Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.

Join TRAFS 2026, the premier exhibition for the food and hospitality sectors, from July 22 to 25, 2027 at BITEC, Bangkok, Thailand. Connect with industry leaders and explore innovative products.
Dates
22–25 Jul 2027
City / country
Bangkok, Thailand
Venue
Bangkok International Trade & Exhibition Centre (BITEC)
Are you the organiser of this event?
Event overview
TRAFS 2027 is the 21st edition of Thailand's leading international trade exhibition for retail, food, and hospitality services.
Held from 22-25 July 2027 at the Bangkok International Trade & Exhibition Centre (BITEC), the show serves as a regional business driving platform connecting industry leaders, entrepreneurs, investors, and buyers from across ASEAN and beyond.
Under the theme 'Unlimited Opportunities', TRAFS covers hotel and restaurant equipment, food ingredients, coffee, bakery,.
TL;DR
Attendees will gain insights into the latest trends and innovations in the food and hospitality sectors. This is Thailand's leading trade show for the food and hospitality sectors, featuring over 16,000 visitors. Pre-registration is available online for visitors.
Exhibiting at TRAFS 2026 allows companies to showcase their products to a targeted audience of industry professionals. It offers a platform to connect with potential buyers, increase brand visibility, and generate quality sales leads. Exhibitors can leverage the event's extensive marketing efforts to maximize their reach and impact in the market.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Bangna-Trad Road, Bangna, Bangkok, Thailand
Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Bangkok International Trade & Exhibition Centre (BITEC) for badge collection; allow extra time for security screening during peak morning arrival.
Attend
What's on
1
Seminar
1
Event days
10:00–10:00
Typical time
Thursday, Jul 22, 2027
A.M. - 07:00 P.M.
How the last edition performed
Last edition
—
Visitors: 16,000
Next edition
Not announced yet
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attendees will gain insights into the latest trends and innovations in the food and hospitality sectors. The event provides a unique opportunity to network with industry leaders and explore a wide range of products and services tailored to enhance business operations.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
PDF Report Name: Retail Foods Annual - calwinexport.com
ReadThailand Food And Beverage Industry: 2026 Verified Stats
ReadThailand: Retail Foods Annual - USDA Foreign Agricultural Service
ReadThailand's Food & Beverage Industry 2026: Risks, Opportunities, Trends ...
ReadThailand Food & Grocery Retail Market | Analysis 2026 - 6Wresearch
ReadThailand Food Industry Newswire - EIN Presswire
ReadPlan your trip

Choose from the following airports, with convenient access to the event and venue.
Suvarnabhumi Airport
The main international gateway and the closest airport to the Bang Na exhibition district. Airport Rail Link connects to Phaya Thai for the BTS Sukhumvit Line; metered taxis and rideshare pick up on the arrivals level
approx. 20-25 km from BITEC, Bang Na
to venue
approx. 25-40 min outside peak traffic; allow 45-60 min in monsoon rain or rush hour
by car
Don Mueang International Airport
Used mainly by low-cost and domestic carriers. Allow extra road time and consider the SRT Red Line plus BTS connection rather than a single taxi ride in peak traffic
approx. 35-45 km from BITEC, Bang Na
to venue
approx. 45-75 min by road depending on traffic
by car
A range of accommodation options near the venue and across key areas.
HTel Resort
Free Wi-Fi, free parking, air conditioning, kid-friendly
Cubic Bang Na Hotel
Free Wi-Fi, air conditioning, breakfast, parking, airport shuttle
HOP INN Bangkok Bangna
Free Wi-Fi, free parking, air conditioning, breakfast, accessible, smoke-free
TAKKA Hotel-Bangna
Free Wi-Fi, free parking, air conditioning, breakfast
Get around the city with these convenient transport options.
Airport Rail Link + BTS
Fastest rail option and immune to road traffic; allow 60-75 min door to door with luggage transfers at Phaya Thai.
Airport bus
Cheapest airport link toward Bang Na but subject to traffic on Bang Na-Trat Road; schedule buffers are advisable.
Metered taxi
Best with luggage or a small team. Keep the driver's plate slip from the rank desk in case of disputes.
Rideshare (Grab / Bolt)
Useful when returning from evening events after BTS service thins out. Set the pickup pin at the correct BITEC gate.
City bus
Cheapest city option but slower and not always English-labelled; useful only if your hotel sits directly on the route.
BTS Skytrain (city side)
The default commute for visitors staying on the Sukhumvit corridor. Allow 10-15 min for the final leg to the halls in heat or rain.
Parking
Parking fills during large co-located shows; arrive before opening if you are driving, and note the car park closest to your hall.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.

