Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The smarter E Europe 2027 is a leading event for the energy industry, taking place from June 8 to 10 at Messe München in Munich, Germany.
This exhibition focuses on renewable energy solutions and innovations, attracting key players from various sectors.
The smarter E Europe takes place in Munich, Germany.
TL;DR
- 1Dates and Venue: The smarter E Europe runs from June 8 to 10, 2027, at Messe München in Munich, Germany.
- 2Scale and Focus: This event is a major platform for the energy industry, focusing on renewable energy solutions and innovations.
- 3Organiser: The smarter E Europe is organized by Solar Promotion International GmbH, with more details available at thesmartere.de.
- 4Buyer Authority: Attendees include industry leaders, energy professionals, and decision-makers from various sectors.
- 5Entry / Access: Registration details and further information can be found on the official website.
Why visit
Visitors to The smarter E Europe can expect to network with industry leaders, discover the latest innovations in renewable energy, and gain insights into market trends. Dates and Venue: The smarter E Europe runs from June 8 to 10, 2027, at Messe München in Munich, Germany. Buyer Authority: Attendees include industry leaders, energy professionals, and decision-makers from various sectors.
Why exhibit
Exhibiting at The smarter E Europe provides companies with visibility among industry leaders and potential clients. Buyer Authority: Attendees include industry leaders, energy professionals, and decision-makers from various sectors. The smarter E Europe serves as a crucial meeting point for stakeholders in the energy sector, facilitating discussions on renewable technologies and market trends. It highlights the importance of transitioning to sustainable energy solutions.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Energy industry professionals seeking the latest innovations.
Government representatives focused on renewable energy policies.
Investors looking for opportunities in sustainable technologies.
Researchers and academics interested in energy transition.
Business leaders from various sectors aiming to integrate renewable solutions.
Start-ups showcasing cutting-edge energy technologies.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of renewable energy technologies.
Providers of energy storage solutions.
Companies specializing in energy efficiency products.
Service providers for the energy sector.
Consultants in renewable energy strategy.
Innovators in smart grid technologies.
Product categories
Key solution areas showcased across the event.
Solar energy solutions and technologies.
Energy storage systems and batteries.
Electric mobility products and services.
Hydrogen technologies and applications.
Energy management systems.
Smart grid solutions and infrastructure.
Location & Facilities
Venue
Messe München
Munich, Germany
Facilities
Food options
On-site catering
On-site diningParking: Messe München in Munich typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Messe München for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Who runs the show
Organisers
Special Exhibit: Renewables 24/7 ](https://www
Organiser
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Munich, Germany
Why it matters
Attending The smarter E Europe on 2027-06-08 to 2027-06-10 in Munich lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Market news
Latest updates from across the market.
The German PV and Battery Storage Market - German Solar Association
www.solarwirtschaft.de/en/the-german-pv-and-battery-storage-market/
Germany Solar Energy News
list.solar/news/tag/Germany/
Germany Solar Energy, Battery Storage Market Outlook 2035
www.marketresearchfuture.com/reports/germany-solar-energy-and-battery-storage-market-55697 2026-09-17T00:00:00.0000000
Germany Battery Storage Grid Crisis 720GW Queues and FCA Solutions 2026
www.mate-solar.com/germanys-energy-storage-market-2026-the-definitive-blueprint-for-utility-scale-ci-and-commercial-battery-investments/ 2026-04-15T00:00:00.0000000
Germany Energy Storage Market Analysis 2026 | Trends, Opportunities ...
vansenergy.com/germany-energy-storage-market-analysis-2026-why-germany-remains-europes-most-attractive-bess-market/
R&D for Energy Transition - Fraunhofer Institute for Solar Energy ...
www.ise.fraunhofer.de/en.html 2026-10-01T00:00:00.0000000
Plan your trip
Travel & logistics
Local currency · EUR
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Munich Airport (Franz Josef Strauss)
Munich's principal international gateway and a Lufthansa hub with direct European and intercontinental services. The standard public transport route is S1 or S8 to Hauptbahnhof or Ostbahnhof, then U2 to Messestadt West or Messestadt Ost. Times vary with traffic, so allow a buffer on the first morning and confirm live timetables before travel.
