Tourisma, the Archaeology and Cultural Tourism Exhibition, runs from February 26 to 28, 2027 in Florence, Italy, showcasing cultural heritage initiatives.
Dates
26–28 Feb 2027
City / country
Florence, Italy
Venue
Palazzo dei Congressi
Are you the organiser of this event?
Event overview
Tourisma is a three-day exhibition held at the prestigious Palazzo dei Congressi in Florence. It serves as a platform for showcasing and discussing initiatives related to the communication of the ancient world and the enhancement of its heritage.
The event is aimed at cultural and economic entities active in the archaeological and artistic sectors. Tourisma takes place in Florence, Italy.
TL;DR
Visitors can engage with a variety of cultural institutions and tourism operators, gaining insights into archaeological projects and cultural heritage initiatives. Dates and Venue: Tourisma takes place from February 26 to 28, 2027 at Palazzo dei Congressi, Florence, Italy. Visitor Authority: The event attracts cultural institutions, museums, and tourism operators, influencing purchasing decisions. Session on the agenda: RASSEGNA STAMPA - tourismA 2019.
Exhibitors will have the chance to connect with key stakeholders in the cultural tourism sector, enhancing visibility and fostering partnerships. The event provides a unique platform to showcase products and services related to archaeology and cultural heritage. Meet qualified buyers and partners including Exhibitors from archaeological sites, Cultural heritage organizations, Tourism service providers. Position your offer across archaeological artifacts and exhibitions,.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Florence, Italy
Palazzo dei Congressi in Florence typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Palazzo dei Congressi in Florence typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Palazzo dei Congressi for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Who runs the show
Archeologia Viva
Organiser
What's on
1
Seminar
1
Event days
01:00–01:00
Typical time
Friday, Feb 26, 2027
RASSEGNA STAMPA - tourismA 2019
How the last edition performed
Last edition
2026
Visitors: 14,000
Next edition
Not announced yet
Edition recap
New this edition
—
Firenze Fiera reported that tourismA 2026 attracted 14,000 visitors over three days, confirming the show's scale at Palazzo dei Congressi.
—
The programme included a dedicated 3rd Workshop on Cultural Tourism (3 Workshop del Turismo Culturale), reflecting the show's expanding focus on cultural travel operators.
—
A separate Laboratories and Events section lists hands-on sessions and side events alongside the exhibition area - a format that carries into the next edition.
Impact
Firenze Fiera reported that tourismA 2026 closed with 14,000 visitors over three days. The most recent completed edition was held at Palazzo dei Congressi in Florence. The official tourismA site lists the 2026 exhibitor directory and event information. The 2026 edition brought together 14,000+ visitors at Palazzo dei Congressi.
Audience quality
The 2026 edition drew 14,000+ visitors across hobbyist and trade audiences. Firenze Fiera reported that tourismA 2026 closed with 14,000 visitors over three days. The most recent completed edition was held at Palazzo dei Congressi in Florence. The official tourismA site lists the 2026 exhibitor directory and event information.
Exhibitor outcomes
Firenze Fiera reported that tourismA 2026 closed with 14,000 visitors over three days. The most recent completed edition was held at Palazzo dei Congressi in Florence. The official tourismA site lists the 2026 exhibitor directory and event information.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending Tourisma on 2027-02-26 to 2027-02-28 in Florence lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
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What digital buyer journeys means for buyers and exhibitors in this sector.
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What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
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ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
Florence Peretola Airport
Closest airport; small apron and limited long-haul connections. Confirm tram operating times for late arrivals
TBA
to venue
Approx. 15-20 min by taxi to the city centre; T2 tram to Santa Maria Novella approx. 20 min
by car
Pisa International Airport (Galileo Galilei)
Common alternative gateway with more low-cost flights; train is usually faster and cheaper than taxi
TBA
to venue
Approx. 60-75 min by car; regional train to Florence Santa Maria Novella approx. 50-60 min
by car
Bologna Guglielmo Marconi Airport
Useful for international connections; allow extra time for the airport-to-station transfer
TBA
to venue
Approx. 1.5 hours by car; high-speed train from Bologna Centrale to Florence Santa Maria Novella approx. 35-40 min
by car
A range of accommodation options near the venue and across key areas.
La Grancontessa Florence
Le Camere dei Conti
Hotel Mario's
Mercure Firenze Centro
Get around the city with these convenient transport options.
Walk
Several listed hotels sit 50-90 m from the venue, making walking the default for exhibitors and speakers.
City bus / tram
Buy tickets at tabacchi or ticket machines and validate on boarding; the T2 tram links Florence Peretola Airport to Santa Maria Novella.
Taxi
Useful for late arrivals or with exhibition material; use official white taxis and confirm the meter or fixed fare.
Airport transfer (FLR)
The T2 tram runs from the airport to Santa Maria Novella; taxis are faster with luggage. Confirm current fares and tram times.
