Dates

    17–20 Feb 2027

    City / country

    Amsterdam, Netherlands

    Venue

    RAI Amsterdam

    Time

    10:00 AM – 6:00 PM

    20 Floor Picks

    Matched booths for The Nine Months Fair

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    Event overview

    Overview

    From February 17 to 20, 2027, The Nine Months Fair is the must-attend event for expectant parents in RAI Amsterdam.

    Discover over 350 top brands featuring trendy items for your baby, toddler, and yourself.

    Attend courses and masterclasses from experts on pregnancy, childbirth, and parenting.

    TL;DR

    1. 1Dates: February 17-20, 2027
    2. 2Location: RAI Amsterdam
    3. 3Over 350 brands showcasing baby products
    4. 4Free masterclasses available
    5. 5Expected attendance: over 35,000 parents

    Why visit

    Visitors can explore a wide range of products, attend informative sessions, and engage with experts in parenting.

    Why exhibit

    Exhibitors gain direct access to a targeted audience of expectant and new parents, enhancing brand visibility and potential sales. The Nine Months Fair is crucial for connecting brands with expectant and new parents, providing a platform for product launches and direct consumer engagement. It highlights the latest trends and innovations in parenting and baby care.

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Expectant parents seeking baby products
    New parents looking for parenting advice
    Families interested in the latest baby trends
    Healthcare professionals in maternal and child health
    Retailers looking for new brands to stock
    Influencers and bloggers in the parenting niche

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Baby product manufacturers
    Maternity wear brands
    Childcare service providers
    Health and wellness companies for mothers and babies
    Educational toy manufacturers
    Nursery furniture suppliers

    Product categories

    Key solution areas showcased across the event.

    Baby clothing and accessories
    Maternity products and services
    Toys and educational materials for toddlers
    Health and wellness products for mothers
    Baby care essentials and gadgets
    Nursery decor and furniture

    Location & Facilities

    Venue

    Open in Google Maps

    RAI Amsterdam

    Europaplein 24, 1078 GZ Amsterdam, Netherlands

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    Wednesday10:00 AM – 6:00 PM, Thursday 10:00 AM – 9:00 PM, Friday 10:00 AM – 9:00 PM, Saturday 9:00 AM – 5:00 PM
    Register

    Who runs the show

    Organisers

    RAI Amsterdam

    EmailWebsite

    How the last edition performed

    Previous edition

    This edition

    2027

    Visitors: 20,662

    Next edition

    Not announced yet

    Impact

    A bigger and stronger platform

    From February 17 to 20, 2027, The Nine Months Fair is the must-attend event for expectant parents in RAI Amsterdam. Discover over 350 top brands featuring trendy items for your baby, toddler, and yourself. Attend courses and masterclasses from experts on pregnancy, childbirth, and parenting. The Nine Months Fair is crucial for connecting brands with expectant and new parents, providing a platform for product launches and direct consumer engagement. It highlights the.

    Audience quality

    High-value decision-makers

    Visitors typically include Expectant parents seeking baby products, New parents looking for parenting advice, Families interested in the latest baby trends, Healthcare professionals in maternal and child health. Dates: February 17-20, 2027. Location: RAI Amsterdam. Over 350 brands showcasing baby products. Free masterclasses available. The Nine Months Fair attracts an audience aligned with the organiser's published visitor positioning.

    Exhibitor outcomes

    Real business growth

    Exhibitors gain direct access to a targeted audience of expectant and new parents, enhancing brand visibility and potential sales. The Nine Months Fair is crucial for connecting brands with expectant and new parents, providing a platform for product launches and direct consumer engagement. It highlights the latest trends and innovations in parenting and baby care. Exhibitor categories include Baby product manufacturers, Maternity wear brands, Childcare service providers, Health and wellness companies for mothers.

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    Amsterdam, Netherlands

    Why it matters

    Attending The Nine Months Fair on 2027-02-17 to 2027-02-20 in Amsterdam lets buyers and specifiers benchmark suppliers, see live demonstrations, and compress months of vendor meetings into one focused trade visit — worthwhile when your category roadmap aligns with the official exhibitor profile.

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Digital buyer journeys

    Professionals expect pre-show agendas, product finders, and meeting tools; suppliers align demos and literature to short on-stand decision cycles.

    02

    Sustainability in procurement

    Energy use, recyclable materials, and carbon reporting increasingly appear in RFPs and exhibitor scorecards across industrial trade fairs.

    03

    Automation and labour efficiency

    Visitors benchmark machinery, software, and services that reduce downtime, staffing pressure, and total cost of ownership.

    04

    Regional supply-chain resilience

    Buyers diversify suppliers across Europe, MENA, and Asia while favouring vendors with local service, spare parts, and training.

    05

    Hybrid engagement models

    Live demonstrations remain decisive, but follow-up webinars, digital catalogues, and year-round supplier portals extend the commercial window after the show.

    Technology trade fair circuit

    Book hotels and meetings 8–12 weeks before opening day; peer shows in the same sector often fall in adjacent months.

    Buyers covering technology often plan The Nine Months Fair alongside regional peer shows to compare products, pricing, and service coverage across markets.

    Pre-show

    Confirm exhibitor meetings and product demos for The Nine Months Fair.

