Tortilla Industry Association expo, Las Vegas, May 2027
Dates
26–27 May 2027
City / country
Las Vegas, United States
Venue
Planet Hollywood Resort & Casino
Are you the organiser of this event?
Event overview
The Tortilla Industry Association Trade Exposition 2027 runs May 26–27, 2027 at Planet Hollywood Resort & Casino in Las Vegas, Nevada.
The two-day TIA convention brings tortilla manufacturers, ingredient suppliers, equipment makers, distributors and bakery R&D teams together for education sessions, an exhibit hall and the association's annual banquet, with about 600 attendees expected based on the last edition.
It is a trade-only event serving the North American tortilla and bakery supply chain.
TL;DR
Two days on the Las Vegas Strip give tortilla producers a concentrated view of the ingredients, equipment and packaging that set production costs and product quality. The education sessions address formulation, food safety and regulation, while the exhibit hall puts buyers in front of suppliers they would otherwise travel across the country to meet.
TIA attracts decision-makers from tortilla plants, bakery companies and distributors in one exhibit hall, with roughly 600 attendees expected at the 2026 edition. Exhibitors selling flour, corn, oils, enzymes, ovens, packaging or line automation can demonstrate products to plant managers and R&D teams who specify purchases.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
3667 S Las Vegas Blvd, Las Vegas, NV 89109, USA
Entrances & gates
Main lobby entrance
Use the Las Vegas Boulevard lobby doors, then follow TIA signage to the convention level.
Harmon Avenue parking garage entrance
Park in the self-parking garage and use the pedestrian bridge or elevator to the lobby.
Food options
Gordon Ramsay Burger, Cabo Wabo Cantina, Earl of Sandwich
On-site diningParking: Use the Planet Hollywood self-parking garage off Harmon Avenue or the main valet entrance on Las Vegas Boulevard. Allow extra time on show mornings because the Strip and Harmon Avenue approach are busy.
Gate: Enter through the main hotel lobby and follow TIA signage to the convention level; have your registration confirmation and photo ID ready.
Attend
Ticket info
Badge collection
Collect your badge on site with photo ID and your registration confirmation; badges are not mailed.
Ticket notes
No 2027 attendee price was published on the pages reviewed. TIA member categories may include convention passes, and suppliers without a booth may pay a non-exhibiting supplier fee.
What's on
How the last edition performed
Last edition
2026
Visitors: 600
Exhibitors: 55
Edition #: 37
This edition
2027
Visitors: 600
Exhibitors: 55
Next edition
Not announced yet
Growth over time
Edition recap
The 2026 TIA Annual Convention and Trade Show ran April 23–25 at Horseshoe Las Vegas, with education sessions and the exhibit hall on April 24–25. Trade press reported about 600 attendees expected and a show directory listed 55+ exhibitors. The annual banquet included the Hall of Fame and TIA scholarships.
New this edition
Move to Planet Hollywood
The 2027 edition moves from Horseshoe Las Vegas to Planet Hollywood Resort & Casino on the center Strip.
SourceImpact
TIA is small compared with broad bakery expos, but its buyers are concentrated: plant managers, owners and R&D leads from tortilla and flatbread producers who specify ingredients and line equipment. For a supplier, a focused two-day show can produce fewer but higher-intent conversations than a large horizontal trade fair.
Audience quality
The audience is trade-only and weighted toward North American tortilla manufacturers, millers, ingredient suppliers and distributors. Attendance of about 600 at the 2026 edition means exhibitors can meet a large share of the decision-making market in two days, though international buyer numbers are not published.
Exhibitor outcomes
ROI depends on fit: ingredient, equipment, packaging and food-safety suppliers with a clear plant-level proposition can justify a 9 sqm booth from a handful of qualified leads. Commodity suppliers and consumer brands with no foodservice or retail buyer on site should expect weaker returns.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Tortillas are one of the fastest-growing bakery categories in the United States, and TIA is where producers, millers, ingredient houses and equipment makers negotiate the formulas and line investments behind that growth. A compact, trade-only show keeps buyer conversations focused on production economics, clean labels and regulatory compliance.
Key trends shaping this market and its wider industry.
Better-for-you tortillas
Low-carb, high-protein, gluten-free and keto tortillas are moving from niche labels into mainstream retail, pushing producers to reformulate without losing texture or shelf life.
What it changes: Formulation know-how is now a competitive differentiator for manufacturers and their ingredient suppliers.
SourceClean label and fortification rules
US labelling and fortification requirements, including folic acid rules for corn tortillas, are raising compliance work for producers.
What it changes: Suppliers that can document compliance and clean-label ingredients shorten a manufacturer's reformulation cycle.
SourceAutomation and energy costs
Labour availability and volatile energy prices are pushing tortilla plants toward automated lines, better maintenance and energy-efficient ovens and fryers.
