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    The National Equine Show

    The National Equine Show is the UK's premium shopping experience for people who love horses, held at the NEC Birmingham on 27–28 February 2027, bringing together 200+ equestrian brands, educational stages and interactive features under one roof (https://nationalequineshow.com/)

    EquestrianHorsePet

    Dates

    27–28 Feb 2027

    City / country

    Marston Green, Birmingham, United Kingdom

    Venue

    NEC Birmingham

    Time

    9:00 AM – 5:00 PM

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    Event overview

    Overview

    The National Equine Show 2027 takes place on 27–28 February 2027 at the NEC, Birmingham (B40 1NT), in halls 9 and 10, with opening times of 9am–5pm on Saturday 27th and 9am–4pm on Sunday 28th (https://nationalequineshow. com/faq).

    Organised by Raccoon Media Group, the event is positioned as the only show offering equestrians a premium shopping experience on a major scale, with 200+ brands, activities and educational theatres all in one place (https://nationalequineshow. com/)

    TL;DR

    1. 1The National Equine Show 2027 runs 27–28 February 2027 at the NEC Birmingham, in
    2. 2Positioned as the UK's premium shopping experience for horse lovers, featuring 200+ equestrian brands
    3. 3Two education theatres — the Inspiration Stage and the 360 Skills Stage — sit
    4. 4Organised by Raccoon Media Group, the show is built on pillars of Retail, Accessibility
    5. 5Visitor tickets for the 2027 edition are released in September 2026 (

    Attendees, exhibitors & solutions

    Who this event is for

    Visitor profile

    Typical attendee groups you can expect to meet.

    Equestrians of all ages and abilities, from new riders to experienced horse owners (
    Horse lovers and riders looking for a premium shopping experience and the latest equestrian products (
    Consumers seeking education, advice and in-person experience to make purchasing decisions on equipment, clothing and kit (
    Visitors interested in community meet-ups and meeting equestrian influencers, experts and Olympians (
    Attendees regardless of age or discipline who want to be supported and united within the equine community (

    Exhibitor profile

    Main supplier and exhibitor segments present at the show.

    Equestrian brands showcasing new season stock, bespoke products and innovative technology (
    Brands that benefit the equestrian market across all areas of equine, including for the rider, the equine and the lifestyle (
    Retail-focused brands able to sell directly to a large-scale consumer audience over the show weekend (
    Sponsors and partners seeking brand activation through Platinum, Gold or Silver sponsorship packages (
    New and small businesses — the show runs a dedicated. New & Small Business Area on the show floor (

    Product categories

    Key solution areas showcased across the event.

    Equestrian apparel and fashion
    Tack and saddlery
    Horse care and grooming
    Horse feed and nutrition
    Equestrian equipment and technology
    Rider wellness and mindset
    Yard and facility management
    Horseboxes and transport
    Sustainable and eco-friendly products

    Location & Facilities

    Venue

    Halls & areas

    2
    Hall 9Hall 10

    NEC Birmingham

    North Avenue, B40 1NT Marston Green, Birmingham, United Kingdom

    Entrances & gates

    Piazza main entrance

    Hall 9Hall 10

    The Piazza main entrance has automatic doors and cycle racks are located by it (https://www.thenec.co.uk/visitors/accessibility/

    Atrium 1 entrance

    Hall 9Hall 10

    The Atrium main entrance has automatic doors and cycle racks are located by it (https://www.thenec.co.uk/visitors/accessibility/

    Facilities

    Parking

    The NEC operates an ANPR car park with over 16,500 spaces. Pre-book online before midnight the day before arrival to save £5 on the standard rate (reducing the price to approximately £13.95). Express parking offers a guaranteed space close to the venue. Accessible parking bays are available on a first-come, first-served basis. Motorcycle parking is free across the NEC campus (excluding Express car parks). Minibus and coach parking are available to book. A free shuttle bus runs between all car parks and the venue during exhibition open days, typically starting one hour before the event and stopping one hour after. Enter B40 1NT into your Sat Nav to reach the site (https://www.thenec.co.uk/visitors/parking-at-the-nec/, https://www.thenec.co.uk/visitors/visitor-faqs/, https://www.thenec.co.uk/visitors/facilities/)

    16,500 spaces · £18.95/day

    Accessibility

    The NEC aims to be fully user-friendly for visitors with access needs. All levels of the NEC are accessible to wheelchair users via lifts, and have wheelchair-friendly toilet facilities. The Piazza and Atrium main entrances have automatic doors. Changing Places facilities are available by Hall 20 (Atrium side) and by Hall 2 (Piazza side), accessible with a RADAR key. Accessible toilets are available across the venue. Blue Badge parking is available — bring your Blue Badge even if arriving by taxi or coach; taxi drop-off at main entrances is permitted with a Blue Badge. Mobility equipment hire is available: wheelchairs for £5 and scooters for £20, bookable online normally 4–6 weeks before the event. Step-free access throughout. Trained assistance dogs are welcome (https://www.thenec.co.uk/visitors/accessibility/, https://www.naidex.co.uk/)

    Prayer rooms

    A multi-faith prayer room is available at the NEC, located on the Piazza (Halls 1–5) next to the chaplaincy office (by Subway). It offers a quiet space for prayer, reflection and meditation, equipped with wudu/washing facilities, prayer mats and holy books. The NEC Group also offers an Interfaith Chaplaincy service to visitors (https://www.mosquepay.co.uk/, https://birminghammethodist.org.uk/)

    Cloakroom

    Cloakrooms are located adjacent to each hall. Items are charged at £2 per coat or umbrella and £3 per bag or piece of luggage. Cloakrooms open 30 minutes before an event and close when the event closes. Overnight storage is not possible for safety and security reasons. Large bags (larger than A4 size) are not permitted inside the halls and may need to be stored in paid cloakrooms (https://www.thenec.co.uk/visitors/facilities/, https://web.stasher.com/)

    Luggage storage

    The NEC does not offer official overnight luggage storage or 24-hour storage facilities. Cloakrooms close when the event ends. Visitors requiring luggage storage can use third-party services such as Stasher, with a location approximately an 8-minute walk from NEC Birmingham, from £1.49 per bag per day (https://web.stasher.com/, https://www.thenec.co.uk/visitors/facilities/)

    Charging points

    The NEC offers extensive EV charging facilities. A pre-book NEC park and charge service provides 150 x 7 kW chargers (Type 2 cable required, access via bp pulse app or RFID card; NEC Standard Parking rates apply). A charging hub with over 30 ultra-fast 300 kW DC chargers is also available, with a drive-thru Starbucks nearby. Additionally, 22 slow charging EV points are available on a first-come, first-served basis in North Car Park 2, East Car Park 1 and South 7 (requires Swarco E Connect App). Electric car charging points are noted as a sustainable travel option for visitors (https://www.thenec.co.uk/visitors/facilities/)

    On-site shuttle

    A free shuttle bus service operates between all car parks and the venue during exhibition open days. Services usually start running one hour before the event and stop one hour after the event. Service times and alternative walking routes are displayed at bus shelters located near the car parks (https://www.thenec.co.uk/visitors/visitor-faqs/)

    Food options

    Atrium Kitchen Bar, Piazza food outlets, Resorts World Birmingham, NEC hall-side cafes

