October Special — 50% off Spotlights and exhibitor listsSee prices

    Dates

    1–3 Dec 2026

    City / country

    San Antonio, United States

    Venue

    Henry B. González Convention Center

    Time

    7:00 AM – 6:00 PM

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    Matched booths for The Running Event TRE®

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    Notable exhibitors

    Companies exhibiting at The Running Event TRE® include 100 Percent Speedlab, 2XU North America, LLC, 361°, Adidas and adidas Running.

    • 100 Percent Speedlab
    • 2XU North America, LLC
    • 361°
    • Adidas
    • adidas Running

    Event overview

    Overview

    Launched in 2006, The Running Event (TRE) is North America’s premier run and outdoor specialty retail conference and trade show. The 2026 edition celebrates the event's 20th anniversary and will take place December 1-3 at the Henry B.

    González Convention Center in San Antonio, Texas. TRE attracts thousands of industry professionals seeking the latest in footwear, apparel, gear, and services.

    The event features a dynamic exhibit hall with hundreds of market-leading run and outdoor specialty brands, including the Switchback at TRE outdoor specialty showcase, now in its fifth year

    TL;DR

    1. 120th anniversary edition of North America's premier run and outdoor specialty retail trade show
    2. 2Three-day event combining a large exhibit hall (featuring 350+ exhibitors in 2025)-, conference
    3. 3Education program themed “Celebrating Run Specialty Now and Tomorrow” covers AI, run clubs, buying
    4. 4Switchback at TRE returns for its fifth year as a dedicated outdoor specialty showcase
    5. 5Industry Awards Dinner honors the Best Running Stores and industry trailblazers

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Run specialty retailers and store owners seeking the latest products and business insights
    Outdoor specialty retailers exploring crossover products and trends
    Race directors and event management professionals looking for new partnerships and services
    Brand representatives and manufacturers showcasing new footwear, apparel, and gear
    Industry experts, media, and non-profit organizations involved in the running and outdoor sectors
    Buyers and decision-makers from across the US and global running industry

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Leading and emerging run specialty brands in footwear, apparel, and gear
    Outdoor specialty brands participating in the Switchback at TRE showcase
    Service providers, technology companies, and suppliers to the run and outdoor retail industry
    New-to-TRE exhibitors looking to break into the North American run specialty market
    Companies offering products and services that help retailers accelerate their businesses, from inventory management to marketing solutions

    Product categories

    Key solution areas showcased across the event.

    Footwear
    Apparel
    Gear
    Services

    Location & Facilities

    Venue

    Open in Google Maps

    Henry B. González Convention Center

    900 E Market St, 78205 San Antonio, USA

    Entrances & gates

    North Lobby (Market Street)

    Main public entrance, accessed from Market Street, east of the Grand Hyatt Hotel. Closest to registration

    Loading Docks (Hall 2 / Hall 3)

    Exhibitor and contractor entrance during move-in/out, off Montana St

    Lila Cockrell Theatre Entrance

    Alternate public entrance

    Facilities

    Parking

    On-site parking is available at the Convention Center Garage (850 E. Commerce) for a daily flat rate of $10.00. However, due to ongoing construction near the venue, parking at the building may be limited. Alternative parking is available at the Grand Hyatt Parking Garage ($45/day), Convention Center South Parking ($3/hour, max $30), Riverbend Garage ($16 flat), Tower of the Americas Parking ($8-$11), and Shops at Rivercenter ($5 first hour, $20-$25 for longer stays). Handicap parking is available near main entrances

    700 spaces · $10.00/day

    Accessibility

    The Henry B. González Convention Center is fully ADA compliant with ramps, elevators, accessible restrooms, assistive listening devices, and service animal accommodations-. Wheelchair-accessible spaces are available in parking areas

    Charging points

    The convention center is equipped with Wi-Fi 7 and modern technology infrastructure-. Charging stations are likely available in common areas, though specific locations are not detailed

    Food options

    Broken Crust Café, Market Café, El Puente Café

    On-site dining

    Parking: On-site parking is available at the Convention Center Garage (850 E. Commerce) for a daily flat rate of $10.00, and at the Convention Center South Parking (637 S. Tower of the Americas Way) for $3 per hour, max $30 on weekdays and $5 per hour, max $30 on weekends. Additional nearby garages include Grand Hyatt Parking Garage ($23-$45), Riverbend Garage (flat $16), Tower of the Americas Parking ($8-$11), and Shops at Rivercenter ($5 first hour, $20-$25 for longer stays). No parking is allowed at facility entrances. During ongoing construction near the venue, parking may be unavailable at the building itself; use the listed garages

