Join us for the 26th edition of Trade Fair Aalsmeer from November 3-5, 2026, in Aalsmeer, Netherlands.
Dates
3–5 Nov 2026
City / country
Aalsmeer, Netherlands
Venue
Royal FloraHolland Visitor Centre
Are you the organiser of this event?
Event overview
The Trade Fair Aalsmeer is recognized as a networking and inspiration event in the ornamental horticulture sector that you must attend.
TL;DR
Visitors can expect to network with industry leaders, discover the latest trends in ornamental horticulture, and gain insights from expert presentations. Scale: Roughly 600 exhibitors and 21,000 trade visitors attend the ornamental horticulture showcase. Venue: Hosted at the Royal FloraHolland Visitor Centre in Aalsmeer, Netherlands.
Exhibitors will have the opportunity to showcase their products to a targeted audience, enhance brand visibility, and connect with potential buyers. Scale: Roughly 600 exhibitors and 21,000 trade visitors attend the ornamental horticulture showcase. The Trade Fair Aalsmeer serves as a pivotal platform for professionals in the ornamental horticulture industry, facilitating connections and showcasing innovations that drive the sector forward.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Legmeerdijk 313, 1431 GB Aalsmeer, Netherlands
Parking: Parking is available at surrounding lots. Follow the instructions from the parking attendant.
Attend
Ticket info
Badge collection
Upon arrival, show your QR code for badge collection.
Who runs the show
Royal FloraHolland
How the last edition performed
Last edition
—
Exhibitors: 600
This edition
2026
Exhibitors: 600
Next edition
Not announced yet
Impact
The Trade Fair Aalsmeer is recognized as a networking and inspiration event in the ornamental horticulture sector that you must attend. The Trade Fair Aalsmeer serves as a pivotal platform for professionals in the ornamental horticulture industry, facilitating connections and showcasing innovations that drive the sector forward. Join us for the 26th edition of Trade Fair Aalsmeer from November 3-5, 2026, in Aalsmeer, Netherlands.
Audience quality
Visitors typically include Floral retailers looking for new suppliers, Landscape architects seeking innovative plants, Garden center owners interested in product diversity, Wholesale distributors in the horticulture sector. 26th edition of Trade Fair Aalsmeer. Dates: November 3-5, 2026. Location: Royal FloraHolland Visitor Centre, Aalsmeer. Expected 600 exhibitors. Trade Fair Aalsmeer attracts an audience aligned with the organiser's published visitor positioning.
Exhibitor outcomes
Exhibitors will have the opportunity to showcase their products to a targeted audience, enhance brand visibility, and connect with potential buyers. The Trade Fair Aalsmeer serves as a pivotal platform for professionals in the ornamental horticulture industry, facilitating connections and showcasing innovations that drive the sector forward. Exhibitor categories include Plant growers and nurseries, Suppliers of horticultural equipment, Floral designers and arrangers, Landscape service providers.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Trade Fair Aalsmeer is staged on the Royal FloraHolland Aalsmeer site, the largest flower auction and floriculture trading complex in the world, which makes the fair a direct window onto Dutch and international cut-flower and plant supply. For European wholesalers, retail category managers, breeders and growers, the November timing sits between the end of the main Dutch growing season and the winter holiday trading peak — a practical window for agreeing 2027 ranges, trialling varieties and comparing certification and sustainability credentials. Because the venue is 15–25 minutes from Amsterdam Airport Schiphol and inside the Netherlands' main horticultural cluster, the fair combines a dense supplier base with easy one- or two-night travel for international visitors.
Key trends shaping this market and its wider industry.
Sustainability certification as a buying gate
European retail buyers increasingly require certified, traceable flowers and plants (MPS, Floriculture Sustainability Initiative and comparable schemes), pushing growers to document water, energy and pesticide performance stand by stand.
Energy costs and greenhouse innovation
Dutch growers continue to invest in geothermal heat, LED lighting, robotics and autonomous greenhouse controls to offset energy price volatility and labour costs — technology suppliers are a growing share of the fair floor.
Online trading platforms and data
Digital tradeplaces and auction data are reshaping how supply is matched to demand, so buyers now expect exhibitors to support both physical meetings and year-round digital ordering.
Global sourcing and cold-chain logistics
Air-freighted and sea-freighted supply from Kenya, Ethiopia, Colombia and Ecuador keeps shifting the price/quality benchmark; phytosanitary paperwork and cold-chain reliability are recurring negotiation points.