    On-site dining

    Parking: The NEC operates an ANPR car park; pre-book online before midnight the day before arrival to save £5 on the standard rate. Standard on-the-day parking is £18.95. Express parking offers a guaranteed space close to the venue. Accessible parking bays are available on a first-come, first-served basis. Motorcycle parking is free across the NEC campus (excluding Express car parks). Minibus and coach parking are available to book. A free shuttle bus runs between all car parks and the venue during exhibition open days, typically starting one hour before the event and stopping one hour after. There are over 16,500 car park spaces. Enter B40 1NT into your Sat Nav to reach the site (https://www.thenec.co.uk/visitors/parking-at-the-nec/, https://nationalequineshow.com/faq)

    Gate: Entry to the hall is allowed any time during the day between 09:00 and 17:00 on Saturday and 09:00 and 16:00 on Sunday. Arrive before 9am on each day for a chance to be handed exclusive show gifts in the queue (https://nationalequineshow.com/faq)

    Attend

    Entry & tickets

    Event days & opening times

    DayOpening hours
    9:00 AM –5:00 PM on Saturday 27th February 2027 and 9:00 AM – 4:00 PM Sunday 28th February 2027 (https://nationalequineshow.com/show-guide)
    • Adult weekend (2026 data)

      On-the-door price; advanced price was £15. 2026 edition data, not confirmed for 2027 (

      £20.00
    • Adult single day (2026 data)

      On-the-door price; advanced price was £10. 2026 edition data, not confirmed for 2027 (

      £15.00
    • Child under 16 (2026 data)

      Free but must be booked with an adult ticket. 2026 edition data, not confirmed for 2027 (

    • Carer (2026 data)

      Free but must be booked with an adult ticket; proof of disability required at checkout. 2026 edition data, not confirmed for 2027 (

    • Meet & Greet Guaranteed Access (2026 data)

      Includes 1x entry ticket and 4x guaranteed meet & greet sessions on the day of booking. 2026 edition data, not confirmed for 2027 (

      £40.00
    Register

    Ticket info

    Badge collection

    E-tickets will be emailed approximately two weeks before the event from donotreply@seetickets.com. Add this address to your safe senders list to avoid the tickets landing in your junk folder (https://nationalequineshow.com/show-guide)

    Ticket notes

    Tickets for the 2027 event are yet to be released and will be released September 2026; sign up to the newsletter to be the first to hear when they do (https://nationalequineshow.com/show-guide, https://nationalequineshow.com/tickets). One general admission ticket includes access to all stage sessions, show features and shopping areas. Carer tickets are available with proof of disability documentation at checkout. Children under 16 go free when booked with an adult ticket (2026 data) (https://nationalequineshow.com/show-guide, https://nationalequineshow.com/2025/10/23/the-national-equine-show-gallops-back-for-2026-with-50000-of-free-tickets)

    Who runs the show

    Organisers

    Raccoon Media Group

    Event organiser

    Liz Ormesher

    Event Director

    Lottie Faulker

    Speaker contact

    General enquiries

    Visitor and general enquiries

    Ticket enquiries

    Ticketing support

    What's on

    Programme

    Speakers

    ME

    Megan Elphick

    Eventer and Equestrian Influencer

    FS

    Freddy Steele

    Horse Trainer and Equestrian Performer

    DT

    Demir Topcu

    Content Creator and Equestrian Rider

    BA

    Ben Atkinson

    Equestrian Performer and Horse Trainer

    HS

    Hannah Sims (Silly Prune)

    Equestrian Content Creator

    Topic tracks

    The Saracen Horse Feeds Inspiration StageThe 360 Skills Stage

    Awards

    National Equine Show Exhibitor Awards

    Annual

    The National Equine Show Exhibitor Awards recognise excellence across the exhibitor community, with categories covering stand design, activation and sustainability. The Sustainability Awards form part of the wider Exhibitor Awards and are sponsored by White Griffin, celebrating exhibitors driving positive change within the equestrian industry. All awards are presented during the Exhibitor Drinks on the Saturday of the show weekend (2026 data) (

    Best Stand 18sqm and OverBest Stand Under 18sqmBest New or Small Business StandBest Stand ActivationSustainable Business of the YearSustainable Product of the Year
    source

    Sponsors

    Saracen Horse Feeds

    The Society of Master Saddlers

    GS Equestrian and Country

    Evoke

    Riding for the Disabled Association (RDA)

    How the last edition performed

    Previous edition

    Current edition

    2027 · 200 exhibitors

    No organiser forecasts for the 2027 edition have been published. The official event page lists 200+ brands as the standing proposition. Five speakers are already confirmed for 2027, and tickets are scheduled for release in September 2026 (https://nationalequineshow.com/, https://nationalequineshow.com/2026/05/11/five-speakers-announced-for-national-equine-show-2027-as-record-numbers-reported-for-the-2026-show)

    Forecast — not final

    Visitors

    17,873

    Exhibitors

    200

    Growth over time

    Edition recap

    The National Equine Show 2026 — Record-Breaking Fourth Edition

    The 2026 edition of The National Equine Show took place on 28 February – 1 March 2026 at the NEC Birmingham, welcoming a record-breaking 17,873 visitors across two days — an increase of almost 3,000 people from the previous year's event. This was the fourth year of the show (https://nationalequineshow.com/2026/05/11/five-speakers-announced-for-national-equine-show-2027-as-record-numbers-reported-for-the-2026-show).

    The surge in visitors meant the hall was busy throughout both days with stands enjoying brisk trade, and visitors engaging with features ranging from talks on the Inspiration and 360 Skills Stages to riding simulators and have-a-go style spaces (https://nationalequineshow.com/2026/05/11/five-speakers-announced-for-national-equine-show-2027-as-record-numbers-reported-for-the-2026-show).

    The 2026 edition delivered a premier retail destination featuring a curated selection of more than 200 global brands, with attendees discovering the cutting edge of equestrian apparel, performance technology and equine wellness (https://nationalequineshow.com/2026/02/22/the-national-equine-show-2026-gallops-into-the-nec-birmingham-next-weekend). A major highlight was the appearance of the Paris 2024 Olympic gold medal-winning British eventing team — Ros Canter, Laura Collett and Tom McEwen — reuniting on stage for an exclusive Gold Medal XC Mastermind Live session (https://nationalequineshow.com/2026/02/22/the-national-equine-show-2026-gallops-into-the-nec-birmingham-next-weekend).

    Other highlights included the inaugural 'Influencer Games' on the Saracens Horse Feeds Inspiration Stage, featuring Freddy Steele, Hannah Sims (@sillyprune), Sam Dracott, Harlow Luna White, Joe Ashman, Simon Grieve and Demir Topcu, alongside exclusive Meet & Greets with celebrated riders, digital influencers and community icons (https://nationalequineshow.com/2026/02/22/the-national-equine-show-2026-gallops-into-the-nec-birmingham-next-weekend).

    British equestrian safety brand evoke returned as Official Safety Partner, continuing a partnership first established in 2024 (https://nationalequineshow.com/2026/01/26/british-equestrian-safety-brand-evoke-return-to-the-national-equine-show-as-official-safety-partner). The Sustainability Awards also returned, sponsored by White Griffin, with categories including Best Stand 18sqm and over, Best Stand under 18sqm, Best New or Small Business Stand, Best Stand Activation, Sustainable Business of the Year and Sustainable Product of the Year (https://nationalequineshow.com/2026/02/04/sustainability-awards-return-to-the-national-equine-show-2026).