    Gate: Exhibitors and contractors must enter through Hall 2 or Hall 3 at the Loading Docks off Montana St. during move-in. The main public entrance is the North Lobby off Market Street, east of the Grand Hyatt Hotel. The Lila Cockrell Theatre entrance is also available. Hand-carry freight may enter via exterior front doors for items easily carried by one person

    Attend

    Entry & tickets

    Trade-only

    Event days & opening times

    DayOpening hours
    Tuesday, December 1Registration 7:00 AM – 6:00 PM
    Wednesday, December 2Registration 7:00 AM – 6:00 PM, Exhibit Hall 8:30 AM – 6:30 PM
    Thursday, December 3Registration 7:00 AM – 3:00 PM, Exhibit Hall 8:30 AM – 4:00 PM

    Ticket info

    Badge collection

    Registrations may be cancelled if written notice is timely provided to running@xpressreg.net. Registration fees paid are non-refundable. Substitutions of registrants may be made to other employees at the same company at any time up to the start of the Event. Once a badge (either physical or virtual) is issued it cannot be transferred to another

    Ticket notes

    Pass types include. All-Access, Non-Exhibiting Company, Exhibitor Conference, and Media passes. Additional costs may apply at time of registration

    Build-up & tear-down

    Setup starts29 Nov 2026
    Setup ends2 Dec 2026
    Teardown starts4 Dec 2026
    Teardown ends5 Dec 2026

    Who runs the show

    Organisers

    Genae Salinas

    Event Director, The Running Event

    EmailWebsite

    Emma Galeckas

    Attendee Relations Coordinator

    EmailWebsite

    Christina Henderson

    Executive Director (former)

    EmailCallWebsite

    Glenn Dulberg

    Sales Manager

    EmailWebsite

    Customer Service

    Diversified Communications

    EmailCallWebsite

    Media Contact

    Obviouslee Marketing

    EmailWebsite

    What's on

    Programme

    2

    Conference

    7

    Networking

    3

    Event days

    06:15–17:30

    Typical time

    Official agenda
    This agenda is still being finalised. Check the official agenda for the latest sessions.

    Speakers

    MF

    Marcia Faustin, MD

    Family Medicine & Sports Medicine Physician

    Comprehensive care of patients and athletes, including medical ailments, mental health, and musculoskeletal injuries

    SK

    Sahra Kaboli-Nejad

    Employee Engagement, Diversity and Inclusion, Social Impact

    KE

    Kate Edwards, PT, DPT, OCS

    Physical Therapist, Board-Certified Orthopedic Specialist @ Precision Performance Running Medicine Clinic

