Digital buyer journeys
What digital buyer journeys means for buyers and exhibitors in this sector.
Event overview
Overview
The Pool & Spa Show brings together industry professionals for real learning and networking opportunities. Attendees can explore a show floor filled with innovative products, participate in hands-on training, and attend expert-led sessions.
This event is designed for those who work in pools and spas, providing valuable insights and connections to help grow their businesses. The Pool & Spa Show takes place in Atlantic City, USA.
Venue: Atlantic City Convention Center.
TL;DR
- 1Dates and Venue: 26-28 January 2027 at the Atlantic City Convention Center, Atlantic City, New Jersey, USA.
- 2Scale and Focus: The Pool & Spa Show is the annual Northeast Spa & Pool Association (NESPA) trade event for pool, spa, and aquatics professionals, covering equipment, chemicals, water treatment, and construction for residential and commercial pools.
- 3Organiser: Hosted by the Northeast Spa & Pool Association (NESPA); official details at thepoolspashow.com.
- 4Attendee Profile: Pool builders, service technicians, retailers, distributors, and spa and hot tub dealers from the Northeast and beyond.
- 5Registration: Captured ticket listing showed USD 25 general admission for non-member pool and spa professionals; confirm current rates and member categories on the organiser site.
Why visit
Attendees will gain practical skills and discover solutions to everyday challenges in the pool and spa industry. Dates and Venue: The Pool & Spa Show takes place from January 26-28, 2027, at the Atlantic City Convention Center. Buyer Authority: Attendees include pool builders, service companies, retailers, and distributors looking to enhance their business. Entry / Access: Registration is open now, with various passes available for attendees and exhibitors.
Why exhibit
Exhibitors can connect directly with key decision-makers in the pool and spa industry. Buyer Authority: Attendees include pool builders, service companies, retailers, and distributors looking to enhance their business. Entry / Access: Registration is open now, with various passes available for attendees and exhibitors.
Attendees, exhibitors & solutions
Who this event is for
Visitor profile
Typical attendee groups you can expect to meet.
Pool builders seeking new products and solutions
Service companies looking for training and equipment
Retailers interested in the latest trends and products
Distributors aiming to connect with manufacturers
Commercial aquatic operators exploring industry innovations
Landscape professionals involved in pool installations
Exhibitor profile
Main supplier and exhibitor segments present at the show.
Manufacturers of pool equipment and supplies
Service providers in pool maintenance and repair
Retailers specializing in pool and spa products
Distributors of pool chemicals and accessories
Companies offering pool construction services
Technology providers for pool automation and management
Product categories
Key solution areas showcased across the event.
Pool cleaning equipment and supplies
Spa and hot tub products
Water treatment chemicals and systems
Pool construction materials and tools
Outdoor living products related to pools
Safety equipment for pools and spas
Location & Facilities
Venue
Atlantic City Convention Center
1 Convention Boulevard, Atlantic City, NJ 08401
Facilities
Parking
Atlantic City Convention Center in Atlantic City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Food options
On-site catering
On-site diningParking: Atlantic City Convention Center in Atlantic City typically provides on-site or adjacent visitor parking during major trade fairs; confirm daily rates, payment methods and hall access on the organiser or venue website before travel.
Gate: Follow organiser signage to the main visitor entrance at Atlantic City Convention Center for badge collection; allow extra time for security screening during peak morning arrival.
Attend
Entry & tickets
Event days & opening times
DayOpening hours
:10:00 AM – 5:00 PM daily
:10:00 AM – 2:00 PM
General admission
Non-Member Pool & Spa Professional
25
Who runs the show
Organisers
Northeast Spa & Pool Association (NESPA)
Intelligence
Market context
Key market insights, trends, news and related events to help you understand the bigger picture.
Atlantic City, USA
Why it matters
Attending The Pool & Spa Show on 2027-01-26 to 2027-01-28 in Atlantic City lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.
Industry trends
Key trends shaping this market and its wider industry.
Sustainability in procurement
What sustainability in procurement means for buyers and exhibitors in this sector.
Automation and labour efficiency
What automation and labour efficiency means for buyers and exhibitors in this sector.