    New this edition

    • 1

      Confirmed 2027 speakers

      Megan Elphick, Freddy Steele, Demir Topcu, Ben Atkinson and Hannah Sims (Silly Prune) are confirmed to appear at the 2027 show, with more speakers to be announced (

      Source
    • 2

      New developments in the Meet & Greet area

      Event Director Liz Ormersher stated that as the show continues to evolve, visitors can expect to see exciting new developments in the Meet & Greet area, with more details to be announced (

      Source

    Testimonials

    We were blown away by the 2026 show and are very much at work on the next edition, so much so that we're now in the position to announce that Megan Elphick, Freddy Steele, Demir Topcu, Ben Atkinson, and Hannah Sims (Silly Prune) are already confirmed. As we continue to evolve the show, visitors can expect to see exciting new developments in the Meet & Greet area, but we'll announce more soon!

    Liz Ormersher · Event Director · The National Equine Show · 2026

    Our continued partnership with. The National Equine Show reflects our commitment to a truly community-driven event. Our innovative, safety-focused range supports every equestrian discipline – from elite competitors to grassroots and leisure riders alike. I'm excited to meet visitors and showcase our latest collections on our stand

    David Mitson · Founder and CEO · evoke · 2026

    The energy and enthusiasm at this year's National Equine Show was truly incredible. Seeing the equestrian community come together to celebrate their passion for horses, share knowledge, and experience the latest innovations was wonderful. We are delighted to have welcomed over 15,000 attendees and are grateful to all our sponsors, exhibitors, speakers, and visitors for making this event such a resounding success

    Liz Ormesher · Event Director · The National Equine Show · 2025

    We have been thrilled with our experience at The National Equine Show this year. Being involved since its launch has reinforced that the event attracts exactly the audience the Society of Master Saddlers aims to reach. Sponsoring the 360 Skills Theatre this year was a proud milestone and the response to our 'Look For The Badge' Campaign was fantastic. Seeing over 450 people engage in our 'Have A Go' sessions further proved the appreciation for the heritage craft of saddlery

    Catherine Baker · President · The Society of Master Saddlers · 2025

    We are delighted with the show and what a success it was, not just for us but also the brands, partners and sponsors we work with. The event saw flash mobs to launch our safety partner, Evoke Equestrian, excitable queues at the GS Equestrian Meet & Greet where we had influencers like Harlow Luna White and Megan Elphick alongside riders such as Charlotte Dujardin and Natasha Baker, a packed Skills Theatre sponsored by Animal Web, an incredible Inspiration Stage with the most awe-inspiring guests, it was amazing. The best thing of all though was the buzz in the hall from visitors enjoying the show, that's what it is all about

    Liz Ormesher · Event Director · The National Equine Show · 2024

    The whole team were completely blown away by the response to the show. The event was a joy and I want to thank everyone who came, our ambassadors, our supporters, and of course our sponsors Charles Owen, E Equine, Equilibrium Products, Equipe Saddles, LeMieux, My Cavago, The Nail Bus, PB Movement, PolyJumps and Sacha & George

    Liz Ormesher · Event Director · The National Equine Show · 2023

    Next edition outlook

    2027
    confirmed

    The National Equine Show 2027 will take place on 27–28 February 2027 at the NEC Birmingham in halls 9 and 10. Following a record-breaking 2026 edition with 17,873 visitors, the 2027 show is expected to build on this momentum with five speakers already confirmed — Megan Elphick, Freddy Steele, Demir Topcu, Ben Atkinson and Hannah Sims (Silly Prune). Tickets are scheduled for release in September 2026. Event Director Liz Ormersher stated that visitors can expect exciting new developments in the Meet & Greet area, with more details to be announced

    New developments in the Meet & Greet area to be announced ( Five speakers already confirmed: Megan Elphick, Freddy Steele, Demir Topcu, Ben Atkinson and Hannah Sims (Silly Prune) ( Tickets for the 2027 event to be released in September 2026 (

    Impact

    A bigger and stronger platform

    The National Equine Show has established itself as the UK's premium shopping and experience-led event for equestrians, growing from just under 10,000 visitors at its inaugural edition in 2023 to a record-breaking 17,873 visitors in 2026. The 2026 edition featured more than 200 global brands and delivered a premier retail destination with interactive features, education stages and celebrity Meet & Greets. The event brings together passionate horse owners, riders and equestrian enthusiasts ready to discover and shop the latest products, brands and innovations in the industry. As the only event providing equestrians with a premium shopping experience on a major scale, it offers brands a unique opportunity to showcase products, launch new ranges, sell directly to consumers and connect with a highly engaged audience of horse owners (https://nationalequineshow.com/2026/05/11/five-speakers-announced-for-national-equine-show-2027-as-record-numbers-reported-for-the-2026-show, https://www.linkedin.com/showcase/the-national-equine-show/)

    Audience quality

    High-value decision-makers

    The National Equine Show attracts a highly engaged audience of horse owners, riders and equestrian enthusiasts from across the UK. The 2026 edition welcomed 17,873 visitors across two days, a record-breaking figure that demonstrates sustained demand for in-person equestrian retail experiences. Visitors span all disciplines and levels, from complete beginners to 5* event athletes. The event brings together passionate consumers ready to discover and shop the latest products, brands and innovations in the industry. Exhibitors report queues at stands and strong engagement, with the show providing brands with a unique opportunity to showcase products, launch new ranges, sell directly to consumers and connect with a highly engaged audience (https://nationalequineshow.com/2026/05/11/five-speakers-announced-for-national-equine-show-2027-as-record-numbers-reported-for-the-2026-show, https://www.linkedin.com/showcase/the-national-equine-show/, https://www.racewood.com/)

    Exhibitor outcomes

    Real business growth

    Exhibitors at The National Equine Show benefit from access to a large, concentrated audience of equestrian consumers actively looking to purchase products, equipment, clothing and kit. The 2026 edition featured more than 200 global brands and recorded 17,873 visitors across two days, providing significant footfall and sales opportunities. The show is described as the only event that provides equestrians with a premium shopping experience on a major scale, with over 250 brands in one place. Exhibitors report strong engagement with queues at stands and positive feedback on the immersive and impactful nature of the experience. The show provides brands with a unique opportunity to showcase products, launch new ranges, sell directly to consumers and connect with a highly engaged audience of horse owners. For businesses, the value lies not only in direct sales but also in building brand authority and visibility within the equestrian community (https://www.linkedin.com/showcase/the-national-equine-show/, https://nationalequineshow.com/2026/05/11/five-speakers-announced-for-national-equine-show-2027-as-record-numbers-reported-for-the-2026-show)

    Intelligence

    Market context

    Key market insights, trends, news and related events to help you understand the bigger picture.

    United Kingdom — equestrian consumer and trade market

    Why it matters

    The National Equine Show occupies a unique position in the UK equestrian calendar as the only event providing equestrians with a premium shopping experience on a major scale, bringing 200+ brands together at the NEC Birmingham. The UK equestrian products and supplies market is projected to grow from USD 681 million in 2025 to nearly USD 1.2 billion by 2034 at a CAGR of 6.43%, driven by rising participation (3.2 million riders) and sustained consumer demand for quality equestrian products. The show's three strategic pillars — Retail, Accessibility and Education/Inspiration — directly address the evolving priorities of a market where consumers increasingly seek both product discovery and practical knowledge in a single visit. The record 17,873 visitors at the 2026 edition demonstrates sustained demand for in-person equestrian retail experiences, even as online shopping grows. For exhibitors, the show offers access to a concentrated audience of horse owners, riders and enthusiasts across all disciplines, from grassroots to elite level, at a venue with excellent transport links and a proven track record of driving trade

    Industry trends

    Key trends shaping this market and its wider industry.

