and cafes serving Dutch specialties like stroopwafels. The city center has a catering square with various restaurants

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: Amsterdam Schiphol (AMS) or Rotterdam The Hague (RTM) or Eindhoven (EIN)

    Book early for best rates; train from Schiphol to Gorinchem takes ~1.5 hours with one transfer.

    Visa

    A Schengen visa is required for nationals of many non-EU/EEA countries. Check your nationality against the official visa-exempt list. Apply well in advance (at least 4–6 weeks before travel) through the Dutch embassy or VFS Global.

    Processing: 15 calendar days (standard); up to 45 days in some cases.

    Ensure passport validity of at least 3 months beyond departure. Travel insurance with min. €30,000 coverage is mandatory . Daily financial requirement: approx. €55 per day- .

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    Venue vicinity (Franklinweg) – closest to Evenementenhal, 5-minute walk · Gorinchem city center – historic area with shops, restaurants, and public transport links · Along A15/A27 motorways – convenient for those driving to the fair

    Premium

    $110–$200 per night

    Book

    Boutique

    $90–$150 per night

    Mid-range

    $70–$120 per night

    Budget

    $50–$80 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Rotterdam The Hague Airport (RTM) is 25.70 km away ; Eindhoven Airport (EIN) is 31.15 km away . From Schiphol (AMS), take a train to Gorinchem station (approx. 1.5 hours with one transfer), then bus 387 to the venue. Taxis and rental cars are also available.

    Hotel → venue: Van der Valk Hotel Gorinchem A15 is a 5-minute walk across the street . From city center hotels, take bus 387 from Gorinchem station to Griendweg stop, then a 7–8 minute walk- . Driving from city center takes about 5–10 minutes.

    Ride-hail: Uber and local taxi services operate in Gorinchem. Taxis can be booked via apps or by phone. Expect a 10–15 minute ride from the city center to the venue.

    Public transit: From Gorinchem station, take bus line 387 to the Griendweg stop. From there, it is a 7–8 minute walk to Evenementenhal Gorinchem- . Note: On Sundays, public transport may take longer than usual . The venue is also directly accessible via the A15 and A27 motorways .

    Parking: 2,200 parking spaces are available around Evenementenhal Gorinchem at €10 per day . Free bicycle parking is also provided . 36 electric vehicle charging points are available on-site .

    Weather

    Plan and pack for the event climate.

    Month: August–September

    Temperature: 11–22°C (52–72°F)

    Seasonality: Moderate rainfall; pack a rain jacket

    Packing: Layers, comfortable shoes, rain gear, and business attire for the fair.

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Vertrek vanaf hotel naar Evenementenhal
    2. 09:30Aankomst en registratie (geldig KvK-nummer vereist)
    3. 10:00Beursopening; bezoek aan stands en ontdekking van nieuwe collecties
    4. 13:00Lunchpauze (gratis catering aanwezig)
    5. 14:00Bijwonen van een kennissessie of trendpresentatie
    6. 17:00Einde beursdag (op 31 augustus tot 20:00)

    Plan your trip

    Planning

    Best day to visit: Monday, August 31

    Monday offers the longest opening hours (9:00–20:00), allowing for a full day of sourcing, inspiration, and networking. According to previous editions, Monday tends to attract a higher-quality, more focused professional audience, with exhibitors reporting strong order activity and meaningful conversations. Sunday is also busy, but Monday provides extra evening hours for a more relaxed and in-depth experience.

    4–6 weeks before

    Book your stand and select location — Choose the venue and stand package that best suits your trade fair objectives. Contact the organisers to explore options that match your brand and collection

    4–6 weeks before

    Review the exhibitor handbook — Download the exhibitor handbook for a handy overview of all steps, including stand setup, inviting visitors, and placing additional orders

    3–4 weeks before

    Plan stand design and order additional furnishings — Decide on stand type, furnishings, and any additional orders. Ensure your stand is technically sound with electricity, internet, lighting, and AV equipment

    2–3 weeks before

    Invite your relations and promote your participation — Use the organiser's promotional tools and your own channels to invite customers and prospects. Consider the Promo Package for extra visibility

    1 week before

    Confirm logistics and shipping — Arrange freight shipping and ensure all materials arrive on time. Check deadlines for setup and dismantling

    1–2 days before

    Set up your stand — Arrive at the venue during designated setup hours to build and decorate your stand. Ensure all products are displayed and technology is working.

    Sample visitor itinerary

    Route-optimised day
    08:30

    Arrive at Evenementenhal Gorinchem, park, and register

    Venue foyer
    09:00

    Opening – start exploring the exhibition floor

    Beurshal 1 & 2
    10:30

    Attend a RetailTheatre expert session

    RetailTheatre stage
    12:00

    Lunch and networking at food & drinks spots

    Designated catering areas
    13:00

    Continue visiting stands, focusing on new brands and key suppliers

    Exhibition floor
    15:00

    Explore Hotspotz for designer and creative brands

    Next Level upper floor
    16:30

    Final rounds, lead capture, and follow-up meetings

    Exhibition floor
    17:00

    End of day (Sunday/Tuesday) or continue for evening networking (Monday)

    Venue

    Side trips

    4

    Gorinchem City Centre

    Historic Town

    5–10 min drive

    Explore the historic fortified town with well-preserved city walls, the Grote Kerk (St. Jan's Church), and the Gorcums Museum.

    De Biesbosch National Park

    Nature Reserve

    ~15 km

    One of the largest freshwater tidal areas in Europe, perfect for hiking, boating, and birdwatching.

