Electrification and hybrid propulsion
What electrification and hybrid propulsion means for buyers and exhibitors in this sector.
Event overview
Overview
Travel Budapest is set to bring together travel enthusiasts and industry professionals from February 11-14, 2027, at the Hungexpo Budapest Congress and Exhibition Center.
The event will feature a wide array of travel destinations, exciting programs, and networking opportunities for tourism stakeholders.
With the Budapest Boat Show and other events like the Caravan Salon and E-Bike Test & Show occurring simultaneously, attendees can explore various aspects of travel and outdoor experiences.
TL;DR
- 1Dates and Venue: Travel Budapest takes place from February 11-14, 2027 at Hungexpo Budapest Congress and Exhibition Center.
- 2Scale and Focus: This event showcases a variety of travel destinations, experiences, and tourism-related programs.
- 3Organiser: The event is organized by Hungexpo, with more details available on their official website.
- 4Buyer Authority: Visitors include travel enthusiasts, industry professionals, and tourism service providers.
- 5Entry: Registration is required; early bird registration deadline is November 15, 2026.
Why visit
Utazas 2027 is the Budapest travel exhibition where Hungarian and regional travel sellers present their 2027/28 programmes at Hungexpo from 11-14 February 2027. Visitors include travel enthusiasts, industry professionals, and tourism service providers.
Why exhibit
Exhibiting at Travel Budapest provides companies with direct access to a targeted audience of travel enthusiasts and industry professionals, enhancing brand visibility and facilitating valuable connections. This event showcases a variety of travel destinations, experiences, and tourism-related programs. Visitors include travel enthusiasts, industry professionals, and tourism service providers.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Travel agents and tour operators
Tourism boards and destination marketers
Travel bloggers and influencers
Hospitality and accommodation providers
Adventure and outdoor activity companies
Travel technology and service providers
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Hungarian outbound tour operators and travel agencies selling package holidays, city breaks and charter seats
Inbound DMCs and receptive operators building Budapest, Danube and rural Hungary programmes for foreign groups
Hotels, wellness resorts, spa towns and apartment providers contracting for 2027/28 allotments
Destination marketing organisations, regional tourism boards and national tourist offices presenting country pavilions
Airlines, coach operators, rail and ferry companies with route or group-sales teams
Travel technology vendors offering booking engines, channel managers, GDS/NDC connections and agency back-office tools
Travel insurance, car rental, campsite and outdoor adventure suppliers
Cruise lines and river-cruise operators selling Danube itineraries
MICE and corporate travel suppliers serving Hungarian business travel and incentive groups
Product categories
Key solution areas showcased across the event.
Escorted coach tours and European city-break packages
Danube river cruises and Budapest-based cruise programmes
Wellness, thermal-spa and medical-wellness hotel stays
Hungarian rural tourism, wine and gastronomy breaks
Ski, summer charter and seaside holiday programmes
Inbound Hungary DMC services and group itineraries
Travel technology, booking systems and agency distribution
Travel insurance, car rental and mobility add-ons
Camping, caravanning and outdoor adventure travel
Location & Facilities
Venue
Hungexpo Budapest Congress and Exhibition Center
1101 Budapest, Albertirsai út 10.
Facilities
Parking
Hungexpo Budapest Congress and Exhibition Center in Budapest typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Hungexpo Budapest Congress and Exhibition Center in Budapest typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Hungexpo Budapest Congress and Exhibition Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Ticket info
Ticket notes
Early bird registration deadline is November 15, 2026.
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Budapest, HU
Why it matters
On 2027-02-11 to 2027-02-14, Travel Budapest in Budapest covering Travel packages and tours, Accommodation options, Transport services, Travel technology solutions, Outdoor and adventure gives marine buyers a single calendar window to compare suppliers, validate specs on the stand, and book follow-ups before the next buying cycle - especially when your roadmap matches the published exhibitor profile.