Regional supply-chain resilience
What regional supply-chain resilience means for buyers and exhibitors in this sector.
Hybrid engagement models
What hybrid engagement models means for buyers and exhibitors in this sector.
Plan your trip
Travel & logistics
Local currency · USD
Arrival airports
Choose from the following airports, with convenient access to the event and venue.
Atlantic City International
Atlantic City International (ACY) is the closest commercial gateway serving Atlantic City; allow 45-60 min by road or rail to Atlantic City Convention Center. Confirm current schedules
to venue
45-60 min
by car
Philadelphia International
Philadelphia International (PHL) is a larger gateway serving Atlantic City; allow 45-60 min by road or rail to Atlantic City Convention Center. Confirm current schedules
to venue
45-60 min
by car
Hotel tiers
A range of accommodation options near the venue and across key areas.
The Seahaus Hotel, Atlantic City Boardwalk, a Tribute Portfolio Hotel
4-star
Atlantic City Boardwalk4.2
Boardwalk property with parking; Google Hotels listing for 26-28 Jan 2027 stay quoted approx USD 118-165 per night.
Sheraton Atlantic City Convention Center Hotel
4-star
Adjacent to Atlantic City Convention CenterPet-friendly, parking; closest branded hotel to the convention center in Google Hotels results.
Courtyard by Marriott Atlantic City Beach Block
3-star
Beach Block3.8
Free cancellation, pet-friendly per Google Hotels listing; quoted approx USD 116-160 per night for 26-28 Jan 2027.
Residence Inn by Marriott Atlantic City Airport Egg Harbor Township
3-star
Egg Harbor Township, near ACY airport4.2
Pool and pet-friendly; suited to visitors flying into ACY. Quoted approx USD 164-225 per night for 26-28 Jan 2027.
Holiday Inn Express & Suites Absecon-Atlantic City Area by IHG
2-star
Absecon4.3
Free cancellation, hot tub; value option outside central Atlantic City.
Fairfield by Marriott Inn & Suites Atlantic City Absecon
3-star
Absecon4.2
Free parking; budget-friendly option near Atlantic City.
Ocean Casino Resort
4-star
Atlantic City Boardwalk / oceanfront4.4
Pools, spa, hot tub, fitness center; guest reviews highlight rooms, showers and on-site dining and shopping.
Golden Nugget Atlantic City Hotel, Casino & Marina
4-star
Atlantic City Marina district4.1
Breakfast, free Wi-Fi, parking, outdoor pool and hot tub, spa and fitness center per Google Hotels.
Harrah's Resort Atlantic City - A Caesars Rewards Destination
3-star
Atlantic City Marina district3.9
Indoor pool, hot tub, free parking, pet-friendly; paid breakfast per Google Hotels listing.
Local transport
Get around the city with these convenient transport options.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forAtlantic City International (ACY) to Atlantic City Convention Center
Allow 45-60 min by road; confirm current rates.
taxi
Estimated costUSD 35-75 taxi or rideshare to the venue district
Best forPhiladelphia International (PHL) to Atlantic City Convention Center
Allow 60-75 min by road; rates vary with traffic and demand.
train
Estimated costApprox. USD 10-15 one way (NJ Transit; confirm current fares)
Best forPhiladelphia 30th Street Station to Atlantic City Rail Terminal
NJ Transit Atlantic City Rail Line; approximately 1.5 hours; then walk or take Jitney/taxi to convention center.
bus
Estimated costApprox. USD 2.50 per ride (confirm current fare)
Best forAtlantic City Jitney (local minibus) along Atlantic Avenue and Boardwalk
Frequent service connecting Boardwalk hotels, casinos, and the convention center area.
bus
Estimated costApprox. USD 10-15 one way (confirm NJ Transit fares)
Best forNJ Transit bus routes 551/554 from Philadelphia to Atlantic City
Limited-stop bus service; check schedules.