    Running medicine

    DB

    Dylan Bowman

    Professional Trail Runner @ Freetrail

    Trail running, media, events

    DC

    David Callahan

    Co-CEO @ UltraSignup

    Trail running, innovation, outdoor recreation

    RH

    Ryan Hess

    Co-Founder @ The Loop Running Supply

    Community activations, inventory strategy, operational growth

    PH

    Pam Hess

    Co-Founder @ The Loop Running Supply

    Brand strategy, creative direction, apparel innovation

    WW

    Wendy Wheless

    Lead, New Partner Development @ BibRave

    Marketing, consumer engagement

    KD

    Kelly Davis

    Former Director of Research @ SnowSports Industries America

    Market research, consumer insights, participation trends

    JC

    Johnny Cupcakes

    Founder @ Johnny Cupcakes

    Entrepreneurship, brand building, retail innovation

    CN

    Cade Netscher

    Founder & CEO @ Neurun

    AI, personalization, outdoor experiences

    AV

    Alex Vander Hoeven

    Co-Chief Digital Officer & CEO of ASICS Apps @ ASICS

    Digital strategy, event technology, race registration

    SS

    Suzanne Swift

    Running, endurance sports, volunteering

    TK

    Ted Knudsen

    Owner @ San Francisco Running Company

    Run specialty retail, trail running

    JH

    Jamie Hunt

    Co-Founder @ 2XU

    Fabric engineering, sports apparel, product development

    AR

    Ashley Raymond

    Co-Founder & CEO @ Safely

    Women's safety, technology, entrepreneurship

    FC

    Faith Chima

    Founder @ Fittsafe

    Activewear, women's safety, legal

    LK

    Lina Khalifeh

    Founder @ SheFighter

    Self-defense, women's empowerment, global training

    MV

    Melodie van der Baan

    Max Retail

    Retail profitability

    JK

    Jean Knaack

    Road Runners Club of America

    Risk management, community engagement

    GP

    George Plomarity

    KEEN Running

    Trail running, brand longevity, retail

    Tuesday, Dec 1, 2026

    Time TBA

    River Walk Run

    Networking
    Time TBA

    Opening Party at The Grotto

    Networking
    09:00 – 09:30

    Conference Welcome and Coffee

    Networking
    09:30 – 11:00

    Conference Deep Dive Sessions

    Conference
    11:00 – 12:00

    Conference Lunch

    Networking
    13:30 – 16:30

    Conference Breakout Sessions

    Conference

    Wednesday, Dec 2, 2026

    06:15

    CommUnity Run with Saucony

    Networking
    09:00 – 17:30

    Training Camp Theater Sessions

    Presentation
    Training Camp TheaterExhibit Hall

    Thursday, Dec 3, 2026

    Time TBA

    Industry Awards Dinner

    Networking
    07:00

    Indie 5K

    Networking
    09:00 – 15:30

    Training Camp Theater Sessions

    Presentation
    Training Camp TheaterExhibit Hall

    Topic tracks

    AI & Modern Retail EfficienciesRun Clubs, Races, & Trail Running OpportunitiesCreative Buying, Merchandising, & Inventory StrategiesLeadership, Hiring, & TrainingData, Participation, & Consumer InsightsPerformance in Lifestyle & FashionAccess, Inclusion, & Retention in Running

    Co-located events

    Switchback at TRE

    Separate ticket

    Awards

    Best Running Stores Awards

    Annual

    The Best Running Stores awards program honors run specialty stores for their dedication to their communities, staff, and innovation. Nominated stores complete a comprehensive evaluation form covering employee benefits, inclusivity, sustainability, community engagement, and innovative business practices. The Top 100 stores are visited twice by secret shoppers, with evaluations focused primarily on human interaction and the in-store experience. The 2026 program received more than 8,300 nominations representing nearly 270 unique stores across 49 states. The 2026 Store of the Year will be announced during the Industry Awards Dinner on December 3

    Store of the YearBest Running Store Honorees
    source

    Industry Awards Dinner

    Annual

    The Industry Awards Dinner is held on the final day of TRE (December 3) in San Antonio, TX. Winning stores are invited to celebrate their achievements and the 2026 Store of the Year is announced. The event also honors industry trailblazers

    source

    How the last edition performed

    Previous edition

    Current edition

    2026 · 4,756 visitors · 310 exhibitors

    As of August 2026, TRE 2026 already has more than 310 confirmed exhibiting brands, tracking to have the largest exhibit hall in event history

    Forecast — not final

    Visitors

    5,300

    Exhibitors

    357

    Floor area (sqm)

    9,290

    Exhibitor countries

    33

    Visitor countries

    33

    Growth over time

    Edition recap

    TRE 2025: Largest Show in History

    The Running Event 2025 took place December 2-4 in San Antonio, Texas, marking a successful inaugural year in its new host city. The event showcased exceptional momentum with its largest show to date, featuring 357 exhibiting brands and spanning nearly 100,000 sq. ft. Attendees represented all 50 states and 33 countries, with total attendance exceeding 5,300.

    Highlights included the River Walk Run + Cleanup, over 40 education sessions with nearly 110 speakers, the TRE LIVE broadcast with 37 interviews, the Indie 5K, and the Industry Awards Dinner where Running Lab (Michigan) was named Store of the Year. Switchback at TRE hosted 60 brands in its fourth year.

    According to Visit San Antonio, the event generated more than $5.7 million in economic impact, supporting over 1,200 local jobs.

    Read full recap

    New this edition

    • 1

      TRE LIVE Broadcast Partnership

      In 2025, TRE partnered with PR Project and FloSports to produce TRE LIVE, a two-day live broadcast from the exhibit hall featuring 37 interviews with key brand representatives, athletes, and industry leaders

      Source
    • 2

      Switchback at TRE (Outdoor Showcase)

      Launched in 2022 as an exhibit hall expansion showcasing outdoor brands. Grew from 41 brands in 2023 to 60 in 2025

      Source
    • 3

      River Walk Run + Cleanup

      Introduced in 2025 as the signature kickoff event in San Antonio, combining movement, networking, and community impact along the River Walk

      Source

    Testimonials

    This year's event exemplified the health and vibrancy of the running industry. The energy and excitement in San Antonio was tangible, and real, meaningful business was taking place throughout each day

    Christina Henderson · Event Director · The Running Event · 2025

    I think there's probably more retailers at the show than ever before. People are running and walking more. Even with some of the tariffs and price increases, people are going to be buying shoes because it's a need