    01

    Participation and engagement continue to grow

    British Equestrian's State of the Nation 2025 report found that federation memberships increased by 16% to 295,965 and social media followings across British Equestrian and its member bodies rose by 21% to more than 2.3 million. Participation in riding has risen to 3.2 million people riding at least once a year, with 1.82 million riding regularly (

    Source
    02

    Equestrianism delivers significant social value

    British Equestrian's Power of Horses research found that equestrian activity generates an estimated £1.2 billion in social value annually, with riding schools alone providing an average of £292,000 worth of value per centre per year. The sector contributes £5 billion to the economy with a further £500m in overseas trade (https://www.britishequestrian.org.uk/about-us/what-we-do/research-and-insights

    Source
    03

    Economic and staffing pressures persist for equine businesses

    The UK equine industry faces significant economic pressures, with rising operational costs being the most notable. Inflation has sharply increased the prices of feed, bedding, fuel, utilities, and wages, forcing many equine businesses to raise client fees or scale back. Labour shortages continue to impact riding establishments and community facilities (

    Source
    04

    UK equestrian products market set for strong growth

    The United Kingdom Equestrian Products and Supplies Market stood at USD 681.29 million in 2025 and is anticipated to grow to USD 1,197.73 million by 2034, advancing at a CAGR of 6.43% from 2026 through 2034. Horse Tack accounted for the highest share of the market by product type in 2025 and is set to register the highest growth (

    Source
    05

    Sustainability and social licence reshape sector priorities

    67% of equestrian survey respondents stated environmental sustainability is very important to them, and 83% identified waste as the most important topic to address, with 80% citing removal of single-use plastics as the second priority. Sustainability, animal welfare and social licence to operate are increasingly important to equestrian consumers and businesses (

    Source
    06

    Equestrianism reaches underrepresented groups

    Participation data shows equestrianism continues to reach groups often underrepresented in other sports, including women and girls, disabled people and those from lower socio-economic backgrounds. 88% of regular riders are female, 40% are aged 25–44 and 45% are under 24, positioning the sector as a valuable contributor to national inclusion, health and wellbeing priorities (https://www.britishequestrian.org.uk/about-us/what-we-do/research-and-insights

    Source
    07

    Consumer spending remains resilient in premium equestrian retail

    Premium equestrian brand LeMieux recorded £14.9 million in net sales during its 10-week peak Christmas trading period, a 5% increase year-on-year, outpacing the broader UK retail sector. Direct-to-consumer channels rose 14% year-on-year, and the company's first mobile app reached 55,000 downloads and contributed 20% of owned ecommerce revenue (

    Market news

    Latest updates from across the market.

    British Equestrian publishes State of the Nation 2025 report

    Read

    BHA lifts equine flu restrictions after significant reduction in cases

    Read

    TBA AGM optimistic for the future of British breeding

    Read

    British Dressage publishes Major Dates for 2027

    Read

    BETA International and WESA announce Anglo-American alliance

    Read

    British Equestrian appoints Hartpury University for landmark workforce project

    Read

    UK and European equestrian event circuit — next 6–12 months

    February 2027 through September 2027

    The UK equestrian calendar features a mix of consumer shopping shows, trade exhibitions, and elite competition events. The National Equine Show (27–28 February 2027, NEC Birmingham) sits at the consumer shopping end of the spectrum, while BETA International (27–28 September 2026, NEC Birmingham) is the premier trade-only exhibition. Major competition events such as Badminton Horse Trials (5–9 May 2027), Royal Windsor Horse Show (13–16 May 2027) and Hickstead (24–27 June 2027) attract hundreds of trade stands alongside elite sport. For brands targeting equestrian consumers, the circuit offers multiple touchpoints across the year, with each event serving different audience segments and commercial objectives

    Autumn trade window

    BETA International 2026

    September 2026 — trade-only event focused on professional buyers and industry networking

    Winter consumer window

    The National Equine Show 2027

    February 2027 — consumer shopping event at the NEC Birmingham, ideal for brands targeting direct-to-consumer sales

    Spring international window

    EQUITANA 2027Badminton Horse Trials 2027Royal Windsor Horse Show 2027

    March–May 2027 — peak season for international equestrian events, combining elite competition with trade stands and consumer engagement across the UK and Europe

    Summer championship window

    Al Shira'aa Hickstead Derby Meeting 2027Agria Royal International Horse Show 2027

    June–August 2027 — iconic UK showjumping and showing events at Hickstead

    Autumn championship window

    Cornbury House Horse Trials 2027

    September 2027 — international eventing with. Under-25 World Championship status

    Event dates sourced from official organiser websites and credible equestrian trade press. Some 2027 dates remain subject to confirmation by organisers. Dates for EQUITANA 2027 confirmed by Messe Essen. All UK event dates verified against official event websites where available

    Plan your trip

    Travel & logistics

    Local currency · GBP

    Arrival airports

    Choose from the following airports, with convenient access to the event and venue.

    BHX

    Birmingham Airport

    Located within the NEC complex. From the airport take the free Air-Rail Link to Birmingham International Railway Station (90 seconds, runs every 2 minutes), then a 5-minute covered walk to the NEC. Alternatively, it is a 22-minute walk. Birmingham Airport is one of the UK's major international airports with direct flights from across Europe and beyond (https://www.thenec.co.uk/visitors/getting-here/

    1.5 miles

    to venue

    2 minutes

    by car

    EMA

    East Midlands Airport

    Approximately 37 miles / 60 km from the NEC via the M42 and M1. Serves as a secondary option for domestic and European flights (

    37 miles

    to venue

    45 minutes

    by car

    CVT

    Coventry Airport

    Approximately 24 km / 14.9 miles from the NEC. A smaller regional airport with limited scheduled services (

    15 miles

    to venue

    25 minutes

    by car

    Hotel tiers

    A range of accommodation options near the venue and across key areas.

    Budget
    NEC campus / Marston Green

    USD 80–130 / night

    Premier Inn Birmingham NEC/Airport is the cheapest option at around $80 per night and is a 15–20 minute walk from the NEC. Ibis Styles Birmingham NEC and Airport offers a stylish budget option with breakfast included, around $80–$100 per night and a 20-minute walk from the venue. Moxy Birmingham NEC is a trendy budget-friendly choice approximately 0.13 km from the NEC, with rates starting from around $87 per night. Prices are estimates based on aggregator data for the Birmingham NEC area as of September 2026 and may vary by booking date (https://www.hotelscombined.com.au/Place/National_Exhibition_Centre.htm, https://www.ess-expo.co.uk/news-article/our-hotel-suggestions-near-the-nec-birmingham-for-ess-expo

    Mid-range
    NEC campus / Bickenhill

    USD 130–220 / night

    Crowne Plaza Birmingham NEC by IHG is a 4-star hotel set in landscaped grounds, approximately 0.4 km from the NEC, with room rates typically in the $150–$220 range. Holiday Inn Express Birmingham NEC offers a convenient mid-range option within a 5-minute drive of the NEC. Arden Hotel and Leisure Club is a 3-star hotel adjacent to the NEC with an onsite leisure club, with rates starting from around $155 SGD per night for two adults. Prices are estimates based on aggregator data as of September 2026 (https://hotels.nl.edreams.com/landmark/gb/nec-national-exhibition-centre.vi.html, https://www.ihg.com.cn/crowneplaza/hotels/gb/en/birmingham/bhxpw/hoteldetail

