TRAU Freiburg 2027: the Breisgau's largest wedding fair with 35+ trades, fashion shows, cake tastings and show-price bookings, 16–17 January at Messe Freiburg.
Dates
16–17 Jan 2027
City / country
Freiburg im Breisgau, Germany
Venue
Messe Freiburg
Time
10:00 AM – 5:00 PM
Are you the organiser of this event?
Event overview
TRAU Freiburg 2027 brings the Breisgau wedding market under one roof at Messe Freiburg on 16 and 17 January 2027. More than 35 wedding-adjacent trades meet couples planning a marriage across southwest Baden-Württemberg: bridal and groom fashion to try on and buy, wedding rings with engraving, photographers and videographers, cake makers with tastings, florists, DJs and live bands, venues and hotels, and celebrants with registry-office advice.
It is a selling fair, so most suppliers quote show prices and take bookings on the stand. Daily fashion shows, live entertainment and the 66,666 euro Trauringturm draw keep visitors on the floor for a full day.
TL;DR
You can compare the whole supplier list for one wedding in a single day, try dresses and rings, taste cake and take show-only prices. Every stand is staffed by the people who would actually deliver your day, so questions about dates, capacity and travel get answered on the spot.
Freiburg couples arrive with a date and a budget, not a browsing habit, and the show sells rather than exhibits: stands take deposits. Two days in January sit at the start of the wedding season, when next-year dates are still open and the buying decision is being made.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Messe Freiburg, Hermann-Mitsch-Straße 3, 79108 Freiburg im Breisgau, Germany
Entrances & gates
Messe Freiburg main entrance
Ticket scan at the main foyer; box office cash sales beside it.
Food options
Messe Freiburg foyer catering
On-site diningParking: On-site parking surrounds the exhibition halls off Hermann-Mitsch-Straße; arrive before 10:00 on the Saturday because the car park closest to the entrance fills first.
Gate: The show occupies the Messe Freiburg halls; the site is also addressed as Neuer Messplatz 1, which is the entrance side for visitors arriving by tram.
Attend
Event days & opening times
Day ticket (Tageskarte)
Per person, valid one day; sold online in advance and at the box office.
Weekend ticket (Wochenendticket)
Per person, valid both show days.
Children up to 16
Free admission; no student or senior discount.
Ticket info
Badge collection
Print the online ticket or show it on the phone at the entrance; there is no separate badge desk for visitors.
Ticket notes
Tickets are sold in the show's online shop and at the box office. The box office is cash only — no card payment on site. Advance buyers receive a wedding planner while stocks last.
What's on
How the last edition performed
Last edition
2026
This edition
2027
Visitors: 4,500
Exhibitors: 120
Next edition
Not announced yet
New this edition
Trauringturm prize draw
A number-combination tower with a 66,666 EUR wedding-budget jackpot, run with Agentur Livetime.
SourceImpact
Two days at Messe Freiburg put the region's venues, caterers, goldsmiths and photographers in front of couples who are actively booking. Because most stands sell on the day, a supplier's return depends on how many qualified couples reach the stand, not on raw footfall: a booked wedding is a five-figure contract, so a handful of conversions repays a stand.
Audience quality
The audience is self-selected: couples paying 11 EUR at the door are planning a marriage within roughly 18 months, and many arrive with a venue or a date already fixed. That makes conversations short and specific. Expect local couples plus cross-border visitors from Alsace and the Basel area, and expect them to bring a parent or a friend who influences the decision.
Exhibitor outcomes
Model the stand as a booking channel, not a brand campaign: budget for two staffed days, a deposit-taking card terminal and follow-up within 48 hours. At regional wedding fairs a stand that collects 30–50 qualified couples and converts one in ten typically covers a small shell scheme; treat that as a planning ratio, not an audited result, since no organiser conversion data is published.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Freiburg sits between the Black Forest, Alsace and Basel, so a single fair reaches German, French and Swiss couples within an hour's drive.
Key trends shaping this market and its wider industry.
Smaller guest lists, higher spend per guest
Couples in southwest Germany are booking fewer guests but paying more for food, wine and location, which shifts budget from favours to catering and venue.
What it changes: Caterers and venues get more decisions per visit; stationery and favour sellers face shorter conversations.
Bookings move earlier in the year
January fairs now open the season: couples fixing a summer date come to the winter edition because the best photographers and venues go first.
What it changes: A January stand reaches buyers before their shortlist hardens, when a show price still changes the outcome.
Cross-border suppliers and destination weddings
Freiburg couples increasingly marry in Alsace or on Lake Constance, and French and Swiss suppliers market into the Breisgau.
