Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Notable exhibitors
Companies exhibiting at TravelMatch Norway 2027 include 62°N DMC Faroe Islands, AAB - ALL ABOUT BELGIUM, Belgium, Abbey - The Destination Expert, United Kingdom, Across Spain DMC and Air Baltic Corporation, Latvia.
- 62°N DMC Faroe Islands
- AAB - ALL ABOUT BELGIUM, Belgium
- Abbey - The Destination Expert, United Kingdom
- Across Spain DMC
- Air Baltic Corporation, Latvia
Event overview
Overview
TravelMatch Norway 2027 is the 16th edition of this important B2B workshop, taking place on January 14, 2027, at the Oslo Congress Center. The event brings together suppliers of travel-related products and services to meet with Norwegian buyers, including travel agencies and tour operators.
With a focus on pre-scheduled meetings, the event also offers opportunities for networking and social mingling. TravelMatch Norway 2027 takes place in Oslo, Norway.
TL;DR
- 1Dates and Venue: TravelMatch Norway 2027 takes place on 14 January 2027 at Oslo Congress Center (Folkets Hus / People's House), in the Youngstorget district of central Oslo, Norway.
- 2Format: A one-day, table-based B2B workshop built on pre-booked appointments between Norwegian travel buyers and invited international travel suppliers, rather than a walk-around exhibition hall.
- 3Buyer Side: Norwegian travel agencies, tour operators, MICE and incentive planners, and online travel resellers who package Norway and Scandinavia product for outbound and inbound travellers.
- 4Seller Side: International hotels, DMCs, ground handlers, transport, cruise and attraction suppliers selected to fill product gaps in Norwegian travel programmes; the seller list is already fully booked according to the organiser.
- 5Participation Fees: Organiser-listed company fees are NOK 8,000 for one table with one person, NOK 9,250 for one table with two persons, and NOK 5,500 when two companies share a table.
Why visit
Attendees will benefit from a full day of pre-scheduled meetings with key suppliers in the travel industry. The event facilitates valuable networking opportunities, allowing buyers to connect with a diverse range of travel service providers. Additionally, seminars and workshops will enhance the learning experience.
Why exhibit
Exhibitors gain direct access to influential buyers in the travel sector, maximizing their visibility and networking potential. Scale and Focus: This event is a key B2B workshop for the travel industry, connecting suppliers and buyers. Organiser: The event is organized by RES and Travel News Market, known for their expertise in travel events. Buyer Authority: Attendees include travel agencies, tour operators, and corporate accounts from Norway and beyond.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Owner, managing director and commercial director level buyers from Norwegian travel agencies
Product and purchasing managers who select hotels, DMCs and ground transport for Nordic and European programmes
Tour operator product developers building Norway, Scandinavia and Northern Europe itineraries
Corporate travel and MICE buyers placing meetings, conferences and incentive groups in Norway and abroad
Group and incentive travel planners from Norwegian agencies who contract hotels and experiences in volume
Online travel agencies and travel resellers selling Norwegian and outbound product to local consumers
Coach, rail, ferry and cruise packaging companies buying inbound services and shore experiences
Travel trade media and destination marketing representatives covering the Norwegian travel market
Exhibitor profile
Main supplier and exhibitor segments present at the show.
National and regional tourist offices
Destination Management Companies (DMCs)
Airlines and cruise lines
Hotel chains and accommodation providers
Travel technology companies
Transport service providers
Product categories
Key solution areas showcased across the event.
Travel services and products
Tourism and hospitality solutions
Event planning and management services
Transportation and logistics for travel
Destination marketing and promotion
Travel technology and software solutions
Location & Facilities
Venue
Oslo Congress Center
Oslo, Norway
Facilities
Parking
Oslo Congress Center in Oslo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Oslo Congress Center in Oslo typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Oslo Congress Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
General admission
Fee per company with one table/one person attending
NOK 8,000.00General admission
Fee per company with one table/two persons attending
NOK 9,250.00General admission
Fee per company with two companies sharing a table
NOK 5,500.00
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Oslo, Norway
Why it matters
Attending TravelMatch Norway 2027 on 2027-01-14 to 2027-01-14 in Oslo lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Oslo Airport Gardermoen
Transfer times vary with winter weather; allow extra time on the morning of 14 January 2027 and confirm departures with Flytoget or Vy
TBA
to venue
Roughly 45-55 minutes by car or taxi in normal traffic
by car
Sandefjord Airport Torp
Only choose Torp if your fare and timing clearly beat Gardermoen, because the onward transfer to central Oslo is significantly longer
TBA
to venue
Roughly 1.5-2 hours by road
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Comfort Hotel Xpress Youngstorget
3-star
Youngstorget / central Oslo120 m from Oslo Congress Center (People's House) to venueClarion Hotel The Hub
4-star
Youngstorget / central Oslo330 m from Oslo Congress Center (People's House) to venueScandic Oslo City
3-star
Oslo city centre (near Oslo Central Station)380 m from Oslo Congress Center (People's House) to venueK7 Hotel Oslo
3-star
Central OsloWalkable to Oslo Congress Center to venueLocal transport
Get around the city with these convenient transport options.