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Supply-chain regionalisation
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Plan your trip
Travel & logistics
Local currency · HUF
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Budapest Ferenc Liszt International Airport
Primary international gateway for Budapest. Public transport uses the 100E airport bus to central Budapest, then Metro M2 and a local bus toward Hungexpo; allow 60-75 minutes. Confirm current routes and fares on bkk.hu
TBA
to venue
30-45 minutes by taxi or transfer outside peak traffic
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Expo Tower by Mellow Mood Hotels
4-star
Hungexpo / Albertirsai út (130 m from venue)USD 150–190 / night
Closest listed option to Hungexpo, about 130 m from the halls. Approximate room rate; confirm taxes, breakfast and cancellation terms before booking.
CZECH INN Hotel Ferenc
4-star
1.1 km from venueUSD 150–190 / night
About 1.1 km from Hungexpo; walkable in good weather or a short taxi ride. Approximate rate for planning only.
ibis Budapest Stadium
3-star
3.1 km from venueUSD 95–122 / night
Budget-oriented option about 3.1 km from the venue; use a taxi, ride-hail or BKK connection toward Hungexpo. Confirm availability and rate inclusions.
Danubius Hotel Arena
4-star
Budapest (near venue corridor)USD 150–190 / night
Arena corridor hotel, not walking distance to Hungexpo; plan a taxi, ride-hail or metro/bus transfer. Approximate fair-week rate.
Local transport
Get around the city with these convenient transport options.
BKK metro and bus
Estimated costCost TBA
Best forCentral Budapest to Hungexpo via Metro M2 to Örs vezér tere, then a local bus toward the fairground
Route 100 is commonly used toward Hungexpo, but confirm the current service and stop on bkk.hu. Validate paper tickets or use the BudapestGO app; allow 45-60 minutes from the inner city.
Airport bus 100E plus metro
Estimated costCost TBA
Best forBudapest Airport (BUD) to central Budapest on 100E, then Metro M2 and a local bus to Hungexpo
The 100E is a dedicated airport service; confirm current fares and operating hours on bkk.hu. Allow 60-75 minutes to Hungexpo with luggage.
Taxi
Estimated costCost TBA
Best forCentral Budapest hotels to Hungexpo, Albertirsai út 10
Use a licensed taxi and agree the meter or fixed fare before departure. Fair-week traffic can add 10-20 minutes; confirm the fare with the driver.
Ride-hailing
Estimated costCost TBA
Best forCentral Budapest or airport corridor to Hungexpo
Bolt and local taxi apps operate in Budapest. Use the in-app quote, confirm the vehicle plate and pay in HUF or by card; surge pricing is likely at fair opening and closing times.
On-site parking
Estimated costCost TBA
Best forHungexpo parking areas off Albertirsai út
Parking is available around the exhibition halls, but rates and capacity are not confirmed in the capture. Arrive 30-45 minutes early and follow stewards rather than parking on residential streets.
Weather
Budapest in mid-February is late winter. Typical daytime highs are around 4-7 C and nights around -2 to 1 C; snow, sleet and freezing mornings are possible, and daylight is short. Forecasts beyond a week are unreliable, so check the Hungarian meteorological service or a trusted weather app in the days before 11 February 2027. The Hungexpo halls are heated, but queues, parking and public-transport walks are outdoors; allow extra time in bad weather. No event-specific weather data was captured for this edition.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Hungary is in the EU, so EU roaming rules apply for EU subscribers; non-EU visitors should check roaming or buy a local prepaid data SIM or eSIM on arrival at BUD. Mobile coverage in Budapest is generally good, including the Hungexpo district. Power is 230 V, 50 Hz with Type C/F plugs; bring a universal adapter for UK or US devices. Venue Wi-Fi and exhibitor internet are not confirmed in the capture, so arrange a backup hotspot for live demos and confirm wired or wireless orders with Hungexpo exhibitor services.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Language
Hungarian is the main language. Many tourism and hotel professionals serving international guests speak English and often German, but request English rate sheets and confirm the meeting language in advance.
Currency and payments
The local currency is the Hungarian forint (HUF). Cards are widely accepted in hotels, larger restaurants and taxis, but carry small cash for markets, tips and transport machines. Confirm prices in HUF before paying.
