Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Top Producer Seminar brings together progressive farmers and ag industry leaders for three days of strategy, connection, and growth.
Attendees will gain unique insights and sharpen their strategies to lead through the evolving landscape of agriculture.
Top Producer Seminar takes place in Nashville, USA.
TL;DR
- 1Dates and Venue: 15-17 February 2027 at the Grand Hyatt Nashville in downtown Nashville, Tennessee.
- 2Format: A three-day business seminar built around general sessions, market-outlook presentations and peer discussion; expect a conference programme rather than an exhibition hall with booths.
- 3Programme focus: Farm business strategy for commercial-scale US operations - grain marketing and basis decisions, cost of production, land and input economics, working capital, risk management and succession planning.
- 4Audience: Owner-operators and next-generation leaders of large row-crop and livestock farms, plus the lenders, agronomists, grain buyers and input suppliers who serve them.
- 5Registration: Required for all attendees; the early-bird window quoted for the prior cycle closed 1 December 2026, so confirm 2027 pricing, the current deadline and any group rate with the organiser before booking travel.
Why visit
Attending the Top Producer Seminar offers valuable networking opportunities with industry leaders and peers. Dates and Venue: Top Producer Seminar runs from February 15-17, 2027, at Grand Hyatt Nashville, USA. Buyer Authority: Attendees include farm owners, operators, and agribusiness professionals. The Top Producer Seminar brings together progressive farmers and ag industry leaders for three days of strategy, connection, and growth. Attendees will gain unique insights.
Why exhibit
Exhibiting at the Top Producer Seminar provides access to influential decision-makers in agriculture. Scale and Focus: This event gathers progressive farmers and ag industry leaders for strategic discussions. Organiser: Hosted by Farm Journal, the event focuses on leadership and innovation in agriculture. Buyer Authority: Attendees include farm owners, operators, and agribusiness professionals.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Owner-operators of commercial row-crop farms (corn, soybeans, wheat, cotton) running multi-thousand-acre operations
Next-generation family farm leaders preparing for management handover and entity restructuring
Farm business managers, controllers and CFOs tracking cost of production, cash flow and grain marketing
Agricultural lenders, crop insurers and financial advisors with large farm accounts
Grain merchandisers, elevator staff and commodity brokers working basis and storage decisions
Agronomy consultants and input retailers advising on seed, fertility and crop protection programmes
Livestock and dairy producers diversifying enterprise mix or adding a cropping rotation
Ag economists, market analysts and policy specialists following farm bill and trade developments
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Seed, crop protection and fertilizer suppliers running agronomy briefings for large-acreage growers
Farm equipment and precision-ag dealers presenting fleet, guidance and data-management tools
Ag lenders, crop insurers and financial institutions marketing operating lines and risk products
Grain marketing firms, elevators and commodity brokers offering basis and hedge programmes
Farm accounting, benchmarking and management-software providers
Hedging, crop insurance and revenue-protection advisory firms
Soil testing, agronomic labs and tissue-sampling services
Rural real estate, land appraisal and farm succession or transition specialists
Product categories
Key solution areas showcased across the event.
Grain marketing and hedging programmes, including futures, basis contracts and storage strategies
Seed genetics, trait packages and cover-crop seed
Crop protection chemistry, biologicals and nitrogen stabilizers
Precision agriculture hardware and data platforms - yield monitors, variable-rate application, RTK guidance
Farm financial software, accounting, benchmarking and record-keeping tools
Farm credit, operating loans, leases and crop insurance products
Land, machinery and succession or transition advisory services
Livestock nutrition, herd management software and dairy technology
Agronomy consulting and soil health testing services
Location & Facilities
Venue
Grand Hyatt Nashville
Nashville, USA
Facilities
Parking
Grand Hyatt Nashville in Nashville typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Grand Hyatt Nashville in Nashville typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Grand Hyatt Nashville for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Farm Journal
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Nashville, USA
Why it matters
Attending Top Producer Seminar on 2027-02-15 to 2027-02-17 in Nashville lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Nashville International Airport
Nashville International Airport (BNA) is the main commercial gateway serving Nashville; allow 45-60 min by road or rail to Grand Hyatt Nashville
to venue
by car
Louisville Muhammad Ali International Airport
Louisville Muhammad Ali International Airport (SDF) is the main commercial gateway serving Nashville; allow 45-60 min by road or rail to Grand Hyatt Nashville
to venue
by car
Memphis International Airport
Memphis International Airport (MEM) is the main commercial gateway serving Nashville; allow 45-60 min by road or rail to Grand Hyatt Nashville
to venue
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Grand Hyatt Nashville
upscale
Downtown NashvilleCourtyard by Marriott Nashville Vanderbilt/West End
midscale
West End / VanderbiltHilton Garden Inn Nashville Vanderbilt
midscale
West End / VanderbiltHoliday Inn Express Nashville Downtown - Broadway by IHG
economy
Downtown / BroadwayLocal transport
Get around the city with these convenient transport options.
rideshare / taxi
Estimated costApprox. USD 32-45 one way by rideshare or taxi, plus tip and any surge; 15-25 min depending on traffic. Confirm the live quote in the app before you accept.
