Join us at THE Show from November 4-6, 2026, at Georgia World Congress Center, Atlanta, for insights into the self-storage industry.
Dates
4–6 Nov 2026
City / country
Atlanta, USA
Venue
Georgia World Congress Center
Time
10:00 AM – 5:00 PM daily
Event overview
THE Show is a premier event for the self-storage industry, taking place from November 4 to 6, 2026, at the Georgia World Congress Center in Atlanta, USA.
It brings together industry leaders and professionals to discuss trends, innovations, and best practices.
TL;DR
Attendees will gain valuable insights into the latest industry trends, network with peers, and discover new products and services that can enhance their operations. Dates and Venue: THE Show runs November 4-6, 2026, at Georgia World Congress Center, Atlanta, USA.
Exhibiting at THE Show provides companies with direct access to key decision-makers in the self-storage sector, enhancing visibility and potential sales opportunities. Scale and Focus: A key event for self-storage professionals, featuring numerous exhibitors and industry insights. Buyer Authority: Attracts self-storage operators, managers, and industry stakeholders. THE Show serves as a vital platform for networking and learning within the self-storage industry, showcasing.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
Atlanta, Georgia, USA
Attend
Event days & opening times
General Admission
Discounts available for early registration.
Ticket info
Ticket notes
Visit the registration page for details on discounts and offers.
Registration deadline
2026-10-15
How the last edition performed
Next edition
Not announced yet
Impact
THE Show is a premier event for the self-storage industry, taking place from November 4 to 6, 2026, at the Georgia World Congress Center in Atlanta, USA. It brings together industry leaders and professionals to discuss trends, innovations, and best practices. THE Show serves as a vital platform for networking and learning within the self-storage industry, showcasing innovations and trends that shape the market. Join us at THE Show from November 4-6,.
Audience quality
Visitors typically include Self-storage facility owners and operators, Property managers in the self-storage industry, Investors looking for opportunities in self-storage, Industry suppliers and service providers. Dates and Venue: THE Show runs November 4-6, 2026, at Georgia World Congress Center, Atlanta, USA. Scale and Focus: A key event for self-storage professionals, featuring numerous exhibitors and industry insights. Organiser: Hosted by Modern Storage Media, with registration available at.
Exhibitor outcomes
Exhibiting at THE Show provides companies with direct access to key decision-makers in the self-storage sector, enhancing visibility and potential sales opportunities. Scale and Focus: A key event for self-storage professionals, featuring numerous exhibitors and industry insights. Buyer Authority: Attracts self-storage operators, managers, and industry stakeholders. THE Show serves as a vital platform for networking and learning within the self-storage industry, showcasing.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
For security integrators, consultants, and end-users, THE Show on 2026-11-04 to 2026-11-06 at Georgia World Congress Center is the key Italian window to compare video, access, intrusion, fire, and cyber-physical platforms before year-end budgets close — co-located buyers use it to shortlist vendors for 2028 rollouts.
Key trends shaping this market and its wider industry.
Automation and smart locks
Automation in self-storage covers remote management tools, smart locks and self-service rentals that change how facilities are staffed.
REIT performance and capital discipline
Listed self-storage REITs set the pace for pricing, occupancy and investment across the sector.
Climate-controlled and premium units
Demand is shifting toward higher-value unit types that command stronger monthly rents.
Interest rates and development pipeline
Financing conditions influence new supply and the economics of existing facilities.
Plan your trip
Choose from the following airports, with convenient access to the event and venue.
Hartsfield-Jackson Atlanta International
to venue
by car
A range of accommodation options near the venue and across key areas.
USD 90–140 / night
Limited-service brands such as Holiday Inn Express & Suites Atlanta Downtown; free breakfast included, parking extra in the $25–40/night range. Book early for November event weeks. Confirm before travel.
USD 150–230 / night
Hilton Garden Inn Atlanta Downtown and Omni Atlanta Hotel at Centennial Park are walkable to the venue; the Omni is connected to GWCC, so no daily transport cost. Confirm before travel.
USD 260–420 / night
Upscale full-service and lifestyle properties; expect higher rates and possible minimum-night stays during large conventions. Confirm before travel.
Get around the city with these convenient transport options.
taxi / rideshare
Allow extra time for downtown Atlanta traffic; airport rail is the cheaper option. Confirm before travel.
public transit (rail)
Runs approximately 5:00–01:00 daily; cheapest way to reach downtown. Confirm service hours before travel.
public transit (bus)
Use MARTA trip planner or Moovit for step-by-step routes and updated schedules. Confirm before travel.
venue parking
Decks and lots are patrolled 24/7; availability depends on event times. Confirm rates/availability before travel.
hotel shuttle
Check with your hotel whether a shuttle is offered during THE Show. Confirm before travel.
walking
The Omni is connected to GWCC and several hotels are within 0.3–0.5 mi; walking can avoid parking and rideshare queues. Confirm weather/route before travel.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Nationals of Visa Waiver Program countries may enter the United States without a visa for temporary business visits, subject to ESTA authorisation and the programme's stay limits; all other foreign business visitors require a visitor visa.
