Freshwater rods, reels and combos for bass, walleye, pike, panfish and catfish, including casting, spinning and trolling setups.
Terminal tackle, hard baits, soft plastics, jigs, spinnerbaits, crankbaits and custom lure makers selling direct to anglers.
Great Lakes trolling equipment: downriggers, divers, planer boards, rod holders, trolling reels and salmon and trout spoons and flashers.
Boat, kayak and marine accessories, including trolling motors, fish finders and chartplotters, live wells, trailer gear and boat dealership displays.
Ice-fishing gear, shelters, augers and electronics timed to the Midwest winter season.
Fishing-travel packages, lodge and resort bookings, charter captains and guided trip operators for Great Lakes and out-of-state destinations.
Outdoor apparel, waders, boots, rain gear, cold-weather layers and sunglasses for open-water and ice seasons.
Seminars, Hall of Fame speaker sessions, kids' casting and hands-on activities, plus club and conservation booths on the show floor.