Impact
A bigger and stronger platform
The Vaper Expo UK 2025 cemented its position as Europe's largest and most influential vaping exhibition, attracting over 20,000 visitors and featuring more than 500 brands across 300+ exhibitor stands at NEC Birmingham. The tenth-anniversary edition served as a pivotal gathering for the global vaping industry, generating over £5 million in direct trade transactions and hosting 78% of exhibitors who chose the event to launch new products. Exhibitors came from over 20 countries and regions including the UK, China, Japan, South Korea, Russia, Spain, Italy, Germany, Australia, South Africa, Brazil, Singapore and Thailand. International visitors accounted for 35% of attendees, with 25% from Europe and 10% from North America and Asia, underscoring the show's role as a gateway between global manufacturers and the UK market. The event also marked a critical turning point for the industry: the UK Government had officially announced that the sale and supply of disposable, single-use vapes would be banned starting 1 June 2025. The impending regulation dominated conversations on the showfloor, with retailers, distributors, and consumers asking what would happen next. Key product trends included extended device lifespan (with some disposables offering up to 50,000 puffs), refillable pod systems, flavour diversification, and advanced digital screens allowing users to customise puff counts and flavour strength. The event also featured a strong environmental focus, with organisations such as Green Wings Project engaging hundreds of industry professionals, retailers, and vapers on the environmental future of the industry and launching a new structured on-site vape collection model ahead of the disposable ban