Houseplants, green-living and novelty breeding
Home and lifestyle plant categories and high-novelty pot plant breeds remain the fastest-growing segments, with breeders using the fair for variety launches ahead of the Northern Hemisphere season.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Main international gateway and the practical arrival airport for the fair; direct bus, taxi and rideshare links to Aalsmeer, plus rail connections to Amsterdam Zuid and the city centre.
approx. 12 km from the Royal FloraHolland Aalsmeer complex
to venue
15–25 min off-peak by car/taxi; allow 30–40 min in morning peak
by car
Smaller regional airport with limited international services; useful only if it offers a direct route from your origin.
approx. 65 km
to venue
55–75 min by car
by car
Busy low-cost carrier airport in the south of the country; only consider it for significant fare savings, as ground transfer time is high.
approx. 135 km
to venue
1 h 30 min – 1 h 45 min by car
by car
A range of accommodation options near the venue and across key areas.
USD 80–130 / night
Airport-corridor budget stock is plentiful and usually has the best value; most properties offer a Schiphol shuttle rather than a venue shuttle.
sourceUSD 140–220 / night
Best balance of transfer time and comfort for a 2–3 day trade visit; Aalsmeer town-centre room stock is small, so book as soon as show dates are confirmed.
sourceUSD 230–400 / night
Choose on-airport if you fly in and out the same day or want zero transfer friction; central Amsterdam suits visitors adding leisure time but adds 30–50 min each way.
sourceGet around the city with these convenient transport options.
Rideshare
Uber and Bolt operate in the Amsterdam metropolitan area; useful for early starts and evening returns when buses thin out.
Bus (regional network)
Check 9292 for the current line numbers and journey time (typically 30–50 min door to door); contactless bank cards are accepted on Dutch buses and trains.
Train (NS)
Fast and frequent; rail alone does not reach Aalsmeer, so the last leg is by bus, taxi or rideshare.
Car and parking
On-site parking is available at the Royal FloraHolland complex; confirm current day rates, entry gate and hall access with the organiser before travelling.
Bicycle
The area is flat and cycling-friendly; useful if you stay in Aalsmeer or a nearby village, but always use cycle paths and never the road shoulder.
taxi
Schiphol train to Amsterdam Zuid is often faster than road.
taxi
taxi
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay visa (Type C) | Nationals of countries without a visa-exemption agreement with the Schengen area, travelling for business meetings, trade fairs or short visits of up to 90 days. | — | Typically 15 calendar days (can be longer in peak periods); apply up to 6 months and at least 4 weeks before departure | |
| Visa-exempt short stay (90/180 days) | UK, US, Canadian, Australian, New Zealand, Japanese, South Korean, Singaporean and other visa-waiver nationals visiting for business or tourism. | — | No application required; entry decided at the border | |
| EU/EEA/Swiss free movement | Citizens of EU/EEA member states and Switzerland. | — | None |
Visa-free short stays (max 90 days in any 180) generally apply to EU/EEA/Swiss nationals plus UK, US, Canada, Australia, New Zealand, Japan, South Korea, Singapore and other waiver countries. ETIAS pre-travel authorisation for visa-exempt travellers has been discussed for launch around late 2026 — check status before booking if travelling after the fair.
The Netherlands accepts ATA carnets for temporary admission of goods, including trade-fair exhibits and professional equipment; confirm with your national issuing chamber and Dutch customs for plant material, which has separate phytosanitary requirements.
Official visa pageWeather
November in Aalsmeer and the Amsterdam metropolitan area is cool, windy and often grey: typical daytime highs of 8–10°C and overnight lows of 3–5°C, with roughly 80–90 mm of rain spread across 17–19 days of the month and occasional gusts off the North Sea. Bring a waterproof coat, warm layers and comfortable waterproof footwear for walking between halls and car parks.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Confirm mobile roaming or local SIM options for business visitors to Netherlands.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
Dutch business culture values punctuality, directness and short decision chains; greet with a firm handshake and first names are used quickly. Be on time for meetings and state your objective plainly — small talk is brief.
Tipping and payments
Service charges are included by law in Dutch restaurants and bars; rounding up or adding 5–10% is a normal thank-you. Contactless card and mobile payment dominate — many venues are effectively cashless, so carry a card rather than expecting to pay in notes.