Flytoget airport express train
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forOslo Airport Gardermoen (OSL) to Oslo Central Station, then walk or tram to Youngstorget
Fastest rail option into the city and the simplest choice if you are landing on 13 January 2027 and staying near Youngstorget.
Vy regional train
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forOslo Airport Gardermoen (OSL) to Oslo Congress Center
Cheaper than Flytoget for a similar journey time; tickets can be bought in the Vy app or at the station.
Ruter metro, tram and bus
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forJernbanetorget / Oslo Central Station to the Youngstorget and Oslo Congress Center district
Buy a single or period ticket in the Ruter app or from ticket machines before boarding; the venue district is also easily walkable from the station.
Taxi
Estimated costApprox. NOK 150-250 for a short central trip; confirm the meter and fare before departure
Best forOslo Central Station or central hotels to Oslo Congress Center
Use licensed taxis from ranks or a known app; short central rides in winter can be slower in snow and ice.
Walking
Estimated costFree
Best forOslo Central Station to Oslo Congress Center via Youngstorget
Flat, compact central route; wear footwear with grip in January because pavements can be icy.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forSandefjord Airport Torp (TRF) to Oslo Congress Center
Roughly 1.5-2 hours by road; Only choose Torp if your fare and timing clearly beat Gardermoen, because the onward transfer to central Oslo is significantly longer.
Weather
Mid-January in Oslo is deep winter. Daytime highs typically hover around -3°C to 1°C, night temperatures commonly fall to -8°C to -4°C, and snow cover or slush is likely on pavements and roads. Daylight is short, with roughly seven hours between sunrise and sunset, so plan evening arrivals with that in mind. Bring a warm coat, insulating layers, gloves and boots with grip; indoor venues such as Oslo Congress Center are well heated, so layering works better than one heavy outfit. These are climatological bands rather than a forecast - check MET Norway or Yr in the week before travel and allow buffer time for airport transfers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Norway.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Flat business hierarchy
Norwegian travel companies tend to have short decision chains and egalitarian meeting styles. Address counterparts by first name, get to the point quickly and expect direct questions about rates, capacity and seasonality at your TravelMatch table.
Punctuality and scheduling
Meetings start on time and diary slots are respected. Arrive at Oslo Congress Center 30 to 45 minutes before your first appointment, and keep to the time limit of each table meeting so the rotation stays on schedule.
Cards over cash
Norway is close to cashless for everyday spending. Use a bank card or mobile payment for taxis, cafes and transport, and keep a small amount of NOK only as backup.
Tipping and service
Service is normally included in restaurant and taxi prices. Rounding up or leaving about 5 to 10 percent is appropriate for good table service, but it is not expected in the way it is in some markets.
Alcohol and hosting
Alcohol is heavily taxed and retail sales are restricted to state Vinmonopolet stores, so bar and restaurant prices are high. Keep hosted dinners moderate and confirm in advance whether drinks are included.
Small talk and language
Norwegian travel professionals generally switch to English easily. Weather, winter sports, cabin culture and the current season's bookings are safe openers; avoid overly personal questions early in a first meeting.
Dress and winter practicalities
Smart casual is the norm for a trade workshop. Wear layers for heated interiors and boots with grip for icy streets, and allow extra time outdoors because daylight fades in the mid-afternoon in January.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: OSL
Compare flights to the nearest international gateway serving Oslo; confirm ground transport on the organiser site.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Oslo Airport Gardermoen (OSL): Roughly 45-55 minutes by car or taxi in normal traffic; Sandefjord Airport Torp (TRF): Roughly 1.5-2 hours by road. Allow road or rail time to Oslo Congress Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Oslo Congress Center: Youngstorget / central Oslo: Comfort Hotel Xpress Youngstorget; Youngstorget / central Oslo: Clarion Hotel The Hub; Oslo city centre (near Oslo Central Station): Scandic Oslo City.