Best forNashville International Airport (BNA) to Grand Hyatt Nashville
Pick-up is on the airport ground transportation level. Surge pricing is common during the morning and evening rush and when a large convention is in town.
public bus
Estimated costApprox. USD 2.00 one way for a WeGo local single ride; a day pass costs a few dollars more. Confirm the current fare and route timetable before travelling.
Best forBNA airport to downtown Nashville on WeGo Public Transit
WeGo runs a local bus between the airport and downtown with stops near the hotel cluster; the trip takes longer than a car and runs less frequently in the evening.
commuter rail
Estimated costApprox. USD 5-6 one way from Lebanon to Riverfront; a short rideshare from Riverfront to the venue adds roughly USD 8-12. Confirm the current fare table and weekday-only service.
Best forWeGo Star (Music City Star) from Lebanon to Nashville Riverfront station, then walk or short rideshare to the Grand Hyatt
Useful for attendees staying east of the city or driving in from that corridor; the service is aimed at weekday commuters, so check the return train time against the seminar close.
parking
Estimated costApprox. USD 35-50 per night for hotel valet or self-park; public downtown garages typically run USD 25-35 per day. Confirm current rates with the hotel or garage operator.
Best forOvernight self-park or valet at the Grand Hyatt Nashville and nearby downtown garages
Downtown garages fill on concert and event nights. If you are driving in from a farm, a West End hotel with included or cheaper parking can offset a few rideshare trips.
walking
Estimated costNo fare - most downtown hotels are within a 5-15 minute walk of the venue; wear shoes suitable for cold, occasionally wet February pavements.
Best forDowntown Nashville hotel cluster to the Grand Hyatt Nashville
Walking is realistic for February if you dress for temperatures near freezing in the morning; keep a rideshare as a backup for rain or late finishes.
taxi
Estimated costApprox. USD taxi/rideshare from SDF to venue (estimate; confirm before travel)
Best forLouisville Muhammad Ali International Airport (SDF) to Grand Hyatt Nashville
Louisville Muhammad Ali International Airport (SDF) is the main commercial gateway serving Nashville; allow 45-60 min by road or rail to Grand Hyatt Nashville.
taxi
Estimated costApprox. USD taxi/rideshare from MEM to venue (estimate; confirm before travel)
Best forMemphis International Airport (MEM) to Grand Hyatt Nashville
Memphis International Airport (MEM) is the main commercial gateway serving Nashville; allow 45-60 min by road or rail to Grand Hyatt Nashville.
Weather
Nashville in mid-February is cool winter: daytime highs typically around 8-13 C (46-55 F) and overnight lows around -2 to 3 C (28-38 F), with frost on some mornings. February is one of the wetter months of the year, roughly 100-110 mm over about 10 rainy days, and occasional light snow or ice is possible. Plan layers, a warm coat and waterproof footwear for the walk between downtown hotels and the Grand Hyatt Nashville, and re-check a live forecast in the week before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
US mobile networks (Verizon, AT&T, T-Mobile) give strong 4G/5G coverage across downtown Nashville; visitors from Europe or Asia should confirm roaming or buy a prepaid eSIM before arrival. Hotel Wi-Fi is free at the Grand Hyatt Nashville but paid or tiered at some nearby properties. Mains power is 120 V at 60 Hz with Type A and Type B plugs, so bring a converter for non-US chargers. Session venues often have weak mobile signal, so download the programme and any session materials in advance.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business dress
Farm business attire at this seminar leans to business casual - collared shirts, sport coats for speakers, jeans acceptable for many owner-operators. A jacket is useful for evening receptions and sponsor dinners.
Tipping
US tipping practice applies in Nashville: 18-20 percent at restaurants, around USD 1-2 per drink at the bar, and a few dollars for hotel housekeeping. Rideshare tips are added in the app.
Sales tax
Nashville combines state and local sales tax at roughly 9.25 percent on restaurant meals and retail purchases. Displayed prices usually exclude tax, so the check will be higher than the menu figure.
Around downtown
Broadway's honky-tonks and live music venues are a short walk from the downtown hotel cluster and get busy on weekend nights. The Grand Ole Opry, Ryman Auditorium and Country Music Hall of Fame are the main off-programme options if you extend the stay.
