Magdeburg's winter travel and caravanning fair returns 8-10 January 2027 with around 100 exhibitors across three halls, covering holiday regions, motorhomes, camping and cycling.
Dates
8 Jan 2027
City / country
Magdeburg, Germany
Venue
Messe Magdeburg
Time
10:00 AM – 6:00 PM
Are you the organiser of this event?
Event overview
TOURISMA & Caravaning is Magdeburg's long-running winter consumer fair for travel, camping and caravanning, held across all three halls of Messe Magdeburg. Around 100 exhibitors use more than 9,000 sqm to present holiday regions, campsites, motorhomes, caravans, camping accessories, bicycles and e-bikes.
Visitors come from Saxony-Anhalt and neighbouring eastern German regions to plan the coming season, compare vehicles and talk directly to destinations and dealers. The 2027 edition runs Friday 8 to Sunday 10 January, with day tickets sold at the box office.
It is a practical, regional show rather than a global trade convention, and its scale makes it easy to cover in a day.
TL;DR
One hall concentrates motorhomes, caravans and camping kit, while the other two cover holiday destinations, cycling and active travel. You can compare vehicles, question regional tourism boards and leave with a shortlist for the season without travelling to a major national show.
The show delivers qualified regional buyers in a compact three-day window: camping and caravan dealers, campsites, tourism regions, bike retailers and accessory brands meet visitors who are actively planning purchases. A single stand reaches Saxony-Anhalt and neighbouring federal states at lower cost than a national fair.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Halls & areas
3Tessenowstraße 9a, 39114 Magdeburg, Germany
Entrances & gates
Main visitor entrance
Use the signed visitor entrance from the Tessenowstraße car park; delivery and exhibitor access is separate.
Paid parking in Tessenowstraße, signposted from the Magdeburger Ring; expect event-day queues in the morning.
Food options
Messe Magdeburg catering
On-site diningParking: Paid parking is signposted south of the Elbauenpark in Tessenowstraße; follow the Messe Magdeburg signs from the Magdeburger Ring and allow a short walk to the halls.
Gate: Visitor access is from Tessenowstraße; tram line 6 stops at Jerichower Platz, about five minutes' walk from the entrance.
Attend
Event days & opening times
Day ticket, adult
Sold at the Tageskasse on site.
Reduced day ticket
Pensioners, pupils, students and benefit recipients with proof.
Family ticket
Up to two adults with children up to 17 years.
Children up to 6 years
Free entry.
Ticket info
Badge collection
No advance registration or badge is needed; buy a ticket at the day box office and walk in.
Ticket notes
Tickets are sold at the on-site Tageskasse; the organiser does not advertise an online shop for this edition.
What's on
How the last edition performed
Last edition
2026
Exhibitors: 100
Floor area: 9,000 sqm
This edition
2027
Visitors: 15,000
Exhibitors: 100
Floor area: 9,000 sqm
Next edition
Not announced yet
Impact
The fair concentrates a regional audience that is already shopping for holidays and vehicles. For destinations and dealers, that means fewer casual browsers than a national show, but a higher share of visitors with a concrete trip or purchase in mind.
Audience quality
Expect caravan and motorhome owners, families planning summer travel, campers and cyclists from Saxony-Anhalt and neighbouring states. The audience is consumer-led: tourism boards and campsites use the show for lead generation, while vehicle dealers rely on on-stand conversations and test sits.
Exhibitor outcomes
ROI depends on stand location and follow-up. Dealers converting even a handful of vehicle enquiries can cover a compact stand, while tourism regions should measure qualified brochure and newsletter sign-ups rather than raw footfall. A three-day regional show rewards staff who can qualify visitors quickly.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Magdeburg anchors a compact catchment of around two to three million people within a two-hour drive, spanning Saxony-Anhalt, western Brandenburg, southern Lower Saxony and northern Thuringia. The city is a low-cost, easy-access alternative to the national CMT in Stuttgart for regional dealers, campsites and tourism boards that want qualified local buyers rather than international footfall.
Key trends shaping this market and its wider industry.
Winter shows as the early booking window
German consumers increasingly research and reserve summer holidays and camping pitches in January. Regional January fairs capture that decision window before the big national shows and the spring camping season.
What it changes: Destinations and campsites that wait until spring lose customers who have already chosen a site or vehicle at a winter fair.
Compact and electrified camping
Demand is shifting toward smaller campervans, all-electric or hybrid touring vehicles and lightweight equipment, alongside classic motorhomes. Bike and e-bike test areas have become a standard part of the consumer offer.
What it changes: Dealers need stock and demo units that match buyers who want manoeuvrable, lower-consumption vehicles rather than large motorhomes.
Regional and sustainable travel
Shorter trips, rail-friendly destinations and nature-based holidays are growing in the German market. Regional tourism boards use local fairs to promote nearby lakes, cycling routes and campsites.