What it changes: Bilingual stand staff and clear travel notes for a venue abroad convert better than a price list alone.
TRAU runs four editions across the Upper Rhine and Neckar region between October and January, so a supplier can follow the same audience through the season.
Winter season
Three consecutive weekends in January, all within two hours of Freiburg.
Dates for the four editions are printed on the organiser's site.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
EuroAirport Basel Mulhouse Freiburg
Closest international airport; French and Swiss exits share the terminal, so pick the exit that matches your car hire.
about 55 km
to venue
45–55 minutes
by car
Zurich Airport
Long-haul gateway with the best intercontinental connections; the train route runs through Basel.
about 135 km
to venue
1 h 40 by car, 2 h 30 by train via Basel
by car
A range of accommodation options near the venue and across key areas.
USD 85–115 / night
Walkable or one tram stop from the halls; book early because the January weekend fills.
USD 130–185 / night
Ten minutes by tram to the Messe; restaurants and the Münster on the doorstep.
USD 210–300 / night
For hosted buyers and senior staff; both are a short taxi ride from the halls.
Get around the city with these convenient transport options.
Tram
Buy at the machine on the platform; validate before boarding.
Taxi / ride-hail
Taxi ranks at the station; ride-hail supply is thin, so book a return.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa (type C) | Visitors whose nationality is not visa-exempt for the Schengen area | $98.00 | typically 15 calendar days, longer in peak season |
EU, EEA, UK, US, Canadian, Australian, Japanese and many other passport holders travel visa-free for short business trips; check the 90/180-day rule.
Germany accepts ATA carnets for display goods and professional equipment; carry the carnet stamped and list every item.
Official visa pageWeather
Mid-January in Freiburg is cold and changeable: daytime highs of 3–7 °C, nights around freezing, rain or wet snow on roughly a third of days. The halls are heated but the walk from the car park is not.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
German SIM and eSIM data is cheap and fast; roaming from an EU plan works at domestic rates. Venue wifi is usually congested at peak, so plan to tether.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Cash at the box office
The ticket desk takes cash only, and some smaller stands still prefer it. Carry euros even though most suppliers accept cards.
Sunday trading
Sunday is a normal show day in Germany, but high-street shops stay closed, so plan shopping for the Saturday.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: EuroAirport Basel Mulhouse Freiburg (BSL)
Basel has a small terminal and a French/Swiss split exit; Zurich has more long-haul capacity but adds a train leg.
Visa-exempt passports need no visa for a short business visit; other nationalities need a Schengen type C visa before travel.
Estimated cost: USD 95–100 including service fees
Processing: about 15 calendar days
Apply well before the January weekend; appointments at German missions tighten in December.
OfficialGet to the venue and around the city with these options.
Airport → venue: Train from Basel airport bus to Basel Badischer Bahnhof, then regional train to Freiburg (about 1 h 15 total); by car 45–55 minutes.
Hotel → venue: Tram line 4 from the centre to the Messe grounds in 12–18 minutes; taxi 10–15 minutes.
Ride-hail: Uber and Bolt coverage in Freiburg is limited; use the taxi rank or the VAG app instead.
Public transit: RVF zone tickets cover tram and bus; a day pass pays off after two rides.
Parking: Paid car parks on the exhibition grounds; arrive before 10:00 on Saturday.
Plan and pack for the event climate.
Month: January
Temperature: 3–7 °C daytime, around 0 °C at night
Seasonality: Mixed rain and wet snow; January is one of the wetter months.
Packing: Warm coat, waterproof shoes for the car-park walk, and a light layer for the heated halls.
Plan your trip
Best day to visit: Saturday 16 January 2027
Saturday has the fullest programme and every exhibitor staffed, so fashion shows, tastings and venue meetings all run. Sunday is quieter for fittings but a few smaller stands pack up early.
Fix the wedding date and budget band, then list the supplier types you still need. — Bring the date, guest count and venue status — every stand will ask.
Buy the day or weekend ticket online and print it. — Card payment works online only; the box office is cash only.
Shortlist exhibitors from the show's trade list and book any appointment slots. — Fashion and rings need the most time.
Plan the route: tram line 4 to the Messe, arrive at 10:00. — Saturday is busiest; Sunday is calmer for trying things on.
Pack a notebook, measurements, and a folder for quotes and business cards. — Photograph stand cards so you can match them later.
Collect tickets and walk the hall once to map the stands you want.
Messe Freiburg main entranceBridal and groom fashion fittings; note sizes and alteration lead times.