Business etiquette
Punctuality and appointments matter in Hungarian business culture. Bring business cards, confirm meetings by email and allow time for relationship-building before negotiating rates or contracts.
Tipping
A tip of around 10-15% is common in restaurants when service is not already included. Check the bill for a service charge and tip in cash or by card as indicated.
Public transport
Validate paper BKK tickets before entering the metro or boarding a bus, or use the BudapestGO app. Inspectors check tickets, and fines are charged on the spot.
Thermal bath etiquette
Budapest's thermal baths often require flip-flops or pool shoes, and some pools ask for a swim cap. Shower before entering pools and follow posted rules for saunas and mixed-gender areas.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Budapest Ferenc Liszt International Airport (BUD) is the main gateway, about 18-20 km from Hungexpo. Sample Google Flights for an 11 February 2027 outbound and 15 February 2027 return showed London LHR-BUD round trips from about HUF 81,677 economy and New York JFK-BUD from about HUF 236,429, with one-stop routings via Warsaw, Amsterdam, Munich or Istanbul. These are snapshot fares including taxes and fees for one adult; bag fees may apply and event-week demand can change prices. Book early, compare arrival times against BKK and transfer options, and re-check live fares before purchase.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Budapest Ferenc Liszt International Airport: 30-45 minutes by taxi or transfer outside peak traffic. Allow road or rail time to Hungexpo Budapest Congress and Exhibition Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Hungexpo Budapest Congress and Exhibition Center: Hungexpo / Albertirsai út (130 m from venue): Expo Tower by Mellow Mood Hotels; 1.1 km from venue: CZECH INN Hotel Ferenc; 3.1 km from venue: ibis Budapest Stadium.
Ride-hail: Bolt and local taxi apps operate in Budapest. Use the in-app quote as the price reference, confirm the vehicle plate and pay in HUF or by card. Surge pricing is likely during fair opening and closing hours, especially from Hungexpo toward central Budapest. There is no evidence in the capture of an official Utazas shuttle, so treat ride-hail as a normal city transfer.
Public transit: BKK runs Budapest's metro, tram and bus network. For Hungexpo, the usual approach is Metro M2 to Örs vezér tere and then a local bus toward the fairground; route 100 is commonly used, but confirm the current service and stop on bkk.hu. Single tickets are approx. HUF 450 and 24-hour passes approx. HUF 2,500. Validate paper tickets or use the BudapestGO app and allow 45-60 minutes from the inner city.
Parking: Hungexpo has on-site parking around the exhibition halls on Albertirsai út. Rates are not confirmed in the capture; budget approx. HUF 1,000-1,500 per hour or a daily fair rate and confirm with the venue. Arrive 30-45 minutes early on opening day, follow stewards and avoid parking on residential streets. Exhibitors should ask Hungexpo exhibitor services about parking passes and build-up access.
Weather
Plan and pack for the event climate.
Month: February 2027 (late winter)
Temperature: Approx. -2 C to 7 C; daytime highs usually 4-6 C and nights around -1 to 0 C. Colder snaps and snow are possible.
Seasonality: February is relatively dry in Budapest, but snow, sleet and rain are possible, and mornings can be icy. Daylight is short, so check a 7-day forecast before travelling to Hungexpo.
Packing: Pack winter layers, an insulated coat, gloves, a hat and waterproof walking shoes for the walk between parking, transport stops and the Hungexpo halls. Bring an indoor layer for heated exhibition halls, a universal Type C/F power adapter and a compact umbrella. February mornings can be icy, so allow extra time for transfers.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Travel Budapest usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Day 1
Days 14-10: Check utazas.hungexpo.hu for opening hours, ticket categories and any registration step; do not rely on prior-year prices or badge rules.
Day 2
Days 10-7: Book BUD flights and a refundable hotel near Hungexpo or along the Metro M2 corridor; fair week lifts demand in Budapest.
Day 3
Days 10-7: Map the BKK route from your hotel to Hungexpo, including Metro M2 to Örs vezér tere and the local bus connection.
Day 4
Days 7-5: Build a target list of exhibitors by category: outbound operators, Danube cruises, wellness hotels, DMCs and travel technology.