    Premium
    NEC campus / Resorts World

    USD 220–350 / night

    Hilton Birmingham Metropole is a 4-star luxury hotel directly connected to the NEC complex via a covered walkway, with an indoor pool, fitness centre and multiple restaurants. Rates typically range from $220–$300 per night. Genting Hotel & Spa at Resorts World Birmingham is a luxury option within the Resorts World complex, approximately 0.3 km from the NEC, with spa facilities, cinema and multiple dining options; rates start from around $349 SGD per night for two adults. Prices are estimates based on aggregator data as of September 2026 (https://www.hotelscombined.com.au/Place/National_Exhibition_Centre.htm, https://hotels.nl.edreams.com/landmark/gb/nec-national-exhibition-centre.vi.html

    Local transport

    Get around the city with these convenient transport options.

    Train

    Estimated costVaries by origin; Birmingham New Street to Birmingham International approximately £2–£5 (off-peak single)
    Best forBirmingham International Railway Station to NEC

    Birmingham International Railway Station is a 5-minute covered walk from the NEC via the Bridgelink. Trains from Birmingham New Street take approximately 10–15 minutes with services every 10 minutes. Direct services run all day from London, Milton Keynes, Northampton and more. Avanti West Coast, West Midlands Railway, Cross Country and Transport for Wales all serve the station (https://www.thenec.co.uk/visitors/getting-here/

    Bus

    Estimated costAdult single £3.00; adult day ticket £5.50; child single £1.50 (as of June 2026)
    Best forNational Express West Midlands services X1, X12, 75/75A, 17A, 900, 97, 966

    The bus interchange is located at Birmingham International Interchange. X1 connects Birmingham City Centre and Coventry; X12 connects Birmingham City Centre and Solihull. A new 17A service connects central and east Birmingham with Birmingham Airport and the NEC every 30 minutes. The 900 service runs every 15–20 minutes during the day from Birmingham City Centre taking approximately 30 minutes. The 97 service operates every 30 minutes, 24 hours a day taking approximately 45 minutes. Services 966 and 900 run every 30 minutes to Solihull and Coventry respectively (https://www.tfwm.org.uk/, https://www.cvshow.com/visit/when-where

    Taxi / Black Cab

    Estimated costMetered fare; Birmingham City Centre to NEC approximately £25–£35. Credit cards accepted subject to 10% + VAT processing charge
    Best forTOA Taxis from NEC main entrances

    TOA Taxis are the NEC's black cab partners and are available 24/7 at the NEC. Book by calling 0121 427 8888 or 0800 0142 729, visiting toataxis.co.uk or using the TOA app. Black cab ranks are located outside the NEC's main entrances. Ride-hailing apps such as Uber also operate in the area (https://www.thenec.co.uk/visitors/visitor-faqs/

    Shuttle Bus

    Estimated costFree
    Best forCar parks to venue

    A free shuttle bus service operates between all car parks and the venue during exhibition open days. Services usually start running one hour before the event and stop one hour after the event. Service times and alternative walking routes are displayed at bus shelters located near the car parks. All shuttle buses are wheelchair accessible. There is no shuttle bus service from the South and West car parks, so visitors parking there should be comfortable walking to the venue (https://www.thenec.co.uk/visitors/visitor-faqs/

    Air-Rail Link

    Estimated costFree
    Best forBirmingham Airport to Birmingham International Railway Station

    The free Air-Rail Link runs every 2 minutes and takes 90 seconds between the airport and Birmingham International Railway Station. Operates 03:30 to 00:30 daily. Departs from the upper level of Terminal 1. From the station, the NEC is a 5-minute covered walk via the Bridgelink (https://www.thenec.co.uk/visitors/getting-here/

    Cycling

    Estimated costFree (own bike); Brompton folding bike hire available nearby
    Best forCycle routes to NEC campus

    Cycle racks are located by the Piazza main entrance and Atrium 1 entrance. Brompton folding bikes are available for hire on Station Link road, a 10-minute walk from the NEC Campus. Visitors can plan routes via cyclestreets.net or download the app (https://www.thenec.co.uk/visitors/visitor-faqs/

    Plan your trip

    Visa & entry documents

    Check the latest visa requirements and entry guidelines before travelling.

    Visa required
    ATA Carnet: accepted
    TypeWho needs itFeeProcessing
    Standard Visitor Visa (short stay up to 6 months)Nationals of all countries on the UK visa national list, including the People's Republic of China (excluding Hong Kong SAR and Macao SAR passport holders), India, Pakistan, Nigeria, South Africa, and approximately 110 other countries and territories ($170.00Standard: 3 weeks (15 working days) from biometric appointment. Priority service: 5 working days (£500 additional). Super priority service: next working day (£1,000 additional) (https://www.gov.uk/government/publications/visa-regulations-revised-table/home-office-immigration-and-nationality-fees-8-october
    Standard Visitor Visa (long-term: 2, 5 or 10 years)Frequent business travellers from visa national countries who need multiple entries over an extended period. Each visit is capped at 6 months ($639.00Standard: 3 weeks (15 working days) from biometric appointment (
    Electronic Travel Authorisation (ETA)Nationals of 85 visa-exempt countries and territories including the United States, Canada, Australia, Japan, South Korea, Brazil, UAE, Saudi Arabia, and all EU/EEA member states. Chinese nationals are NOT eligible — they must apply for a Standard Visitor visa instead (https://www.gov.uk/guidance/immigration-rules/immigration-rules-appendix-eta-national-list$25.00Usually within 3 working days; apply at least 3 working days before travel (

    Nationals of the UK, Ireland, EU/EEA countries, the United States, Canada, Australia, New Zealand, Japan, South Korea, Singapore, and approximately 85 other visa-exempt countries and territories do not need a visa to visit the UK for up to 6 months for business or tourism. However, since 2 April 2025 most visa-exempt nationals (excluding British and Irish citizens) must obtain an Electronic Travel Authorisation (ETA) before travel, costing £20 GBP and valid for 2 years. Hong Kong SAR and Macao SAR passport holders are exempt from the visa requirement under VN 2.2(a) and (b) of the Immigration Rules, but still require an ETA if they are visa-exempt nationals. Chinese nationals holding a People's Republic of China passport must obtain a Standard Visitor visa before travel (https://www.gov.uk/guidance/immigration-rules/immigration-rules-appendix-visitor-visa-national-list, https://www.gov.uk/eta, https://www.gov.uk/standard-visitor-visa)

    The UK accepts ATA Carnets for the temporary import of goods for trade fairs, exhibitions, professional equipment, and commercial samples. An ATA Carnet allows goods to be imported temporarily for commercial use at trade fairs and exhibitions without paying customs duty or VAT. The Carnet must be presented at every instance of entry, exit or transit, including movements through Northern Ireland. Consumable goods such as food, beverages, and agricultural products, as well as items intended for sale, hire or processing in the UK, are excluded. To obtain an ATA Carnet, UK exporters apply through their national association (e.g. London Chamber of Commerce and Industry for UK-issued carnets). International exhibitors coming to the UK apply through their own national issuing association. The UK is a contracting party to the ATA Carnet system, and carnets issued in any of the 80+ participating countries are accepted. Exhibitors should apply at least one month before the event to ensure sufficient processing time (https://www.gov.uk/guidance/international-events/special-procedures-and-reliefs-for-event-goods, https://www.gov.uk/guidance/countries-that-accept-ata-carnets)