Cycling, dress and language
Aalsmeer is a cycling area: never walk or stand in the red cycle paths. Business dress at Dutch horticulture trade fairs is smart-casual (jacket, no tie required), and most industry contacts speak fluent English, so Dutch is helpful but not necessary.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: AMS
Compare flights to the nearest international gateway serving Aalsmeer; confirm ground transport on the organiser site.
EU/EEA and Swiss nationals may enter the Netherlands freely. Many other nationalities — including UK, US, Canadian, Australian, New Zealand, Japanese and South Korean passport holders — can stay up to 90 days within any 180-day period without a visa. Nationals who require a Schengen short-stay (Type C) visa must apply in advance at a Dutch embassy/consulate or VFS Global centre: adult fee EUR 90, standard decision within about 15 calendar days, and applications can be lodged up to 6 months before travel. Business visitors should carry an invitation letter from the organiser or an exhibiting company, proof of accommodation and a return ticket. Check the current rules for your nationality before booking.
Estimated cost: Varies by visa type and nationality (check official site).
Processing: Varies by nationality; apply several weeks before travel.
Apply via the Dutch embassy/consulate or authorised VFS Global centre in your country of residence; bring an organiser invitation letter, accommodation proof, travel insurance and return ticket. 90 days maximum within any 180-day period across the Schengen area. Carry the organiser invitation, accommodation details and travel insurance.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Amsterdam Airport Schiphol (AMS): 15–25 min off-peak by car/taxi; allow 30–40 min in morning peak; Rotterdam The Hague Airport (RTM): 55–75 min by car; Eindhoven Airport (EIN): 1 h 30 min – 1 h 45 min by car. Allow road or rail time to Royal FloraHolland Visitor Centre; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Royal FloraHolland Visitor Centre: Schiphol / Hoofddorp airport corridor (10–20 min from the venue): Ibis Budget Amsterdam Airport, Bastion Hotel Schiphol / Hoofddorp; Hoofddorp / Badhoevedorp / Schiphol corridor and Aalsmeer town (5–20 min from the venue): Van der Valk Hotel Schiphol, Corendon Village Hotel Amsterdam, Courtyard by Marriott Amsterdam Airport; On-airport Schiphol and central Amsterdam (15–40 min from the venue): Hilton Amsterdam Airport Schiphol, Sheraton Ams
Ride-hail: Ride-hailing apps are commonly used in Aalsmeer; confirm local availability before travel.
Public transit: Check local bus/metro options for routes to Royal FloraHolland Visitor Centre.
Parking: On-site parking is available at Royal FloraHolland Visitor Centre; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: November 2026
Temperature: Daytime highs typically 8–10°C with overnight lows of 3–5°C in Aalsmeer during November 2026 — bring warm layers and a windproof outer jacket.
Seasonality: November is one of the wetter, greyer months in North Holland: expect rain on about 17–19 days of the month (roughly 80–90 mm total) with gusty coastal winds and short daylight hours. Pack a waterproof coat and sturdy shoes; indoor halls are heated but transfer walks are exposed.
Packing: November is one of the wetter, greyer months in North Holland: expect rain on about 17–19 days of the month (roughly 80–90 mm total) with gusty coastal winds and short daylight hours. Pack a waterproof coat and sturdy shoes; indoor halls are heated but transfer walks are exposed.
Plan your trip
Best day to visit: Wednesday 4 November 2026 (day 2 of the three-day fair)
Trade Fair Aalsmeer runs Tuesday 3 to Thursday 5 November 2026. Three-day Dutch horticulture trade fairs typically open with a VIP, press and dignitary rush and close with exhibitors dismantling early on the final afternoon, so the middle day gives the fullest trading floor with every supplier staffed and no early pack-down. Day 1 is still useful if you want maximum product availability and fewer queues. Check the published programme at the organiser's schedule page before fixing travel, as session density varies by hall.
Verify passport validity and check Schengen entry requirements for the Netherlands. — Trade Fair Aalsmeer runs November 3-5, 2026 in Aalsmeer; confirm visa needs against your nationality before booking travel.
Book flights into the Amsterdam region and plan onward transfer to Aalsmeer. — Allow buffer time on arrival day; Aalsmeer is served via the A4 motorway corridor.
Reserve a hotel in Aalsmeer or the surrounding Amsterdam area for the show period. — Target check-in November 2 and check-out November 6 to cover all three show days.
Complete online visitor registration on the organiser site. — Advance registration is preferred; save the confirmation with the QR code used to collect your badge.
