Travel & Leisure Fair Saar 2027, 13–14 Feb, Saarbrücken
Dates
13–14 Feb 2027
City / country
Saarbrücken, Germany
Venue
Saarlandhalle
Time
10:00 AM – 6:00 PM
Are you the organiser of this event?
Event overview
Travel & Leisure Fair Saar 2027, known in German as Reisen & Freizeit Messe Saar, takes place on 13–14 February 2027 at Saarlandhalle in Saarbrücken, Germany.
Around 120 exhibitors across tourism, cycling and e-bike, and wine and enjoyment present holiday ideas to more than 10,000 expected visitors from Saarland, Rhineland-Palatinate, Luxembourg and France.
Day tickets cost €8, concessions €6, and children aged 12 and under enter free.
TL;DR
Two days cover destination inspiration, escorted and rail holidays, cycling and e-bike test rides, and wine tasting under one roof. Exhibitors from Saarland, Luxembourg, France, Belgium, Spain and Namibia bring bookable offers and show specials. The free Reiseforum talks and family activities make it a practical weekend outing, and the €8 day ticket keeps it accessible.
The show delivers a concentrated regional audience of more than 10,000 travel-minded consumers in a two-day window, with around 120 stands and a proven 116-exhibitor base. Tourism stands can use the free Reiseforum stage, while bike and wine brands get hands-on tasting and test-ride space. Early booking also unlocks early-bird space and special areas.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
An der Saarlandhalle 1, 66113 Saarbrücken, Germany
Entrances & gates
Main entrance
Step-free entrance; ask the stewards to operate the lift to the hall interior.
Car park above Saarlandhalle; overflow at Camphauser Straße and surrounding car parks. Limited EV charging and accessible bays.
Step-free main entrance, staff-assisted lift to the hall interior, accessible WCs on the lower floor and Foyer A, and accessible parking above the venue.
A limited number of EV charging points on the car park above Saarlandhalle.
Free shuttle bus runs regularly between Congresshalle, Saarlandhalle and Saarbrücken Rathaus; timetables are published on the event website.
Food options
On-site gastronomy area
On-site diningParking: Visitor parking is on the car park above Saarlandhalle, with overflow at Camphauser Straße and nearby multi-storey car parks. A limited number of EV charging points and accessible spaces are available there.
Gate: Use the main entrance of Saarlandhalle. Entry is step-free and a staff-operated lift reaches the hall interior; accessible WCs are on the lower floor and in Foyer A.
Attend
Event days & opening times
Day ticket
Box office at the main entrance and Ticket Regional presale; cash or EC card accepted.
Reduced day ticket
Students, trainees, seniors aged 65+, pensioners and visitors with a disability rating below 100%.
Children aged 12 and under
Free entry; visitors with a 100% disability rating and a B-mark companion also enter free.
Ticket info
Ticket notes
Tickets are sold online through Ticket Regional and at the day box office at the main entrance. The fair is a public consumer show, not a trade-only event.
What's on
How the last edition performed
Last edition
2026
Visitors: 10,000
Exhibitors: 116
This edition
2027
Visitors: 10,000
Exhibitors: 120
Next edition
Not announced yet
Growth over time
Edition recap
The 2026 Reisen & Freizeit Messe Saar filled Saarlandhalle on 21–22 February with 116 exhibitors, including 42 from Saarland and international providers from Luxembourg, Spain, Belgium, France and Namibia. Tourism was the largest segment with 76 exhibitors, the cycling and e-bike area offered test rides, and the new Wein & Genuss area added tastings. More than 10,000 visitors attended.
New this edition
Wein & Genuss
A new wine and enjoyment area with tastings from wineries and food producers, plus gourmet travel offers.
SourcePhotos
Impact
For a regional consumer fair, the numbers are substantial: 116 exhibitors and more than 10,000 visitors over one weekend, with 42 stands from Saarland and international representation from five countries. The 76-stand tourism segment gives destination marketers a dense hall of competing offers, so creative stand programming matters more than floor size. Adding wine and enjoyment broadens dwell time and brings a second buying motive beyond holiday booking.