Weather
Late January in Atlantic City is mid-winter: cold, windy, and changeable. Average highs are around 40 F (4-5 C) and lows around 25 F (-4 C), but conditions can vary widely. Rain or snow is possible, and nor'easters can bring heavy precipitation and strong winds. The National Weather Service may issue winter advisories. Check the NWS forecast for Atlantic City before travel and pack layers.
Plan for the climate
Check temperatures and pack accordingly
Venue connectivity
Mobile coverage in Atlantic City is generally good with major US carriers (Verizon, AT&T, T-Mobile). International visitors should check roaming plans or buy a US prepaid SIM. Wi-Fi availability at the Atlantic City Convention Center varies; confirm with the venue or organiser. Business centers and hotel Wi-Fi are common.
Ride-hailing
Taxis
Public transit
Car rentals
Cultural notes
Useful information to help you have a smooth and respectful visit.
Tipping
Tipping is expected in US service industries: 15-20% at restaurants, USD 1-2 per drink at bars, and USD 2-5 per day for hotel housekeeping.
Business dress
Business casual is standard for trade show attendees; exhibitors often wear branded polo shirts or company apparel.
Boardwalk culture
Atlantic City's Boardwalk is a major pedestrian promenade with casinos, shops, and restaurants; it is busy year-round but especially on weekends.
Casino etiquette
If visiting casinos, note that drinks may be complimentary while gambling; set a budget and be aware of local laws.
Weather readiness
Late January can be cold and windy; locals dress in layers and use the indoor connections where available.
Practical guides
Visitor & Exhibitor Essentials
Everything needed to arrive prepared, navigate the event, and make the visit productive.
Flights
Destination: ACY
Atlantic City International (ACY) has limited direct service, primarily from a few East Coast hubs. Most international and many domestic travelers connect through Philadelphia (PHL), New York (JFK/EWR), or Baltimore (BWI). For the 26-28 January 2027 show, book early as late January can see winter weather disruptions. Compare fares into PHL and continue by NJ Transit train or road. Captured fares for JFK-ACY started at USD 582, while JFK-PHL was shown at USD 299 for the same date. Check baggage fees and connection times.
Transport
Get to the venue and around the city with these options.
Airport → venue: Primary gateways: Atlantic City International (ACY): 45-60 min; Philadelphia International (PHL): 45-60 min. Allow road or rail time to Atlantic City Convention Center; on-site parking is usually available at major exhibition venues.
Hotel → venue: Precinct hotels near Atlantic City Convention Center: Atlantic City Boardwalk: The Seahaus Hotel, Atlantic City Boardwalk, a Tribute Portfolio Hotel; Adjacent to Atlantic City Convention Center: Sheraton Atlantic City Convention Center Hotel; Beach Block: Courtyard by Marriott Atlantic City Beach Block.
Ride-hail: Uber and Lyft operate in Atlantic City and at Atlantic City International Airport (ACY). Pickup zones are designated at the convention center and major hotels. Fares to the convention center from ACY are approx USD 35-75 (confirm in app). From Philadelphia International (PHL), rideshare fares are higher and vary with demand.
Public transit: NJ Transit operates the Atlantic City Rail Line from Philadelphia 30th Street Station to Atlantic City Rail Terminal (approx 1.5 hours; approx USD 10-15 one way). NJ Transit bus routes 551 and 554 connect Philadelphia and other regional points to Atlantic City. The Atlantic City Jitney is a local minibus service along Atlantic Avenue and the Boardwalk (approx USD 2.50 per ride). Check current schedules and fares.
Parking: The Atlantic City Convention Center has an on-site parking garage with approximately 1,500 spaces. Rates are typically approx USD 10-20 per day; confirm current rates with the venue. Additional parking is available at nearby casino hotels and surface lots. Expect higher rates during peak events.
Weather
Plan and pack for the event climate.
Month: Late January 2027
Temperature: Average highs 38-42 F (3-6 C); lows 23-28 F (-5 to -2 C). Check National Weather Service forecast for Atlantic City.
Seasonality: Winter on the New Jersey shore: cold, windy, and changeable. Rain or snow is possible; nor'easters can bring heavy precipitation and strong winds. Check NWS advisories.