    Rick Wilhelm · VP of Specialty Sales · Brooks Running · 2025

    Once again, we saw record-breaking attendance and our largest-ever exhibit hall, which is only a testament to the growth and excitement that is abundant in our industry right now

    Christina Henderson · Event Director · The Running Event · 2024

    The record growth we've experienced this year reflects the strength of this industry and the incredible people who comprise it, and we're honored to create a space for this community to gather, learn, conduct business, and continue growing

    Christina Henderson · Event Director · The Running Event · 2023

    Impact

    A bigger and stronger platform

    The Running Event 2025 concluded as the largest in its 19-year history, with 357 exhibiting brands and over 5,300 attendees from all 50 states and 33 countries. The event featured more than 40 education sessions with nearly 110 speakers, the TRE LIVE broadcast with 37 interviews, the Indie 5K, and the Industry Awards Dinner where Running Lab (Michigan) was named Store of the Year. Switchback at TRE hosted 60 brands in its fourth year. According to Visit San Antonio, the event generated more than $5.7 million in economic impact, supporting over 1,200 local jobs

    Audience quality

    High-value decision-makers

    TRE 2025 attracted 5,300+ attendees representing all 50 U.S. states and 33 countries, reinforcing its expanding global reach. The audience comprised run and outdoor specialty retailers, brand representatives, race directors, and industry professionals — key decision-makers actively seeking new products, partnerships, and business intelligence. Exhibitor traffic was steady and high-energy, with meaningful business conducted throughout the show. The event also drew 124 first-time exhibitors, indicating strong interest from new entrants to the run specialty market

    Exhibitor outcomes

    Real business growth

    Exhibitors reported strong return on investment, with many securing new retail accounts and vendor relationships. One exhibitor noted, 'We picked up probably 10-15 new vendors'-. The 2025 exhibit hall featured 357 brands across nearly 100,000 sq. ft., including 124 first-time exhibitors and 60 Switchback at TRE outdoor brands. With high retailer traffic and a focused specialty retail audience, exhibitors had direct access to buyers and decision-makers from across North America and beyond

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    North America

    Why it matters

    The Running Event (TRE) is North America's premier gathering for the run and outdoor specialty retail industry, serving as the primary marketplace where retailers, brands, race organizers, and media converge to discover products, share insights, and shape the future of the category. The 2026 edition marks TRE's 20th anniversary, a milestone that underscores the event's enduring role as the industry's central hub for business and community. For retailers, TRE offers a curated view of the latest footwear, apparel, and gear from hundreds of brands, alongside actionable education on pressing topics like AI, inventory strategy, and consumer engagement. For exhibitors, it provides direct access to thousands of specialty retail buyers and decision-makers from across the U.S. and internationally. With the global running apparel market valued at over $90 billion in 2025 and projected to grow to $138 billion by 2031-, TRE remains the critical annual touchpoint for staying competitive in a rapidly evolving sector

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    AI & Modern Retail Efficiencies

    Artificial intelligence is transforming retail operations, from inventory management and buying decisions to personalized customer engagement. Specialty retailers are exploring AI-powered tools to streamline merchandising, forecast demand, and enhance in-store experiences

    Source
    02

    Run Clubs, Races, & Trail Running Opportunities

    Community-driven running experiences — including run clubs, organized races, and trail running — are reshaping consumer engagement. Retailers are expanding programming beyond the store to build loyalty and drive revenue

    Source
    03

    Creative Buying, Merchandising, & Inventory Strategies

    With shifting consumer behavior and economic pressure, retailers are adopting innovative approaches to product selection, visual merchandising, and inventory management to optimize profitability

    Source
    04

    Data, Participation, & Consumer Insights

    Industry data shows steady increases in race participation and running engagement globally. Retailers are leveraging consumer insights to inform strategy, from product assortment to marketing

    Source
    05

    Performance Meets Lifestyle & Fashion

    The line between performance running gear and lifestyle/fashion apparel continues to blur, creating new opportunities for retailers to attract both serious runners and casual consumers

    Source
    06

    Access, Inclusion, & Retention in Running

    The industry is increasingly focused on creating inclusive environments that welcome diverse participants, from adaptive programming to community partnerships that broaden the running base

    Source

    Market news

    Latest updates from across the market.

    2026-08-04

    The Running Event Opens Registration for Landmark 20th Anniversary Gathering

    Registration opened for the 20th edition of TRE, taking place December 1-3, 2026 in San Antonio. Early bird pricing is available through September 24. The event already has more than 310 confirmed exhibiting brands, tracking toward the largest exhibit hall in event history. The education program is themed 'Celebrating Run Specialty: Now and Tomorrow.'