    Official visa page

    Weather

    February in Birmingham is cold and relatively wet. Average daytime high is around 7°C (45°F) and average night-time low is around 1–2°C (34–36°F). Rain falls on approximately 10–14 days of the month, with average precipitation of 43–48 mm. Day length ranges from approximately 9.1 to 10.8 hours. Visitors should pack warm layers, a waterproof coat and comfortable waterproof footwear. Indoor halls are heated but queues and car parks are outdoors (https://weather-stats.com, https://www.worldweatheronline.com, https://www.timeanddate.com)

    Plan for the climate

    Check temperatures and pack accordingly

    Venue connectivity

    The NEC is the UK's best-connected venue with Birmingham International Railway Station and Birmingham Airport on-site. The free Air-Rail Link connects the airport terminal to Birmingham International Railway Station in 90 seconds, running every 2 minutes from 03:30 to 00:30. The NEC is a 5-minute covered walk from Birmingham International Railway Station via the Bridgelink. Trains from Birmingham New Street take approximately 10–15 minutes with services running every 10 minutes. Direct rail services run all day from London, Milton Keynes and Northampton. The venue is located at the heart of the UK motorway network (M42 junction 6), with 75% of the UK population able to reach it within three hours. National Express and Megabus coach services run over 120 daily services to Birmingham Airport. TOA Taxis operate 24/7 from the NEC. Birmingham City Centre is approximately 14 miles by car or a 10-minute train ride. A free shuttle bus service operates between all car parks and the venue during exhibition open days, starting one hour before the event and stopping one hour after (https://www.thenec.co.uk/visitors/getting-here/, https://www.thenec.co.uk/visitors/travel-updates/, https://www.thenec.co.uk/visitors/visitor-faqs/)

    Ride-hailing

    Taxis

    Public transit

    Car rentals

    Cultural notes

    Useful information to help you have a smooth and respectful visit.

    Queuing culture

    Queuing is a deeply ingrained British social norm. Whether at the ticket desk, food outlets or cloakroom, visitors are expected to join the back of the queue and wait their turn. Pushing in is considered very rude (

    Politeness and small talk

    British communication tends to be indirect and polite. 'Please', 'thank you', 'sorry' and 'excuse me' are used frequently in everyday interactions. A simple 'please' and 'thank you' go a long way in shops, cafes and when asking for directions (

    Tipping

    Tipping is not compulsory in the UK but is appreciated. In restaurants, 10–12.5% is customary if a service charge is not already included. At bars and pubs, tipping is not expected, though you may offer to buy the bartender a drink. Taxi drivers are typically given a 10% tip (

    Pub and cafe etiquette

    In pubs, you typically order food and drinks at the bar rather than waiting for table service, unless the venue states otherwise. It is common to pay as you order. Many cafes and casual eateries operate a similar counter-service model (

    Escalator etiquette

    On escalators in the UK, stand on the right and walk on the left. This unwritten rule is strictly observed, especially in train stations and shopping centres (

    Equestrian community

    The UK equestrian community is welcoming and inclusive, spanning all disciplines from showing and showjumping to dressage and eventing. Visitors will find a friendly atmosphere at the show, with opportunities to chat with exhibitors, speakers and fellow horse lovers (

    Practical guides

    Visitor & Exhibitor Essentials

    Everything needed to arrive prepared, navigate the event, and make the visit productive.

    Flights

    Destination: BHX

    Birmingham Airport (BHX) is located within the NEC complex and is the most convenient arrival point. Direct flights operate from major European cities, North America (via hub connections) and the Middle East. Domestic connections are available from Edinburgh, Glasgow, Belfast and other UK cities. The free Air-Rail Link connects the airport terminal to Birmingham International Railway Station in 90 seconds, with direct access to the NEC via a covered walkway. For international visitors, BHX offers a range of long-haul connections via hub airports. Booking in advance is recommended for the best fares

    Visa

    Visa requirements for The National Equine Show 2027 (27–28 February 2027, NEC Birmingham) depend on nationality. Nationals of approximately 110 countries and territories — including China, India, Pakistan, Nigeria, South Africa, and most of Africa, Asia, and the Middle East — must obtain a Standard Visitor visa before travelling. Visa-exempt nationals from 85 countries (including the US, Canada, Australia, Japan, South Korea, Brazil, UAE, Saudi Arabia, and all EU/EEA states) must obtain an Electronic Travel Authorisation (ETA) before travel. British and Irish citizens need neither a visa nor an ETA. The Standard Visitor visa permits attending trade fairs for promotional work only (no direct selling), attending meetings and conferences, negotiating contracts, and carrying out site visits. Visa processing typically takes 3 weeks from biometric appointment, so apply at least 6–8 weeks before travel (https://www.gov.uk/standard-visitor-visa, https://www.gov.uk/guidance/immigration-rules/immigration-rules-appendix-visitor-visa-national-list, https://www.gov.uk/guidance/immigration-rules/immigration-rules-appendix-visitor-permitted-activities)

    Processing: 3 weeks (15 working days) standard; 5 working days priority (£500 extra); next working day super priority (£1,000 extra) (https://www.gov.uk/government/publications/visa-regulations-revised-table/home-office-immigration-and-nationality-fees-8-october-2026)

    The Standard Visitor visa costs £135 GBP (approximately $170 USD at 1.26 USD/GBP). Apply online at https://www.gov.uk/standard-visitor-visa. You must attend a biometric appointment at a visa application centre. Required documents typically include a valid passport, proof of employment or business, financial evidence, and a detailed itinerary. For trade fair attendance, a letter from the organiser and proof of exhibition registration may strengthen the application. The visa permits stays of up to 6 months per visit. Chinese nationals are NOT eligible for the ETA scheme and must apply for a Standard Visitor visa (https://www.gov.uk/check-uk-visa)

    Official

    Hotels

    Find a stay near the venue with options for every budget.

    Areas to stay

    NEC campus (walking distance to Halls 9 and 10) · Marston Green / Bickenhill (budget and mid-range options) · Resorts World Birmingham (premium leisure complex) · Birmingham City Centre (wider choice, 10-minute train to NEC)

    Budget

    $80–$130 per night

    Mid-range

    $130–$220 per night

    Premium

    $220–$350 per night

    Transport

    Get to the venue and around the city with these options.