Download the floor plan and exhibitor list from the organiser site. — The exhibitor list is viewed via the floor plan; use it to shortlist stands.
Pre-schedule B2B meetings with exhibitors and buyers. — Confirm meeting slots in advance so the three show days are fully used.
Shortlist programme sessions and product categories to visit. — Align the shortlist with ornamental horticulture sourcing priorities.
Plan local transport from hotel to Royal FloraHolland Visitor Centre. — By car the site is reached via the A4 (exit Aalsmeer / Hoofddorp), N201 and N231; follow on-site signage.
Prepare printed materials, business cards and a lead-capture method. — Bring enough collateral for three show days of meetings.
Check the November weather forecast for Aalsmeer and pack accordingly. — Pack layered clothing plus a waterproof outer layer for Dutch autumn conditions.
Assemble meeting documents, contracts and any visa or invitation paperwork. — Keep digital and printed copies in case of on-site verification.
Travel to Aalsmeer and collect your badge at registration on arrival. — Arrive early on the first show day for orientation and security screening.
Amsterdam
Haarlem
Royal FloraHolland Aalsmeer — visitor centre and auction-floor viewing gallery
The venue's own B2B hub: international buyers, growers and Royal FloraHolland staff pass through here, and it is the natural place for first introductions.
Exhibition hall catering and coffee corners
Stand-holding suppliers and visiting buyers regroup here between meetings; the fastest way to catch a decision maker without a booked appointment.
Schiphol/Hoofddorp hotel bars and lobbies
Most international exhibitors and buying teams stay in the Schiphol corridor (Hoofddorp, Badhoevedorp) — informal evening meetings happen in hotel bars and lobbies.
Aalsmeer town centre cafés and restaurants
Small-scale, walkable option close to the venue for quiet 1:1 conversations with Dutch growers and traders.
Budget
Official cost items and estimated ranges for exhibitors.
visa_fee
visitor · standard
EUR 90 / per person (adult Schengen Type C short-stay)
hotel_per_night
visitor · mid-range
USD 130–220 / per room per night
per_diem
visitor · standard
USD 50–100 / per person per day
exhibitor_stand
exhibitor · small stand (approx. 9 sqm shell scheme)
USD 2000–3500 / per stand (space + shell, excluding extras)
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visa_fee | visitor | standard | EUR 90 / per person (adult Schengen Type C short-stay) | official | |
| hotel_per_night | visitor | mid-range | USD 130–220 / per room per night | estimate | |
| per_diem | visitor | standard | USD 50–100 / per person per day | estimate | |
| exhibitor_stand | exhibitor | small stand (approx. 9 sqm shell scheme) | USD 2000–3500 / per stand (space + shell, excluding extras) | estimate |
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You need to see product quality and meet multiple growers/suppliers face to face within a 2–3 day window, and your budget covers flights, 2 nights mid-range accommodation, per diem and Schengen visa where applicable.
Best for
Buyers, wholesalers, retail category managers and florist-chain decision makers sourcing cut flowers, plants and breeding novelties for the 2027 season.
Min. budget
$550.00
Timeline
2–4 weeks (registration, flights and accommodation; 4–8 weeks if a Schengen visa is required)
Risks
Budget estimate from listing cost signals — confirm live rates.
Aalsmeer hotel stock is small in a November trade week; Schiphol/Hoofddorp or Amsterdam may be needed.
Visitors from visa-required nationalities need a Schengen appointment well ahead of travel.
exhibit
You can staff a stand for all three show days and your product range targets professional floriculture trade buyers rather than consumers.
Best for
Growers, breeders, plant-technology suppliers and traders who want a Benelux/international buyer audience in Royal FloraHolland's home market.
Min. budget
$2,500.00
Timeline
3–6 months (stand booking, product logistics, phytosanitary paperwork, staff travel)
Risks
Budget estimate from listing cost signals — confirm live rates.
Stand space, shell scheme, electricity and furniture are typically extra to the base price.
Live plant shipments to the Netherlands need phytosanitary certification and post-show logistics planning.
skip
Your budget cannot cover travel beyond a day trip, or the outcome you need can be delivered through Royal FloraHolland's online trading platforms and distributor contacts.
Best for
Consumer-market sellers, non-horticulture businesses or teams whose only objective is general networking without a specific sourcing or sales target.
Timeline
n/a
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Trust footer
5
References
1
Publishers
0
Date checked
Royal FloraHolland
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