A two-day Dutch trade fair for pedicurists, podotherapists, nail stylists and massage therapists, with exhibitors, demonstrations and new products.
Dates
10–11 Apr 2027
City / country
Houten, Netherlands
Venue
Expo Houten
Time
10:00 AM – 5:00 PM
Are you the organiser of this event?
Event overview
Trade Fair Total Foot Care 2027 returns to Expo Houten on 10–11 April, bringing the Netherlands' foot-care, podiatry, nail and massage professionals together for two focused days. Exhibitors present products, equipment and treatments for pedicure and podotherapy practice, while demonstration zones show application techniques and new materials.
The 2026 edition drew more than 2,700 visitors, and the 2027 floor expands the exhibitor range and practical demonstrations. Visitors include pedicurists, podotherapists, nail stylists, massage therapists and students, alongside suppliers and distributors serving the Benelux market.
Tickets are €18. 50 online or at the desk, with a €2 supplier discount.
TL;DR
Use the two days to compare foot-care products and equipment side by side, watch live treatment demonstrations and question suppliers about protocols, pricing and after-sales support. The compact floor is easy to cover in a day, and the mix of pedicure, podiatry, nail and massage stands lets practitioners source for several service lines in one trip. Saturday and Sunday dates also make it practical for owner-operators who cannot close the salon midweek.
Exhibiting puts products and treatment systems in front of Dutch and Benelux practitioners who specify and reorder consumables throughout the year. The show's audience combines established pedicure and podotherapy practices with a growing nail-stylist segment, giving suppliers a compact route to salon owners, distributors and students entering the trade. Demonstration space lets exhibitors prove application and comfort rather than rely on catalogue claims.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Meidoornkade 24, 3992 AE Houten, Utrecht, Netherlands
Entrances & gates
Main entrance
Visitor entrance and cash desk; exhibitor registration at the information stand.
Free parking next to the venue at your own risk; exhibitor trucks should ask ASWS staff where to park.
The venue is step-free and reachable without obstacles; contact ASWS in advance for specific assistance needs.
Food options
Expo Houten catering
On-site diningParking: Free car parking beside Expo Houten at the visitor's own risk; trucks and trailers should ask an ASWS steward where to park and may stay overnight at their own risk.
Gate: Use the main Expo Houten entrance; exhibitors register at the information stand before unloading.
Attend
Event days & opening times
Digital ticket
Advance digital ticket.
Cash desk ticket
Sold at the entrance on show days.
Supplier discount ticket
€2 discount with a supplier discount code.
Children up to 14
Free entry for children aged 14 and under.
Ticket info
Badge collection
Bring your digital ticket to the entrance; exhibitors register at the information stand on arrival.
Ticket notes
Tickets are non-refundable. ASWS does not issue visa or invitation letters.
Build-up & tear-down
What's on
How the last edition performed
Last edition
2026
Visitors: 2,700
This edition
2027
Visitors: 2,900
Exhibitors: 130
Next edition
Not announced yet
Edition recap
The 2026 edition filled two days with product stands, treatment demonstrations and networking for pedicurists, podotherapists, nail stylists, massage therapists and students. The organiser reports more than 2,700 visitors and a growing nail-stylist presence.
New this edition
Expanded exhibitor range
The organiser says the 2027 edition will offer a wider range of exhibitors alongside demonstrations and innovations.
SourcePractical demonstration zones
Live product and treatment demonstrations remain part of the show floor, aimed at practitioners evaluating techniques.
SourceImpact
A compact Dutch show with more than 2,700 visitors in 2026 gives suppliers a concentrated audience of practice owners who buy consumables and equipment repeatedly. For buyers, the value lies in comparing treatment systems and meeting Benelux distributors without the scale and cost of a large international beauty fair.
Audience quality
The audience is professional and hands-on: pedicurists, podotherapists, nail stylists, massage therapists and students. Many are owner-operators with direct purchasing authority, so stand conversations convert into orders and trials rather than general brand awareness. The growing nail-stylist segment broadens the buyer mix beyond clinical foot care.
Exhibitor outcomes
ROI depends on demo-led selling: a 9 sqm shell scheme is enough for a focused product range, but treatment equipment needs a working demonstration area. Exhibitors should budget for sample stock, Dutch-language materials and follow-up within 48 hours, and judge the show on qualified leads and trial bookings rather than raw visitor traffic.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
The Dutch foot-care market is served by many small, independent practices rather than large chains, so a regional fair is where salon owners actually touch new products and compare suppliers. Expo Houten's central location lets Dutch, Belgian and German buyers reach the show in a day, and the co-located mix of foot care, nail and massage keeps the buyer base broader than a purely clinical podiatry conference.
Key trends shaping this market and its wider industry.
Nail and foot care converge
Nail stylists are adding pedicure and foot-health services, while traditional pedicure salons add gel and nail styling. The organiser explicitly points to the growing nail-stylist presence as a reason the 2027 exhibitor range is expanding.
What it changes: Suppliers need ranges that work for both clinical foot care and beauty-led nail services, and buyers can source across categories in one visit.