What it changes: A regional show is a natural shop window for Saxony-Anhalt's Elbe landscapes, Harz and Altmark destinations, and for campsites within a few hours' drive.
Tourisma & Caravaning is the regional January opener in a dense German circuit. Buyers who need a national audience add CMT Stuttgart, while northern and western audiences are served by Hamburg and Essen in February.
CMT - Die Urlaubsmesse
Stuttgart, Germany
Dates follow the circuit's mid-January pattern and should be confirmed against the official calendar.
websiteReisen & Caravaning Hamburg
Hamburg, Germany
Typical early-February slot; confirm exact 2027 dates before booking travel.
websiteReise + Camping Essen
Essen, Germany
Late-February slot based on the 2026 calendar; confirm exact 2027 dates.
websiteJanuary regional window
Magdeburg opens the season; Stuttgart follows with the national audience.
February northern and western window
Use these shows to reach buyers outside the eastern German catchment.
Circuit dates are planning estimates based on the established annual calendar, not confirmed 2027 organiser dates.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Leipzig/Halle Airport
Best balance of flights and onward rail for eastern Germany.
about 130 km
to venue
1 h 20 min by car; around 2 h by train via Leipzig or Halle
by car
Berlin Brandenburg Airport
Largest choice of international flights, but a longer transfer.
about 160 km
to venue
1 h 50 min by car; around 2 h 30 min by train
by car
A range of accommodation options near the venue and across key areas.
USD 70–95 / night
Simple rooms within walking distance of the main station and tram line 6; book early because January is a fair week.
USD 110–150 / night
Full-service city hotels with breakfast and easy tram access to Jerichower Platz.
USD 160–220 / night
Larger rooms and business facilities; the Maritim is closest to the river and a short taxi ride from the halls.
Get around the city with these convenient transport options.
Tram
Take line 6 in the direction of Herrenkrug. Buy the ticket from the machine before boarding and validate it.
Taxi or ride-hail
About 12-15 minutes outside peak traffic; ask for the visitor entrance on Tessenowstraße.
Weather
January is Magdeburg's coldest month: daytime highs of 2-5°C, night frost around -1 to -3°C, and a real chance of snow or freezing rain. The halls are heated, but the walk from parking and tram stops is exposed.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage is good across the city; 5G is available from the main German networks. The venue does not advertise public Wi-Fi for visitors, so use a data plan or exhibitor network.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Cash still matters at the box office
Many German box offices and small stands accept cards, but carrying some euros avoids problems at the Tageskasse and at small exhibitor stands.
Sunday is a family day
Shops are closed on Sundays in Saxony-Anhalt, and the final fair day is popular with families. Arrive early for the quietest vehicle viewings and plan around the lunchtime rush.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: Leipzig/Halle (LEJ) or Berlin Brandenburg (BER)
Book flights into BER for choice or LEJ for the shortest transfer. Rail from Berlin and Leipzig to Magdeburg is frequent; allow extra time in winter.
Get to the venue and around the city with these options.
Airport → venue: From LEJ or BER take a train to Magdeburg Hauptbahnhof, then tram line 6 to Jerichower Platz. Taxis from the station take about 15 minutes.
Hotel → venue: Tram line 6 from the city centre to Jerichower Platz runs every 10-15 minutes; the walk to the halls takes about five minutes.
Ride-hail: Uber and local taxi apps operate in Magdeburg; a city-centre to venue trip costs around EUR 13-18.
Public transit: MVB tram and bus services connect the Hauptbahnhof, city centre and Jerichower Platz. Buy a day ticket if you plan more than two trips.
Parking: Paid parking is signposted in Tessenowstraße south of the Elbauenpark; arrive before 09:30 on the weekend to avoid queues.
Plan and pack for the event climate.
Month: January
Temperature: -3°C to 5°C
Seasonality: Cold, cloudy and changeable, with snow or freezing rain possible; January is not a rainy season but surfaces can be icy.
Packing: Warm coat, waterproof shoes and layers for the walk from parking or tram; the halls are heated but draughty near the entrances.
Plan your trip
Best day to visit: Friday 8 January
Friday is the quietest day for vehicle conversations and the easiest day to get undivided attention from dealers and tourism stand staff. Saturday is busier with families, while Sunday has the shortest hours and the heaviest lunchtime crowd.
Book train or flight and a refundable hotel near the city centre — January is cold and the show falls on a weekend; city hotels fill as the date approaches.
Check the ticket price and opening hours, and set a budget for the day — Day tickets are sold at the Tageskasse; cash is useful but cards are widely accepted.
Shortlist the halls and exhibitors you want to see — Use the 2025 exhibitor list as a guide to the kind of brands that attend, then confirm 2027 names on site.
Plan the tram route and print or save the venue address — Line 6 to Jerichower Platz, then walk to Tessenowstraße 9a.
Pack warm layers, comfortable shoes and a power bank — The walk from parking or the tram stop is exposed; halls are heated but entrances are draughty.