Weather
Bangkok in late July is hot and humid, with highs near 32 degrees C and monsoon showers on many days - allow extra travel time to BITEC during afternoon downpours.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Thai mobile networks sell prepaid tourist SIMs at Suvarnabhumi Airport; check roaming or local eSIM options before travel and confirm coverage in the Bang Na exhibition district.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Greeting and the wai
A gentle wai, palms together at chest height with a slight bow, is the standard Thai greeting. Foreign visitors are not expected to initiate it perfectly; a smile and a slight nod is a safe alternative with a senior counterpart.
Business cards
Offer and receive cards with both hands, take a moment to read the card, then place it on the table rather than pocketing it immediately. Cards are exchanged early in Thai business meetings, before the substantive discussion.
Indirect negotiation style
Thai business culture often favours a calm, non-confrontational approach, sometimes called kreng jai. Direct public disagreement or pressure for an instant decision can stall a deal; ask for time, then follow up in writing.
Respect for the monarchy
Thai law strictly protects the monarchy. Avoid commentary, jokes or social media posts on the subject while in Thailand, and stand respectfully when the royal anthem is played in public settings.
Temple and dress etiquette
If you add temple visits to the trip, cover shoulders and knees, remove shoes at the entrance and never point feet at a Buddha image. Business dress in Bangkok hotels and at BITEC is smart-casual: collared shirts, light trousers, closed shoes.
Dining and dietary requests
Business meals are usually shared dishes. Halal options are widely available in Bangkok and vegetarian food is easy to arrange, but state requirements when booking rather than at the table. Tipping is not mandatory; rounding up or leaving small change is common in restaurants.
Air conditioning and dress layers
The gap between 32 C outside and heavily air-conditioned exhibition halls is large. Carry a light jacket or cardigan for meeting rooms, and expect halls and taxis to be noticeably cold.
Traffic and transport timing
Bangkok road traffic is heaviest in the late afternoon and during monsoon downpours. Build 30-45 minutes of buffer into any taxi trip to BITEC and prefer the BTS Sukhumvit Line for the fixed part of the journey.
Alcohol and holidays
Alcohol sales are restricted on certain Buddhist holidays and at election periods. Check the calendar for your travel dates if an evening reception matters to your plans, and do not assume hotel bars will serve on those days.
Punctuality and follow-up
Meetings start close to the stated time in a business setting, but informal social time before the meeting is part of the process. Confirm deadlines and quotations in writing after the show, since verbal assurances in the hall may not carry through to the contract.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Compare flights to the nearest international gateway serving Bangkok; confirm ground transport on the organiser site.
Business visitors to Thailand commonly enter on a Non-Immigrant B visa arranged through the Royal Thai Embassy or the official Thailand e-Visa portal; visa-exempt entry rules vary by nationality, so confirm your case on the official channels.
Processing: Varies by nationality; apply several weeks before travel.
Official guidance is published by Thailand's Ministry of Foreign Affairs (Non-Immigrant Visa B) and the Thailand e-Visa portal; carry printed confirmation of accommodation and the TRAFS invitation if applying.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Suvarnabhumi Airport: approx. 25-40 min outside peak traffic; allow 45-60 min in monsoon rain or rush hour; Don Mueang International Airport: approx. 45-75 min by road depending on traffic. Allow road or rail time to Bangkok International Trade & Exhibition Centre (BITEC); on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Bangkok International Trade & Exhibition Centre (BITEC): Bang Na, near BITEC: HTel Resort; Bang Na, near BITEC: Cubic Bang Na Hotel; Bang Na, near BITEC: HOP INN Bangkok Bangna.
Ride-hail: Ride-hailing apps are commonly used in Bangkok; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Bangkok International Trade & Exhibition Centre (BITEC).
Parking: On-site parking is available at Bangkok International Trade & Exhibition Centre (BITEC); confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: July 2027
Temperature: Highs around 32 degrees C, lows around 25 degrees C in July
Seasonality: July falls in Bangkok's southwest monsoon rainy season, with frequent afternoon downpours and roughly 23 rain days reported for the month.
Packing: Light breathable business wear, a compact umbrella or rain jacket, and quick-dry footwear for wet pavements; indoor halls are heavily air-conditioned so a light layer helps.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at TRAFS 2026 usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Lock in your buyer badge and profile
Check passport validity and visa route
Book flights into Suvarnabhumi (BKK)
Reserve a hotel on the BTS Sukhumvit corridor or in Bang Na
Build a target exhibitor shortlist
Set a budget with local-currency thresholds
Arrange connectivity and payments
Map the airport-to-BITEC route
Print or save your badge and invitation letters
Pack for a hot, wet week
Confirm meeting times and hall locations
Arrive, settle and collect your badge
Opening day: arrive before the hall rush
Follow up while you are still in Bangkok
Registration and hall orientation at Bangkok International Trade & Exhibition Centre (BITEC)
Supplier meetings and product demos
Final negotiations and follow-up
TRAFS 2026 registration concourse
Bangkok International Trade & Exhibition Centre (BITEC)
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Bangkok International Trade & Exhibition Centre (BITEC)
Hosted matchmaking and buyer programmes when published by the organiser.
Budget

Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether TRAFS 2026 fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
For TRAFS 2026, what is your primary role on the show floor?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus and target suppliers align with the official exhibitor profile.
Best for
Buyers, engineers, and delegates sourcing Food processing equipment and machinery and Beverage production and packaging so solutions and benchmarking suppliers at TRAFS 2026 in Bangkok.
Min. budget
$450.00
Timeline
4-8 weeks before opening day for registration, hotels, and travel.
Risks
Session times and ticket tiers may change - confirm the official agenda before booking.
exhibit
You have a defined lead-generation or distributor recruitment goal for this market.
Best for
Brands and manufacturers launching Food processing equipment and machinery and Beverage production and packaging so products who need qualified meetings with the event's trade audience.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, freight, staffing, and pre-show marketing.
Risks
Booth pricing and corner premiums vary by hall - confirm with the organiser sales team.
skip
Audience, geography, or commercial goals do not justify travel and stand costs this cycle.
Best for
Teams with weak category fit, budget constraints, or overlapping commitments during the Bangkok show week.
Timeline
N/A
Risks
Skipping may mean missing buyer meetings if competitors exhibit or attend the same week.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Trust footer
1
References
1
Publishers
0
Date checked
Kavin Intertrade Co., Ltd.
Display a free company card at your booth, or share your professional card on the show floor.