    Kinderdijk

    UNESCO World Heritage Site

    ~30 km

    Visit the iconic 18th-century windmills, a symbol of Dutch water management. A must-see for international visitors.

    Efteling Theme Park

    Amusement Park

    ~30 min drive

    One of the oldest theme parks in the world, offering fairy-tale attractions and thrilling rides for a post-show relaxation.

    Networking spots

    4

    Foyer & catering areas

    Informal networking

    Central hub with complimentary snacks and drinks, ideal for spontaneous conversations and meeting new contacts

    RetailTheatre

    Structured networking

    Expert sessions and presentations where you can meet speakers and like-minded professionals

    Hotspotz zone

    Creative networking

    Designer zone with a festival vibe, perfect for connecting with emerging brands and creative talents.

    Exhibitor stands

    Business networking

    Direct conversations with brands and suppliers. Use the EasyGo smart badge for seamless lead exchange

    Budget

    Costs & budget

    Deelnemen aan Trendz/showUP is mogelijk vanaf €5.500 (12 m² all-in stand) Details over shell scheme vs. raw space zijn niet openbaar gepubliceerd. Neem contact op met de organisatie voor maatwerk opties.

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$160.00
    • Per diem × 2$120.00
    • Visa$90.00
    • Insurance$50.00
    • Flight — Europese vlucht (economy)$200.00
    Estimated total$620.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Stand rental (shell scheme)

    exhibitor · basic

    EUR 1500–3000 / per 9m²

    estimate

    Promo package

    exhibitor · add-on

    EUR 350 / per package

    official

    Visitor ticket

    visitor · standard

    —

    official

    Parking

    both · standard

    EUR 10–11 / per day

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Based on your responses, here's how Trendz/showUP 2026 aligns with your goals. The event brings together over 500 brands across home, flowers, gifts, and lifestyle – a unique opportunity in the Benelux retail calendar.

    QUESTION 1 OF 8

    What is your primary business focus?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    If your primary goal is to discover new products, compare suppliers, and place orders for the upcoming season, visiting is the clear choice. The event's order-writing culture means you can secure inventory directly.

    Best for

    Retailers, buyers, and store owners looking to source new collections, place orders, and gain inspiration for the autumn/winter season. Ideal for gift shops, home decor stores, flower shops, garden centres, jewellery retailers, and hospitality buyers.

    Min. budget

    $50.00

    Timeline

    Plan at least one full day (9:00–17:00) to cover the hall. Two days recommended to explore all brands and attend trend talks.

    Risks

    Crowds may be heavy on the first day (Sunday) – consider Monday for a more focused buying experience.

    If you don't have a clear buying list, you may feel overwhelmed by the variety.

    exhibit

    If you have a strong product range, a clear target audience among the event's visitor profile (gift stores, concept stores, garden centres, etc.), and the budget to invest in a professional stand, exhibiting can deliver excellent ROI through direct orders and long-term partnerships.

    Best for

    Brands, designers, wholesalers, and suppliers in home decor, gifts, flowers, lifestyle, jewellery, stationery, kitchenware, and kids' products. Particularly suitable for companies seeking to expand their retail distribution in the Benelux.

    Min. budget

    $1,500.00

    Timeline

    Book your stand at least 3–4 months in advance to secure a good location. Prepare your booth, product displays, and marketing materials 2 months ahead. Use the Easyfairs NL app to connect with pre-registered visitors before the event.

    Risks

    Exhibiting requires a significant upfront investment (stand, travel, logistics).

    Competition is high – over 500 brands will be present, so differentiation is key.

    If you're a new or small brand, you may need to work harder to stand out, though the organiser offers a starter package.

    skip

    If your business model does not depend on in-person retail purchasing, or if you have already secured your supply chain for the season, skipping this edition may be a prudent decision. Consider following the event's digital content or post-show reports to stay informed.

    Best for

    Businesses not directly aligned with the event's core industries, or those with very limited budgets or conflicting schedules. Also for those who primarily sell online and do not rely on physical trade fairs.

    Timeline

    Not applicable – skip or postpone to a future edition.

    Risks

    You may miss out on key market trends and competitor intelligence.

    You could lose potential orders to competitors who exhibit or visit.

    Book with

    Partners

    Easyfairs NL App

    Event app

    Plan your visit, view the programme, find speakers, and connect with fellow visitors and exhibitors. Available for iOS and Android

    Visit partner Confidence: high

    Official event app

    EasyGo Smart Badge

    Lead capture

    Use the smart badge for seamless lead exchange with exhibitors. After the event, visitors receive information from scanned exhibitors by email, plus AI-driven suggestions for missed exhibitors

    Visit partner Confidence: high

    Official lead capture system

    Recommended providers

    Hotels

    Van der Valk Hotel Gorinchem A15

    Official partner hotel located opposite the venue. Use discount code GRC-EXPOSANTEN for a reduced rate. Booking via the partner link is required to access the discount

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Trendz/showUP
    De gezamenlijke retailvakbeurs voor home, flowers & gifts in de Benelux, ontstaan uit de fusie van de beurzen Trendz en showUP
    2
    Evenementenhal Gorinchem
    De locatie van de beurs, gelegen aan de Franklinweg 2 in Gorinchem, Nederland
    3
    Easyfairs
    De organisator van het evenement
    4
    Gift of the Year Award
    Een prestigieuze prijs die tijdens de beurs wordt uitgereikt aan het beste geschenkproduct

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card