Networking style
Expect direct, numbers-first conversation: farmers and lenders compare cost of production, acres and marketing positions quickly. Bring a short summary of your operation or product economics rather than a general pitch.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: BNA
Captured Google Flights results for a 15 February 2027 departure show London Heathrow to BNA nonstop with British Airways or American in about 9 hr 30 min, or one stop via Charlotte in about 12 hr 37 min; New York JFK to BNA nonstop in about 2 hr 36 min to 2 hr 50 min; Tokyo Narita to BNA one stop via Dallas Fort Worth (about 16 hr 5 min), Chicago O'Hare (about 16 hr 21 min) or Houston (about 15 hr 37 min); and Sydney to BNA one stop via Dallas Fort Worth in about 18 hr 51 min. Live fares were not captured for the 2027 dates, so book early, re-check prices monthly, and build in a buffer day for winter weather delays through northern hubs.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Nashville International Airport (BNA): Nashville International Airport (BNA) is the main commercial gateway serving Nashville; allow 45-60 min by road or rail to Grand Hyatt Nashville; Louisville Muhammad Ali International Airport (SDF): Louisville Muhammad Ali International Airport (SDF) is the main commercial gateway serving Nashville; allow 45-60 min by road or rail to Grand Hyatt Nashville; Memphis International Airport (MEM): Memphis International Airport (MEM) is the main
Hotel → venue: Precinct hotels near Grand Hyatt Nashville: Downtown Nashville: Grand Hyatt Nashville; West End / Vanderbilt: Courtyard by Marriott Nashville Vanderbilt/West End; West End / Vanderbilt: Hilton Garden Inn Nashville Vanderbilt.
Ride-hail: Uber and Lyft both operate across Nashville, with airport pick-up on the BNA ground transportation level and drop-off at the Grand Hyatt Nashville entrance on Broadway. Expect roughly USD 32-45 from BNA to downtown outside surge, and USD 8-15 for shorter hops between West End hotels and the venue. Confirm the quoted fare in the app and allow extra time on evenings when downtown concerts let out.
Public transit: WeGo Public Transit is Nashville's bus and commuter rail operator. A local bus connects BNA with downtown, and the WeGo Star commuter rail runs from Lebanon to Riverfront station near the downtown core on weekday commuter schedules. Downtown also has a free circulator loop that has historically served the convention and hotel district. Confirm current routes, fares and evening frequency on the WeGo site before relying on transit for seminar timing.
Parking: The Grand Hyatt Nashville offers valet and self-parking at hotel rates that typically run around USD 35-50 per night; nearby public garages are usually cheaper at roughly USD 25-35 per day but fill on event nights. If you drive in from a farm, check whether a West End or Vanderbilt hotel offers lower parking rates, and budget for rideshares to the venue. Confirm rates and in-out privileges with the property before arrival.
Weather
Plan and pack for the event climate.
Month: February 2027 (mid-winter in Nashville)
Temperature: Daytime highs typically 8-13 C (46-55 F), overnight lows around -2 to 3 C (28-38 F); frost common on February mornings and a few days may stay near freezing. Treat these as climatological ranges and check the forecast in the week before travel.
Seasonality: February is one of Nashville's wetter months, with roughly 100-110 mm of precipitation spread over about 10 rainy days. Rain is more likely than snow, but light snow or ice is possible and can disrupt airport connections. Humidity is low to moderate and afternoons can feel mild in sun.
Packing: Pack warm layers, a coat that blocks wind, a compact umbrella and shoes with grip for wet or icy pavements. Bring a light jacket or sport coat for evening receptions, and a scarf and gloves if you plan to walk between downtown hotels and the Grand Hyatt in the early morning.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at Top Producer Seminar usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Day -14: Confirm your registration is complete and check whether the guest or spouse rate and any group discount still apply for the February 2027 dates.
T-2
Day -13: Book the hotel - downtown Nashville inventory tightens quickly in February, and the Grand Hyatt Nashville block may sell out before the seminar opening session.
T-3
Day -12: Book flights into Nashville International (BNA) and plan to arrive the afternoon of 14 February so weather delays do not cost you the first morning.
T-4
Day -11: Download your year-end financials, cost-of-production sheets and marketing position so you can answer session questions with your own numbers.
T-5
Day -10: Send your lender or advisor a note if you want to schedule an on-site meeting during networking breaks.
T-6
Day -8: Draft the three farm decisions you most need help with - for example a land purchase, a storage hedge or a buy-sell agreement - to guide which sessions you attend.
T-7
Day -6: Check the programme on the organiser site for session times and any pre-seminar workshops, and mark conflicts on a single agenda.