What it changes: Equipment and service suppliers can sell payback, uptime and yield rather than only capital cost.
SourceTIA is the specialist tortilla show; buyers also plan around larger bakery and snack events that cover adjacent equipment, ingredients and retail channels.
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websiteBakery China 2027
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websiteIBIE 2028
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websiteSpring 2027
Use these to scan ingredients and equipment before TIA.
Late 2027 to 2028
Plan larger capital purchases around the triennial bakery show.
Circuit dates are planning estimates, not confirmed organiser dates.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Harry Reid International Airport
Main gateway for Las Vegas; taxi and rideshare pick-up are on Level 1 of Terminal 1 and outside Terminal 3.
3 mi / 5 km
to venue
10–15 min
by car
North Las Vegas Airport
General-aviation and some charter traffic; limited scheduled service, so most attendees use LAS.
15 mi / 24 km
to venue
25–30 min
by car
A range of accommodation options near the venue and across key areas.
USD 89–159 / night
Older Strip rooms with easy tram or rideshare access; add resort fees of roughly USD 35–45 per night.
sourceUSD 169–289 / night
Walkable to the venue; Planet Hollywood is the host hotel and removes daily commuting.
sourceUSD 329–599 / night
Luxury rooms within a 15–25 minute walk or short rideshare of the venue.
sourceGet around the city with these convenient transport options.
Rideshare
Uber and Lyft pick up from the airport rideshare zone; surge pricing applies on busy evenings.
Taxi
Metered taxis are available at the terminal ranks; confirm the hotel name and entrance.
Las Vegas Monorail
The nearest monorail station is a 10–12 minute walk from Planet Hollywood; useful for Strip hotel hopping.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
| Type | Who needs it | Fee | Processing | |
|---|---|---|---|---|
| B-1 business visitor | Visitors who are not eligible for the Visa Waiver Program | $185.00 | Several weeks to months; apply early | |
| ESTA under the Visa Waiver Program | Eligible passport holders from VWP countries | $21.00 | Usually minutes to 72 hours |
Canadian citizens generally enter for business meetings without a visa; VWP nationals still need an approved ESTA. Rules vary by passport.
The US accepts ATA carnets for many temporary exhibits and professional equipment; confirm the specific goods with US Customs and Border Protection before shipping.
Official visa pageWeather
Late May is hot and dry: daytime highs around 35°C (95°F), overnight lows near 21°C (70°F), and very little rain. Meeting rooms are heavily air-conditioned, so bring a light layer.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Hotel Wi-Fi is available in guest rooms and meeting areas, usually included with resort fees; US mobile networks provide strong 5G coverage on the Strip.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Tipping
Tip restaurant servers 18–20%, bartenders USD 1–2 per drink and hotel housekeeping USD 3–5 per day. Taxi and rideshare tips are customary but optional.
Resort fees and ID
Most Strip hotels add a nightly resort fee and require photo ID plus a credit card at check-in. Nevada's legal drinking and gambling age is 21.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LAS
Book 6–10 weeks ahead for late-May travel; Sunday and Monday departures are priciest. Compare Southwest, Delta, United and American into LAS.
Book flightsMost international business visitors need either an approved ESTA (Visa Waiver Program) or a B-1 visitor visa. Canadian citizens generally need only a passport for business meetings.
Estimated cost: USD 21 ESTA / USD 185 B-1 visa (estimates)
Processing: ESTA usually minutes to 72 hours; B-1 several weeks to months
Apply early, carry a TIA invitation letter and keep a printed hotel confirmation for border officials.
OfficialPartnerGet to the venue and around the city with these options.
Airport → venue: Rideshare or taxi from LAS takes 10–20 minutes and costs about USD 25–40; shared shuttles are slower and stop at multiple hotels.
Hotel → venue: Planet Hollywood guests walk directly to the convention level; nearby Strip hotels are a 10–25 minute walk or a short rideshare.
Ride-hail: Uber and Lyft operate across the Strip with designated pick-up zones; expect surge pricing after large events.
Public transit: The Las Vegas Monorail serves the Strip but does not reach the airport; the nearest station is a 10–12 minute walk from Planet Hollywood.
Parking: Self-parking and valet are available at Planet Hollywood; show-day rates were not published, so check the hotel's current parking page.
Plan and pack for the event climate.
Month: May
Temperature: 21–35°C (70–95°F)
Seasonality: Late May is dry with very little rainfall; strong desert sun during the day.
Packing: Pack light breathable clothing, comfortable shoes, a light layer for air-conditioned rooms, sunscreen and a refillable water bottle.
Plan your trip
Best day to visit: May 27, 2027
The second day typically combines a full exhibit-hall schedule with education sessions, so a single-day visitor sees more suppliers and programme content than on arrival day.