Audience quality
The catchment is the Saarland plus neighbouring Rhineland-Palatinate, Luxembourg and eastern France, a compact cross-border market within roughly two hours of the venue. Visitors are predominantly end consumers planning and booking holidays, not procurement teams. That suits brands selling direct to travellers, building a contact list or testing offers, but it is not a channel for B2B distribution deals. Expect families, couples and active older travellers.
Exhibitor outcomes
ROI depends on direct sales and lead capture rather than contract volume. A tourism stand can use the free Reiseforum talk to pull a seated audience, then convert enquiries at the stand; bike brands get test-ride contact with purchase intent. With a €8 consumer ticket, sample-heavy wine and food stands can offset costs through on-site sales. Set a two-week follow-up SLA and measure cost per qualified booking enquiry.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The fair concentrates consumer travel demand from a cross-border catchment of Saarland, Rhineland-Palatinate, Luxembourg and eastern France into one weekend. Its 2026 edition drew more than 10,000 visitors and 116 exhibitors, and its move into wine and enjoyment gives destination marketers a second, experience-led reason to attract younger and food-focused travellers.
Key trends shaping this market and its wider industry.
Cross-border short breaks
Demand is growing for two- to four-night breaks that combine culture, cycling and food within a few hours of home. Saarland, Luxembourg, Lorraine and the Palatinate compete for the same weekend traveller.
What it changes: Exhibitors should package short, bookable itineraries rather than long-haul brochures; the fair audience is choosing a weekend, not a month.
E-bike and active holidays
E-bike touring has moved from niche to mainstream, with test rides now a core reason to attend a consumer travel show. River and rail trails are strong products in the region.
What it changes: Bike brands and destinations that offer supervised test rides and route maps convert attention into qualified leads at the stand.
Food and wine as a travel motive
Wine tastings, producer markets and gourmet travel packages are pulling new audiences into regional consumer fairs, as the 2026 launch of the Wein & Genuss area showed.
What it changes: Wineries, food producers and gourmet tour operators can use tasting to extend dwell time and sell direct on the day.
Latest updates from across the market.
Inspiration, Genuss und E-Bike-Trends auf der Reisen & Freizeit Messe Saar
ReadThe Saar fair sits in a dense late-winter circuit of consumer travel shows. Buyers and exhibitors can sequence CMT Stuttgart, f.re.e München, Salon des Vacances in Brussels and ReiseLust Dresden around the Saarbrücken weekend.
CMT – Die Urlaubsmesse
Stuttgart, Germany
Large consumer travel show; dates are a circuit estimate and should be reconfirmed.
websiteSalon des Vacances
Brussels, Belgium
French-language consumer travel fair; dates are a circuit estimate.
websiteReiseLust Dresden
Dresden, Germany
Eastern German consumer travel fair; dates are a circuit estimate.
websitef.re.e – Freizeit und Reisen
München, Germany
Southern German consumer travel and leisure fair; dates are a circuit estimate.
websiteJanuary window
Plan stand creative and destination offers before the circuit opens.
February window
Four consumer shows in three weeks; staff and sample logistics need early booking.
Circuit names, cities and approximate dates come from trade-fair circuit knowledge; only the Saar 2027 dates were confirmed on the organiser page.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Saarbrücken Airport
Closest airport, with limited scheduled and seasonal routes; taxi or hire car to the venue.
about 15 km
to venue
20–25 minutes
by car
Luxembourg Findel Airport
Largest nearby international gateway; direct trains and coaches connect Luxembourg with Saarbrücken.
about 100 km
to venue
70–80 minutes
by car
Frankfurt Airport
Long-haul gateway; ICE trains reach Saarbrücken in roughly two hours.
about 190 km
to venue
2 hours by car or train
by car
A range of accommodation options near the venue and across key areas.
USD 70–105 / night
Simple rooms with good station or motorway access; book early because the fair weekend coincides with other regional events.
USD 110–170 / night
Walkable to restaurants and the Saarbahn, with a short taxi or shuttle ride to Saarlandhalle.
USD 180–260 / night
Larger rooms and business facilities; useful for exhibitor teams and meetings.
Get around the city with these convenient transport options.