    Show week

    Hall walk-throughs, live demos, and supplier negotiations.

    Peer events are widely known sector fairs; verify dates on each organiser website before booking.

    Plan your trip

    Travel & logistics

    Local currency · EUR

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    AMS

    Amsterdam Schiphol

    Schiphol train to Amsterdam Zuid is often faster than road.

    to venue

    20–30 min

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    Amsterdam Zuid / RAI fringe

    Metro 52 or tram 4 to Europaplein; RAI Hotel Services lists budget options near the venue.

    source
    Mid-range
    Zuidas / Europaplein corridor

    Walkable to RAI Amsterdam; nhow Amsterdam RAI and Zuidas business hotels.

    source
    Premium
    Amsterdam city centre (Museumplein / Canal Belt)

    15–20 min by metro/tram to RAI; book via official RAI Hotel Services during show weeks.

    source

    Local transport

    Get around the city with these convenient transport options.

    taxi

    Estimated costEUR 45–60 (taxi to RAI Amsterdam)
    Best forAmsterdam Schiphol (AMS) to RAI Amsterdam

    Schiphol train to Amsterdam Zuid is often faster than road.

    Weather

    February in Amsterdam typically sees 1–5°C. Cold; short days. Insulated layers for hall-to-hotel transfers.

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    Confirm mobile roaming or local SIM options for business visitors to Netherlands.

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Registration

    Confirm registration and venue access with the organiser before travelling to Amsterdam.

    Arrival

    Arrive early on the first show day for orientation and security screening.

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: AMS

    Book flights to AMS (Amsterdam) when possible for the shortest transfer to the venue.

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Schiphol (AMS) to RAI: direct train ~10 min to Amsterdam RAI station (3-min walk to halls).

    Hotel → venue: Precinct hotels near RAI Amsterdam: Amsterdam Zuid / RAI fringe; Zuidas / Europaplein corridor; Amsterdam city centre (Museumplein / Canal Belt).

    Ride-hail: Ride-hailing apps are commonly used in Amsterdam; confirm local availability before travel.

    Public transit: Metro 52 and tram 4 stop at Europaplein; Amsterdam RAI train station serves domestic and international rail.

    Parking: On-site parking is available at RAI Amsterdam; confirm daily rates and hall access on the organiser or venue site.

    Weather

    Plan and pack for the event climate.

    Month: February 2027

    Temperature: 1–5°C

    Seasonality: Cold; short days.

    Packing: February in Amsterdam typically sees 1–5°C. Cold; short days. Insulated layers for hall-to-hotel transfers.

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Pick the closest answer for each. Your recommendation updates live.

    QUESTION 1 OF 6

    What is your primary role?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    Your category focus and target suppliers align with the official exhibitor profile.

    Best for

    Buyers, engineers, and delegates sourcing Baby clothing and accessories solutions and benchmarking suppliers at The Nine Months Fair in Amsterdam.

    Min. budget

    $350.00

    Timeline

    4–8 weeks before opening day for registration, hotels, and travel.

    Risks

    Session times and ticket tiers may change — confirm the official agenda before booking.

    exhibit

    You have a defined lead-generation or distributor recruitment goal for this market.

    Best for

    Brands and manufacturers launching Baby clothing and accessories products who need qualified meetings with the event's trade audience.

    Min. budget

    $2,200.00

    Timeline

    3–6 months for stand booking, freight, staffing, and pre-show marketing.

    Risks

    Booth pricing and corner premiums vary by hall — confirm with the organiser sales team.

    skip

    Audience, geography, or commercial goals do not justify travel and stand costs this cycle.

    Best for

    Teams with weak category fit, budget constraints, or overlapping commitments during the Amsterdam show week.

    Timeline

    N/A

    Risks

    No major risks listed.

    Gallery

    Photos

    Official imagery from The Nine Months Fair
    Official imagery from The Nine Months Fair

    FAQs & glossary

    Answers

    Frequently asked

    What are the opening hours?
    Wednesday from 10:00 AM to 6:00 PM, Thursday and Friday from 10:00 AM to 9:00 PM, Saturday from 9:00 AM to 5:00 PM.
    Where is the event located?
    The Nine Months Fair is located at RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, Netherlands.
    How many brands will be present?
    Over 350 brands will showcase their products at the fair.
    Is there a children's area?
    Yes, there is a Mini Club area for children aged 1 to 4 years.
    When do ticket sales start?
    Ticket sales will start on November 17, 2026.
    What activities are available?
    Visitors can attend masterclasses and courses on pregnancy and parenting.

    Glossary

    1
    Masterclass
    An advanced class given to a group of students by an expert in a particular field.
    2
    Mini Club
    A designated area at the fair for children aged 1 to 4 years, featuring play areas and activities.
    3
    Exhibitor
    A person or company that presents products or services at a trade fair.
    4
    Parenting
    The process of raising and educating children.
    5
    Baby Innovation Award
    An award recognizing innovative products in the baby care sector.
    6
    Ticket
    A pass that allows entry to the event.

    Trust footer

    Sources

    10

    References

    1

    Publishers

    0

    Date checked

    1

    The Nine Months Fair

    2

    Amsterdam travel reference

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