T-8
Day -4: Print or download the attendee materials, note the Wi-Fi and parking arrangements, and confirm your badge pickup location at the Grand Hyatt Nashville.
T-9
Day -3: Review the Nashville forecast and pack a warm coat, layers and rain protection for the walk between downtown hotels and the venue.
T-10
Day -2: Charge devices, load boarding passes in your phone wallet and confirm any rideshare or airport transfer.
T-11
Day -1: Travel day - keep session notes for the first morning focused on outlook numbers and cost benchmarks.
Day 1
Arrive 20-30 minutes early for registration, badge pickup and coffee before the opening session.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Grand Hyatt Nashville
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2Top Producer Seminar registration concourse
Grand Hyatt Nashville
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Grand Hyatt Nashville
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether Top Producer Seminar fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What are the dates and venue for the Top Producer Seminar in Nashville?
The 2027 edition runs 15-17 February 2027 at the Grand Hyatt Nashville in Nashville, Tennessee, USA.
Which airport should I fly into for the Top Producer Seminar?
Nashville International Airport (BNA) is the primary gateway. Louisville Muhammad Ali International Airport (SDF) and Memphis International Airport (MEM) were also checked as alternates, but both involve longer road transfers to the Grand Hyatt Nashville.
Which hotels are near the Grand Hyatt Nashville?
Google Hotels listings near the venue include the Grand Hyatt Nashville itself (guest rating 4.5), Courtyard by Marriott Nashville Vanderbilt/West End (4.2), Hilton Garden Inn Nashville Vanderbilt (4.0) and Holiday Inn Express Nashville Downtown - Broadway by IHG (4.3, free breakfast).
Do I need a visa to attend the Top Producer Seminar in the USA?
Visa rules depend on your nationality. International visitors should check the US Department of State travel portal and apply for the appropriate business visitor visa well before February 2027. No visa details for this event were published on the organiser site in the captured pages.
What should I pack for Nashville in February?
Expect cool winter conditions in Nashville in mid-February, with possible rain or light winter precipitation. Pack layers, a warm coat and a compact umbrella for walking between the Grand Hyatt Nashville and nearby hotels.
Glossary
- Basis
- The gap between a local cash grain price and the relevant futures contract price. Basis is set by local supply, transport cost and elevator demand, and is the number farm marketers watch most closely when deciding when and where to sell.
- Cost of production
- Total cost per bushel or per acre, including seed, fertilizer, chemical, fuel, land charge, labour, machinery depreciation and interest. At a farm business seminar it is the benchmark used to compare enterprises and set break-even selling targets.
- Break-even yield
- The yield needed at a given price to cover total costs for that crop. If the projected break-even yield is close to or above expected field yield, the marketing plan must change before harvest.
- Hedge-to-arrive (HTA)
- A contract that fixes the futures price component of a sale now while leaving basis open, with delivery set for a later date. It protects against a futures price fall without locking in the local basis.
- Basis contract
- A contract that fixes the basis now and leaves the futures price open, letting the seller price later if futures rally. Common with elevators as an alternative to a straight cash sale.
- Working capital
- Current assets minus current liabilities - the buffer that funds input purchases before harvest income arrives. Lenders and advisors at the seminar use it as the first test of a farm's resilience to a poor margin year.
- Crop insurance (APH / revenue cover)
- Policies built on actual production history or revenue guarantees that pay out when yield or revenue falls below a chosen level. Coverage levels and units are a recurring topic in risk-management sessions.
- Precision agriculture / VRT
- Variable-rate technology that applies seed, fertilizer or chemical at different rates across a field based on soil tests, yield maps or prescription files, rather than a single flat rate.
- Farm financial benchmarking
- Comparing a farm's cost, margin and liquidity ratios against peers in the same region and enterprise mix. Benchmark groups use anonymised data so operators can see where they are above or below the typical operation.
- Succession and transition plan
- A written plan covering ownership transfer, management handover, retirement funding and treatment of on-farm and off-farm heirs. Sessions typically focus on timing the transfer before the estate forces a decision.
- Marketing window
- A date range in which a farmer intends to have sold a defined share of expected production, often set as a percentage target per month. Windows convert a marketing intention into an auditable plan.
- Farm bill
- The multi-year US federal legislation that sets commodity support, crop insurance and conservation programme rules. It shapes the risk-management backdrop for every US row-crop operation.
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Also known as
Alternate names and search phrases for this event.
- Top Producer Seminar 2027
- Top Producer Seminar Nashville 2027
- Nashville USA
- Farm management software and tools
- Agriculture and Horticulture Nashville 2027
- Agricultural machinery and equipment
- Crop protection products and fertilizers
- Sustainable farming solutions
- Agriculture and Horticulture B2B Trade Expo Nashville
- digital transformation expo
1 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.