Bus / Saarbahn
Use the city network to the centre, then the free fair shuttle or a short taxi ride; day passes are cheaper for repeated trips.
Free fair shuttle
Two buses run regularly on both fair days; timetables are published on the event website.
Taxi
Metered taxis at the station rank; allow extra time at peak opening hours.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa | Non-EU nationals who do not hold a Schengen visa waiver | — | Apply at least 15 working days before travel |
EU, EEA and Swiss nationals do not need a visa. Many other passport holders have 90-day Schengen visa-free access; check the German foreign ministry before booking.
An ATA Carnet is normally accepted for temporary professional equipment and display goods; confirm the exact customs procedure with the freight forwarder.
Official visa pageWeather
February is late winter in Saarbrücken: expect cold, grey days around 0–6°C, with rain or occasional snow. Indoor halls are heated but queues and shuttle stops are outdoors.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is good on German networks; EU roaming applies for EU visitors. Venue Wi-Fi may be available but exhibitors should not rely on it for live demos and should bring a local hotspot.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Cross-border etiquette
German is the working language, with French spoken by many visitors from Lorraine and Luxembourg. A bilingual stand sign and price list in euros go a long way.
Sunday trading
Sunday is a fair day, but most shops in Saarbrücken close. Plan supplies and client dinners for Saturday evening or Monday.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Saarbrücken Airport (SCN) or Luxembourg Findel (LUX)
Book two to four weeks ahead for February travel; rail is often faster than connecting flights for German and French origins.
Book flightsEU, EEA and Swiss visitors need no visa; many other nationalities can enter Schengen visa-free for 90 days. Others need a short-stay Schengen visa before travel.
Estimated cost: €90 consular fee, subject to change
Processing: At least 15 working days
Apply at the German mission in your country of residence and carry the fair invitation if asked for purpose of travel.
OfficialGet to the venue and around the city with these options.
Airport → venue: From SCN, take a taxi (about 20–25 minutes) or a bus to the centre and the free fair shuttle. From LUX, take the train or coach to Saarbrücken, then the shuttle or a taxi.
Hotel → venue: City-centre hotels are 10–20 minutes from Saarlandhalle by taxi or the free shuttle from Congresshalle/Rathaus.
Ride-hail: Uber coverage is limited in Saarbrücken; use the local taxi rank or a pre-booked taxi.
Public transit: Saarbahn and city buses serve the centre; the free fair shuttle links Congresshalle, Saarlandhalle and Rathaus on show days.
Parking: Use the car park above Saarlandhalle, with overflow at Camphauser Straße and nearby multi-storey car parks. Limited EV charging and accessible bays.
Plan and pack for the event climate.
Month: February
Temperature: 0–6°C
Seasonality: Mixed rain and occasional snow; February is one of the colder, greyer months.
Packing: Warm layers, a waterproof coat and comfortable shoes for the halls and outdoor shuttle stops.
Plan your trip
Best day to visit: Saturday 13 February 2027
Saturday carries the fullest programme and the longest exhibitor day, so talks, tastings and test rides are all running. Sunday is quieter and better for unhurried conversations, but some exhibitors begin packing late in the afternoon.
Book the day ticket and confirm travel — Choose Saturday or Sunday; rail and hotel prices rise closer to the date.
Shortlist exhibitors and Reiseforum talks — Use the online exhibitor directory and programme to plan a route through the three themed areas.
Reserve hotel and check shuttle times — City-centre hotels are convenient for the free shuttle from Congresshalle or Rathaus.
Download tickets and plan parking — Pre-buy through Ticket Regional; allow time for the car park above Saarlandhalle.
Pack documents and choose sessions — Bring booking references, a reusable bag and a charged phone for lead QR codes.
Arrive and collect tickets at the main entrance
Saarlandhalle main entranceTourism and destination stands; book a short break
Tourism areaAttend a Reiseforum travel talk
Reiseforum stageTest ride an e-bike and taste regional wine
Cycling & E-Bike / Wein & Genuss areasTrier
Roman City Day Trip
About 1 hour by car or train
Germany's oldest city with the Porta Nigra, cathedral and a compact wine-friendly centre.