SourceDemonstration-led buying
Practitioners increasingly want to see treatment protocols, instrument handling and product feel before switching suppliers. Live demonstration zones reduce the risk of buying equipment that does not fit the salon workflow.
What it changes: Exhibitors that staff the stand with trained demonstrators convert more trials into orders than catalogue-only stands.
Hygiene and sterilisation as a differentiator
Reusable instruments and nail tools bring hygiene compliance into everyday practice. Buyers compare sterilisation equipment, traceability and staff training alongside the treatment product itself.
What it changes: A supplier that can document a complete sterilisation workflow has an advantage with practices preparing for inspection or insurer requirements.
Buyers who serve foot-care and beauty clients often pair this Dutch show with one larger international beauty fair and one national professional event. The dates below are circuit planning dates and should be rechecked before booking travel.
Professional Beauty London
London, United Kingdom
Circuit planning date; confirm the final 2027 calendar on the organiser site.
websiteCosmoprof Worldwide Bologna
Bologna, Italy
Circuit planning date; the Bologna calendar is usually announced well ahead.
websiteBeauty Düsseldorf
Düsseldorf, Germany
Circuit planning date; confirm the final 2027 dates before booking.
websiteSpring beauty circuit
Three back-to-back European buying moments in the eight weeks before Houten.
Dates are circuit planning estimates, not confirmed by the Total Foot Care organiser.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Amsterdam Airport Schiphol
Largest international gateway; take the train to Utrecht Centraal and continue to Houten.
about 45 km
to venue
35–50 minutes by car or train
by car
Eindhoven Airport
Useful for low-cost carriers from Southern Europe; bus to Eindhoven Centraal, then train via Utrecht.
about 80 km
to venue
60–80 minutes by car
by car
A range of accommodation options near the venue and across key areas.
USD 85–125 / night
Simple business hotels with parking; book early because the show falls in a busy spring weekend.
USD 140–195 / night
Van der Valk Houten is about five minutes by car from Expo Houten and is the organiser's recommended base.
sourceUSD 210–300 / night
Central Utrecht gives restaurants and evening transport; allow 25–35 minutes to the venue.
Get around the city with these convenient transport options.
Train + local bus
Frequent NS sprinters to Houten; use 9292.nl for the final bus connection.
Taxi / rideshare
Short taxi from Houten station; fixed fares vary by app and time of day.
Car
Free on-site parking at the venue, at your own risk.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| Schengen short-stay business visa | Non-EU/EEA nationals without visa-free access to the Schengen area | $90.00 | Typically 15 calendar days; longer in peak periods |
EU/EEA and many other passport holders can enter visa-free for short business visits; check the Dutch government list before booking.
Confirm temporary-goods procedures with Dutch customs and your freight forwarder; the organiser does not arrange customs paperwork.
Official visa pageWeather
April in Houten is mild and changeable: daytime highs around 12–16°C, lows around 5–8°C, with a realistic chance of showers and wind. Bring a light waterproof layer and comfortable shoes for the walk from the bus stop.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Free Wi-Fi is available at Expo Houten according to the organiser; a mobile hotspot is a sensible backup for live demos and card payments.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Direct but polite communication
Dutch business conversations tend to be direct and time-efficient. Appointments start on time; small talk is brief before the commercial discussion.
Cashless and punctual
Card payments are standard across Houten and Utrecht, and tipping is not expected beyond rounding up. Trains run to the minute, so leave a buffer for the bus connection.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: AMS – Amsterdam Airport Schiphol
Book 4–8 weeks ahead for spring fares; Sunday return flights fill up because the show closes on Sunday afternoon.
Book flightsSchengen rules apply. Many visitors enter visa-free, but passport holders without visa-free access need a short-stay visa before travel; the organiser will not issue an invitation letter.
Estimated cost: €90 visa fee plus travel and biometrics costs
Processing: Apply at least 4–6 weeks before travel; standard processing is about 15 calendar days
Carry a hotel booking, return ticket and proof of purpose of visit. The fair ticket alone is not a visa document.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: From Schiphol take the NS train to Utrecht Centraal (about 30 minutes), then a sprinter to Houten and a local bus or taxi to Meidoornkade.
Hotel → venue: From Houten hotels it is a 5–10 minute taxi or a 20–30 minute walk; from Utrecht Centraal allow 25–35 minutes by train and bus.
Ride-hail: Uber and local taxi apps operate in Utrecht; a taxi from Houten station to the venue is short and inexpensive.
Public transit: NS trains connect Schiphol, Utrecht and Houten; use the 9292.nl journey planner for the final bus connection.
Parking: Free parking beside Expo Houten at your own risk; arrive before 09:30 on Saturday for the best spaces.
Plan and pack for the event climate.
Month: April
Temperature: 5–16°C
Seasonality: Spring showers and wind are common; the show is indoors but the walk from transport is exposed.
Packing: Bring a light waterproof jacket, comfortable shoes and layers for a cool morning and mild afternoon.
Plan your trip
Best day to visit: Saturday 10 April 2027
Saturday is the busier of the two days and most exhibitors staff their full team, so it offers the best chance to meet decision-makers and see demonstrations. Sunday is quieter and better for focused follow-up conversations.