    Read
    2026-05-20

    The Running Event Signals Accelerated Industry Momentum Ahead of Landmark 20th Anniversary

    TRE unveiled a first look at its growing 2026 exhibitor list, with 274 brands already secured. Notable first-time exhibitors include Fabletics, Huckberry, and Spiritual Gangster, reflecting broad industry momentum

    Read
    2026-03-18

    The Running Event Celebrates 20 Years and Opens Call for Education Focused on the Future of Run Specialty

    TRE opened its Call for Education for the 2026 edition, inviting industry leaders to submit session proposals across seven key tracks, including AI, run clubs, creative buying, leadership, data insights, lifestyle fashion, and inclusion

    Read
    2026-06-17

    TRE Ambassador Program Opens to Broader Community

    For the first time, applications for the TRE Ambassador Program are open to the broader run specialty community, seeking specialty retailers and race event management professionals passionate about growing the industry

    Read

    Global Run & Outdoor Specialty Trade Show Circuit

    Next 12 months (September 2026 – August 2027)

    The Running Event is one of several key B2B trade shows serving the global running and outdoor specialty retail industry. The circuit spans North America, Europe, and the Middle East, with events focused on product discovery, education, and networking for retailers, brands, and race organizers

    1–2 Feb 2026

    NI Running Show

    Belfast, UK

    First show took place in February 2026

    28 Feb – 1 Mar 2026

    The Run Show USA

    Boston, USA

    Consumer-facing running expo

    28–29 Mar 2026

    Boston Running & Outdoor Expo

    Foxborough, USA

    Consumer-facing event

    17–19 May 2026

    Outdoor & Running Business Days (ORBDAYS & Outdoor)

    Riva del Garda, Italy

    12th edition. Part of European Outdoor Week. Drew 8,000+ industry professionals, 250 exhibitors, 400+ brands, and 2,700 buyers from 60 countries

    website
    3–4 Oct 2026

    The Run Show MENA

    Dubai, UAE

    B2C and B2B running exhibition. Expected to welcome 8,000+ attendees

    4–5 Nov 2026

    The International Running Expo (IRX)

    Amsterdam, Netherlands

    Co-located with ISPO. Focuses on running industry business, networking, and innovation

    1–3 Dec 2026

    The Running Event 2026

    San Antonio, USA

    20th anniversary edition. Expected to be the largest in event history with 310+ exhibitors

    website
    6–7 Feb 2027

    Irish Running Show

    Dublin, Ireland

    Confirmed for February 2027 at RDS Dublin Centre

    Spring 2026 (Europe)

    Outdoor & Running Business Days (ORBDAYS & Outdoor)

    May 17-19, 2026. Key European gathering for outdoor and running industry professionals

    Fall 2026 (Global)

    The Run Show MENAThe International Running Expo (IRX)The Running Event 2026

    October to December 2026. Peak season for global run specialty trade shows

    Winter 2027 (Europe)

    Irish Running Show

    February 2027. Early-year running event in Ireland

    Event dates are based on organiser announcements and trade press. Some dates are subject to change

    Plan your trip

    Travel & logistics

    Local currency · USD

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    SAT

    San Antonio International Airport

    Primary airport serving San Antonio. Domestic and international flights. Connected to downtown by VIA bus Route 5 ($1.30, ~30 min), taxi (~$29.82 economy, 21 min)-, rideshare, and shared shuttles (Super Shuttle $19 one-way)-. Bus stop located at Terminal B outer curb

    12.3 miles

    to venue

    20-25 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Official Event Hotels
    Downtown San Antonio / River Walk

    Not yet confirmed

    onPeak is the only official hotel provider for TRE 2026, offering discounted rates at a selection of San Antonio hotels with flexible change and cancellation policies. Book early for best selection and price. Contact onPeak for reservations. Be cautious of third-party companies not endorsed by the event

    Local transport

    Get around the city with these convenient transport options.