Ride-hail: Ride-hailing apps are commonly used in Oslo; confirm local availability before travel.
Public transit: Ruter operates Oslo's metro, tram and bus network. A Jernbanetorget to Oslo Congress Center trip takes about 5 minutes, with services every 9 minutes according to the captured route. Buy single or period tickets through the Ruter app or ticket machines; fares are in NOK.
Parking: On-site parking is available at Oslo Congress Center; confirm daily rates and hall access on the organiser or venue site.
Weather
Plan and pack for the event climate.
Month: January 2027
Temperature: Typical mid-January range: roughly -8°C to 1°C, with daytime highs near -3°C to 1°C and night lows near -8°C to -4°C. Cold snaps below -10°C are possible; treat these as climatological bands rather than a forecast and check Yr or MET Norway before travelling.
Seasonality: January is a snowy, low-sun month in Oslo, with precipitation typically around 40-60 mm and much of it falling as snow. Daylight lasts roughly seven hours, so the workshop day at Oslo Congress Center fits comfortably into daylight hours. Allow extra time for airport transfers and wear grip-ready footwear for icy pavements; confirm the live forecast in the week before 14 January 2027.
Packing: January 2027
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at TravelMatch Norway 2027 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm your buyer registration and delegate names
T-2
Book flights to Oslo Airport Gardermoen (OSL) and a hotel near Youngstorget
T-3
Check passport validity and Schengen entry requirements
T-4
Write your buyer brief
T-5
Review the supplier list and rank your meeting priorities
T-6
Check the Oslo forecast and pack for deep winter
T-7
Plan the airport transfer and buy your ticket in advance
T-8
Confirm your hotel and late-arrival arrangements
T-9
Print or download your meeting schedule and venue details
T-10
Arrive early and work the room with intent
T-11
Follow up on the strongest meetings
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Oslo Congress Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2TravelMatch Norway 2027 registration concourse
Oslo Congress Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Oslo Congress Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$190.00
- Per diem × 2$150.00
Estimated total$340.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
NOK 8000 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | NOK 8000 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether TravelMatch Norway 2027 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Answers
Frequently asked
What is TravelMatch Norway and when is the 2027 edition?
TravelMatch Norway is a one-day B2B travel workshop in which Norwegian travel buyers meet invited international suppliers through pre-booked table appointments. The 2027 edition is listed for 14 January 2027 at Oslo Congress Center in central Oslo, with registration and programme details published on travelmatch.no.
Is TravelMatch Norway open to the general public?
No. It is a trade-only working day for travel agencies, tour operators, MICE planners and invited travel suppliers. Participation runs through organiser registration rather than public tickets, and the seller side for the 2027 edition is already fully booked according to the listing.
Who attends on the buyer side?
The buyer audience is made up of Norwegian travel trade professionals: agency owners and managers, tour operator product and purchasing staff, corporate travel and MICE buyers, incentive and group planners, and online travel resellers. They attend to compare suppliers, negotiate rates and build itineraries for Norwegian travellers.
How does the table meeting format work?
Buyers and sellers are seated at numbered tables and rotate through short, pre-arranged appointments across the day. Schedules are set before the event, so you arrive with a fixed line-up of meetings rather than having to find suppliers on a large exhibition floor. Come prepared with a concise pitch and a buyer-specific rate sheet.
What do the participation fees cover?
The organiser-listed company fees are NOK 8,000 for one table with one person attending, NOK 9,250 for one table with two persons attending, and NOK 5,500 when two companies share a table. The published tiers specify the table and the number of attending persons; confirm what else is included, such as catering, appointment scheduling and delegate passes, directly with the organiser before paying.
When should buyers register for the 2027 edition?
Buyer registration opens in October 2026, roughly three months before the 14 January 2027 workshop. Registering early gives you time to submit meeting preferences and study the supplier list before appointments are allocated.
Where is Oslo Congress Center and how do I reach it from Oslo Central Station?
Oslo Congress Center sits in the Youngstorget area of central Oslo, a short walk of roughly 8 to 12 minutes from Oslo Central Station. Ruter metro, tram and bus services from Jernbanetorget take about 5 minutes, and a taxi from the station to the venue is a short 5 to 10 minute ride.
How do I get from Oslo Airport Gardermoen to the venue?