to venue
Approx. 40 to 60 minutes by road, approx. 45 to 60 minutes by S-Bahn plus U-Bahn
by car
Memmingen Airport
A small, low-cost airport well outside Munich, used mainly by low-cost carriers. Treat it as a secondary option only if the fare difference is significant, and budget extra transfer time in both directions. Confirm transfers before booking.
to venue
Approx. 1.5 to 2 hours by road; coach and rail connections to Munich vary
by car
Nuremberg Airport
An alternative German gateway with rail links into Munich, useful if you are combining the show with other German visits or if fares into MUC spike. Check Deutsche Bahn schedules and allow for the final U-Bahn leg to the fairgrounds.
to venue
Approx. 1.5 to 2 hours by rail to Munich plus city transfer
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
Budget
Aschheim / Riem / eastern Munich (Messe corridor)USD 90–130 / night
Simple hotels and guesthouses near Messe München or a short S-Bahn/U-Bahn ride away. Rates rise sharply during major trade fairs; book early and confirm breakfast and cancellation terms before travel.
Mid-range
Neuperlach / eastern Munich (U-Bahn connected)USD 140–200 / night
Established trade-fair hotels such as four-star Messe corridor properties. Confirm transfer options (U-Bahn) and current rates before booking.
Premium
Central Munich (Hauptbahnhof / City West) or walking distance to MesseUSD 220–350 / night
Upscale city hotels with good U-Bahn/S-Bahn links to the fairgrounds, or upscale properties near the venue. Best for evening dining and central access; confirm rates and cancellation policies before travel.
Local transport
Get around the city with these convenient transport options.
S-Bahn and U-Bahn
Estimated costEUR 13–16
Best forMunich Airport (MUC) to Messe München (Messestadt West / Messestadt Ost)
S1 or S8 to Hauptbahnhof or Ostbahnhof, change to U2 towards Messestadt. About 45–60 minutes plus walking. Buy or activate ticket before boarding; confirm live timetables and fares before travel.
taxi or rideshare
Estimated costEUR 70–100
Best forMunich Airport (Franz Josef Strauss) (MUC) to Messe München
Direct road transfer, typically 40–60 minutes depending on traffic on the eastern motorways. Check in-app price or meter before confirming; confirm before travel.
U-Bahn
Estimated costEUR 3.50–5.50
Best forCentral Munich hotels to Messe München (U2 to Messestadt West / Messestadt Ost)
Single-ride ticket within Munich zones. From Hauptbahnhof about 25–35 minutes. Buy ticket before boarding; confirm current fares before travel.
intercity rail (Deutsche Bahn)
Estimated costVaries by route, class and booking window (e.g. EUR 30–150 typical from major German cities)
Best forGerman and European cities to Munich Hauptbahnhof or Ostbahnhof
ICE and EC services connect Munich widely. Continue on S-Bahn or U-Bahn to the fairgrounds. Confirm schedules and fares with Deutsche Bahn before travel.
car and motorway
Estimated costMotorways toll-free for cars; parking EUR 12–18 per day (confirm current rates)
Best forA94 or A99 to Messe München (Parkhaus / Parkplatz)
Venue garages fill early on busy show mornings. Arrive before opening if driving. Confirm parking charges before travel.
taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forMemmingen Airport (FMM) to Messe München
Approx. 1.5 to 2 hours by road; coach and rail connections to Munich vary; A small, low-cost airport well outside Munich, used mainly by low-cost carriers. Treat it as a secondary option only if the fare difference is significant, and budget extra transfer time in both directions
taxi
Estimated costEUR 35–85 taxi or rideshare to the venue district
Best forNuremberg Airport (NUE) to Messe München
Approx. 1.5 to 2 hours by rail to Munich plus city transfer; An alternative German gateway with rail links into Munich, useful if you are combining the show with other German visits or if fares into MUC spike. Check Deutsche Bahn schedules and allow for the final U-Bahn leg to th
Weather
Munich in early June is early summer: daytime highs commonly land in the high teens to mid twenties Celsius, with nights around 11 to 13 C. June is one of the wetter months in the city, so short heavy showers and afternoon thunderstorms are a real risk during show days. Daylight is long, with usable evening light until around 21:00, which is handy for walking between halls or heading back into the city. Practical takeaway for visitors: a compact rain shell, layers for cool mornings, and shoes that handle wet pavements, plus a plan to shelter in a hall or covered walkway when a storm passes. Confirm the detailed forecast shortly before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Germany has dense mobile coverage and EU roaming rules mean EU SIM cards work at domestic rates when travelling to Munich. Non-EU visitors should arrange an eSIM or a local prepaid SIM for data during the show; airport and central Munich shops sell both. Trade fair venues typically offer Wi-Fi in the halls and press areas, but show-floor networks get congested at peak times, so download hall plans, exhibitor lists and meeting schedules for offline use. Power in Germany is 230 V at 50 Hz with type F (Schuko) sockets, so visitors from the UK, US and other regions need a suitable plug adapter and, for sensitive electronics, a voltage check. Confirm the current venue Wi-Fi network name, limits and any paid tier on site, and use a mobile hotspot as backup for live demos.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Business etiquette
Punctuality matters at meetings and stand appointments, and a short handshake is the usual greeting in a business setting. German counterparts often use formal address until invited to switch, and printed or digital business cards are still exchanged. Small talk is brief and practical rather than expansive.
Sundays and shopping hours
Retail shops in Munich generally close on Sundays, with the main exceptions being stores at the airport and the central station. Plan groceries, adapters or forgotten items for Saturday, and expect restaurants and museums to stay open.
Tipping
Restaurant and cafe tipping is usually around five to ten percent or simply rounding up. The convention is to state the total you want to pay when settling the bill rather than leaving coins on the table. Taxi tips are similarly small.
Paying in Munich
Cards are widely accepted at hotels, larger restaurants and the fairgrounds, but some bakeries, kiosks and smaller venues prefer cash. Carrying a modest amount of euros avoids awkward moments, especially outside the halls.
Moving around the city
Escalator etiquette is to stand on the right and walk on the left, conversations on trains are usually quiet, and cycle lanes are treated as real traffic lanes, so check before crossing. Ticket checks on S-Bahn and U-Bahn services are random, so keep your ticket valid until you exit the system.
Language
German is the everyday language, but English is widely understood and used in the trade fair, hotel and transport context. Learning a few basics such as greeting, please, thank you and the request for English is well received, and exhibitor staff at an international energy show normally work in English.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: MUC
Book into Munich Airport (MUC) as the default choice: it is the shortest and most predictable transfer, a Lufthansa hub, and well served by direct flights from major European cities and several long-haul hubs. For a 8 to 10 June 2027 show, arriving on 7 June and departing on 10 or 11 June gives you a full first morning without a same-day rush. June is a busy European travel month, so booking earlier usually means better fares and hotel availability rather than a change in flight schedules. Compare Memmingen (FMM) only when the saving is clearly large, because the extra road time eats into show days; Nuremberg (NUE) works better for visitors who combine the trip with other German cities by rail. If you are already in Europe, weigh intercity rail against flying, since Munich Hauptbahnhof and Ostbahnhof connect directly to the U-Bahn and S-Bahn network. Check baggage allowances for any demo kit, and keep an offline copy of your booking reference.
Hotels
Find a stay near the venue with options for every budget.