Day 5
Days 7-5: Prepare a one-page buyer profile with source markets, passenger volumes, preferred rate structure and meeting objectives.
Day 6
Days 5-3: Confirm appointments and mobile numbers; Hungarian tourism suppliers often prefer email confirmation before the show.; Days 5-3: Pack business cards, a Type C/F power adapter, warm layers and waterproof shoes for February walking between halls and transport stops.
Day 7
Days 3-1: Check the Budapest forecast, confirm airport transfer arrangements and save booking confirmations on your phone.
Day 8
Arrive early, validate your BKK ticket, collect a hall plan and walk the floor before your first appointment.
Day 9
Days 14-10: Confirm whether you are visiting Utazas 2027 as trade or consumer and block 11-14 February 2027 in your calendar.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Hungexpo Budapest Congress and Exhibition Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Travel Budapest registration concourse
Hungexpo Budapest Congress and Exhibition Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Hungexpo Budapest Congress and Exhibition Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nightsHUF 190
- Per diem × 2HUF 150
Estimated totalHUF 340
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Travel Budapest fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For Travel Budapest, what is your primary role on the show floor?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Travel packages and tours and Accommodation options solutions and benchmarking suppliers at Travel Budapest in Budapest.
Min. budget
$530.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Travel packages and tours and Accommodation options products who need qualified meetings with the event's trade audience.
Min. budget
$2,385.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Budapest show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
When and where is Utazas 2027?
Utazas 2027 is scheduled for 11-14 February 2027 at Hungexpo Budapest, Albertirsai út 10, in Budapest, Hungary. Confirm opening hours, hall layout and any day-specific access rules on the official site utazas.hungexpo.hu before travelling.
Is Utazas 2027 open to the public or trade-only?
Utazas is a travel exhibition rather than a closed trade-only fair, and both consumer visitors and travel-trade professionals typically attend. Check the official ticket categories and schedule for any trade-only session or professional programme in 2027.
Who should visit Utazas 2027?
The fair suits Hungarian outbound travel agencies, inbound DMCs, hotel revenue and sales teams, tour operators, transport providers, destination boards, travel-tech vendors and consumers planning 2027 holidays. Trade visitors should come with a target list and a clear meeting brief.
Do I need to register before visiting?
Registration and ticket rules can change by edition, so check utazas.hungexpo.hu for the current process before you travel. Trade visitors should bring photo ID, business cards and any confirmation email; do not rely on prior-year badge rules.
How do I get to Hungexpo from Budapest Airport?
Budapest Ferenc Liszt International Airport (BUD) is about 18-20 km southeast of Hungexpo. A taxi or pre-booked transfer to Albertirsai út usually takes 30-45 minutes outside peak traffic; budget approx. HUF 9,000-13,000 and confirm the fare before departure. The public-transport option is the 100E airport bus to central Budapest, then Metro M2 to Örs vezér tere and a local bus toward Hungexpo; allow 60-75 minutes.
What is the best public transport route from central Budapest to Hungexpo?
Use BKK Metro M2 to Örs vezér tere, then a local bus toward Hungexpo; route 100 is commonly used for the fairground, but confirm the current service and stop on bkk.hu. A single ticket is approx. HUF 450 and a 24-hour pass approx. HUF 2,500; validate paper tickets or use the BudapestGO app. Allow 45-60 minutes from the inner city.
Can I park at Hungexpo during Utazas?
Hungexpo has on-site parking around the exhibition halls on Albertirsai út. Rates are not confirmed in the capture; budget approx. HUF 1,000-1,500 per hour or a daily fair rate and confirm with the venue. Arrive 30-45 minutes early on opening day, follow stewards and avoid parking on residential streets.
What should exhibitors book first for Utazas 2027?
Exhibitors should first confirm stand space with Hungexpo, then read the exhibitor manual for build, power, furniture, badge and parking rules. Book stand build and electrical services early, reserve staff hotel rooms near the venue, and prepare Hungarian-market rate sheets with clear payment and cancellation terms.
Will exhibitors speak English at the fair?
