The Pub Show 2027 is a premier event for the pub and hospitality industry, taking place from 5 to 7 April at ExCeL London, UK.
Dates
5–7 Apr 2027
City / country
London, United Kingdom
Venue
ExCeL London
Time
10:00 AM – 5:00 PM daily
Companies exhibiting at The Pub Show include ACFRI, AK Distillery ltd, Aquaphor, Aquavape and Athletic Brewing Co.
Event overview
The Pub Show 2027 is set to be a significant event for the pub and hospitality sector, featuring a variety of exhibitors and insightful seminars. Attendees will have the opportunity to explore the latest trends, network with industry leaders, and participate in discussions that shape the future of the pub trade.
The event will take place at ExCeL London from 5 to 7 April 2027. The Pub Show takes place in London, United Kingdom.
TL;DR
Visitors will gain insights into the latest industry trends, network with key players, and discover innovative products and services tailored for the pub sector. Dates and Venue: The Pub Show runs from 5 to 7 April 2027 at ExCeL London, UK. Buyer Authority: Attendees include pub operators, suppliers, and industry professionals. Session on the agenda: Tuesday 6 April: 10:00 - 17:00* Wednesday 7 April: 10:00 - 16:00** *Online registration closes - onsite registration...
Exhibitors will benefit from direct access to decision-makers in the pub industry, showcase their products to a targeted audience, and enhance brand visibility. Organiser: The event is organised by Montgomery Group, a leader in event management. Buyer Authority: Attendees include pub operators, suppliers, and industry professionals.
Attendees, exhibitors & solutions
Visitor profile
Typical attendee groups you can expect to meet.
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Product categories
Key solution areas showcased across the event.
Location & Facilities
London, United Kingdom
ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: ExCeL London in London typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at ExCeL London for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Event days & opening times
Who runs the show
Montgomery Group
What's on
1
Seminar
1
Event days
10:00–17:00
Typical time
Monday, Apr 5, 2027
Tuesday 6 April: 10:00 - 17:00* Wednesday 7 April: 10:00 - 16:00** *Online registration closes - onsite registration only. **Onsite registration closes at 2pm and last entry at 3pm.
How the last edition performed
Last edition
2026
Next edition
Not announced yet
Edition recap
Impact
The Pub Show 2026 was held at ExCeL London and celebrated resilience, innovation and community at the heart of the UK pub sector. The official recap highlights the show’s role in bringing the industry together under the 2026 theme 'The Power of Us'. Leading pub and bar operators took centre stage, and the programme explored what Britain's pubs need to survive and thrive.
Intelligence
Key market insights, trends, news and related events to help you understand the bigger picture.
Why it matters
Attending The Pub Show on 2027-04-05 to 2027-04-07 in London lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Key trends shaping this market and its wider industry.
Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Latest updates from across the market.
All the latest pub news, products, developments and news for pubs ...
ReadPub & Bar News Archives - Hospitality & Catering News
ReadHospitality industry | Pub News & Stories | Pub Social
ReadHospitality & Leisure News - LondonLovesBusiness
ReadLatest Hospitality Industry News - Business Mondays
ReadRestaurants and Bars Report 2026 - BDO
ReadPlan your trip
Choose from the following airports, with convenient access to the event and venue.
London Heathrow
Elizabeth line to Custom House takes approx. 45-55 minutes; Piccadilly line and DLR is cheaper but slower
Approx. 35 km
to venue
Approx. 50-70 minutes by road depending on traffic
by car
London City
Closest airport to ExCeL; DLR from London City Airport to Custom House or Prince Regent is quick and frequent
Approx. 3 km
to venue
Approx. 10-15 minutes by road
by car
London Gatwick
Gatwick Express or Thameslink to central London, then Elizabeth line to Custom House
Approx. 45 km
to venue
Approx. 60-90 minutes by road
by car
London Stansted
Stansted Express to Liverpool Street, then Elizabeth line to Custom House
Approx. 60 km
to venue
Approx. 60-90 minutes by road
by car
London Luton
Thameslink or rail to central London, then Elizabeth line or DLR to Custom House
Approx. 55 km
to venue
Approx. 60-90 minutes by road
by car
London Southend
Rail to London Liverpool Street, then Elizabeth line to Custom House
Approx. 65 km
to venue
Approx. 70-90 minutes by road
by car
A range of accommodation options near the venue and across key areas.
YOTELPAD London Stratford
Compact budget rooms in Stratford with Elizabeth line and DLR links to Custom House.
Holiday Inn Express London-Royal Docks, Docklands by IHG
Midscale option in the Royal Docks, a short taxi or DLR ride to ExCeL.
Hampton by Hilton London Excel
Closest midscale option to ExCeL London, walking distance to the venue.
Holiday Inn Express London - Stratford by IHG
Stratford base with Elizabeth line and DLR connections to Custom House.
DoubleTree by Hilton London ExCeL
Upscale hotel near Royal Victoria Dock, walking distance to ExCeL.
Crowne Plaza London Docklands by IHG
Upscale Docklands hotel with DLR access to Custom House and ExCeL.
Get around the city with these convenient transport options.
Elizabeth line
Direct Elizabeth line service; journey time approx. 45-55 minutes. Confirm live fares on TfL.
DLR
Short DLR connection; confirm live fares and service status.
Tube + DLR
Cheaper but slower than Elizabeth line; confirm route at TfL journey planner.
Stansted Express + Elizabeth line
Stansted Express to Liverpool Street then Elizabeth line; confirm combined ticket options.
Gatwick Express or Thameslink + Elizabeth line
Approx. 60-90 minutes by road; Gatwick Express or Thameslink to central London, then Elizabeth line to Custom House.