Areas to stay
Aschheim / Riem / eastern Munich (Messe corridor) · Central Munich (Hauptbahnhof / City West) or walking distance to Messe · Neuperlach / eastern Munich (U-Bahn connected)
budget
EUR 90-130/night
mid range
EUR 140-200/night
premium
EUR 220-350/night
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Munich Airport (Franz Josef Strauss) (MUC): Approx. 40 to 60 minutes by road, approx. 45 to 60 minutes by S-Bahn plus U-Bahn; Memmingen Airport (FMM): Approx. 1.5 to 2 hours by road; coach and rail connections to Munich vary; Nuremberg Airport (NUE): Approx. 1.5 to 2 hours by rail to Munich plus city transfer. Allow road or rail time to Messe München; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Messe München: Aschheim / Riem / eastern Munich (Messe corridor): Aschheim / Riem / eastern Munich (Messe corridor); Neuperlach / eastern Munich (U-Bahn connected): Neuperlach / eastern Munich (U-Bahn connected); Central Munich (Hauptbahnhof / City West) or walking distance to Messe: Central Munich (Hauptbahnhof / City West) or walking distance to Messe.
Ride-hail: Munich has both taxi dispatch and app-based ride-hailing. Uber and Bolt operate in the city alongside the established taxi apps and phone dispatch services, so compare an in-app price with a metered taxi, especially for the airport run. At Munich Airport, pick-up points for app rides and taxis are signposted in the terminal area rather than on the kerb outside arrivals. At Messe München, expect designated drop-off areas near the entrances and heavier demand at the close of the show day, so either book ahead or leave a few minutes before the halls empty. Availability and pricing change, so confirm the current options and estimated fare in the app before you travel.
Public transit: Public transport in Munich is run under the MVV network of S-Bahn, U-Bahn, tram and bus. For Messe München the key service is U-Bahn line U2, with the two exhibition stations Messestadt West and Messestadt Ost; from Hauptbahnhof allow around 25 to 35 minutes. The airport is served by S-Bahn lines S1 and S8, which connect to the city network where you change to U2 for the fairgrounds. Tickets are sold as singles, day tickets, multi-day and monthly passes, with options for contactless payment and app purchase; approximate single-journey fares are around EUR 3 to 4 in the city area and roughly EUR 11 to 15 for the airport zone, so confirm live prices when you buy. The nationwide Deutschland-Ticket is valid on regional and local services including S-Bahn and U-Bahn, which can suit visitors making longer stays. Check first and last connection times if you attend evening events, and validate your ticket before boarding where required.
Parking: Messe München operates its own parking garages and open areas for visitors, accessed from the eastern motorway network around the A94 and A99 with signed exits for the exhibition centre. On busy show mornings the approach roads and garage entrances queue, so arriving before the halls open is the reliable strategy, and late arrivals may be directed to overflow areas further from the entrances. The venue has moved towards electric mobility on its grounds, and EV charging points are commonly reported at the exhibition centre, though you should confirm current availability, connector types and payment method on the venue site. Parking rates change by event and are not captured here, so check the official parking information before you drive, and consider park-and-ride plus the U-Bahn as a stress-free alternative if you are staying centrally.
Weather
Plan and pack for the event climate.
Month: June 2027 (early summer in Munich)
Temperature: Approx. 11 to 24 C, with daytime highs commonly around 20 to 24 C and nights around 11 to 13 C
Seasonality: June is one of Munich's wetter months. Expect convective showers and occasional afternoon thunderstorms rather than steady all-day rain, plus long daylight hours that last until around 21:00. Plan a rain shell and indoor breaks, and allow buffer time when walking between halls and outdoor areas of the fairgrounds.
Packing: Pack light layers rather than a heavy coat: warm afternoons, cool mornings and air-conditioned halls. Bring a compact umbrella or packable rain shell for June showers, comfortable walking shoes for a large exhibition site, and sun protection for the outdoor sections. Add a type F (Schuko) plug adapter if you travel from the UK, US or other regions, a refillable water bottle, a power bank for long show days, and business casual clothing that reads well for stand meetings.
Plan your trip
Planning
Best day for qualified buyer meetings: Day 2 (mid-show)
Mid-show days at The smarter E Europe usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Networking spots
2The smarter E Europe registration concourse
Organiser B2B lounge (if offered)
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights€180.00
- Per diem × 2€150.00
Estimated total€330.00
This is a directional estimate. Please verify live rates before booking.
