Trade show

The NAMM Show (National Association of Music Merchants) 2027

Name: The NAMM Show (National Association of Music Merchants) 2027
Start: 2027-01-26T00:00:00+00:00
End: 2027-01-30T00:00:00+00:00
Location: Anaheim Convention Center

The NAMM Show 2027 is the world's largest music products trade event, taking place January 26-30 at the Anaheim Convention Center. It brings together over 5,400 brands and tens of thousands of industry professionals from more than 120 countries for product launches, education, networking, and live music. Exhibits run January 28-30, with a full week of summits, awards, and after-hours events. It is the essential annual gathering for the global music, sound, and event technology industry.

Dates

Jan 26 – 30, 2027

City / country

Anaheim, United States

Venue

Anaheim Convention Center

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Official Website

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Exhibiting at The NAMM Show puts your brand in front of tens of thousands of global decision makers, including music retailers, distributors, media, influencers, and business owners.
It is the premier launchpad for new music products, offering unmatched visibility through exhibits, showcases, sponsorships, and digital brand presence.
With attendees from over 120 countries and a 41% increase in international attendance between 2023 and 2024, the show delivers global reach and high-quality leads.
The NAMM Show App and map provide year-round engagement and lead generation before, during, and after the event.

Audience at a Glance

Who Exhibits

Exhibitor Profile

10 categories represented

Music instrument manufacturers
Pro audio and live sound brands
Music technology and software companies
Entertainment technology providers
Percussion and piano makers
Guitar and boutique gear builders
DJ and electronic music equipment
Music publishing and media

Who Attends

Visitor Profile

10 audience types

Music retailers and buyers
Distributors and wholesalers
Professional musicians and artists
Pro audio and recording engineers
Live event and touring professionals
Music educators and students
House of worship music directors
Music industry media and influencers

Coverage & Spotlights

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Exhibiting at The NAMM Show (National Association of Music Merchants) 2027?

Enter your business email to get a free first Exclusive Spotlight worth 250$.

Explore Spotlights

Are you a delegate or visitor at The NAMM Show (National Association of Music Merchants) 2027?

Habsy.ai helps you scan badges, share your digital card, and keep every connection on the show floor. Exclusive premium tool worth $100.

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

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Exhibiting at The NAMM Show (National Association of Music Merchants) 2027?

Enter your business email to get a free first Exclusive Spotlight worth 250$.

Explore Spotlights

Are you a delegate or visitor at The NAMM Show (National Association of Music Merchants) 2027?

Habsy.ai helps you scan badges, share your digital card, and keep every connection on the show floor. Exclusive premium tool worth $100.

Digital business cards for the show floor

Display a free company card at your booth, or share your professional card on the show floor.

Create a free card

Audience at a Glance

Exhibitor Profile

Visitor Profile

Coverage & Spotlights

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