Taxi or rideshare
Journey time approx. 50-70 minutes; confirm pickup points and fares in app.
Taxi or rideshare
Short road transfer; confirm pickup points at the airport.
DLR
Prince Regent is adjacent to the venue's western entrance; confirm service status.
Plan your trip
Check the latest visa requirements and entry guidelines before travelling.
Weather
April in London is mild and changeable. Typical daytime highs are around 12-16°C and overnight lows around 4-8°C, with frequent rain showers and breezy spells. Pack layers, a waterproof jacket and comfortable walking shoes for the Royal Docks waterfront. Confirm a live forecast before travel.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
UK mobile networks offer prepaid SIM and eSIM options; EU/EEA roaming may apply depending on your home operator. ExCeL London has Wi-Fi in some areas but coverage varies by hall; confirm with the organiser. Power sockets are UK Type G three-pin at 230V.
Ride-hailing
Taxis
Public transit
Car rentals
Useful information to help you have a smooth and respectful visit.
Business dress
Smart casual is typical at UK trade shows; formal attire is only needed for specific meetings or awards.
Arrival and badge collection
Arrive early on day one for badge collection and venue orientation, as ExCeL halls are large.
Pub sector etiquette
UK pub operators often value informal, direct conversations; bring business cards and be ready to discuss licensing, food margins and staffing.
Tipping
Service charges are often included in London restaurant bills; tipping is discretionary in pubs and cafes.
Practical guides
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Destination: LHR
Book flights to London City (LCY) for the shortest transfer to ExCeL London, or Heathrow (LHR) for the widest choice of long-haul routes. Compare fares with baggage included and allow time for UK border control. For lower fares, consider Gatwick, Stansted or Luton with a rail connection to Custom House. Confirm airline schedules and transfer options before booking.
Many visitors can enter the UK visa-free for business visits, while others need a Standard Visitor visa and must show they are attending a business event rather than taking paid work. Check GOV.UK's Standard Visitor guidance for permitted business activities before booking.
Processing: Varies by nationality; apply several weeks before travel.
GOV.UK publishes business-visit rules and permitted activities; confirm your nationality's visa status and any electronic travel authorisation requirement on the official page before travel. Bring an invitation or registration confirmation from The Pub Show to support your visit purpose.
OfficialGet to the venue and around the city with these options.
Airport → venue: Primary gateways: London Heathrow (LHR): Approx. 50-70 minutes by road depending on traffic; London City (LCY): Approx. 10-15 minutes by road; London Gatwick (LGW): Approx. 60-90 minutes by road; London Stansted (STN): Approx. 60-90 minutes by road. Allow road or rail time to ExCeL London; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near ExCeL London: Stratford: YOTELPAD London Stratford; Royal Docks / Docklands: Holiday Inn Express London-Royal Docks, Docklands by IHG; ExCeL / Royal Victoria: Hampton by Hilton London Excel.
Ride-hail: Uber, Bolt and FreeNow operate in London. Confirm availability, pickup points and fares in the app before travel; ExCeL London has designated pickup and drop-off areas.
Public transit: ExCeL London is served by Custom House station on the DLR and Elizabeth line, and Prince Regent DLR station, both directly linked to the venue. Transport for London's journey planner at tfl.gov.uk/plan-a-journey gives live routes. Contactless or Oyster pay-as-you-go fares apply across DLR, Tube and Elizabeth line services, with daily caps; confirm current caps and fares on TfL.
Parking: ExCeL London has on-site parking; charges apply and pre-booking is recommended during large events. Confirm current daily rates, hall access and blue badge spaces on the ExCeL or organiser website.
Plan and pack for the event climate.
Month: April 2027
Temperature: Typical daytime highs 12-16°C (54-61°F); overnight lows 4-8°C (39-46°F)
Seasonality: April is a showery month in London; rain can be frequent but rarely prolonged. Pack a compact umbrella or waterproof jacket.
Packing: Layers, a waterproof jacket, comfortable shoes for ExCeL's large halls, a refillable water bottle and a UK Type G plug adapter if travelling from abroad.
Plan your trip
Best day to visit: Day 2 (mid-show)
Mid-show days at The Pub Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
Confirm your registration for The Pub Show 2027 and Food, Drink & Hospitality Week, and keep the confirmation for travel.
Check your nationality's UK visa or electronic travel authorisation status on GOV.UK and apply if needed.
Book a hotel in the Royal Docks, ExCeL or Stratford area and lock in 5-7 April 2027 dates.
Plan your route to ExCeL London via Custom House (DLR/Elizabeth line) or Prince Regent DLR.
Review the exhibitor list on thepubshow.co.uk and shortlist suppliers in drinks, food, equipment, technology and fit-out.
Download the seminar programme and mark sessions on pub teams, financial resilience, drinking habits and live sport footfall.
Check opening hours and last-entry times; onsite registration may close earlier than the halls.
Pack for London in April: layers, a waterproof jacket and comfortable shoes for the halls.
Arrange travel insurance and keep emergency contact details for your trip.
Download the ExCeL London map and note the Food, Drink & Hospitality Week hall entrances.
Plan follow-up meetings with suppliers you want to see on days one and two.
Confirm your return airport transfer and allow extra time for UK border control.
Registration and hall orientation at ExCeL London
Supplier meetings and product demos
Final negotiations and follow-up
The Pub Show registration concourse
ExCeL London
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
ExCeL London
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Adjust the inputs below to create a directional event budget.
This is a directional estimate. Please verify live rates before booking.
Decision
Use this quick check to decide whether The Pub Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
FAQs & glossary
Frequently asked
Glossary
Also known as
Alternate names and search phrases for this event.
Display a free company card at your booth, or share your professional card on the show floor.