Packing: Pack layered clothing, a windproof and waterproof outer layer, warm hat, gloves, and comfortable walking shoes for the Boardwalk and convention center. Business casual attire for show days. Check the forecast close to departure.
Plan your trip
Planning
Best day to visit: Day 2 (mid-show)
Mid-show days at The Pool & Spa Show usually combine full exhibitor attendance with scheduled B2B meetings, before early pack-down on the final day.
T-1
Confirm the show dates and venue: 26-28 January 2027 at Atlantic City Convention Center, Atlantic City, New Jersey.
T-2
Register online at thepoolspashow.com and check whether you qualify for member or non-member rates.
T-3
Book flights early for late January; ACY has limited service, so compare itineraries into PHL, JFK, or EWR.
T-4
Reserve a hotel near the convention center or Boardwalk; captured rates for 26-28 Jan 2027 were approx USD 116-165 per night for 3-4 star properties.
T-5
Arrange airport transfer: taxi/rideshare from ACY approx USD 35-75; NJ Transit train from PHL approx 1.5 hours.
T-6
Check the National Weather Service forecast for Atlantic City and pack mid-winter layers, windproof and waterproof outerwear, hat, and gloves.
T-7
Download the show floor plan and exhibitor list when published to plan routes by product category (pumps, heaters, chemicals, spas, etc.).
T-8
Schedule meetings with exhibitors or distributors in advance using the show app or online planner.
T-9
Check US entry requirements: ESTA for Visa Waiver Program travelers or a US visa if required; carry passport.
T-10
Set up mobile roaming or a US prepaid SIM for data and calls; check whether the venue offers Wi-Fi.
T-11
Save your registration confirmation, venue map, and hotel booking offline on your phone.
T-12
Plan comfortable walking shoes for the Boardwalk and convention center halls.
Sample visitor itinerary
Route-optimised day
Day 1 · morning
Registration and hall orientation at Atlantic City Convention Center
Day 2 · core sessions
Supplier meetings and product demos
Day 3 · wrap-up
Final negotiations and follow-up
Networking spots
2The Pool & Spa Show registration concourse
Atlantic City Convention Center
Central meeting point before and between hall appointments during show days.
Organiser B2B lounge (if offered)
Atlantic City Convention Center
Hosted matchmaking and buyer programmes when published by the organiser.
Budget
Costs & budget
Build your working budget
Adjust the inputs below to create a directional event budget.
Estimated budget
Live estimate
- Hotel × 2 nights$230.00
- Per diem × 2$150.00
Estimated total$380.00
This is a directional estimate. Please verify live rates before booking.
Cost reference
Official cost items and estimated ranges for exhibitors.
visitor_ticket
visitor · General admission
USD 25 / per person
organiser_published
| Item | For | Tier | Estimated range | Status | As of |
|---|---|---|---|---|---|
| visitor_ticket | visitor | General admission | USD 25 / per person | organiser_published |
Decision
Visit, exhibit, or skip?
Should you go?
Use this quick check to decide whether The Pool & Spa Show fits your visit, exhibit or skip plan.
QUESTION 1 OF 6
What is your primary role?
Decision matrix
Compare participation options side by side to choose the best fit for your objectives.
visit
Your category focus aligns with the official product themes.
Best for
Buyers, researchers, and delegates evaluating the programme and networking value.
Min. budget
$400.00
Timeline
4-8 weeks before opening day for registration and travel.
Risks
Limited session times published - confirm agenda before booking.
exhibit
You have a clear lead-generation or launch goal for this market.
Best for
Suppliers and brands seeking qualified meetings with the event audience.
Min. budget
$2,500.00
Timeline
3-6 months for stand booking, freight, and marketing prep.
Risks
Booth pricing not published in captured sources - confirm with organiser.
skip
Programme, audience, or commercial goals do not match your plan.
Best for
Teams whose category or region fit is weak this edition.
Timeline
N/A
Risks
No major risks listed.
Gallery
Photos
FAQs & glossary
Answers
Frequently asked
What is The Pool & Spa Show?