    Airport → venue: Birmingham Airport (BHX) is located within the NEC complex. Take the free Air-Rail Link to Birmingham International Railway Station (90 seconds, runs every 2 minutes from 03:30 to 00:30), then a 5-minute covered walk to the NEC. Alternatively, it is a 22-minute walk. East Midlands Airport (EMA) is approximately 37 miles / 60 km away via the M42 and M1 (https://www.thenec.co.uk/visitors/getting-here/, https://www.thenec.co.uk/visitors/visitor-faqs/)

    Hotel → venue: Most NEC campus hotels are within a 5–20 minute walk of the venue. The Hilton Birmingham Metropole is connected via a covered walkway. A free shuttle bus operates between all car parks and the venue during show days, starting one hour before the event and stopping one hour after (https://www.thenec.co.uk/visitors/visitor-faqs/)

    Ride-hail: TOA Taxis are the NEC's black cab partners and are available 24/7 at the NEC. Book by calling 0121 427 8888 or 0800 0142 729, or via the TOA app. Ride-hailing apps such as Uber also operate in the area (https://www.thenec.co.uk/visitors/visitor-faqs/)

    Public transit: Birmingham International Railway Station is a 5-minute covered walk from the NEC via the Bridgelink. Trains from Birmingham New Street take approximately 10–15 minutes with services every 10 minutes. Direct services run all day from London, Milton Keynes and Northampton. National Express West Midlands bus services X1, X12, 75/75A and 17A serve the NEC from Birmingham City Centre, Coventry and Solihull (https://www.thenec.co.uk/visitors/getting-here/, https://www.tfwm.org.uk/)

    Parking: The NEC operates an ANPR car park with over 16,500 spaces. Standard on-the-day parking is £18.95; pre-book online before midnight the day before arrival to save £5. Accessible parking bays are available on a first-come, first-served basis. Motorcycle parking is free across the NEC campus (excluding Express car parks). Express parking offers a guaranteed space close to the venue. Minibus and coach parking are available to book. Enter B40 1NT into your Sat Nav to reach the site (https://www.thenec.co.uk/visitors/parking-at-the-nec/)

    Weather

    Plan and pack for the event climate.

    Month: February

    Temperature: 1°C to 7°C (34°F to 45°F)

    Seasonality: February is one of the cooler and wetter months in Birmingham with average precipitation of 43–48 mm across approximately 10–14 rain days. Day length ranges from 9.1 to 10.8 hours

    Packing: Pack warm layers, a waterproof coat or umbrella, and comfortable waterproof footwear. Indoor halls are heated but queues, car parks and outdoor walkways can be cold and wet. A small day bag is useful for purchases; large bags are not permitted inside the halls and may need to be stored in the cloakroom at £3 per bag

    Itinerary builder

    Add priorities and side trips to make the most of your visit.

    Add side trips

    Default day plan

    1. 08:30Arrive at the NEC and join the queue for exclusive show gifts
    2. 09:00Doors open — explore the 200+ equestrian brands and shopping areas
    3. 11:00Attend a session at the Inspiration Stage or 360 Skills Stage
    4. 13:00Lunch at NEC-managed food stalls
    5. 14:00Meet equine stars at the Meet & Greet area or try interactive features
    6. 16:30Final shopping and depart

    Plan your trip

    Planning

    Best day to visit: Saturday 27 February 2027

    Saturday offers the longest opening hours (9am–5pm versus 9am–4pm on Sunday) and is the first day of the show when all exhibitors have full stock and the full speaker programme is available. The Exhibitor Drinks and awards presentation take place on Saturday evening. Arriving before 9am gives visitors a chance to receive exclusive show gifts in the queue. Saturday is typically the busiest day, so arrive early to maximise time for shopping, stage sessions and interactive features (https://nationalequineshow.com/show-guide)

    T

    Book tickets when released in September 2026 — Tickets for the 2027 show are released in September 2026. Sign up to the newsletter for exclusive discounts. E-tickets emailed approximately two weeks before the event from donotreply@seetickets.com (

    T

    Book accommodation near NEC Birmingham — The show has partnered with EventBeds by NuBreed Hotels for up to 30% discounts at selected properties. On-campus options include Hilton Birmingham Metropole, Crowne Plaza and Genting Hotel. Book early as February half-term can increase demand (

    T

    Plan travel route to NEC Birmingham — NEC is 5-minute walk from Birmingham International train station or 90 seconds by free Air-Rail Link. If driving, pre-book parking online to save £5 (standard on-the-day rate is £18.95). Enter B40 1NT into Sat Nav (

    T

    Download digital show guide and plan your route — Use the Exhibitors section and interactive floor plan to explore brands. Check What's On and Agenda for stage sessions. The show guide is available online at nationalequineshow.com/show-guide

    T

    Check weather forecast and pack accordingly — February in Birmingham averages 1–7°C with rain on 10–14 days. Pack warm layers, waterproof coat and comfortable waterproof footwear. Large bags not permitted inside halls (

    T

    Add donotreply@seetickets.com to safe senders list — E-tickets are emailed approximately two weeks before the event. Ensure they don't land in your junk folder (

    Sample visitor itinerary

    Route-optimised day
    08:30

    Arrive at NEC and join queue for exclusive show gifts

    Hall 9/10 entrance, NEC Birmingham
    09:00

    Doors open — explore 200+ equestrian brands and shopping areas

    Halls 9 and 10
    11:00

    Attend session at the Inspiration Stage

    Inspiration Stage, Halls 9 and 10
    13:00

    Lunch at NEC-managed food stalls or Resorts World restaurants

    NEC food court / Resorts World
    14:00

    Meet equine stars at the Meet & Greet area or try interactive features

    Show floor, Halls 9 and 10
    15:30

    Attend session at 360 Skills Stage

    360 Skills Stage, Halls 9 and 10
    16:30

    Final shopping and depart

    Halls 9 and 10

    Side trips

    5

    Resorts World Birmingham

    Shopping and Leisure Complex

    Adjacent to the NEC

    The UK's first integrated destination leisure complex, with 50 shops, 18 bars and restaurants, a cinema, casino, spa and luxury hotel. Free parking if using restaurants (

    Bear Grylls Adventure

    Adventure Attraction

    Near the NEC

    Offers activities inspired by survival challenges, including indoor skydiving, climbing, diving and assault courses. Unique experience for thrill-seekers (

    National Motorcycle Museum

    Museum

    Just across the road from the NEC

    Houses the largest collection of British motorcycles in the world with over 1,000 machines from 170 different manufacturers spanning three centuries (

    Pendigo Lake

    Outdoor Space

    Just outside the NEC

    A man-made water body within the NEC campus offering a peaceful setting for a short walk. Ideal for a break between show days (

    Cadbury World

    Visitor Attraction

    Approximately 20 miles from NEC

    Chocolate-themed attraction telling the story of Cadbury. Popular with families and visitors looking for an extra activity during their trip (

    Networking spots

    3

    Exhibitor Drinks

    Official networking event (recommendation)

    The National Equine Show hosts an Exhibitor Drinks event on the Saturday evening of the show weekend, where the Exhibitor Awards and Sustainability Awards are presented. This is the primary formal networking opportunity for exhibitors and partners. 2026 data — confirm 2027 details with organiser (

    Networking Zone

    On-site networking area (recommendation)

    A dedicated Networking Zone on the show floor provides a platform for start-ups to showcase products and network with fellow business owners and influential voices across the equestrian industry (

    Resorts World bars and restaurants

    Informal networking (recommendation)

    A range of bars and restaurants adjacent to the NEC, including Miller & Carter, TGI Fridays and Las Iguanas. Popular for informal meetings and post-show drinks. Not officially affiliated with the event (

    Budget

    Costs & budget

    No public stand pricing is published on the official National Equine Show 2027 site. The official Get Involved page states that all exhibiting and sponsorship opportunities are designed bespoke to match requirements, and directs enquiries to the Event Director Liz Ormesher (liz.ormesher@raccoonmediagroup.com). Sponsorship packages reference 16sqm boutique space (Platinum/Gold) and 12sqm boutique space (Silver) but no prices are published (https://nationalequineshow.com/get-involved)

    source

    Build your working budget

    Adjust the inputs below to create a directional event budget.