Register and book flights into LAS — Confirm whether your TIA membership includes a convention pass.
Reserve a hotel room at Planet Hollywood or a nearby Strip property — Check resort fees and cancellation terms before paying.
Download the exhibitor list and mark target booths — Group targets by ingredient, equipment and packaging categories.
Print registration confirmation, ID and travel documents — Pack business cards and a light layer for air-conditioned rooms.
Check the programme and set a meeting schedule — Leave buffer time for the exhibit hall and the annual banquet.
Collect badge and attend the annual members meeting
Planet Hollywood convention levelEducation sessions on formulation and regulation
Session roomsExhibit hall walk-through and supplier meetings
Exhibit hallAnnual banquet, Hall of Fame and scholarships
Banquet roomRed Rock Canyon National Conservation Area
Outdoor
30–40 min drive from the Strip
Scenic desert loop drive and short trails; go early because May afternoons are hot.
Hoover Dam
Engineering Landmark
45–60 min drive from Las Vegas
Half-day trip to a major infrastructure landmark; book a timed tour and carry water.
Cabo Wabo Cantina
Casual restaurant and bar
At the Miracle Mile Shops, convenient for informal dinners after the exhibit hall.
Planet Hollywood lobby bar
Hotel bar
Central meeting point for pre-dinner drinks with exhibitors and other attendees.
TIA is a compact show, so speed matters: a follow-up that references the specific machine, ingredient or packaging question heard at the booth converts better than a generic brochure email.
Budget
Shell scheme
USD 500–750 / m²
Raw space
USD 350–500 / m²
Standard booth
9 m²
No 2027 booth tariff was published on the pages reviewed. Bands are benchmarked to US food-industry trade shows and should be confirmed with TIA.
sourceAdjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Official cost items and estimated ranges for exhibitors.
Booth shell scheme
exhibitor · 9 sqm
USD 4500–6750 / per booth
Hotel
both · mid
USD 169–289 / per night
Per diem
both · standard
USD 60–90 / per day
Visa / ESTA
both · B-1 or ESTA
USD 21–185 / per person
Exhibitor insurance
exhibitor · basic
USD 100–250 / per policy
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| Booth shell scheme | exhibitor | 9 sqm | USD 4500–6750 / per booth | estimate | 2026-10-31 |
| Hotel | both | mid | USD 169–289 / per night | estimate | 2026-10-31 |
| Per diem | both | standard | USD 60–90 / per day | estimate | 2026-10-31 |
| Visa / ESTA | both | B-1 or ESTA | USD 21–185 / per person | estimate | 2026-10-31 |
| Exhibitor insurance | exhibitor | basic | USD 100–250 / per policy | estimate | 2026-10-31 |
Decision
Answer six quick questions to see whether TIA 2027 is best to visit, exhibit or skip.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
You have specific suppliers to meet and can travel for two days.
Best for
Producers and buyers sourcing ingredients, equipment or packaging
Min. budget
$800.00
Timeline
4–8 weeks
Risks
No 2027 ticket price yet
Hotel rates rise late
exhibit
You can staff a 9 sqm booth and follow up leads within 48 hours.
Best for
Suppliers with a plant-level product and a defined US tortilla target list
Min. budget
$6,500.00
Timeline
3–6 months
Risks
Small show floor
Unconfirmed 2027 booth tariff
skip
Your product does not serve tortilla manufacturing or distribution.
Best for
Consumer brands with no foodservice or retail buyer on site
Timeline
Not applicable
Risks
Missing relationship-building with TIA members
Book with
Tortilla Industry Association
Owner and organiser of the TIA Annual Convention and Trade Exposition.
Official organiser; not a paid partner.
Planet Hollywood Resort & Casino
Host hotel and convention venue for the 2027 edition on the Las Vegas Strip.
Venue named on official and exhibitor pages.
Las Vegas Convention and Visitors Authority
Official destination resource for Las Vegas transport, hotels and visitor information.
Public destination body; not an event sponsor.
Southwest Airlines
Major carrier serving Harry Reid International Airport with US domestic routes.
Useful airline resource; not an official event partner.
Recommended providers
Check ESTA eligibility or apply for a B-1 visitor visa.
Planet Hollywood is the host hotel; compare Paris and nearby Strip properties.
Compare fares into LAS; book 6–10 weeks ahead.
Likely show contractor; confirm the official handler in the 2027 exhibitor manual.
Compare travel medical and cancellation cover; exhibitors also need liability insurance.
Book Red Rock Canyon or Hoover Dam tours for a half-day before or after the show.
Badge-scanning and lead-capture alternative if TIA does not provide a scanner.
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
6 more alternate names hidden
Trust footer
2
References
2
Publishers
2
Date checked
Tortilla Industry Association
AMF Bakery Systems
Display a free company card at your booth, or share your professional card on the show floor.