Book ticket, train and hotel; confirm the Expo Houten address. — Sunday return travel fills up; book both legs.
Shortlist exhibitors and book three to five stand meetings. — Use the exhibitor overview and prioritise new product lines.
Check passport, Schengen visa if needed, and travel insurance. — The organiser does not issue invitation letters.
Download tickets, plan the route and check the weather. — Allow 25–35 minutes from Utrecht Centraal.
Pack business cards, a charged phone and a light waterproof layer. — Set a clear budget and a must-see list.
Arrive at Expo Houten, collect badge and coffee
Main entranceSupplier meetings on foot-care products and instruments
Exhibition floorLunch and informal networking
Venue catering areaWatch demonstrations and compare sterilisation equipment
Demonstration zonesFollow-up notes and final supplier quotes
Exhibition floorUtrecht old town and Dom Tower
City Walk
25–35 minutes by train from Houten
Compact medieval centre, canals and restaurants for an evening after the show.
Kasteel de Haar
Castle and Gardens
about 25 minutes by car from Houten
Large neo-Gothic castle and park, a easy half-day add-on for international visitors.
Van der Valk Hotel Houten bar
hotel bar
The organiser's recommended hotel, about five minutes from the venue; useful for informal supplier dinners.
Expo Houten information stand
on-site meeting point
Central meeting point and the place to ask for exhibitor introductions.
Foot-care buyers often test one product before switching a full range. A fast sample or trial offer, followed by a structured check-in, converts more reliably than a discount-led blast.
Budget
Shell scheme
EUR 280–380 / m²
Raw space
EUR 180–260 / m²
Standard booth
9 m²
Bands are editorial estimates for a regional Dutch trade fair; ASWS quotes stand rental privately and does not publish prices online. Confirm the current tariff and 2027 regulations before contracting.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
booth_rental
exhibitor · shell_9_sqm
EUR 2520–3420 / per booth
hotel
both · mid
USD 140–195 / per night
per_diem
both · standard
USD 55–80 / per day
visa
visitor · schengen_short_stay
USD 90 / per application
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| booth_rental | exhibitor | shell_9_sqm | EUR 2520–3420 / per booth | estimate | 2026-11-01 |
| hotel | both | mid | USD 140–195 / per night | estimate | 2026-11-01 |
| per_diem | both | standard | USD 55–80 / per day | estimate | 2026-11-01 |
| visa | visitor | schengen_short_stay | USD 90 / per application | estimate | 2026-11-01 |
Decision
Six quick questions to decide whether to visit, exhibit or skip this Dutch foot-care fair.
QUESTION 1 OF 6
Which best describes you?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have specific product categories to compare and can act on supplier quotes within a month.
Best for
Pedicurists, podotherapists, nail stylists and massage therapists sourcing products, comparing equipment or updating techniques.
Min. budget
$300.00
Timeline
2–4 weeks
Risks
Ticket and travel sold out close to the date
Travelling from outside the EU without a Schengen visa
exhibit
You can staff a demo-led stand, ship samples in time and follow up within 48 hours.
Best for
Foot-care, nail-care and massage brands or Benelux distributors with a demonstrable product range.
Min. budget
$3,500.00
Timeline
8–12 weeks
Risks
Low stand traffic if the stand lacks a live demo
Lead follow-up slipping past the first week
skip
Your product or buying brief does not overlap with foot care, nail care or massage, or the timing is wrong.
Best for
Buyers with no foot-care, nail or massage remit, or teams that cannot act on leads in the next quarter.
Timeline
Not applicable
Risks
Missing a low-cost route into the Dutch practice market
Book with
Expo Houten
The Houten exhibition centre hosting the 2027 fair, with free parking and step-free access.
Venue resource, not a confirmed commercial partner.
KLM Royal Dutch Airlines
Dutch flag carrier with direct routes into Amsterdam Schiphol from major European and intercontinental cities.
Travel resource, not a confirmed event partner.
Netherlands Chamber of Commerce (KVK)
Official Dutch business registry and practical starting point for companies trading in the Netherlands.
Public business resource, not a confirmed event partner.
Dutch Association of Podotherapists (NVvP)
Professional association representing Dutch podotherapists and a relevant audience body for the show.
Industry resource; no partnership with the organiser is claimed.
Recommended providers
Netherlands Worldwide (Dutch government)
Official Schengen visa guidance; the organiser does not provide invitation letters.
The organiser's recommended hotel, about five minutes by car from Expo Houten.
Direct flights to Amsterdam Schiphol, then NS train to Utrecht and Houten.
International freight forwarder for stand materials and samples; confirm customs and delivery slots with ASWS.
Travel and business-travel cover; exhibitors also need their own stand and liability insurance.
Official regional tourism site for Utrecht old town, canals and Kasteel de Haar.
Event lead-capture and registration tools; no official show scanner is advertised.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
5 more alternate names hidden
Trust footer
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References
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Publishers
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Date checked
ASWS
Display a free company card at your booth, or share your professional card on the show floor.