Take the Flytoget airport express train to Oslo Central Station in roughly 19 to 20 minutes, or a Vy regional train for around 23 to 25 minutes, then walk or take a tram to Youngstorget. Approximate one-way adult fares are NOK 240 on Flytoget and NOK 130 on Vy trains; confirm live fares and departures before travel.
What is the weather like in Oslo in mid-January?
Expect deep winter: daytime highs usually sit between about -3°C and 1°C, night temperatures commonly fall to -8°C to -4°C, and snow is likely. Daylight is short, roughly seven hours. Bring insulated layers, a warm coat and footwear with grip for icy pavements, and check MET Norway or Yr in the final week.
Do I need a visa to attend TravelMatch Norway from outside the EU/EEA?
Norway is a Schengen country. Many nationalities may enter visa-free for short business trips of up to 90 days within any 180-day period, while other passport holders need a Schengen short-stay visa before travelling. Check your nationality with the Norwegian Directorate of Immigration and apply through the Norwegian embassy or visa centre at least six to eight weeks before the event.
Is parking available at Oslo Congress Center?
On-site parking is available at the venue according to the logistics information captured for this listing, with daily rates set by the venue. Central Oslo hotels and the venue district are compact, so most delegates arrive on foot, by tram or by train rather than by car.
Can I combine TravelMatch with a supplier or product trip in Norway?
Yes. Many delegates add a day or two either side of the 14 January 2027 workshop to visit hotels, attractions or regional partners, and follow-up fam trips are often discussed during table meetings. Book the site visits directly with suppliers and allow buffer time for winter transport delays.
Glossary
- TravelMatch Norway
- A Norwegian B2B travel workshop where selected international suppliers meet Norwegian travel buyers in pre-booked table appointments; the 2027 edition is listed for 14 January 2027 at Oslo Congress Center.
- Buyer (travel trade)
- A Norwegian travel agency, tour operator, MICE planner or reseller that purchases travel product and attends TravelMatch to compare suppliers, negotiate net rates and fill gaps in its programme.
- Seller / supplier
- The inbound or outbound travel company on the other side of the table at TravelMatch: hotels, DMCs, ground handlers, transport operators, cruise lines and attractions presenting product to Norwegian buyers.
- Pre-scheduled appointments
- The core format at TravelMatch: short, timed meetings arranged in advance between buyers and sellers, so both sides arrive with a fixed table schedule instead of working a large exhibition floor.
- Travel agency
- A Norwegian retail or corporate intermediary that sells flights, hotels, packages and ground services to consumers or companies; many attend TravelMatch to source the supplier content behind those bookings.
- Tour operator
- A company that assembles and contracts multi-component travel programmes, such as a Norway fjord round trip or a European city break series, and sells them through agencies or direct to consumers.
- DMC (Destination Management Company)
- A local ground handler in a destination that arranges hotels, guides, transport and experiences for groups; DMCs attend TravelMatch as sellers to be contracted by Norwegian operators.
- FIT (Free Independent Traveller)
- A traveller booking individually rather than as part of a group. Norwegian buyers at TravelMatch often source FIT-ready product such as city hotels, rail passes and day tours.
- GIT / group series
- Guaranteed group departures or recurring group bookings, typically with fixed allotments and series rates; relevant to buyers negotiating contracted room blocks and coach capacity.
- MICE
- Meetings, Incentives, Conferences and Events. Norwegian MICE buyers at TravelMatch look for conference hotels, unique venues, team-building experiences and destination management support.
- Net rate
- The contracted price a supplier gives a buyer before the buyer adds its own margin; net rates, seasonality and cancellation terms are the standard working agenda of TravelMatch table meetings.
- Allotment
- A pre-agreed block of hotel rooms, seats or seats on departures held for a buyer over a season; buyers use TravelMatch to renegotiate allotments for the coming winter and summer programmes.
- Fam trip
- A familiarisation trip in which a supplier hosts a buyer to experience the product first hand; often agreed around TravelMatch as a follow-up to a promising table meeting.
- Shoulder season
- The quieter travel weeks between peak seasons, such as late autumn and early spring in Norway; a common topic when Norwegian buyers and international suppliers discuss when a destination sells best.
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Also known as
Alternate names and search phrases for this event.
- TravelMatch Norway 2027
- B2B travel workshop Norway
- Travel industry networking event
- TravelMatch Norway 2027 Oslo
- TravelMatch Norway 2027 Oslo 2027
- TravelMatch Norway
- TravelMatch Norway Oslo
- TravelMatch Norway Oslo 2027
- Oslo Norway
- Travel and Tourism
7 more alternate names hidden
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