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether The smarter E Europe fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4–8 weeks before opening day for registration and travel.
Risks
Limited session times published — confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3–6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources — confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Min. budget
Not yet confirmed
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
Glossary
- Photovoltaics (PV)
- Direct conversion of sunlight into electricity in solar cells and modules. PV hardware, from cells to complete systems, is the product core of Intersolar Europe within The smarter E Europe alliance.
- Solar module
- A panel of interconnected solar cells sold by watt peak and efficiency class. Module makers, cell suppliers and distributors are a large share of the Munich exhibitor base.
- Inverter
- Power electronics that convert DC electricity from PV modules or batteries into grid-compatible AC. String, central and hybrid designs are all shown at the fair.
- Hybrid inverter
- A combined unit that manages both a PV array and a battery, common in residential and small commercial storage systems.
- Battery energy storage system (BESS)
- A packaged battery, power conversion and control system. Sizes range from a few kWh in home storage to multi-MWh grid assets, the focus of ees Europe.
- Residential storage
- A home battery paired with rooftop PV, normally sized in kWh, used to raise self-consumption. A mature segment across Germany and neighbouring markets.
- Grid-scale storage
- Utility-size battery assets rated in MW and MWh that deliver capacity, frequency support and trading flexibility. A central topic in the storage halls.
- Storage duration
- The energy-to-power ratio of a battery, expressed in hours. It indicates whether the system is built for daily shifting, peak shaving or longer-duration duties.
- Power purchase agreement (PPA)
- A long-term contract to buy electricity at agreed terms. PPAs and merchant models are routinely discussed for solar, storage and hybrid projects.
- Levelized cost of energy (LCOE)
- The average cost of generating one MWh over an asset's lifetime. It is the standard yardstick used to compare PV, storage and hybrid business cases.
- Virtual power plant (VPP)
- Aggregation of many small PV, battery and flexible-load assets controlled as one dispatchable portfolio, usually monetised in balancing or wholesale markets.
- Demand-side flexibility
- Shifting or trimming electricity consumption in response to price signals, grid needs or contracts. It pairs with storage in industrial and commercial energy management.
- Energy management system (EMS)
- Software and controls that optimise generation, storage and consumption on a site, from a single building up to a portfolio of industrial loads.
- Microgrid
- A localised grid with its own generation and controls that can run independently of the main network, used for islands, campuses and industrial parks.
- Agrivoltaics
- Dual use of agricultural land for crops or grazing and PV generation, with mounting, shading and yield trade-offs that are debated at the solar show.
- Green hydrogen and electrolyser
- Hydrogen produced by water electrolysis using renewable electricity. Power-to-X routes convert it into fuels, ammonia or industrial feedstock, a recurring topic in the energy management halls.
- AC charging and DC fast charging
- AC charging uses lower-power alternating current, typically for homes and workplaces, while DC fast charging delivers high power on corridors and at hubs. Hardware, connectors and charging management are the scope of Power2Drive Europe.
- Vehicle-to-grid (V2G)
- Bidirectional charging that lets an electric vehicle battery export power back to a building or the grid, turning parked EVs into flexible storage.
- Prosumer and energy community
- Households or businesses that both generate and consume power, often sharing output through a community scheme or tenant electricity model.
- Smart meter
- A metering device that records and communicates consumption data, enabling dynamic tariffs, remote control and flexibility products.
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Also known as
Alternate names and search phrases for this event.
- The smarter E Europe
- The smarter E Europe 2027
- The smarter E Europe Munich
- smarter E Europe Munich 2027
- The smarter E Munich
- energy storage systems expo Munich
- smart grid solutions expo Munich
- energy storage and batteries fair Munich
- solar and hydrogen technologies expo
- The smarter E Europe exhibitor list
4 more alternate names hidden
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Publishers
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Date checked
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The smarter E Europe
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Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.