Hungarian is the main language, but many tourism businesses serving international markets work in English and often German. Request English rate sheets in advance, confirm the meeting language in your appointment request, and allow extra time for translated contract discussions.
Can I book a holiday directly at Utazas?
Travel exhibitors present offers and may take bookings or enquiries on the stand. Before paying, check the seller's contract, cancellation terms, financial protection and insurance, and ask for written confirmation of flights, hotels and transfers. The organiser does not automatically guarantee individual exhibitor offers.
What is the weather like in Budapest in February?
Mid-February is late winter in Budapest. Expect daytime highs of roughly 4-7 C and nights around -2 to 1 C, with possible snow, sleet and icy mornings. Daylight is short, so check a 7-day forecast before 11 February 2027 and pack warm layers and waterproof footwear.
Are there official show hotels or shuttles for Utazas 2027?
No official show hotel block or shuttle service is confirmed in the current capture. Use the listed hotels near Hungexpo or along the Metro M2 corridor, and plan BKK public transport, taxi or ride-hail transfers. Check utazas.hungexpo.hu for any 2027 travel and accommodation notices.
What currency should I bring to Budapest?
The local currency is the Hungarian forint (HUF). Cards are widely accepted in hotels and larger restaurants, but carry some cash for small vendors, tips and transport machines. Confirm prices in HUF and avoid paying in another currency unless the exchange rate is clearly displayed.
Glossary
- DMC (Destination Management Company)
- A local ground operator that designs and delivers services for incoming groups, such as hotels, guides, transfers, excursions and venue bookings. At Utazas, DMCs are relevant to foreign tour operators looking for Hungarian partners.
- FIT (Fully Independent Traveller)
- A traveller who books a trip without joining an escorted group, often combining flights, hotels and activities separately. Travel sellers at the fair may quote FIT rates alongside group and series prices.
- GDS (Global Distribution System)
- A computer reservation network used by travel agencies and suppliers to sell flights, hotels and other travel inventory. Travel-tech exhibitors may discuss GDS connections and agency workflows.
- Allotment
- A contracted block of hotel rooms, seats or cruise cabins held for a tour operator or agency over a defined period. Allotment terms usually include release dates, deposits and cancellation rules.
- Charter series
- A seasonal programme of seats or whole-aircraft capacity contracted by a tour operator, often for summer seaside or ski destinations. Charter terms cover departure dates, minimum sales and payment schedules.
- Inbound operator
- A tour operator that receives foreign visitors in a destination and arranges their local programme. Hungarian inbound operators sell Budapest, Danube and rural Hungary itineraries to overseas partners.
- Outbound operator
- A tour operator that sells and operates trips for travellers leaving their home market. Hungarian outbound operators at Utazas present packages to Europe, the Mediterranean, ski resorts and long-haul destinations.
- OTA (Online Travel Agency)
- A digital seller of flights, hotels and packages. OTAs matter at a travel fair because they compete with traditional agencies for consumer bookings and with suppliers for direct distribution.
- RevPAR
- Revenue per available room, calculated as room revenue divided by the number of available rooms. Hotel revenue managers use RevPAR to compare performance across fair weeks and seasons.
- Shoulder season
- A travel period between peak and low season, often with softer prices and fewer crowds. Budapest and Danube product can use shoulder-season offers to extend the spring and autumn booking window.
- Rate sheet
- A document listing contracted prices, inclusions, blackout dates, payment terms and cancellation rules. Buyers at Utazas should compare rate sheets rather than headline brochure prices alone.
- Trade day
- A day or part of a travel fair aimed at professional visitors such as agencies, tour operators and hotels. Confirm on the official schedule whether Utazas 2027 has a dedicated trade session and what access it requires.
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Also known as
Alternate names and search phrases for this event.
- Travel Budapest 2027
- Travel exhibitions in Budapest
- Tourism events in Hungary
- Hungexpo travel show
- Budapest HU
- Travel and Tourism Budapest 2027
- Hospitality
- Travel and Tourism Exhibition Budapest
- Travel packages and tours
Trust footer
Sources
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References
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Publishers
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Date checked
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Hungexpo
- event_website
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