The Pool & Spa Show is the annual trade event hosted by the Northeast Spa & Pool Association (NESPA), bringing together pool builders, service professionals, retailers, and distributors to see equipment, chemicals, and technology for residential and commercial pools and spas. The 2027 edition runs 26-28 January at the Atlantic City Convention Center.
Who should attend The Pool & Spa Show?
Pool and spa service technicians, builders, retailers, distributors, landscape architects, facility managers, and other aquatics professionals. The show is oriented to the trade; check registration requirements on the organiser site.
What are the show dates and venue?
The Pool & Spa Show 2027 runs 26-28 January 2027 at the Atlantic City Convention Center, Atlantic City, New Jersey, USA.
What is the registration fee?
Captured ticket listing showed USD 25 general admission for non-member pool and spa professionals. Member rates and multi-day passes may differ; check thepoolspashow.com for current pricing and registration.
What product categories are exhibited?
Exhibits cover pumps, filters, heaters, sanitizers, chemicals, lighting, covers, spas, hot tubs, water features, pool construction materials, and business services for the pool and spa trade.
Which airports serve Atlantic City Convention Center?
Atlantic City International (ACY) is the closest airport, about 45-60 minutes by road or rail. Philadelphia International (PHL) is a larger gateway with more flights, about 60-75 minutes by road or train.
How do I get to Atlantic City Convention Center from the airport?
From Atlantic City International (ACY), taxi or rideshare takes about 45-60 minutes and costs approx USD 35-75. From Philadelphia International (PHL), take the NJ Transit Atlantic City Rail Line from 30th Street Station (approx 1.5 hours) or a taxi/rideshare (approx 60-75 minutes; fares vary).
When should I book a hotel in Atlantic City for a late-January event?
Google Hotels for 26-28 Jan 2027 returned 128 properties in Atlantic City, with 4-star Boardwalk hotels such as The Seahaus Hotel quoted around USD 118-165 per night and 3-star options such as Courtyard by Marriott Atlantic City Beach Block around USD 116-160 per night. Booking early is sensible for late-January dates because casino-resort pricing fluctuates with weekend demand.
What is the weather like in Atlantic City in late January?
Late January is mid-winter on the New Jersey shore: cold, windy and changeable, with the National Weather Service noting active winter advisories across the region during the season. Pack layered clothing, a windproof outer layer and rain protection, and check the National Weather Service forecast close to departure.
Is there parking at the venue?
The Atlantic City Convention Center has an on-site parking garage. Rates are typically approx USD 10-20 per day; confirm current rates with the venue.
Glossary
- Circulation system
- The pump, filter, and plumbing network that moves water through a pool or spa to maintain cleanliness and chemical balance.
- Sanitizer
- A chemical or system (such as chlorine, bromine, or saltwater chlorination) used to kill bacteria and algae in pool water.
- pH
- A measure of water acidity or alkalinity on a scale from 0 to 14; ideal pool water pH is typically 7.4-7.6.
- Alkalinity
- The water's capacity to resist changes in pH; total alkalinity is usually maintained at 80-120 ppm in pools.
- Skimmer
- A device that draws surface water and debris into the filtration system.
- Backwash
- The process of reversing water flow through a filter to flush out trapped debris and contaminants.
- Heater
- Equipment that warms pool or spa water, using gas, electric, or solar power.
- Cover
- A safety or thermal cover that reduces heat loss, evaporation, and debris in a pool or spa.
- Spa (hot tub)
- A small, heated body of water designed for relaxation or hydrotherapy, often with jets and seating.
- CPO (Certified Pool Operator)
- A professional certification for pool and spa operators, covering water treatment, safety, and regulations.
1
2
3
4
5
6
7
8
9
10
Also known as
Alternate names and search phrases for this event.
- The Pool & Spa Show
- The Pool & Spa Show 2027
- The Pool & Spa Show Atlantic City
- The Pool & Spa Show Atlantic City 2027
- The Pool
- The Pool 2027
- The Pool Atlantic City
- The Pool Atlantic City 2027
- Spa Show
- Spa Show 2027
4 more alternate names hidden
Digital business cards for the show floor
Display a free company card at your booth, or share your professional card on the show floor.