    VIA Metropolitan Transit Bus

    Estimated cost$1.30 per single ride; $2.75 Day Pass for unlimited rides; $12 for a 7-Day Pass
    Best forRoutes 5, 10, 17, 25, 28, 51 serve downtown and the convention center area. Route 5 connects San Antonio International Airport to downtown-. Route 7 (Stone Oak Express) also serves downtown

    VIA operates over 90 routes across the San Antonio region. Use the free 'VIA goMobile+' app for real-time arrivals and trip planning

    VIA Link On-Demand Shuttle

    Estimated cost$1.30 per person, per ride. Free transfers valid for 2.5 hours
    Best forOn-demand service within the downtown zone, covering areas from the Alamo to the Pearl District and the Convention Center

    Book via the VIA Link app or call (210) 655-5465. Service operates 7am–11pm daily. Free rides with promo code: 4SARW

    Go Rio River Shuttle

    Estimated costDay passes available for 1 or 3 days
    Best forWater taxi service along the San Antonio River Walk, with stops on the downtown loop and Museum Reach

    Look for Go Rio Shuttle signs. Service begins at 10am; shuttles run approximately every 45 minutes

    Taxi / Rideshare

    Estimated costAirport to downtown: $25–$40-. Downtown hotel to convention center: $6–$12
    Best forAvailable throughout the city, including airport and downtown

    Uber, Lyft, and traditional taxis (e.g., zTrip) are widely available

    San Antonio BCycle Bike-Share

    Estimated cost24-hour day pass or 7-day pass available
    Best forAutomated bike-share system with stations distributed throughout downtown

    Bikes must be returned to any B-Station within 30 minutes to avoid extra fees

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa not required
    ATA Carnet: check with organiser
    TypeWho needs itFeeProcessing
    B-1 (Business Visitor)International attendees from countries not in the Visa Waiver Program$185.00Varies by country; apply well in advance
    Official visa page

    Weather

    December in San Antonio is mild with average high temperatures around 62-65°F (17-18°C) and average lows near 41-47°F (5-8°C)-. The city receives about 1.5-2 inches of rainfall during the month. Evenings can be cool, and the city is beautifully decorated with holiday lights-. Humidity is lower than in summer, making it pleasant for walking

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The Henry B. González Convention Center is well-connected by public transport and major roadways. VIA Metropolitan Transit provides comprehensive bus service throughout the city, including direct routes to the airport (Route 5) and downtown-. The venue is located in the heart of downtown, adjacent to the San Antonio River Walk, with easy walking access to hotels, restaurants, and attractions. The convention center features a state-of-the-art Wi-Fi 7 network with over 100 access points deployed for high-speed, seamless connectivity

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    San Antonio River Walk

    The Henry B. González Convention Center is located adjacent to the world-famous San Antonio River Walk, a network of walkways along the river lined with restaurants, shops, and bars. Attendees can enjoy al fresco dining, evening strolls, and riverboat cruises, making it a prime spot for networking and post-show relaxation

    The Alamo & Historic Missions

    San Antonio is home to The Alamo, an iconic 18th-century Spanish mission and symbol of Texas independence, located just a 10-minute walk from the convention center. The city also features four other UNESCO-listed missions, offering a deep dive into Texas history and culture

    December Holiday Festivities

    December transforms San Antonio into a winter wonderland with over 200,000 twinkling lights along the River Walk-. The Ford Holiday River Parade, occurring the day after Thanksgiving, kicks off the season with decorated boats-. Holiday boat caroling, artisan markets, and festive events continue throughout the month

    Culinary Scene & Tex-Mex

    San Antonio is renowned for its Tex-Mex cuisine, with local specialties including puffy tacos, breakfast tacos, and chili con carne. The Pearl District, a historic brewery redevelopment, offers a vibrant culinary scene with top-rated restaurants, a farmers market, and boutique shopping

    Tower of the Americas

    The 750-foot Tower of the Americas, located adjacent to the convention center, offers panoramic views of the city from its observation deck and revolving restaurant — a popular spot for attendees to take in the skyline

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: San Antonio International Airport (SAT)

    Book flights early, especially for December travel. SAT is served by major airlines. Direct flights available from many US hubs. International connections often require one stop

    Visa

    Estimated cost: Not yet confirmed

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Check-in (recommended)

    2026-12-01

    Check-out (recommended)

    2026-12-03

    Areas to stay

    Downtown San Antonio / River Walk

    mid range

    $0-$0 USD/night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: 12.3 miles — 20-25 minutes — Primary airport serving San Antonio. Domestic and international flights. Connected to downtown by VIA bus Route 5 ($1.30, ~30 min), taxi (~$29.82 economy, 21 min)-, rideshare, and shared shuttles (Super Shuttle $19 one-way)-. Bus stop located at Terminal B outer curb

    Hotel → venue: Downtown Atlanta and convention-center hotels are typically within walking distance or a short ride-hail/MARTA trip to the venue

    Ride-hail: Available throughout the city, including airport and downtown-. — Uber, Lyft, and traditional taxis (e.g., zTrip) are widely available. — Airport to downtown: $25–$40-. Downtown hotel to convention center: $6–$12