Official visa pageWeather
Atlanta in November is a cool, transitional fall month. Average highs run about 17-18 C (62-64 F) and lows about 5-8 C (41-46 F), with rainfall around 85-102 mm spread over roughly 6-9 wet days. Expect cool mornings and mild afternoons, and pack layers plus a rain shell for conference days at the Georgia World Congress Center.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Business travellers can stay connected with a US eSIM, a local prepaid SIM or a pocket WiFi device; eSIM options widely marketed for work trips cover video calls, VPN and tethering. Confirm data plans and coverage for the downtown Atlanta and GWCC area before arrival, and check your home operator's US roaming rates.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Business casual is typical; scientific meetings may be less formal than consumer fairs.
Arrival
Arrive early on day one for registration and badge pickup.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: ATL
Book flights to ATL (Atlanta) when possible for the shortest transfer to the venue.
Foreign nationals travelling to the United States to conduct temporary business must hold a visitor visa (B-1) unless they qualify for entry under the Visa Waiver Program. Attending business meetings, conventions and conferences and negotiating contracts are allowable B-1 activities.
Processing: Varies by nationality; apply several weeks before travel.
Apply through ustraveldocs.com, pay the visa application fee, and schedule an interview at a US embassy or consulate. Carry proof of THE Show registration, your business purpose and return travel when attending the interview and on arrival.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: Hartsfield-Jackson Atlanta International (ATL). Allow road or rail time to Georgia World Congress Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Georgia World Congress Center: Hilton Garden Inn Atlanta Downtown; Holiday Inn Express & Suites Atlanta Downtown by IHG; Omni Atlanta Hotel at Centennial Park.
Ride-hail: Ride-hailing apps are commonly used in Atlanta; confirm local availability before travel.
Public transit: MARTA rail and bus serve downtown Atlanta and the Georgia World Congress Center area; use the Moovit app for step-by-step routes and updated schedules. The venue at 285 Andrew Young International Blvd NW is accessible by car, rideshare and public transportation.
Parking: On-site parking is available at Georgia World Congress Center; confirm daily rates and hall access on the organiser or venue site.
Plan and pack for the event climate.
Month: November 2026
Temperature: Average November highs of about 17-18 C (62-64 F) and lows of about 5-8 C (41-46 F) in Atlanta, with roughly 12-13 C of daily swing between mild afternoons and cool overnight temperatures.
Seasonality: November averages roughly 85-102 mm of rain across about 6-9 wet days, and daytime highs fall from about 20 C to 15 C through the month. It is a cooler fall month rather than a peak rainy season.
Packing: Pack light layers for mild afternoons, a warm jacket or sweater for cool evenings, comfortable walking shoes for the GWCC halls, and a compact umbrella or rain shell for occasional November showers.
Plan your trip
Check passport validity and US visa or ESTA eligibility — Most foreign business visitors need a B-1 visa unless entering under the Visa Waiver Program; review travel.state.gov and apply early through ustraveldocs.com.
Book flights to Hartsfield-Jackson Atlanta International (ATL) — Plan to arrive in Atlanta before 4 November 2026 so you are ready for day one of THE Show at the Georgia World Congress Center.
Reserve a downtown Atlanta hotel near the GWCC — Properties such as Hilton Garden Inn Atlanta Downtown and Omni Atlanta Hotel at Centennial Park are within 0.3 to 0.4 mi of the venue.
Complete visitor registration for THE Show — Register through modernstoragemedia.com and confirm whether early registration discounts apply.
Download the GWCC campus map and show floor plan — Familiarise yourself with halls, entrances and the address at 285 Andrew Young International Blvd NW.
Review the programme and shortlist sessions and exhibitors — Prioritise self-storage operations, automation, security and investment sessions relevant to your business.
Pre-schedule meetings with exhibitors and other owner-operators — Reach out in advance to suppliers and peers to lock calendar slots during show days.
Arrange airport transfer and review local transit — Book a rideshare or taxi from ATL or check MARTA routes with Moovit; budget roughly USD 45-100 for the airport run.
Check mobile connectivity options — Set up a US eSIM, local SIM or pocket WiFi if you need reliable video calls, VPN and tethering on site.
Pack attire and show essentials — Business casual plus layers, a rain shell and comfortable shoes for cool November days and long hall walks.
Prepare meeting documents and lead capture — Bring business cards, a shortlist of questions for vendors, and a notes or app workflow for follow-ups.
Arrive in Atlanta and collect your badge — Arrive early on day one at the GWCC to collect your badge and orient yourself before sessions begin.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Pick the closest answer for each. Your recommendation updates live.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Assess how this option fits your objectives.
Best for
Self-storage owner-operators, facility managers, regional operators and investors evaluating software, security, doors, automation and operations services.
Min. budget
$350.00
Timeline
4-6 weeks to secure flights and a downtown Atlanta hotel room for the early-November window.
Risks
Downtown Atlanta hotel rates climb when large GWCC conventions run at the same time.
Early-November flights sell out closer to the show dates.
exhibit
Assess how this option fits your objectives.
Best for
Suppliers of self-storage doors, locks, access control, automation, security and management software targeting US owner-operator buyers and multi-site portfolios.
Min. budget
$2,200.00
Timeline
3-6 months for stand booking, stand build, freight and staffing.
Risks
Hall allocation and booth availability tighten as the show floor fills.
Freight and customs lead time for demo storage units and equipment.
skip
Assess how this option fits your objectives.
Best for
Vendors without a US self-storage channel and no plans to enter the market before the next edition of THE Show.
Timeline
Not applicable this cycle; reassess ahead of the next edition.
Risks
Missed access to Modern Storage Media's owner-operator and investor audience.
Book with
Recommended providers
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
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References
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Publishers
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Date checked
Modern Storage Media
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