Saarschleife
Landscape and Hiking
About 45 minutes by car
The famous river bend viewed from Cloef, with forest trails and regional food.
Luxembourg City
Cross-Border City Break
About 1 hour 15 minutes by train
UNESCO old town, fortifications and a multilingual dining scene.
Reiseforum
Programme and speaker area
Best place to meet destination presenters after their talks and ask about partnership slots.
Wein & Genuss tasting counters
Food and wine area
Relaxed setting for introductions to wineries, food producers and gourmet tour operators.
Consumer fairs produce mixed intent: some visitors book on the stand, others compare for weeks. A fast, segmented follow-up separates genuine buyers from brochure collectors and protects the exhibitor's return on the stand fee.
Budget
Shell scheme
EUR 130–170 / m²
Raw space
EUR 85–115 / m²
Standard booth
9 m²
Estimated German regional consumer-fair rates; no 2027 tariff was printed on the published 2027 information. Confirm with the organiser before budgeting.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Shell scheme stand
exhibitor · standard
EUR 1170–1530 / 9 sqm stand
Raw space
exhibitor · large
EUR 3060–4140 / 36 sqm stand
Hotel
visitor · mid
USD 110–170 / per night
Day ticket
visitor · standard
EUR 8 / per person
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Shell scheme stand | exhibitor | standard | EUR 1170–1530 / 9 sqm stand | estimate | 2026-10-31 |
| Raw space | exhibitor | large | EUR 3060–4140 / 36 sqm stand | estimate | 2026-10-31 |
| Hotel | visitor | mid | USD 110–170 / per night | estimate | 2026-10-31 |
| Day ticket | visitor | standard | EUR 8 / per person | actual | 2026-10-31 |
Decision
Six quick questions will tell you whether to visit, exhibit or skip the Travel & Leisure Fair Saar 2027.
QUESTION 1 OF 6
What is your main reason for considering the fair?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are planning a holiday, comparing operators or want test rides and tastings in one day.
Best for
Couples, families and active travellers within two hours of Saarbrücken
Min. budget
$50.00
Timeline
A free weekend in February 2027
Risks
Crowded halls on Saturday
Some show offers require a booking deposit
exhibit
You sell direct to travellers and can staff a stand for both days with a clear lead-capture process.
Best for
Tourism boards, operators, bike brands, wineries and food producers
Min. budget
$2,500.00
Timeline
Book 3–6 months ahead; build-up in February
Risks
Regional audience, not national B2B buyers
Consumer leads need fast follow-up
skip
Your target is trade distribution or procurement rather than end consumers.
Best for
B2B distributors and investors with no consumer-facing offer
Timeline
Not applicable
Risks
Missing a regional consumer pulse
No substitute for a trade-only show
Book with
Congress-Centrum Saar GmbH
Operates Saarlandhalle and organises the Reisen & Freizeit Messe Saar.
Named as organiser on the event website; treated as an estimated partner card, not a paid sponsor.
Tourismus Zentrale Saarland
Official tourism marketing organisation for Saarland, the fair's home region.
Public destination body; no partnership with the 2027 fair was confirmed on a fetched page.
IHK Saarland
Regional chamber supporting Saarland businesses, including tourism and hospitality.
Public chamber resource; not named as a fair partner in public 2027 information.
Luxair
Luxembourg-based airline serving the cross-border catchment around Saarbrücken.
Useful travel provider for international visitors; no official airline partnership was confirmed.
Recommended providers
Official Schengen visa guidance; apply at the German mission in your country of residence.
Book a refundable rate near the Hauptbahnhof or city centre for 12–15 February 2027.
Compare flights to Luxembourg, Frankfurt or Saarbrücken; rail alternatives often beat connecting flights.
Road freight to Saarlandhalle; confirm the official handler and build-up slot with the organiser.
Travel and exhibitor liability cover; check that trade-fair equipment is included.
Official regional inspiration for Trier, the Saarschleife and Luxembourg day trips.
Badge scanning and CRM export; check GDPR consent wording before the show.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
4
References
2
Publishers
4
Date checked
Reisen & Freizeit Messe Saar
Congress Centrum Saar GmbH
Display a free company card at your booth, or share your professional card on the show floor.