    Public transit: Routes 5, 10, 17, 25, 28, 51 serve downtown and the convention center area. Route 5 connects San Antonio International Airport to downtown-. Route 7 (Stone Oak Express) also serves downtown-. — VIA operates over 90 routes across the San Antonio region. Use the free 'VIA goMobile+' app for real-time arrivals and trip planning. — $1.30 per single ride; $2.75 Day Pass for unlimited rides; $12 for a 7-Day Pass.; Automated bike-share system with stations distributed throughout downtown. — Bikes must be returned to any B-Station within 30 minutes to avoid extra fees. — 24-hour day pass or 7-day pass available

    Parking: On-site parking is available at the Convention Center Garage (850 E. Commerce) for a daily flat rate of $10.00. However, due to ongoing construction near the venue, parking at the building may be limited. Alternative parking is available at the Grand Hyatt Parking Garage ($45/day), Convention Center South Parking ($3/hour, max $30), Riverbend Garage ($16 flat), Tower of the Americas Parking ($8-$11), and Shops at Rivercenter ($5 first hour, $20-$25 for longer stays). Handicap parking is available near main entrances

    Weather

    Plan and pack for the event climate.

    Month: December

    Temperature: 41°F – 65°F (5°C – 18°C)

    Seasonality: Low rainfall (~1.5-2 inches); mild, dry conditions

    Packing: Pack layers: light sweaters or jackets for daytime, warmer coat for evenings. Comfortable walking shoes. Umbrella recommended for possible rain. Holiday festive attire optional for evening events

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 7:30 AMArrive at convention center, pick up badge (North Lobby)
    2. 8:30 AMExhibit Hall opens — explore new products and brands
    3. 10:30 AMAttend education session (e.g., AI in Retail)
    4. 12:00 PMLunch break — walk to River Walk for dining
    5. 1:30 PMContinue exhibit hall visits / Switchback at TRE outdoor showcase
    6. 4:00 PMNetworking happy hour or organized run
    7. 6:30 PMExhibit Hall closes — evening event or dinner

    Plan your trip

    Planning

    T-90

    Confirm participation and secure booth space — Contact the organiser or visit the official website to reserve your booth. Early booking ensures better location and pricing

    T-60

    Plan booth design and order services — Submit booth design drawings for approval via the Booth Approval Form. Order furniture, electricity, internet, and other services from Freeman to save money

    T-45

    Arrange shipping and logistics — Coordinate with Freeman for freight handling. Ensure all shipping documents are in order. Use the official marshalling yard for deliveries

    T-30

    Register staff and book travel — Register all booth staff. Book flights and accommodation via the official housing provider, onPeak, for discounted rates

    T-14

    Confirm lead capture setup — Set up the XPress Connect App or other lead retrieval method. Train staff on scanning and qualifying leads

    T-7

    Review final checklist and communicate with team — Confirm all deadlines, shipping details, and booth assignments. Share the event schedule and key contacts with your team

    Sample visitor itinerary

    Route-optimised day
    7:30 AM

    Arrive at convention center, pick up badge (North Lobby)

    Henry B. González Convention Center
    8:30 AM

    Exhibit Hall opens — explore new products and brands

    Exhibit Hall
    10:30 AM

    Attend education session (e.g., AI in Retail)

    Meeting Room
    12:00 PM

    Lunch break — walk to River Walk for dining

    River Walk
    1:30 PM

    Continue exhibit hall visits / Switchback at TRE outdoor showcase

    Exhibit Hall
    4:00 PM

    Networking happy hour or organized run

    Various
    6:30 PM

    Exhibit Hall closes — evening event or dinner

    Off-site or River Walk

    Side trips

    4

    San Antonio River Walk

    Pedestrian Promenade

    World-famous network of walkways along the river, lined with restaurants, shops, and bars. Ideal for dining and evening strolls

    Adjacent to venue

    The Alamo

    Historic Mission

    Iconic 18th-century Spanish mission and fortress, a symbol of Texas independence. Free admission

    0.5 miles / 10-min walk

    Tower of the Americas

    Observation Tower

    750-foot tower with observation deck and revolving restaurant, offering panoramic views of the city

    0.3 miles / 5-min walk

    Pearl District

    Cultural and Culinary District

    Historic brewery redeveloped into a vibrant hub with farmers market, boutiques, and top-rated restaurants

    1.5 miles / 30-min walk or short ride

    Budget

    Costs & budget

    Official exhibitor pricing for the 2026 edition is not publicly listed on the event website. Interested exhibitors are directed to contact the organisers directly or use the 'get in touch' form on the Explore #TRE26 page to learn more about exhibiting