Train + local transit (PSA)
Pisa has more low-cost flights; the regional train to Florence takes about 50-60 minutes. Confirm schedules before travel.
taxi
Approx. 15-20 min by taxi to the city centre; T2 tram to Santa Maria Novella approx. 20 min; Closest airport; small apron and limited long-haul connections. Confirm tram operating times for late arrivals.
taxi
Approx. 60-75 min by car; regional train to Florence Santa Maria Novella approx. 50-60 min; Common alternative gateway with more low-cost flights; train is usually faster and cheaper than taxi.
taxi
Approx. 1.5 hours by car; high-speed train from Bologna Centrale to Florence Santa Maria Novella approx. 35-40 min; Useful for international connections; allow extra time for the airport-to-station transfer.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
Florence in late February is cool and changeable: mild afternoons and chilly mornings/evenings, with a realistic chance of rain on any given day. Build in indoor alternatives and allow extra time for wet-weather transfers between hotels and Palazzo dei Congressi.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
EU roaming rules let visitors with EU SIM cards use their home allowance in Italy. Non-EU travellers can buy prepaid Italian SIMs or eSIM data plans on arrival; free Wi-Fi is commonly listed as a hotel amenity near Palazzo dei Congressi (e.g. La Grancontessa Florence, Le Camere dei Conti, Mercure Firenze Centro) and business travellers should confirm venue Wi-Fi with the organiser.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business etiquette
Italian business culture favors a personal, courteous tone - exchange introductions, use titles where known, and keep meetings relationship-led before pushing to commercial terms.
Language
Italian is the working language locally; exhibitor and venue staff at tourismA usually handle English, but confirm key appointments in advance and keep written follow-ups in clear English.
Dress and dining
Smart-casual is the norm for trade-fair days; evening dinners in the historic centre tend to start later than in northern Europe, so plan restaurant bookings accordingly.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: FLR
Florence Peretola (FLR) is the closest airport but has limited long-haul routes; compare fares to Pisa (PSA) and Bologna (BLQ), which have train links to Florence. For late February, book 6-10 weeks ahead for better fares and confirm baggage rules on low-cost carriers. Allow extra time for train connections if using PSA or BLQ.
Schengen rules apply for travel to Florence. EU/EEA and Swiss nationals use an ID card or passport; many other nationalities can enter Italy visa-free for business visits, while visa-national travellers must obtain a Schengen short-stay visa before travelling.
Processing: Varies by nationality; apply several weeks before travel.
Check the Italian Ministry of Foreign Affairs entry and visa pages for your nationality, and keep hotel confirmation plus tourismA registration documents with your travel papers for border and venue checks.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Florence Peretola Airport (FLR): Approx. 15-20 min by taxi to the city centre; T2 tram to Santa Maria Novella approx. 20 min; Pisa International Airport (Galileo Galilei) (PSA): Approx. 60-75 min by car; regional train to Florence Santa Maria Novella approx. 50-60 min; Bologna Guglielmo Marconi Airport (BLQ): Approx. 1.5 hours by car; high-speed train from Bologna Centrale to Florence Santa Maria Novella approx. 35-40 min. Allow road or rail time to Palazzo dei Congressi; on-si
Hotel → venue: Precinct hotels near Palazzo dei Congressi: Palazzo dei Congressi district (about 50 m from the venue): La Grancontessa Florence; Palazzo dei Congressi district (about 90 m from the venue): Le Camere dei Conti; Palazzo dei Congressi district (about 80 m from the venue): Hotel Mario's.
Ride-hail: Ride-hailing apps operate in Florence but coverage is limited compared with larger cities; confirm local availability and use official white taxis as a fallback, especially for early airport departures.
Public transit: Florence's bus and tram network (ATAF) serves the Fortezza da Basso / Palazzo dei Congressi area. The T2 tram connects Florence Peretola Airport with Santa Maria Novella. Buy tickets at tabacchi or machines (approx. EUR 1.70-2.00) and validate on boarding. Moovit lists the Auditorium Palazzo dei Congressi stop.
Parking: Firenze Fiera has paid parking at Fortezza da Basso; rates and availability are set by the venue. Confirm current tariffs and height restrictions on the Firenze Fiera site before driving. The historic centre has limited-traffic zones (ZTL), so park at the fairground or a peripheral lot and walk or use transit.
Plan and pack for the event climate.
Month: February 2027
Temperature: Daytime highs around 13-14 C with overnight lows near 3-5 C (February averages for Florence; confirm forecast before travel)
Seasonality: February is one of Florence's cooler, moderately wet months, with rain spread across roughly 8-10 days of the month; expect damp, changeable days rather than heavy downpours.
Packing: Pack layers: warm mid-layer plus a waterproof jacket or compact umbrella for wet days, and comfortable walking shoes for the historic centre. Indoor halls at Palazzo dei Congressi are heated, so light layers work best for meeting days.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at Tourisma usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Check tourisma.it for the 2027 dates, opening hours and access rules (Modalita di accesso), then register if the organiser requires it for free entry.
Confirm your Schengen entry position for Italy; visa-national travellers should start the short-stay visa process through the Italian embassy or consulate now.
Book a hotel in the Palazzo dei Congressi / Fortezza da Basso district or near Santa Maria Novella; late February is low season but the closest rooms still sell out.
Plan your airport route: FLR is closest, while PSA and BLQ require a train connection; buy tickets for the T2 tram or regional train in advance if possible.
Download the tourismA programme and exhibitor list, then shortlist stands, laboratories and conference sessions on archaeological sites, museums, heritage travel and cultural routes.
Arrange meetings with regional tourism boards, archaeological parks and tour operators, and confirm whether any side events require separate booking.
Pack layers and rain protection for cool February weather, charge devices, and save offline maps for the Fortezza da Basso area.
Registration and hall orientation at Palazzo dei Congressi
Supplier meetings and product demos
Final negotiations and follow-up
Tourisma registration concourse
Palazzo dei Congressi
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Palazzo dei Congressi
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether Tourisma fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
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