Fashion standsCake tastings and a catering quote, then a coffee break.
Catering and patisserie standsPhotographer and venue meetings, then the fashion show.
Show stage and venue standsClose out with rings and the Trauringturm, and collect business cards.
Jewellery standsFreiburg Münster and Altstadt
City Walk
15 minutes by tram from the Messe
The medieval minster and the Bächle streams are the classic Freiburg hour between appointments.
Schauinsland or Feldberg
Mountain Day
30–45 minutes by car
Black Forest views and, in January, snow; a good add-on day for a longer stay.
Messe Freiburg foyer cafe
on-site
The natural place between meetings; exhibitors regroup here before opening.
Altstadt wine bars around the Münster
evening
Where supplier dinners happen after the show closes at 17:00.
Regional wedding fairs convert on the follow-up, not the handshake: couples visit several stands and forget who quoted what within a week.
Budget
Shell scheme
EUR 145–195 / m²
Raw space
EUR 60–90 / m²
Standard booth
9 m²
No exhibitor tariff was published on the pages read; bands reflect German regional consumer wedding fairs of this size and exclude VAT, stand building extras and insurance.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
visitor_day_ticket
visitor · standard
EUR 11–16 / per person
hotel
both · mid
EUR 130–185 / per room per night
shell_scheme_stand
exhibitor · 9 sqm
EUR 1300–1750 / per stand
freight
exhibitor · van
EUR 350–700 / return
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_day_ticket | visitor | standard | EUR 11–16 / per person | sourced | 2026-10-31 |
| hotel | both | mid | EUR 130–185 / per room per night | estimate | 2026-10-31 |
| shell_scheme_stand | exhibitor | 9 sqm | EUR 1300–1750 / per stand | estimate | 2026-10-31 |
| freight | exhibitor | van | EUR 350–700 / return | estimate | 2026-10-31 |
Decision
Six quick questions to decide whether TRAU Freiburg 2027 is worth a visit, a stand, or neither.
QUESTION 1 OF 6
What best describes you?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are booking suppliers for a wedding within 18 months and can reach Freiburg in under three hours.
Best for
Engaged couples from the Breisgau and nearby Alsace and Basel with a date and budget.
Min. budget
$11.00
Timeline
Buy the ticket a week ahead; allow one full day.
Risks
Saturday queues at the box office and the fashion stage
Deposits taken on the day before you have compared
exhibit
You sell to couples in southwest Baden-Württemberg and can follow up within 48 hours.
Best for
Regional bridal fashion, jewellers, photographers, venues, caterers and planners with dates to fill.
Min. budget
$3,000.00
Timeline
90 days: stand booking, build, offer and follow-up plan.
Risks
Two days of staffing and a January travel commitment
Lead quality varies by stand position and staff experience
skip
The travel or language barrier outweighs the two-day window.
Best for
Suppliers with no German-speaking staff, buyers outside the Upper Rhine market, and anyone who cannot travel that weekend.
Timeline
Reassess for the October Mannheim edition or next January.
Risks
Missing the season's first buying weekend
Competitors booking the couples you would have met
Book with
Messe Freiburg (FWTM)
The exhibition centre that hosts the Freiburg edition, with halls, parking and tram access on the northern edge of the city.
Venue named by the organiser; no commercial partnership confirmed.
Lufthansa
Star Alliance carrier with connections into Basel and Zurich through Frankfurt and Munich for international visitors.
Useful route resource, not a confirmed show partner.
IHK Südlicher Oberrhein
Regional chamber of commerce covering Freiburg, a first stop for German business formalities and market advice.
Public body relevant to exhibiting businesses, not a show sponsor.
Handwerkskammer Freiburg
Chamber of crafts for the region; most wedding suppliers here — florists, goldsmiths, bakers, photographers — are craft businesses.
Sector body for the supplier base, not a confirmed partner.
Recommended providers
Auswärtiges Amt (German Federal Foreign Office)
Check your nationality and book the Schengen appointment at the German mission.
Official destination site for city hotels and availability around the show weekend.
Book into Basel (BSL) for the shortest transfer, or Zurich for long-haul.
Heavy goods into the Messe Freiburg yard; book the build-up slot with the venue first.
Public-liability and travel cover; German fairs usually ask exhibitors for liability insurance.
City walks, Münster and Black Forest day trips around the show weekend.
Forms with consent fields and CSV import for the evening follow-up.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
8 more alternate names hidden
Trust footer
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References
1
Publishers
3
Date checked
Agentur LIVETIME e.K.
Display a free company card at your booth, or share your professional card on the show floor.
