Trade showB2B
The Toy Fair 2027
Toy Fair 2026 is the UK's largest dedicated toy, game, and hobby trade show, scheduled for January 20-22, 2026 at Olympia in London. The event features over 250 exhibitors showcasing thousands of products to retailers, buyers, and media. It is organized by the British Toy & Hobby Association (BTHA) and includes sponsorships, an exhibitor list, and media/influencer days.
ToysGamesHobbies
250+
Exhibitors
Dates
Jan 19 – 21, 2027
City / country
London, UK
Venue
Olympia Grand
Type
B2B · Annual
Official Website
Are you the organiser of this event?
- Exhibiting at The Toy Fair gives you direct access to thousands of retailers, buyers, and media from across the UK and beyond.
- Showcase your products at the largest dedicated toy trade event in the UK, network with industry leaders, and generate valuable sales leads.
Audience at a Glance
Who Exhibits
Exhibitor Profile
5 categories represented
- Toy manufacturers
- Game publishers
- Hobby product companies
- Licensing brands
- Toy retailers
Who Attends
Visitor Profile
5 audience types
- Retail buyers
- Toy retailers
- Media
- Industry professionals
- Licensing executives
Industries & Sectors
ToysGamesHobbies
Organised By
BT
British Toy & Hobby Association
Coverage & Spotlights
No exhibitor spotlights published yet for this event.
Be the first exhibitor featured at this event →