    Estimated budget
    Live estimate
    • Hotel × 2 nights$210.00
    • Per diem × 2$138.00
    • Insurance$35.00
    Estimated total$383.00

    This is a directional estimate. Please verify live rates before booking.

    Cost reference

    Official cost items and estimated ranges for exhibitors.

    Visitor day ticket

    visitor · Standard

    GBP 15 / per person

    estimate

    Visitor weekend ticket

    visitor · Standard

    GBP 20 / per person

    estimate

    Parking per day (pre-booked)

    both · Standard

    GBP 13.95 / per vehicle per day

    estimate

    Parking per day (on-the-day)

    both · Standard

    GBP 18.95 / per vehicle per day

    estimate

    Train Birmingham New Street to Birmingham International

    both · Standard

    GBP 3–5 / per person single

    estimate

    Hotel budget per night

    both · Budget

    USD 80–130 / per room per night

    estimate

    Hotel mid-range per night

    both · Mid-range

    USD 130–220 / per room per night

    estimate

    Standard Visitor visa (6-month)

    visitor · Standard

    USD 170 / per person

    estimate

    Decision

    Visit, exhibit, or skip?

    Should you go?

    Answer 8 quick questions to find out whether. The National Equine Show 2027 is right for you as a visitor, an exhibitor, or one to skip. The show is the UK's premium shopping experience for horse lovers, with 200+ equestrian brands at the NEC Birmingham on 27–28 February 2027

    QUESTION 1 OF 8

    What best describes your primary business objective for The National Equine Show?

    Decision matrix

    Compare participation options side by side to choose the best fit for your objectives.

    visit

    You want to shop for equestrian products, meet equine stars, attend expert talks and experience interactive features in a single visit. Best for UK-based visitors with easy access to Birmingham and for anyone seeking inspiration and practical advice for their horse or riding

    Best for

    Horse owners, riders and equestrian enthusiasts of all ages and abilities looking for a premium shopping day out with 200+ brands, education stages and interactive features under one roof at the NEC Birmingham

    Min. budget

    $50.00

    Timeline

    Book tickets when released in September 2026. Plan travel and accommodation 4–8 weeks in advance for the best rates. Arrive before 9am on either day for queue giveaways

    Risks

    Saturday is the busiest day — expect large crowds and queues at popular stands

    February weather in Birmingham is cold and wet — pack accordingly

    Large bags are not permitted inside the halls and must be stored in paid cloakrooms

    exhibit

    Your business sells directly to equestrian consumers and you have a budget of at least £5,000–£15,000 for the full exhibiting package. Best for brands with stand-ready materials and staff experienced in consumer engagement. The show is UK-focused, so brands with UK distribution or UK market entry plans benefit most

    Best for

    Equestrian brands that sell directly to consumers, including tack, apparel, feed, horse care, rider equipment and adjacent lifestyle products. Ideal for brands seeking direct sales, lead generation and brand awareness with a proven audience of 17,873 visitors (2026 edition)

    Min. budget

    $5,000.00

    Timeline

    Begin planning 6–9 months before the event. Contact the Event Director early to discuss stand options and sponsorship packages. Confirm stand space, design and logistics by autumn 2026 for the February 2027 show

    Risks

    Exhibiting costs extend beyond the stand fee — travel, accommodation, stock, display kit and staff time all add up

    Consumer shows have variable footfall — success depends on stand design, staffing and pre-show marketing

    Competition is high with 200+ brands — differentiation and clear messaging are essential

    skip

    Your products or services have no direct equestrian relevance, you do not sell to consumers, or your budget and timeline do not align with a February 2027 UK consumer show. Consider alternative events in your sector instead

    Best for

    Businesses with no direct equestrian relevance, brands that do not sell to consumers, companies with budgets under £5,000 for exhibiting, or international businesses for which long-haul travel to Birmingham is impractical

    Timeline

    No action required for 2027. Re-evaluate for future editions if your market fit, budget or travel logistics change

    Risks

    Attending or exhibiting without a clear equestrian consumer focus is unlikely to generate meaningful ROI

    Long-haul exhibitors may find the cost and logistics disproportionate for a two-day UK consumer show

    Visitor ticket value depends on genuine interest in equestrian shopping and content

    Book with

    Partners

    EventBeds by NuBreed Hotels

    Accommodation

    The National Equine Show has officially partnered with EventBeds by NuBreed Hotels to offer exclusive discounts of up to 30% versus booking direct at carefully selected properties near the event. Fully flexible rates available (

    Visit partner Confidence: high

    Official show guide FAQ page

    Riding for the Disabled Association (RDA)

    Charity

    RDA is the official charity partner of The National Equine Show. RDA groups support 17,000 disabled people a year. Visitors can find the RDA at stand E72, enter a prize draw for an RDA experience day, or ride Charley the mechanical horse (

    Visit partner Confidence: high

    Official charity partner page

    evoke

    Safety partner

    British equestrian safety brand evoke returns to The National Equine Show as Official Safety Partner, continuing a partnership first established in 2024. evoke offers helmets, jockey skulls and body protectors meeting international safety standards (

    Visit partner Confidence: high

    Official news announcement

    Saracen Horse Feeds

    Stage sponsor

    Saracen Horse Feeds sponsors the Inspiration Stage at The National Equine Show. Saracen manufactures horse feed for all types of horses and ponies, from elite Olympic level to leisure horses and retirees (

    Visit partner Confidence: high

    Official sponsor announcement

    The Society of Master Saddlers

    Stage sponsor

    The Society of Master Saddlers sponsors the 360 Skills Stage at The National Equine Show, hosting practical talks and demonstrations on saddlery, falling safely, road safety, equine nutrition, rider fitness and equine biomechanics (

    Visit partner Confidence: high

    Official sponsor announcement

    GS Equestrian and Country

    Feature sponsor

    GS Equestrian and Country sponsors the popular Meet & Greet features at The National Equine Show. GS Equestrian is a premium equestrian retail brand based in Devon, UK and one of the UK's largest online equestrian retailers (

    Visit partner Confidence: high

    Official sponsor announcement

    Recommended providers

    Hotels

    EventBeds by NuBreed Hotels

    The National Equine Show has officially partnered with EventBeds by NuBreed Hotels to offer exhibitors and attendees exclusive discounts of up to 30% versus booking direct at carefully selected properties near the event. Fully flexible rates are available. EventBeds is an accommodation platform that integrates contracted hotel blocks with live market prices to optimise lodging for event attendees (https://nationalequineshow.com/show-guide, https://cbi-www.lighthouse.ai)

    FAQs & glossary

    Answers

    Frequently asked

    Glossary

    1
    Premium shopping experience
    The show's core positioning — a large-scale retail environment where equestrians discover and shop the right products from 200+ brands under one roof (
    2
    Inspiration Stage
    One of the two education theatres at the heart of the show, hosting talks and content for new and existing equestrians (
    3
    360 Skills Stage
    The second education theatre, delivering practical skills, advice and demonstrations to increase the knowledge and confidence of horse owners and riders (
    4
    Meet & Greet area
    An on-site area where visitors can meet equine stars and personalities, with new developments planned for the 2027 edition (
    5
    Raccoon Media Group
    The UK events business that organises. The National Equine Show, also behind. The National Running Show, The National Snow Show, The National Outdoor Expo and The National Cycle Show (

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