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Booth 9 m² × $493.00/m²$4,437.00
    • Hotel × 3 nights$450.00
    • Per diem × 3$225.00
    • Visa$185.00
    Estimated total$5,297.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Standard booth (shell scheme)

    exhibitor · standard

    USD 3000–5880 / per 9 sqm booth

    estimateAs of 2026-08-23

    Raw space (floor space only)

    exhibitor · raw_space

    USD 330 / per sqm

    estimateAs of 2026-08-23

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer the questions below to get a personalized recommendation on whether you should visit, exhibit, or skip. The Running Event 2026. Based on your role, goals, budget, and readiness, we'll suggest the best option for you

    QUESTION 1 OF 8

    What is your primary role in the run/outdoor specialty industry?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You are a retailer looking to refresh your product assortment, a race director seeking new vendors, or a brand wanting to research competitors and trends without the expense of a booth

    Best for

    Retailers, race directors, brand reps scouting the market, and industry professionals seeking education and networking. Great for those with limited budget or who are not yet ready to exhibit

    Min. budget

    $500.00

    Timeline

    T-30: Register and book travel. T-14: Plan your floor schedule and education sessions

    Risks

    May miss out on direct brand interaction if not prepared

    Could be overwhelming if you don't have a plan

    Travel and accommodation costs can add up

    exhibit

    You have a new or established product that fits the run/outdoor specialty channel, you have budget for a booth and team, and you are ready to generate leads and close deals at the show

    Best for

    Brands and manufacturers with a strong product line, ready to sell to specialty retailers. Ideal for companies seeking high ROI through direct face-to-face sales and brand building

    Min. budget

    $3,000.00

    Timeline

    T-90: Secure booth and start marketing. T-60: Plan booth design and logistics. T-30: Train staff and set up lead capture

    Risks

    High cost and time commitment

    Competition with many other brands

    Requires effective booth design and staff training to stand out

    skip

    If you are not a retailer, brand, or race director, or if you have no current need to connect face-to-face. Also if you are in a very early startup phase and cannot justify the investment

    Best for

    Those with very limited budget, no product fit, or who are just starting to explore the industry. Also for those who can achieve goals via digital channels this year

    Min. budget

    Not yet confirmed

    Timeline

    Not applicable

    Risks

    Missing out on direct market feedback and networking

    Competitors may get a head start on new products and partnerships

    Book with

    Partners

    Freeman

    Official General Service Contractor

    Provides exhibitor services, booth setup, and move-in/out coordination

    Visit partner Confidence: confirmed

    Mentioned in Logistics Bulletin as the provider for move-in and vehicle spotting

    Convention Data Services (CDS)

    Official Lead Retrieval Provider

    Provides the XPress Connect App for exhibitor lead capture via QR code scanning

    Visit partner Confidence: confirmed

    Mentioned in Exhibitor Move-In Bulletin as the lead retrieval provider

    onPeak

    Official Housing Provider

    Manages hotel reservations for attendees and exhibitors at discounted rates

    Visit partner Confidence: confirmed

    Referenced on the Venue & Hotels page as the only official hotel provider

    PR Project

    Official Broadcast Partner

    Produces TRE LIVE, a two-day live broadcast from the exhibit hall

    Visit partner Confidence: confirmed

    Announced in a news release about TRE LIVE partnership

    FloSports

    Official Broadcast Partner

    Co-produces TRE LIVE coverage alongside PR Project

    Visit partner Confidence: confirmed

    Announced in a news release about TRE LIVE partnership

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    TRE
    The Running Event, North America's premier run and outdoor specialty retail conference and trade show
    2
    Switchback at TRE
    An outdoor specialty showcase within. The Running Event exhibit hall, launched in 2022 to connect outdoor retailers and brands
    3
    Run specialty retail
    Retail businesses focused on selling running-specific footwear, apparel, gear, and services to dedicated runners and outdoor enthusiasts
    4
    Best Running Stores
    An annual awards program recognizing run specialty retailers that excel in community building, staff training, and customer experience. Winners are honored at the Industry Awards Dinner during TRE
    5
    Industry Awards Dinner
    The signature evening celebration at TRE where the Best Running Stores and other industry leaders are recognized

    Trust footer

    Sources

    48

    References

    24

    Publishers

    0

    Date checked

    1

    Diversified Communications

    2

    The Running Event

    3

    Henry B. González Convention Center

    4

    Trade Show Executive

    Digital business cards for the show floor

    Display a free company card at your booth, or share your professional card on the show floor.

    Create a free card