The Vitality Expo Atlanta 2027

Attendees, exhibitors & solutions

Who this event is for

Industry trends

Key trends shaping this market and its wider industry.

Arrival airports

Choose from the following airports, with convenient access to the event and venue.

Hotel tiers

A range of accommodation options near the venue and across key areas.

Local transport

Get around the city with these convenient transport options.

Glossary

1

B2B (Business-to-Business)

Trade activity between companies rather than consumers; at this expo, exhibitors sell to distributors, retailers, clinics and institutional buyers rather than to the public.

2

Nutraceutical

A food-derived product sold in supplement or functional-food form that delivers a health or wellness benefit beyond basic nutrition, such as vitamins, botanicals or protein blends.

3

GMP (Good Manufacturing Practice)

The regulatory manufacturing standard covering hygiene, documentation and quality control; US supplement buyers ask for GMP-certified production before placing orders.

4

Certificate of Analysis (CoA)

A batch-specific laboratory document listing identity, purity and potency test results; distributors and retailers require a CoA for every lot of supplements or personal-care ingredients.

5

Private Label / White Label

Products manufactured by one company and sold under another company's brand; private label allows retailers to build their own range, while white label goods use a generic formula.

6

Dietary Supplement (DSHEA)

A product category defined by the US Dietary Supplement Health and Education Act, covering vitamins, minerals, herbs and amino acids sold in dose form with structure/function claims only.

7

MOQ (Minimum Order Quantity)

The smallest order an exhibitor will accept per product or SKU; agreeing MOQs on the show floor is a standard step in converting a first sample order into a distribution contract.

8

CPG (Consumer Packaged Goods)

Fast-moving packaged products such as supplements, skincare, snacks and beverages sold through retail and e-commerce channels — the core buyer segment for wellness trade fairs.

9

Shell Scheme vs Space Only

Shell scheme stands come with pre-built walls, carpet, fascia board and basic power, while space-only (raw) stands are empty floor area that the exhibitor designs and builds from scratch.

10

Ancillary Revenue / Wellness Services

Income generated beyond product sales, such as spa treatments, coaching programmes, corporate wellness subscriptions or memberships — a growing segment at health-focused expos.