Arrive at Jerichower Platz, walk to the visitor entrance and collect a hall plan
Messe Magdeburg, Tessenowstraße 9aVehicle and caravan walk-through in Halle 1 before the crowds build
Halle 1Lunch and a pass through the tourism and cycling stands
Halls 2-3Return to two shortlisted dealers for a detailed quote and test sit
Halle 1Elbauenpark and Jahrtausendturm
City Nature and Family Attraction
Adjacent to the fairground, 10-15 minutes on foot
A large park with the 60-metre Jahrtausendturm, useful for a light evening or a family afternoon after the show.
Quedlinburg old town
UNESCO Heritage Day Trip
About 90 km, roughly 1 hour 15 minutes by car or train
Half-timbered streets, the castle hill and a compact historic centre make it the best full-day add-on from Magdeburg.
Halle 1 dealer row
Exhibitor floor
The densest concentration of caravan and motorhome dealers; stand staff are most available in the first hour and after 15:00.
Alter Markt, city centre
Evening district
Restaurants and bars around the Alter Markt for informal dinners after the show; book ahead on Saturday night.
A three-day regional fair generates a manageable number of leads. Speed matters more than volume: visitors comparing vehicles or booking holidays often decide within two weeks of the show.
Budget
Shell scheme
EUR 85–115 / m²
Raw space
EUR 55–75 / m²
Standard booth
9 m²
Public pages do not print a stand tariff. Bands are market estimates for a regional German consumer fair and exclude VAT, electricity and furniture.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth rental
exhibitor · standard
EUR 765–1035 / 9 sqm shell scheme
Hotel
both · mid
USD 110–150 / per night
Per diem
both · standard
USD 45–65 / per person per day
Visitor day ticket
visitor · standard
EUR 10 / per day
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth rental | exhibitor | standard | EUR 765–1035 / 9 sqm shell scheme | estimate | 2026-10-31 |
| Hotel | both | mid | USD 110–150 / per night | estimate | 2026-10-31 |
| Per diem | both | standard | USD 45–65 / per person per day | estimate | 2026-10-31 |
| Visitor day ticket | visitor | standard | EUR 10 / per day | actual | 2026-10-31 |
Decision
Six quick questions to decide whether to visit, exhibit or skip Tourisma & Caravaning 2027.
QUESTION 1 OF 6
What best describes your role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You are planning a holiday or comparing vehicles and can attend on Friday or Saturday.
Best for
Travellers, caravanners, families and cyclists from Saxony-Anhalt and nearby states.
Min. budget
$120.00
Timeline
One day; book transport and hotel 2-3 weeks ahead.
Risks
Weekend crowds
Winter travel disruption
Limited English at some regional stands
exhibit
You sell to end customers in eastern Germany and can staff a compact stand for all three days.
Best for
Caravan and motorhome dealers, campsites, tourism regions and camping accessory brands.
Min. budget
$2,500.00
Timeline
Book stand and hotel 90 days ahead; submit stand plans 30 days ahead.
Risks
Consumer-led audience with few international buyers
Weather can depress footfall
Lead quality varies by hall position
skip
Your target is national or export trade rather than regional consumers.
Best for
International suppliers with no German consumer channel, or buyers seeking only export contracts.
Timeline
None.
Risks
Missing regional dealer contacts
No substitute for a national trade show
Book with
Messe- und Veranstaltungsgesellschaft Magdeburg (MVGM)
Runs Messe Magdeburg, the three-hall complex that hosts the fair, and publishes arrival, parking and accessibility information.
Public venue operator for the halls; not a commercial sponsor of the event.
Deutsche Bahn
National rail operator with direct services to Magdeburg Hauptbahnhof and connections from Berlin and Leipzig airports.
Practical travel partner for visitors arriving by train; no sponsorship relationship is claimed.
Industrie- und Handelskammer Magdeburg
Regional chamber supporting businesses in Saxony-Anhalt, useful for exhibitor contacts and market entry advice.
Regional business body; no event partnership is confirmed.
Magdeburg Marketing Kongress und Tourismus
City destination marketing organisation covering hotels, city tours and visitor information for the Magdeburg region.
Local tourism resource; no event partnership is confirmed.
Recommended providers
Official visa requirements and mission finder; apply at least six weeks before travel.
Filter for Magdeburg city centre or Hauptbahnhof and check cancellation terms for a January arrival.
Compare flights to Berlin Brandenburg and Leipzig/Halle; book the rail leg to Magdeburg separately.
International freight and exhibition logistics; confirm the venue's delivery window before booking.
Compare cover for cancellation, medical treatment and exhibition equipment.
City tours, Elbauenpark information and regional day-trip ideas.
Use a hosted form or scanner integration and export leads to the CRM within 24 hours.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
9
References
4
Publishers
9
Date checked
expotec gmbh
MVGM GmbH
OpenVan.camp
freenet
Display a free company card at your booth, or share your professional card on the show floor.
